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Oct 2025
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Home/Insights/Retailers/nordstrom.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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178.7M
Revenue
Oct 25
43.5M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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nordstrom.com Annual Revenue and Growth

nordstrom.com's annual sales on its online store amounted to $2.7B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nordstrom.com revenue by year

nordstrom.com's monthly revenueOVER TIME
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Over the past three months, nordstrom.com revenue has experienced decline of 15%, compared to the preceding three months.

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nordstrom.com revenue decline for last six months
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OVERVIEW
In October 2025, nordstrom.com generated impressive online sales revenue of $178,729,916, significantly surpassing the FASHION AND APPAREL median of $80,524. The website recorded sessions totaling 43,488,349, exceeding the median of 33,163, yet still trailing behind industry leader shein.com, which garnered 321,650,758 sessions. Nordstrom's conversion rate ranged between 1.50% and 2.00%, below the high benchmark of 3.36% but above the low of 0.74%. Additionally, its average order value (AOV) was between $225 and $250, well above the low end of $74 but below the high of $378, indicating strong customer spending habits.
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nordstrom.com competitors

In October 2025, nordstrom.com had a revenue of $178,729,916 with 762,163 transactions and 43,488,349 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. In comparison, macys.com outperformed nordstrom.com with a revenue of $458,291,706, 2,167,068 transactions, and 73,842,334 sessions, but had a slightly lower AOV of $200-225 and a higher conversion rate of 2.50-3.00%. bloomingdales.com had similar revenue to nordstrom.com at $210,113,396 but with fewer transactions and sessions, a higher AOV of $300-325, and a similar conversion rate of 2.50-3.00%. nordstromrack.com had a lower revenue of $86,788,958 but a higher conversion rate of 3.00-3.50% and a lower AOV of $75-100. dillards.com and zappos.com also had lower revenues than nordstrom.com with varying AOVs and conversion rates.

macys.com screenshot
#1 macys.com
458.3M
Revenue
73.8M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bloomingdales.com screenshot
#2 bloomingdales.com
210.1M
Revenue
24.5M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
86.8M
Revenue
32.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
38M
Revenue
10.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zappos.com screenshot
#5 zappos.com
63.6M
Revenue
19.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nordstrom.com vs top market performers
nordstrom.com
top retailers
conversion rate vs average order value for nordstrom.com and its competitors
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Revenue share by device at nordstrom.com

In October large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nordstrom.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nordstrom.com channels

Identify top traffic channels that drive growth for nordstrom.comand discover how performance of traffic channels has changed over time.

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nordstrom.com Google Ads spend

Evaluate nordstrom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nordstrom.com devices

Review nordstrom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nordstrom.com top markets

Explore nordstrom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nordstrom.com country & global rank

Assess the ranking of nordstrom.com among other retailers within its primary country and worldwide.

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