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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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16.2M
Revenue
Nov 25
5.6M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zalando.dk is an e-commerce website focusing on retail fashion products. They offer a wide range of clothing, shoes, and accessories for men, women, and children. Customers can find various brands and trendy styles on the website, which provides a convenient platform for online shopping within Denmark.

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zalando.dk Annual Revenue and Growth

zalando.dk's annual sales on its online store amounted to $142.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$142.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.dk revenue by year

zalando.dk's monthly revenueOVER TIME
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Over the past three months, zalando.dk revenue has experienced growth of 12%, compared to the preceding three months.

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zalando.dk revenue growth for last six months
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OVERVIEW
In November 2025, zalando.dk generated online sales revenue of $16,232,784, significantly higher than the lifestyle/fashion and apparel median of $93,064, despite being far behind industry leader shein.com at $916,157,774; the site's conversion rate ranged from 3.50-4.00%, outperforming the high conversion benchmark of 3.37% and the low of 0.73%, while its average order value (AOV) stood between $75-100, closely matching the low end of the sector; with sessions reaching 5,592,924, zalando.dk vastly surpassed the median of 36,492, though still trails behind shein.com’s 342,497,064 sessions.
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zalando.dk competitors

In November 2025, when comparing zalando.dk to its competitors, we see that asos.com leads in revenue with $159,325,130, followed by zara.com with $221,760,558. In terms of transactions, H&m.com has the highest with 4,621,697, while asos.com leads in sessions with 63,562,508. farfetch.com boasts the highest average order value (AOV) range of $275-$300, whereas asos.com and zalando.dk both fall within the $75-$100 range. Conversion rates vary across the competitors, with farfetch.com and asos.com on the lower end at 1.50-2.00, while zalando.dk, zara.com, and nike.com fall within the 2.00-4.00 range. Overall, zalando.dk holds its own among competitors, especially in terms of revenue and transactions, positioning itself as a strong player in the market.

asos.com screenshot
#1 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
357M
Revenue
129.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
221.8M
Revenue
116.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.dk vs top market performers
zalando.dk
top retailers
conversion rate vs average order value for zalando.dk and its competitors
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Revenue share by device at zalando.dk

In November large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.dk channels

Identify top traffic channels that drive growth for zalando.dkand discover how performance of traffic channels has changed over time.

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zalando.dk Google Ads spend

Evaluate zalando.dk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.dk devices

Review zalando.dk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.dk top markets

Explore zalando.dk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.dk country & global rank

Assess the ranking of zalando.dk among other retailers within its primary country and worldwide.

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