sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com's revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 67%, compared to the preceding three months.
sportsdirect.com competitors
In July 2025, sportsdirect.com generated a revenue of £65,454,660 with 749,256 transactions and 21,248,851 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, jdports.co.uk had a revenue of £47,364,972, 303,976 transactions, and 12,411,645 sessions, with a higher AOV of £150-175 but a lower conversion rate of 2.00-2.50%. On the other hand, nike.com significantly outperformed sportsdirect.com with a revenue of £306,602,199, 2,376,679 transactions, and 114,458,176 sessions, while maintaining a similar AOV of £125-150 and conversion rate of 2.00-2.50%. In terms of revenue, sportsdirect.com falls between decathlon.co.uk (£21,720,941) and houseoffraser.co.uk (£16,185,023), with a comparable AOV but a higher conversion rate than both. Lastly, zalando.co.uk lagged behind with a revenue of £5,064,652, 40,810 transactions, and 2,757,900 sessions, having the lowest AOV and conversion rate among the listed competitors.
Revenue share by device at sportsdirect.com
In July large majority of sales on sportsdirect.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
