sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 48%, compared to the preceding three months.
sportsdirect.com competitors
In August 2026, sportsdirect.com generated $61.4 million in revenue, significantly surpassing jdsports.co.uk, which reported $29 million. With 762,000 transactions, sportsdirect.com outperformed jdsports.co.uk’s 291,000 transactions as well. While both websites have an average order value (AOV) of $75-100, sportsdirect.com’s conversion rate of 3.50-4.00% leads jdsports.co.uk’s 2.00-2.50%. However, compared to industry leader nike.com, sportsdirect.com trails considerably; nike.com achieved $312.8 million in revenue and 2.6 million transactions from 124.5 million sessions, boasting a lower AOV of $100-125 and a conversion rate of 2.00-2.50%. When analyzing decathlon.co.uk, which garnered $42 million in revenue and 343,000 transactions, sportsdirect.com still holds a lead, while houseoffraser.co.uk lags behind with $10.6 million in revenue and 139,000 transactions. Thus, sportsdirect.com demonstrates a strong position within its competitive landscape.
Revenue share by device at sportsdirect.com
In August large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries sportsdirect.com operates in
sportsdirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
