sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
sportsdirect.com's revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 23%, compared to the preceding three months.
sportsdirect.com competitors
In May 2025, sportsdirect.com reported a revenue of £72,358,613 with 853,778 transactions and 23,943,087 sessions. With an average order value (AOV) ranging from £75 to £100, the conversion rate was between 3.50% to 4.00%. Comparing this to its competitors, nike.com outperformed sportsdirect.com with a revenue of £326,586,210, 2,523,168 transactions, and 116,622,635 sessions. Despite having a higher AOV of £125 to £150, Nike had a lower conversion rate of 2.00% to 2.50%. On the other hand, jdsports.co.uk reported £51,683,278 in revenue with 329,484 transactions and 12,324,180 sessions, boasting an AOV of £150 to £175 and a conversion rate of 2.50% to 3.00%. decathlon.co.uk, houseoffraser.co.uk, and zalando.co.uk also showed varying performances in revenue, transactions, sessions, AOV, and conversion rates compared to sportsdirect.com.
Revenue share by device at sportsdirect.com
In May large majority of sales on sportsdirect.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
