sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $519.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 19%, compared to the preceding three months.
sportsdirect.com competitors
In November 2025, sportsdirect.com reported a revenue of $96,201,176 with 1,144,885 transactions and 24,599,617 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, sportsdirect.com falls behind nike.com in terms of revenue, transactions, and sessions, with Nike reporting $400,013,304 in revenue, 3,280,375 transactions, and 147,248,640 sessions. However, sportsdirect.com outperforms House of Fraser, Decathlon, and Zalando in revenue, transactions, and sessions, with House of Fraser reporting the lowest figures among the competitors. JD Sports comes closest to sportsdirect.com in terms of revenue and AOV, while having lower transactions and sessions, and a slightly lower conversion rate. Overall, sportsdirect.com stands out for its high revenue and transaction numbers compared to most of its competitors.
Revenue share by device at sportsdirect.com
In November large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
