sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 40%, compared to the preceding three months.
sportsdirect.com competitors
The most significant gap between sportsdirect.com and its leading competitor, nike.com, lies in revenue, with sportsdirect.com trailing by $262.1 million as of July 2026. While sportsdirect.com generated $63.2 million from 787,000 transactions across 22.3 million sessions, nike.com dominated with $325.3 million in revenue from 2.7 million transactions and an impressive 128 million sessions. In terms of average order value (AOV), sportsdirect.com’s range of $75-100 is competitive with houseoffraser.co.uk and similar to jdsports.co.uk, which has an AOV of $100-125. However, both jdsports.co.uk and decathlon.co.uk lag behind sportsdirect.com in revenue, with $38.8 million and $37.8 million respectively. Conversion rates for sportsdirect.com, ranging from 3.50-4.00%, match houseoffraser.co.uk, while both are above the lower rates of jdsports.co.uk (2.50-3.00%) and decathlon.co.uk (2.00-2.50%). Overall, sportsdirect.com remains a strong contender, though it significantly trails nike.com across key metrics.
Revenue share by device at sportsdirect.com
In July large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries sportsdirect.com operates in
sportsdirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
