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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for nelly.comnelly.com

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5.1M
Revenue
Apr 26
1.9M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Nelly.com is an online retailer offering a diverse range of fashion products for men and women. The website showcases numerous clothes, shoes, and accessories catering to different styles and preferences. Customers can browse and purchase items conveniently through their user-friendly platform, providing a hassle-free shopping experience.

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nelly.com Annual Revenue and Growth

nelly.com's annual sales on its online store amounted to $45.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$45.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
nelly.com revenue by year

nelly.com's monthly revenueOVER TIME
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Over the past three months, nelly.com revenue has experienced decline of 15%, compared to the preceding three months.

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nelly.com revenue decline for last six months
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OVERVIEW
In April 2026, nelly.com generated online sales of $5,072,443, significantly exceeding the FASHION AND APPAREL median of $78,791. With a conversion rate of 2.50-3.00%, nelly.com performs competitively against the high benchmark of 3.05%. The average order value (AOV) ranges from $100-125, notably lower than the category's peak of $389. Additionally, the site recorded 1,915,604 sessions, well above the median of 35,276 but far below industry leader shein.com, which boasts 281,585,790 sessions, highlighting nelly.com’s substantial market presence within the lifestyle and fashion segment despite challenges from larger competitors.
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nelly.com competitors

In April 2026, nelly.com reported a revenue of $5,072,443 with 49,546 transactions and a conversion rate of 2.50-3.00%. In comparison, na-kd.com outperformed nelly.com with a revenue of $6,123,359 and 52,963 transactions, but had a lower conversion rate of 1.50-2.00%. boohoo.com achieved significant revenue of $10,445,010 with a higher transaction volume of 222,791, while boasting the best conversion rate at 3.00-3.50%, albeit with a lower AOV of $25-50. asos.com dominated the landscape with staggering revenue of $95,385,517 and 671,614 transactions, though its conversion rate lagged at 1.00-1.50%. Overall, while nelly.com holds its ground, it faces tough competition from larger players like asos.com, particularly in terms of revenue and transaction volume.

na-kd.com screenshot
#1 na-kd.com
6.1M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
10.4M
Revenue
7.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
asos.com screenshot
#3 asos.com
95.4M
Revenue
59M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#4 hm.com
121.7M
Revenue
98.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
veromoda.com screenshot
#5 veromoda.com
2.1M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nelly.com vs top market performers
nelly.com
top retailers
conversion rate vs average order value for nelly.com and its competitors
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Revenue share by device at nelly.com

In April large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nelly.com channels

Identify top traffic channels that drive growth for nelly.comand discover how performance of traffic channels has changed over time.

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nelly.com Google Ads spend

Evaluate nelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nelly.com devices

Review nelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nelly.com top markets

Explore nelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nelly.com country & global rank

Assess the ranking of nelly.com among other retailers within its primary country and worldwide.

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