otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $3.2B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 0.37%, compared to the preceding three months.
otto.de competitors
In August 2025, otto.de reported a revenue of 229,171,396 with 1,629,573 transactions and 52,824,776 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 3.00-3.50. Compared to its competitors, otto.de falls behind in revenue compared to amazon.de which reported 2,036,501,816 in revenue. However, otto.de outperforms kaufland.de, zalando.de, and etsy.com in terms of revenue. In transactions and sessions, otto.de surpasses kaufland.de and zalando.de but is behind ebay.de, amazon.de, and etsy.com. The AOV of otto.de is higher than ebay.de, zalando.de, and amazon.de, but lower than kaufland.de. In terms of conversion rate, otto.de is on par with kaufland.de and zalando.de, but falls short compared to ebay.de and amazon.de. Overall, otto.de holds a competitive position among its peers in the German e-commerce market.
Revenue share by device at otto.de
In August large majority of sales on otto.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
