sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced decline of 12%, compared to the preceding three months.
sportsdirect.com competitors
In January 2026, sportsdirect.com generated $45,059,102 in revenue from 570,541 transactions with 21,720,629 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, jdports.co.uk outperformed sportsdirect.com with a higher revenue of $51,826,063, but with fewer transactions and sessions. houseoffraser.co.uk had lower revenue than sportsdirect.com at $18,873,187, but with a higher conversion rate of 3.00-3.50%. nike.com was the clear leader in revenue with $275,759,784, but with a lower conversion rate than sportsdirect.com. decathlon.co.uk and zalando.co.uk also had lower revenue compared to sportsdirect.com, with varying AOVs and conversion rates. Despite strong competition, sportsdirect.com held its own in the market with steady performance metrics.
Revenue share by device at sportsdirect.com
In January large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
