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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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11.9M
Revenue
Jan 26
4.2M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zalando.dk is an e-commerce website focusing on retail fashion products. They offer a wide range of clothing, shoes, and accessories for men, women, and children. Customers can find various brands and trendy styles on the website, which provides a convenient platform for online shopping within Denmark.

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zalando.dk Annual Revenue and Growth

zalando.dk's annual sales on its online store amounted to $139.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$139.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
zalando.dk revenue by year

zalando.dk's monthly revenueOVER TIME
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Over the past three months, zalando.dk revenue has experienced growth of 21%, compared to the preceding three months.

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zalando.dk revenue growth for last six months
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OVERVIEW
In January 2026, zalando.dk generated online sales revenue of $11,886,914, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate of 3.00-3.50%, just above the category's high of 3.1%. Its average order value (AOV) ranged from $75 to $100, closely aligning with the very low AOV of $76 in the industry. The site attracted 4,192,024 sessions, far exceeding the median of 38,909, but still a fraction of shein.com’s impressive 279,580,739 sessions, the leading store in this competitive sector.
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zalando.dk competitors

In January 2026, zalando.dk reported a revenue of $11,886,914 with 145,951 transactions and 4,192,024 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. Compared to its competitors, zalando.dk falls behind in revenue when compared to nike.com with $275,759,784 and zara.com with $167,667,007. However, zalando.dk outperforms farfetch.com in terms of conversion rate, which stands at 3.00-3.50%, while farfetch.com's conversion rate is at 1.00-1.50%. In terms of AOV, zalando.dk is on par with zara.com, both falling in the range of $75-$100. Overall, while zalando.dk may not lead in revenue like nike.com, it does show strong performance in conversion rate compared to some of its competitors like farfetch.com.

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AOV
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91M
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AOV
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167.7M
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1.5-2.0%
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AOV
nike.com screenshot
#5 nike.com
275.8M
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114M
Sessions
1.5-2.0%
Conv. rate
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AOV
zalando.dk vs top market performers
zalando.dk
top retailers
conversion rate vs average order value for zalando.dk and its competitors
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Revenue share by device at zalando.dk

In January large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.dk channels

Identify top traffic channels that drive growth for zalando.dkand discover how performance of traffic channels has changed over time.

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zalando.dk Google Ads spend

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zalando.dk devices

Review zalando.dk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.dk top markets

Explore zalando.dk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.dk country & global rank

Assess the ranking of zalando.dk among other retailers within its primary country and worldwide.

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