sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $519.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 14%, compared to the preceding three months.
sportsdirect.com competitors
In December 2025, sportsdirect.com generated $54,918,831 in revenue from 706,708 transactions with 24,651,600 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, JD Sports (jdsports.co.uk) outperformed sportsdirect.com with a revenue of $78,667,939 from 545,084 transactions and 19,615,205 sessions, showcasing a higher AOV of $125-150. House of Fraser (houseoffraser.co.uk) had lower revenue at $25,339,603 but a higher conversion rate of 3.00-3.50%. Meanwhile, sports giants like Nike (nike.com) dominated with a revenue of $393,134,843 and Decathlon (decathlon.co.uk) followed closely behind with $12,522,365. Zalando (zalando.co.uk) lagged behind in revenue at $6,786,166 but showed potential with a competitive conversion rate of 1.50-2.00%. Overall, sportsdirect.com faced stiff competition from industry giants like Nike, JD Sports, and Decathlon, emphasizing the need for strategic growth and innovation to stay competitive in the market.
Revenue share by device at sportsdirect.com
In December large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
