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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.4M
Revenue
Oct 25
4M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.dk is an e-commerce website focusing on retail fashion products. They offer a wide range of clothing, shoes, and accessories for men, women, and children. Customers can find various brands and trendy styles on the website, which provides a convenient platform for online shopping within Denmark.

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zalando.dk Annual Revenue and Growth

zalando.dk's annual sales on its online store amounted to $142.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$142.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.dk revenue by year

zalando.dk's monthly revenueOVER TIME
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Over the past three months, zalando.dk revenue has experienced decline of 5%, compared to the preceding three months.

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zalando.dk revenue decline for last six months
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OVERVIEW
In October 2025, zalando.dk generated $11,417,502 in online sales, significantly above the FASHION AND APPAREL median of $80,524, yet far below the category leader shein.com at $977,396,912. Its conversion rate of 3.50-4.00% exceeds the high benchmark of 3.36% while sessions totaled 4,023,067, dwarfing the median of 33,163. With an average order value (AOV) ranging between $75-100, zalando.dk sits near the lower end of the spectrum compared to the high of $378 in the industry, showcasing its competitive positioning in the dynamic lifestyle and fashion sector.
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zalando.dk competitors

In October 2025, zalando.dk reported a revenue of 11,417,502 with 150,123 transactions and 4,023,067 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 3.50-4.00. Compared to its competitors, zalando.dk falls behind in terms of revenue, transactions, and sessions. asos.com leads the pack with a revenue of 127,814,446, 903,675 transactions, and 54,747,830 sessions, featuring an AOV of 125-150 and a conversion rate of 1.50-2.00. hm.com follows closely behind asos.com with a revenue of 252,353,350, 3,458,982 transactions, and 106,474,601 sessions, but has a lower AOV of 50-75. zalando.dk performs on par with zara.com in terms of AOV and conversion rate, but falls short compared to nike.com, which leads in revenue and transactions. farfetch.com stands out with a significantly higher AOV of 300-325, but lags behind in conversion rate.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
farfetch.com screenshot
#3 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zara.com screenshot
#4 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.dk vs top market performers
zalando.dk
top retailers
conversion rate vs average order value for zalando.dk and its competitors
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Revenue share by device at zalando.dk

In October large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.dk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.dk channels

Identify top traffic channels that drive growth for zalando.dkand discover how performance of traffic channels has changed over time.

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zalando.dk Google Ads spend

Evaluate zalando.dk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.dk devices

Review zalando.dk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.dk top markets

Explore zalando.dk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.dk country & global rank

Assess the ranking of zalando.dk among other retailers within its primary country and worldwide.

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