sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced decline of 43%, compared to the preceding three months.
sportsdirect.com competitors
In April 2026, sportsdirect.com generated a revenue of $37,155,280 from 487,285 transactions across 16,374,397 sessions, yielding an Average Order Value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, jdsports.co.uk led with $49,178,791 in revenue, 299,269 transactions, and a higher AOV of $150-175, achieving a conversion rate of 3.00-3.50%. houseoffraser.co.uk, while significantly smaller, reported $10,883,622 in revenue with a conversion rate of 3.50-4.00% from 129,976 transactions. nike.com outperformed all with $262,211,194 in revenue and an AOV of $125-150, despite a lower conversion rate of 1.50-2.00%. decathlon.co.uk generated $17,594,907, maintaining an AOV of $100-125 and a conversion rate of 2.00-2.50%. Overall, sportsdirect.com sits in the middle of its competitors in terms of revenue and conversion efficiency.
Revenue share by device at sportsdirect.com
In April large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
