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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.5M
Revenue
Aug 25
1.6M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Nelly.com is an online retailer offering a diverse range of fashion products for men and women. The website showcases numerous clothes, shoes, and accessories catering to different styles and preferences. Customers can browse and purchase items conveniently through their user-friendly platform, providing a hassle-free shopping experience.

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nelly.com Annual Revenue and Growth

nelly.com's annual sales on its online store amounted to $70.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$70.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nelly.com revenue by year

nelly.com's monthly revenueOVER TIME
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Over the past three months, nelly.com revenue has experienced decline of 41%, compared to the preceding three months.

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nelly.com revenue decline for last six months
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OVERVIEW
In August 2025, nelly.com, a FASHION AND APPAREL industry player, recorded $2,514,961 in online sales revenue, with a median revenue of $77,469. The conversion rate ranged from 1.50-2.00%, falling below the 3.01% high and above the 0.62% low for FASHION AND APPAREL. The average order value (AOV) was $100-125, surpassing the $393 high and outperforming the $75 low. With 1,597,860 sessions, nelly.com experienced significantly lower traffic than shein.com's 323,426,413 sessions, with the median sessions in the industry standing at 36,717.
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nelly.com competitors

In August 2025, nelly.com generated $2,514,961 in revenue from 24,847 transactions and 1,597,860 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, na-kd.com brought in $7,059,685 in revenue from 57,734 transactions and 2,941,178 sessions with similar AOV and conversion rate metrics. boohoo.com surpassed nelly.com and its other competitors with $9,336,300 in revenue from 165,580 transactions and 6,432,107 sessions, boasting a lower AOV of $50-75 but a higher conversion rate of 2.50-3.00%. asos.com and zara.com outperformed nelly.com with significantly higher revenue, transactions, and sessions, while zalando.se had comparable metrics in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, nelly.com falls behind its competitors in revenue and traffic but remains competitive in AOV and conversion rate.

na-kd.com screenshot
#1 na-kd.com
7.1M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
9.3M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
128.7M
Revenue
80.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.se screenshot
#5 zalando.se
19.3M
Revenue
8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nelly.com vs top market performers
nelly.com
top retailers
conversion rate vs average order value for nelly.com and its competitors
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Revenue share by device at nelly.com

In August large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nelly.com channels

Identify top traffic channels that drive growth for nelly.comand discover how performance of traffic channels has changed over time.

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nelly.com Google Ads spend

Evaluate nelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nelly.com devices

Review nelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nelly.com top markets

Explore nelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nelly.com country & global rank

Assess the ranking of nelly.com among other retailers within its primary country and worldwide.

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