otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 3.2%, compared to the preceding three months.
otto.de competitors
In September 2026, otto.de excels with a conversion rate of 3.00-3.50%, which is higher than kaufland.de's 2.50-3.00% but trails behind ebay.de's 4.00-4.50% and significantly lags behind amazon.de's 5.50-6.00%. While otto.de generates $254.3 million in revenue from 1.9 million transactions, it ranks lower than ebay.de, which has revenue of $434.9 million and 4.7 million transactions, and trails amazon.de with a substantial $2.3 billion and 22.4 million transactions. otto.de also has 57.1 million sessions, falling behind etsy.com, which leads with 460.8 million sessions, while also trailing both ebay.de and amazon.de. The average order value for otto.de ranges from $125-150, which is competitive against kaufland.de's $100-125 but lower than the ranges offered by other competitors.
Revenue share by device at otto.de
In September large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
