GRIPS CUSTOMERS & RESEARCH PARTNERS
nordstrom.com Annual Revenue and Growth
nordstrom.com's annual sales on its online store amounted to $2.7B in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
nordstrom.com's monthly revenueOVER TIME
Over the past three months, nordstrom.com revenue has experienced growth of 58%, compared to the preceding three months.
nordstrom.com competitors
In December 2025, nordstrom.com reported revenue of $319,415,204 with 1,165,457 transactions and 57,464,527 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Compared to its competitors, Macy's leads in revenue with $926,839,757 and has the highest number of transactions at 4,362,745 and sessions at 145,822,852. bloomingdales.com follows with revenue of $370,158,849 and a high AOV of $300-325. Nordstrom Rack falls behind in revenue at $85,445,332, but maintains a similar conversion rate to nordstrom.com at 2.50-3.00%. Dillard's and Zappos have lower revenues, with Dillard's having a higher conversion rate of 3.00-3.50%. Overall, nordstrom.com's revenue is competitive, but its conversion rate and AOV could be improved to match or exceed its top competitors.
Revenue share by device at nordstrom.com
In December large majority of sales on nordstrom.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nordstrom.com channels
Identify top traffic channels that drive growth for nordstrom.comand discover how performance of traffic channels has changed over time.
nordstrom.com Google Ads spend
Evaluate nordstrom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nordstrom.com devices
Review nordstrom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
