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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.9M
Revenue
Sep 25
1.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Nelly.com is an online retailer offering a diverse range of fashion products for men and women. The website showcases numerous clothes, shoes, and accessories catering to different styles and preferences. Customers can browse and purchase items conveniently through their user-friendly platform, providing a hassle-free shopping experience.

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nelly.com Annual Revenue and Growth

nelly.com's annual sales on its online store amounted to $70.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$70.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nelly.com revenue by year

nelly.com's monthly revenueOVER TIME
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Over the past three months, nelly.com revenue has experienced decline of 37%, compared to the preceding three months.

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nelly.com revenue decline for last six months
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OVERVIEW
In September 2025, nelly.com generated $2,887,192 in online sales, significantly outperforming the median of $74,931 in the FASHION AND APPAREL sector, though it trails behind the market leader, shein.com, which garnered $819,580,923. nelly.com's conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.2% and above the low of 0.68%. Its average order value (AOV) was $100-125, while the industry peak reached $382, with a minimum of $73. Additionally, nelly.com attracted 1,579,136 sessions, starkly contrasting with shein.com’s 297,137,690 and exceeding the sector's median of 34,221.
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nelly.com competitors

In September 2025, nelly.com reported a revenue of 2,887,192 with 28,327 transactions and 1,579,136 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 1.50-2.00. When compared to its competitors, na-kd.com outperformed nelly.com with a revenue of 6,696,836, 56,940 transactions, and 2,912,784 sessions. boohoo.com showed even stronger performance with a revenue of 10,027,347, 172,452 transactions, and 6,430,250 sessions, although their AOV was lower at 50-75. asos.com and zara.com both surpassed nelly.com in revenue, transactions, and sessions, with asos.com having the highest revenue of 106,131,166 and zara.com having the most transactions at 1,706,813. zalando.se, while still outperforming nelly.com, had a lower revenue compared to some competitors but a higher conversion rate.

na-kd.com screenshot
#1 na-kd.com
6.7M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zara.com screenshot
#4 zara.com
155.7M
Revenue
83M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zalando.se screenshot
#5 zalando.se
20.1M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nelly.com vs top market performers
nelly.com
top retailers
conversion rate vs average order value for nelly.com and its competitors
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Revenue share by device at nelly.com

In September large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nelly.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nelly.com channels

Identify top traffic channels that drive growth for nelly.comand discover how performance of traffic channels has changed over time.

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nelly.com Google Ads spend

Evaluate nelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nelly.com devices

Review nelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nelly.com top markets

Explore nelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nelly.com country & global rank

Assess the ranking of nelly.com among other retailers within its primary country and worldwide.

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