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Nov 2025
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Home/Insights/Retailers/nordstrom.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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292M
Revenue
Nov 25
55.5M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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nordstrom.com Annual Revenue and Growth

nordstrom.com's annual sales on its online store amounted to $2.7B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nordstrom.com revenue by year

nordstrom.com's monthly revenueOVER TIME
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Over the past three months, nordstrom.com revenue has experienced growth of 16%, compared to the preceding three months.

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nordstrom.com revenue growth for last six months
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OVERVIEW
In November 2025, nordstrom.com generated $292,029,241 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $93,064, with sessions totaling 55,530,385, far exceeding the sector median of 36,492. The conversion rate stood between 1.50-2.00%, below the high benchmark of 3.37%, while its average order value ranged from $250-275, also trailing the category's high of $375. Despite being the largest player in its niche, shein.com led with $916,157,774 in revenue and 342,497,064 sessions, highlighting competitive challenges for Nordstrom in this dynamic market.
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nordstrom.com competitors

In November 2025, nordstrom.com's revenue of $292,029,241 and 1,088,597 transactions from 55,530,385 sessions indicate a strong performance. When compared to its competitors, Macy's outperforms Nordstrom with revenue of $795,482,899 from 3,790,863 transactions and 132,587,206 sessions, showcasing a higher volume of sales and traffic. bloomingdales.com also surpasses Nordstrom with revenue of $297,997,687 from 956,500 transactions and 35,855,698 sessions, boasting a higher average order value (AOV) of $300-$325. Nordstrom Rack follows closely behind with revenue of $113,064,088 from 1,371,421 transactions and 40,833,253 sessions, demonstrating a lower AOV but a higher conversion rate of 3.00-3.50%. dillards.com and zappos.com also show strong performance in terms of revenue, transactions, and sessions, highlighting the competitive landscape in the online retail industry.

macys.com screenshot
#1 macys.com
795.5M
Revenue
132.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bloomingdales.com screenshot
#2 bloomingdales.com
298M
Revenue
35.9M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
113.1M
Revenue
40.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
47.7M
Revenue
14.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com screenshot
#5 zappos.com
75.3M
Revenue
23.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nordstrom.com vs top market performers
nordstrom.com
top retailers
conversion rate vs average order value for nordstrom.com and its competitors
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Revenue share by device at nordstrom.com

In November large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nordstrom.com channels

Identify top traffic channels that drive growth for nordstrom.comand discover how performance of traffic channels has changed over time.

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nordstrom.com Google Ads spend

Evaluate nordstrom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordstrom.com devices

Review nordstrom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordstrom.com top markets

Explore nordstrom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordstrom.com country & global rank

Assess the ranking of nordstrom.com among other retailers within its primary country and worldwide.

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