sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced decline of 49%, compared to the preceding three months.
sportsdirect.com competitors
In March 2026, sportsdirect.com reported a revenue of $40,201,766 with 519,205 transactions and 17,304,522 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, JD Sports stood out with a revenue of $50,508,977, 302,806 transactions, and 9,814,269 sessions, boasting a higher AOV of $150-175 and a similar conversion rate of 3.00-3.50%. nike.com led the pack with a significantly higher revenue of $266,274,312, 2,093,238 transactions, and 107,785,546 sessions, with an AOV of $125-150 but a lower conversion rate of 1.50-2.00%. Other competitors like Decathlon and House of Fraser fell below sportsdirect.com in terms of revenue, transactions, sessions, AOV, and conversion rates, highlighting sportsdirect.com's competitive positioning within the industry.
Revenue share by device at sportsdirect.com
In March large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
