sportsdirect.com
Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.
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sportsdirect.com Annual Revenue and Growth
sportsdirect.com's annual sales on its online store amounted to $742.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
sportsdirect.com's monthly revenueOVER TIME
Over the past three months, sportsdirect.com revenue has experienced decline of 6.8%, compared to the preceding three months.
sportsdirect.com competitors
As of May 2026, sportsdirect.com generated $41,413,555 in revenue from 521,091 transactions across 19,218,181 sessions, with an average order value (AOV) between $75 and $100 and a conversion rate of 2.50-3.00%. In comparison, jdsports.co.uk leads in revenue with $51,559,509 but has fewer transactions (293,932) despite a higher AOV of $175-200. houseoffraser.co.uk lags with $12,392,034 in revenue, 134,162 transactions, and a better conversion rate of 3.50-4.00%. nike.com dominates overall with an impressive $350,900,153 in revenue, although its conversion rate is slightly lower at 2.00-2.50%. Lastly, decathlon.co.uk has revenue of $19,193,870 and 164,477 transactions but a lower AOV of $100-125 and the weakest conversion rate of 1.50-2.00%. Overall, sportsdirect.com performs solidly against its competitors, especially in transaction volume relative to revenue.
Revenue share by device at sportsdirect.com
In May large majority of sales on sportsdirect.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries sportsdirect.com operates in
sportsdirect.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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sportsdirect.com channels
Identify top traffic channels that drive growth for sportsdirect.comand discover how performance of traffic channels has changed over time.
sportsdirect.com Google Ads spend
Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sportsdirect.com devices
Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
