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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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144.6M
Revenue
Sep 25
38.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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nordstrom.com Annual Revenue and Growth

nordstrom.com's annual sales on its online store amounted to $2.7B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nordstrom.com revenue by year

nordstrom.com's monthly revenueOVER TIME
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Over the past three months, nordstrom.com revenue has experienced decline of 8%, compared to the preceding three months.

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nordstrom.com revenue decline for last six months
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OVERVIEW
In September 2025, nordstrom.com achieved impressive online sales revenue of $144,579,269, significantly surpassing the FASHION AND APPAREL median of $74,931. Its conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.2%, while its average order value (AOV) fell between $225-250, compared to the high of $382. With 38,626,955 sessions, nordstrom.com also performed well against the median of 34,221, though it trails the leader, shein.com, which recorded 297,137,690 sessions and a whopping revenue of $819,580,923. Overall, nordstrom.com shows robust performance metrics within its competitive landscape.
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nordstrom.com competitors

When comparing nordstrom.com to its competitors in September 2025, it is clear that nordstrom.com falls in the middle of the pack in terms of revenue, with a total of $144,579,269. In comparison, Macy's leads the group with $377,809,037 in revenue, while Bloomingdale's trails behind with $92,857,352. nordstrom.com also ranks third in terms of transactions, sessions, average order value (AOV), and conversion rate. Nordstrom Rack outperforms in conversion rate at 3.00-3.50, while Bloomingdale's excels in AOV with $300-325. Macy's has the highest number of transactions at 1,793,747 and sessions at 64,421,980. Dillard's and Zappos also show competitive numbers in revenue, transactions, and AOV, placing nordstrom.com in a strong competitive landscape.

macys.com screenshot
#1 macys.com
377.8M
Revenue
64.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bloomingdales.com screenshot
#2 bloomingdales.com
92.9M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
26.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zappos.com screenshot
#5 zappos.com
56.7M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nordstrom.com vs top market performers
nordstrom.com
top retailers
conversion rate vs average order value for nordstrom.com and its competitors
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Revenue share by device at nordstrom.com

In September large majority of sales on nordstrom.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nordstrom.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nordstrom.com channels

Identify top traffic channels that drive growth for nordstrom.comand discover how performance of traffic channels has changed over time.

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nordstrom.com Google Ads spend

Evaluate nordstrom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordstrom.com devices

Review nordstrom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordstrom.com top markets

Explore nordstrom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordstrom.com country & global rank

Assess the ranking of nordstrom.com among other retailers within its primary country and worldwide.

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