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Sep 2024
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Home/Insights/Retailers/otto.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for otto.deotto.de

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241.9M
Revenue
52M
Sessions
3.0-3.5%
Conversion rate
$125-150
Average order value
Online only revenue for otto.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.

otto.de’s revenueOVER TIME
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Over the past three months, otto.de revenue has experienced decline of 11%, compared to the preceding three months.

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otto.de revenue decline for last six months
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OVERVIEW
otto.de, an MARKETPLACE, recorded $241,884,374 in online sales in September 2024, with a conversion rate of 3.00-3.50% and an AOV of $125-150. It had 52,002,001 sessions during the month. The largest store in the category, amazon.com, generated $13,324,689,296 in revenue with 2,653,517,446 sessions. The median revenue and sessions in the MARKETPLACE were $485,861 and 153,430, respectively. A high conversion rate of 4.66% and a high AOV of $293 were also observed, while a low conversion rate of 1.09% and a low AOV of $55 were recorded.
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otto.de competitors

When comparing otto.de to its competitors in the e-commerce space, some clear trends emerge. amazon.de leads the pack in terms of revenue with a staggering 2,237,461,947 euros, followed by etsy.com at 638,464,910 euros, and ebay.de at 602,894,455 euros. In contrast, otto.de generates a revenue of 241,884,374 euros. However, otto.de shines when it comes to conversion rate, sitting at 3.00-3.50%, on par with zalando.de at 3.00-3.50% and kaufland.de at 3.50-4.00%. Additionally, otto.de boasts a high average order value (AOV) in the range of 125-150 euros, which is significantly higher than competitors like etsy.com (50-75 euros) and ebay.de (75-100 euros). Despite facing stiff competition from industry giants, otto.de maintains a strong position with its impressive AOV and conversion rate metrics.

#1 kaufland.de
125.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 ebay.de
602.9M
Revenue
129.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 zalando.de
96.8M
Revenue
28.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 amazon.de
2.2B
Revenue
407.7M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#5 etsy.com
638.5M
Revenue
419.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
$241.9M
Favicon for hm.comhm.com
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.2B
2
Favicon for ikea.comikea.com
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for asos.comasos.com
10
Favicon for zalando.dezalando.de
otto.de vs top market performers
otto.de
top retailers
conversion rate vs average order value for otto.de and its competitors
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otto.de brandsby revenue

1
Logo for relaxdaysRelaxdays
Top retailers:amazon.deamazon.co.ukhome24.de
2
Logo for jvmoebelJvmoebel
Top retailers:amazon.de
3
Logo for inosignInosign
Top retailers:quelle.deheine.de
4
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Top retailers:heine.dequelle.deebay.de
5
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Top retailers:deiters.deebay.co.ukmytoys.de

otto.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
3
Household Supplies
Top retailers:amazon.deamazon.comuline.com
4
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Top retailers:amazon.co.ukamazon.deamazon.com
5
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Top retailers:amazon.deamazon.comikea.com
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brands overtime comparison

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otto.de channels

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otto.de Google Ads spend

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otto.de devices

Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otto.de top markets

Explore otto.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otto.de country & global rank

Assess the ranking of otto.de among other retailers within its primary country and worldwide.

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