otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de's revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 2.2%, compared to the preceding three months.
otto.de competitors
In July 2025, otto.de generated a revenue of 214,396,396 with 1,499,920 transactions and 48,023,617 sessions. The average order value (AOV) ranged from 125-150, with a conversion rate of 3.00-3.50%. Comparing this to its competitors, kaufland.de had a revenue of 94,588,689 with 915,185 transactions and 27,475,734 sessions, boasting a similar conversion rate. ebay.de stood out with a revenue of 449,282,975, 5,057,119 transactions, and 116,320,038 sessions, offering a lower AOV but a higher conversion rate. zalando.de had a revenue of 114,274,169 with 1,056,377 transactions and 30,552,767 sessions, falling in line with otto.de in terms of AOV and conversion rate. amazon.de led the pack with a revenue of 2,232,667,418, 23,150,217 transactions, and 423,982,328 sessions, showcasing a higher conversion rate despite a lower AOV. etsy.com also performed well with a revenue of 568,137,078, 8,320,019 transactions, and 401,668,994 sessions, albeit with a lower AOV and conversion rate compared to otto.de.
Revenue share by device at otto.de
In July large majority of sales on otto.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
