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May 2025
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Home/Insights/Retailers/nordstrom.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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184M
Revenue
42.5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
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nordstrom.com's revenueOVER TIME
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Over the past three months, nordstrom.com revenue has experienced decline of 19%, compared to the preceding three months.

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nordstrom.com revenue decline for last six months
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OVERVIEW
In May 2025, nordstrom.com, in the FASHION AND APPAREL industry, had online sales revenue of $184,010,267, with a median of $81,783. The conversion rate ranged from 1.50-2.00%, AOV was $250-275, and sessions reached 42,525,145. Comparatively, the largest store in the category was shein.com with revenue of $731,622,726 and sessions of 224,142,058. The highest conversion rate was 3.09% and AOV was $415, while the lowest were 0.67% and $82 respectively. Median sessions stood at 33,223.
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nordstrom.com competitors

In May 2025, nordstrom.com generated a revenue of $184,010,267 from 732,415 transactions and 42,525,145 sessions with an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. Compared to its competitors, Macy's led the pack with a revenue of $483,327,343 from 2,133,825 transactions and 69,803,958 sessions, boasting an AOV of $225-250 and a conversion rate of 3.00-3.50%. Zappos followed with $60,010,416 revenue from 379,773 transactions and 16,767,857 sessions, while Nordstrom Rack, Dillard's, and Bloomingdale's had revenues of $72,691,408, $31,299,313, and $105,791,926 respectively. Each competitor showcased varying AOV and conversion rates, highlighting nordstrom.com's competitive position in the market based on these metrics.

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#1 macys.com
483.3M
Revenue
69.8M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
bloomingdales.com screenshot
#2 bloomingdales.com
105.8M
Revenue
15.4M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
72.7M
Revenue
31.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
31.3M
Revenue
12.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zappos.com screenshot
#5 zappos.com
60M
Revenue
16.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
nordstrom.com vs top market performers
nordstrom.com
top retailers
conversion rate vs average order value for nordstrom.com and its competitors
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Revenue share by device at nordstrom.com

In May large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

In May large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.
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nordstrom.com channels

Identify top traffic channels that drive growth for nordstrom.comand discover how performance of traffic channels has changed over time.

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nordstrom.com Google Ads spend

Evaluate nordstrom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordstrom.com devices

Review nordstrom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordstrom.com top markets

Explore nordstrom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordstrom.com country & global rank

Assess the ranking of nordstrom.com among other retailers within its primary country and worldwide.

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