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Jun 2026
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Home/Insights/Retailers/sportsdirect.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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61.5M
Revenue
Jun 26
20.3M
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.

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sportsdirect.com Annual Revenue and Growth

sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$742.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sportsdirect.com revenue by year

sportsdirect.com's monthly revenueOVER TIME
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Over the past three months, sportsdirect.com revenue has experienced growth of 22%, compared to the preceding three months.

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sportsdirect.com revenue growth for last six months
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OVERVIEW
In June 2026, sportsdirect.com reported online sales revenue of $61,532,862, significantly below the FASHION AND APPAREL median of $72,361, while maintaining a solid conversion rate of 3.50-4.00%, higher than the industry low of 0.69% and exceeding the high average of 3.17%. The average order value (AOV) ranged from $75-100, positioned just below the sector's low threshold of $82. With 20,319,837 sessions, sportsdirect.com trails behind the leading competitor shein.com, which boasted 281,242,442 sessions, while the median for the category stands at 28,254, indicating room for growth in both revenue and engagement.
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sportsdirect.com competitors

In June 2026, sportsdirect.com reported a revenue of $61,532,862 with 780,109 transactions across 20,319,837 sessions, achieving an impressive conversion rate of 3.50-4.00%. In comparison, jdsports.co.uk generated $63,336,939, albeit with only 346,735 transactions from 12,492,064 sessions and a lower conversion rate of 2.50-3.00%. houseoffraser.co.uk trailed significantly, generating $12,138,051 with 128,917 transactions from 3,372,934 sessions, maintaining the same conversion rate as sportsdirect.com. nike.com led the field with a remarkable revenue of $336,816,251 and 2,689,378 transactions, but its conversion rate was comparatively lower at 2.00-2.50%. Lastly, decathlon.co.uk achieved $18,654,605 with 159,868 transactions, demonstrating the weakest conversion rate at 1.50-2.00%. Overall, sportsdirect.com competes effectively in a crowded market, showing robust performance relative to its competitors.

jdsports.co.uk screenshot
#1 jdsports.co.uk
63.3M
Revenue
12.5M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#2 houseoffraser.co.uk
12.1M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
336.8M
Revenue
113.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
18.7M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.co.uk screenshot
#5 adidas.co.uk
17.4M
Revenue
10.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sportsdirect.com vs top market performers
sportsdirect.com
top retailers
conversion rate vs average order value for sportsdirect.com and its competitors
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Revenue share by device at sportsdirect.com

In June large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In June large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

Industries sportsdirect.com operates in

sportsdirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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sportsdirect.com channels

Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.

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sportsdirect.com Google Ads spend

Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsdirect.com devices

Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsdirect.com top markets

Explore sportsdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsdirect.com country & global rank

Assess the ranking of sportsdirect.com among other retailers within its primary country and worldwide.

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