sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 27%, compared to the preceding three months.
sportsdirect.com competitors
In September 2026, sportsdirect.com generates $62.4 million in revenue, far exceeding jdsports.co.uk's $36 million. While sportsdirect.com achieves 722,000 transactions, jdsports.co.uk trails with 260,000. In terms of sessions, sportsdirect.com records 17.6 million, outpacing jdsports.co.uk's 10.2 million. However, sportsdirect.com falls behind nike.com, which leads with $237.4 million in revenue and 1.9 million transactions across 105.3 million sessions. Additionally, while both sportsdirect.com and houseoffraser.co.uk share an AOV range of $75-100, houseoffraser.co.uk's $11.8 million revenue from 139,000 transactions and 3.5 million sessions shows it is less competitive overall. On the other hand, decathlon.co.uk reports $38.5 million in revenue and 378,000 transactions, along with 13.6 million sessions, which positions it as a solid competitor but still behind sportsdirect.com in these metrics. The varying AOVs highlight the differing strategies across these retailers, influencing their performance in the market.
Revenue share by device at sportsdirect.com
In September large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries sportsdirect.com operates in
sportsdirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
