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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.6M
Revenue
Oct 25
1.6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Nelly.com is an online retailer offering a diverse range of fashion products for men and women. The website showcases numerous clothes, shoes, and accessories catering to different styles and preferences. Customers can browse and purchase items conveniently through their user-friendly platform, providing a hassle-free shopping experience.

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nelly.com Annual Revenue and Growth

nelly.com's annual sales on its online store amounted to $70.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$70.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nelly.com revenue by year

nelly.com's monthly revenueOVER TIME
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Over the past three months, nelly.com revenue has experienced decline of 16%, compared to the preceding three months.

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nelly.com revenue decline for last six months
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OVERVIEW
In October 2025, nelly.com, a lifestyle and fashion apparel site, generated online sales revenue of $2,622,760, significantly surpassing the median of $80,524 in its industry, yet far below market leader shein.com's $977,396,912. The site's conversion rate ranged from 1.50% to 2.00%, underperforming compared to the industry high of 3.36% but above the low of 0.74%. nelly.com reported an average order value (AOV) between $75 and $100, slightly below the high AOV of $378. With 1,571,209 sessions, nelly.com outperformed the median of 33,163 but lagged behind shein.com's staggering 321,650,758 sessions.
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nelly.com competitors

In October 2025, nelly.com reported a revenue of 2,622,760 with 26,635 transactions and 1,571,209 sessions. Their average order value (AOV) falls in the range of 75-100, with a conversion rate of 1.50-2.00. Comparing nelly.com to its competitors, na-kd.com outperforms with a revenue of 7,054,380, 62,636 transactions, and 2,923,064 sessions. Their AOV is higher at 100-125, with a conversion rate of 2.00-2.50. boohoo.com leads in revenue with 15,047,373, 258,977 transactions, and 6,850,315 sessions, boasting an AOV of 50-75 and a conversion rate of 3.50-4.00. asos.com and zara.com also surpass nelly.com in revenue and transactions, but nelly.com competes closely in terms of AOV and conversion rate. zalando.se falls slightly behind nelly.com in revenue and transactions but excels in AOV and conversion rate.

na-kd.com screenshot
#1 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
15M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zalando.se screenshot
#5 zalando.se
19.9M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nelly.com vs top market performers
nelly.com
top retailers
conversion rate vs average order value for nelly.com and its competitors
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Revenue share by device at nelly.com

In October large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nelly.com channels

Identify top traffic channels that drive growth for nelly.comand discover how performance of traffic channels has changed over time.

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nelly.com Google Ads spend

Evaluate nelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nelly.com devices

Review nelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nelly.com top markets

Explore nelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nelly.com country & global rank

Assess the ranking of nelly.com among other retailers within its primary country and worldwide.

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