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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.6M
Revenue
Jan 26
1.6M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Nelly.com is an online retailer offering a diverse range of fashion products for men and women. The website showcases numerous clothes, shoes, and accessories catering to different styles and preferences. Customers can browse and purchase items conveniently through their user-friendly platform, providing a hassle-free shopping experience.

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nelly.com Annual Revenue and Growth

nelly.com's annual sales on its online store amounted to $45.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$45.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
nelly.com revenue by year

nelly.com's monthly revenueOVER TIME
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Over the past three months, nelly.com revenue has experienced growth of 104%, compared to the preceding three months.

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nelly.com revenue growth for last six months
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OVERVIEW
In January 2026, nelly.com generated $4,641,916 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806, though it trails behind shein.com's dominant $809,875,018. Its conversion rate of 2.50-3.00% remains competitive, slightly below the sector's high of 3.1%, while the average order value (AOV) of $100-125 is modest compared to the high of $390. With 1,620,114 sessions, nelly.com far exceeds the industry median of 38,909 but is dwarfed by shein.com’s staggering 279,580,739 sessions, indicating room for growth in both traffic and conversion effectiveness within the competitive landscape.
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nelly.com competitors

In January 2026, nelly.com generated a revenue of $4,641,916 from 44,700 transactions and 1,620,114 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, nelly.com falls behind in terms of revenue when compared to zara.com, which earned $167,667,007. However, nelly.com outperformed na-kd.com in terms of conversion rate, with na-kd.com only achieving a conversion rate of 2.00-2.50% compared to nelly.com's 2.50-3.00%. boohoo.com, on the other hand, generated significantly higher revenue of $14,914,345 with 244,406 transactions and 8,416,876 sessions. Overall, while nelly.com may not have the highest revenue among its competitors, it does show competitive performance in terms of conversion rate compared to some of the other key players in the online fashion industry.

na-kd.com screenshot
#1 na-kd.com
6.4M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
14.9M
Revenue
8.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.se screenshot
#5 zalando.se
18.8M
Revenue
7.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nelly.com vs top market performers
nelly.com
top retailers
conversion rate vs average order value for nelly.com and its competitors
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Revenue share by device at nelly.com

In January large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nelly.com channels

Identify top traffic channels that drive growth for nelly.comand discover how performance of traffic channels has changed over time.

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nelly.com Google Ads spend

Evaluate nelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nelly.com devices

Review nelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nelly.com top markets

Explore nelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nelly.com country & global rank

Assess the ranking of nelly.com among other retailers within its primary country and worldwide.

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