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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11.9M
Revenue
4.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Zalando.dk is an e-commerce website focusing on retail fashion products. They offer a wide range of clothing, shoes, and accessories for men, women, and children. Customers can find various brands and trendy styles on the website, which provides a convenient platform for online shopping within Denmark.

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zalando.dk's revenueOVER TIME
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Over the past three months, zalando.dk revenue has experienced growth of 14%, compared to the preceding three months.

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zalando.dk revenue growth for last six months
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OVERVIEW
In May 2025, zalando.dk in the FASHION AND APPAREL industry had a revenue of $11,948,411, a conversion rate of 3.50-4.00%, an AOV of $75-100, and 4,068,397 sessions. The highest revenue in the category was $731,622,726 from shein.com, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest sessions were 224,142,058 from shein.com, while the median revenue was $81,783, the median conversion rate was 0.67%, the median AOV was $82, and the median sessions were 33,223.
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zalando.dk competitors

In May 2025, zalando.dk reported revenue of 11,948,411 DKK from 149,614 transactions and 4,068,397 sessions, with an average order value (AOV) of 75-100 DKK and a conversion rate of 3.50-4.00%. Compared to its competitors, zalando.dk lags behind in revenue and transactions but outperforms in conversion rate. asos.com leads with 99,695,645 in revenue from 674,560 transactions and 60,493,121 sessions, with an AOV of 125-150 DKK and a conversion rate of 1.00-1.50%. nike.com follows with 326,586,210 in revenue from 2,523,168 transactions and 116,622,635 sessions, farfetch.com and zara.com also outperform zalando.dk in revenue and transactions, while H&m.com closely matches zalando.dk's performance metrics. Despite lower revenue and transactions, zalando.dk's higher conversion rate suggests a more efficient sales process compared to its competitors in the fashion e-commerce market.

asos.com screenshot
#1 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
201M
Revenue
96.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#3 farfetch.com
88.3M
Revenue
20.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
zara.com screenshot
#4 zara.com
210M
Revenue
93.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
326.6M
Revenue
116.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.dk vs top market performers
zalando.dk
top retailers
conversion rate vs average order value for zalando.dk and its competitors
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Revenue share by device at zalando.dk

In May large majority of sales on zalando.dk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on zalando.dk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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zalando.dk channels

Identify top traffic channels that drive growth for zalando.dkand discover how performance of traffic channels has changed over time.

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zalando.dk Google Ads spend

Evaluate zalando.dk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.dk devices

Review zalando.dk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.dk top markets

Explore zalando.dk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.dk country & global rank

Assess the ranking of zalando.dk among other retailers within its primary country and worldwide.

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