sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $519.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced growth of 30%, compared to the preceding three months.
sportsdirect.com competitors
In August 2025, sportsdirect.com generated a revenue of £73,732,284 from 861,404 transactions and 24,074,394 sessions, with an average order value (AOV) ranging between £75-100 and a conversion rate of 3.50-4.00%. When comparing sportsdirect.com to its competitors, jdports.co.uk had a revenue of £44,245,894 from 307,886 transactions and 12,342,010 sessions, with an AOV of £125-150 and a conversion rate of 2.00-2.50%. nike.com outperformed sportsdirect.com with a revenue of £294,786,529 from 2,327,924 transactions and 113,396,706 sessions, an AOV of £125-150, and a conversion rate of 2.00-2.50%. decathlon.co.uk and houseoffraser.co.uk also had lower revenues compared to sportsdirect.com, while zalando.co.uk lagged behind in all metrics with a revenue of only £4,908,638 from 43,499 transactions and 3,094,074 sessions, and the lowest conversion rate of 1.00-1.50%.
Revenue share by device at sportsdirect.com
In August large majority of sales on sportsdirect.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
