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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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12.4M
Revenue
Dec 25
4.5M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Zalando.dk is an e-commerce website focusing on retail fashion products. They offer a wide range of clothing, shoes, and accessories for men, women, and children. Customers can find various brands and trendy styles on the website, which provides a convenient platform for online shopping within Denmark.

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zalando.dk Annual Revenue and Growth

zalando.dk's annual sales on its online store amounted to $142.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$142.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.dk revenue by year

zalando.dk's monthly revenueOVER TIME
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Over the past three months, zalando.dk revenue has experienced growth of 17%, compared to the preceding three months.

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zalando.dk revenue growth for last six months
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OVERVIEW
In December 2025, zalando.dk generated $12,356,738 in online sales, significantly outperforming the median of $92,600 in the FASHION AND APPAREL industry. With a conversion rate between 3.50-4.00%, it surpassed the high benchmark of 3.17%. The average order value (AOV) ranged from $75 to $100, aligning with the industry’s low threshold. zalando.dk attracted 4,492,051 sessions, far exceeding the median of 39,789 but trailing behind shein.com's remarkable 304,519,814 sessions, highlighting both the brand’s growth potential and the competitive landscape it operates within. Overall, zalando.dk shows strong performance metrics in its category.
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zalando.dk competitors

In December 2025, zalando.dk reported a revenue of $12,356,738 with 159,120 transactions and 4,492,051 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In comparison, its competitors show varying performance metrics. asos.com leads in revenue with $142,254,322, followed by nike.com with $393,134,843. zara.com has the highest number of transactions at 2,350,951, while H&m.com has the most sessions with 115,623,082. farfetch.com boasts the highest AOV at $300-325, while zara.com and asos.com share the highest conversion rate of 1.50-2.00%. Despite not leading in all categories, zalando.dk's competitive conversion rate and respectable revenue demonstrate its strength in the market.

asos.com screenshot
#1 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
208.5M
Revenue
119.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.dk vs top market performers
zalando.dk
top retailers
conversion rate vs average order value for zalando.dk and its competitors
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Revenue share by device at zalando.dk

In December large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.dk channels

Identify top traffic channels that drive growth for zalando.dkand discover how performance of traffic channels has changed over time.

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zalando.dk Google Ads spend

Evaluate zalando.dk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.dk devices

Review zalando.dk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.dk top markets

Explore zalando.dk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.dk country & global rank

Assess the ranking of zalando.dk among other retailers within its primary country and worldwide.

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