sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $519.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 13%, compared to the preceding three months.
sportsdirect.com competitors
In September 2025, sportsdirect.com outperformed its competitors in terms of revenue with $66,049,606. The website also had a higher number of transactions at 838,882 and sessions at 19,612,701. Despite having a slightly lower average order value (AOV) range of $75-100, sportsdirect.com had a strong conversion rate of 4.00-4.50%. In comparison, jdports.co.uk had lower revenue at $42,510,255 with fewer transactions and sessions. nike.com, on the other hand, had the highest revenue at $236,076,012, but a lower conversion rate of 1.50-2.00%. houseoffraser.co.uk and decathlon.co.uk had comparable revenue to sportsdirect.com, but lower conversion rates. zalando.co.uk had the lowest revenue and conversion rate among the competitors. Overall, sportsdirect.com stood out in terms of revenue, transactions, and conversion rate in the sports retail sector in September 2025.
Revenue share by device at sportsdirect.com
In September large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
