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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

sportsdirect.com

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52.2M

Revenue

19M

Sessions

3.0-3.5%

Conversion rate

$75-100

Average order value

Online only revenue for sportsdirect.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.

sportsdirect.com’s revenueOVER TIME
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Over the past three months, sportsdirect.com revenue has experienced decline of 34%, compared to the preceding three months.

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sportsdirect.com revenue decline for last six months

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OVERVIEW

In September 2024, sportsdirect.com in the FASHION AND APPAREL industry had online sales revenue of $52,207,702 with a median revenue of $94,472. The conversion rate ranged from 3.00-3.50%, with a high of 3.32% and a low of 0.81%. The average order value (AOV) was $75-100, with a high AOV of $399 and a low AOV of $79. The number of sessions was 18,956,392, while the highest sessions were 175,831,303 from shein.com, and the median sessions in the industry were 36,862.

sportsdirect.com competitors

In comparison to its competitors, sportsdirect.com falls behind in terms of revenue with $52,207,702, lagging significantly behind nike.com at $290,547,677. nike.com also outperforms sportsdirect.com in transactions and sessions with 2,340,194 transactions and 117,019,384 sessions compared to sportsdirect.com's 644,559 transactions and 18,956,392 sessions. However, sportsdirect.com has a competitive average order value (AOV) ranging from $75-100, similar to House of Fraser at $75-100, but lower than JD Sports at $150-175. sportsdirect.com and House of Fraser also share the same conversion rate of 3.00-3.50, which is higher than the industry average. decathlon.co.uk has a lower AOV compared to sportsdirect.com but a slightly higher conversion rate. Overall, sportsdirect.com faces stiff competition in the online sports retail market but holds its ground in certain metrics such as AOV and conversion rate.

#1 jdsports.co.uk

69.8M

Revenue

10.5M

Sessions

4.0-4.5%

Conv. rate

$150-175

AOV

#2 houseoffraser.co.uk

21.5M

Revenue

7.2M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 nike.com

290.5M

Revenue

117M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 decathlon.co.uk

17.1M

Revenue

6.4M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#5 zalando.co.uk

7.5M

Revenue

3.4M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sportsdirect.com vs top market performers

sportsdirect.com

top retailers

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sportsdirect.com brandsby revenue

Everlast

Top retailers:amazon.com walmart.com houseoffraser.co.uk

Shokz

Top retailers:amazon.de startfitness.co.uk potomacriverrunning.com

Madison

Top retailers:amazon.de amazon.co.uk belk.com

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Top retailers:kroger.com totalwine.com houseoffraser.co.uk

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Top retailers:houseoffraser.co.uk johnlewis.com arnotts.ie

sportsdirect.com categoriesby revenue

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Electronics

Top retailers:apple.com magazineluiza.com.br hihonor.com

Riding Scooters

Top retailers:amazon.com amazon.de walmart.com

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Top retailers:amazon.com walmart.com trekbikes.com

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Top retailers:etsy.com marksandspencer.com ebay.com

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sportsdirect.com channels

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sportsdirect.com Google Ads spend

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sportsdirect.com devices

Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsdirect.com top markets

Explore sportsdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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