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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for zpacks.comzpacks.com

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910.3K
Revenue
Nov 25
271.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Zpacks.com is an online platform that primarily offers a wide range of outdoor gear and equipment, focusing on ultralight backpacking gear. Their product range includes backpacks, shelters, sleeping bags, clothing, and accessories. The website provides product information, specifications, and customer reviews to aid in purchasing decisions for outdoor enthusiasts and backpackers.

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zpacks.com Annual Revenue and Growth

zpacks.com's annual sales on its online store amounted to $11.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zpacks.com revenue by year

zpacks.com's monthly revenueOVER TIME
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Over the past three months, zpacks.com revenue has experienced decline of 13%, compared to the preceding three months.

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zpacks.com revenue decline for last six months
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OVERVIEW
In November 2025, zpacks.com generated $910,308 in revenue, significantly exceeding the e-commerce industry median of $101,517. Its conversion rate ranged between 1.50-2.00%, while the industry average is around 4.05%. With an average order value (AOV) of $200-225, zpacks.com remains competitive, although below the high benchmark of $337. The website recorded 271,440 sessions, considerably higher than the median of 41,915 but dwarfed by the 43,745,699 sessions at boots.com, the leading store in the e-commerce category. Overall, zpacks.com demonstrates strong performance metrics in a competitive landscape.
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zpacks.com competitors

In November 2025, zpacks.com generated $910,308 in revenue from 4,422 transactions and 271,440 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. Compared to its competitors, zpacks.com falls behind garagegrowngear.com and hyperlitemountaingear.com in terms of revenue and transactions, but outperforms gossamergear.com, ula-equipment.com, and mountainlaureldesigns.com. Garage Grown Gear generated $1,213,717 in revenue from 6,087 transactions and 497,793 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. Hyperlite Mountain Gear generated $1,081,842 in revenue from 3,763 transactions and 308,219 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. Gossamer Gear generated $601,058 in revenue from 4,683 transactions and 231,085 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. ULA Equipment generated $124,313 in revenue from 546 transactions and 88,453 sessions, with an AOV of $225-250 and a conversion rate of 0.50-1.00%. Mountain Laurel Designs generated $69,137 in revenue from 474 transactions and 48,098 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%.

garagegrowngear.com screenshot
#1 garagegrowngear.com
1.2M
Revenue
497.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hyperlitemountaingear.com screenshot
#2 hyperlitemountaingear.com
1.1M
Revenue
308.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
gossamergear.com screenshot
#3 gossamergear.com
601.1K
Revenue
231.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
ula-equipment.com screenshot
#4 ula-equipment.com
124.3K
Revenue
88.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
mountainlaureldesigns.com screenshot
#5 mountainlaureldesigns.com
69.1K
Revenue
48.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
zpacks.com vs top market performers
zpacks.com
top retailers
conversion rate vs average order value for zpacks.com and its competitors
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Revenue share by device at zpacks.com

In November large majority of sales on zpacks.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zpacks.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zpacks.com channels

Identify top traffic channels that drive growth for zpacks.comand discover how performance of traffic channels has changed over time.

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zpacks.com Google Ads spend

Evaluate zpacks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zpacks.com devices

Review zpacks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zpacks.com top markets

Explore zpacks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zpacks.com country & global rank

Assess the ranking of zpacks.com among other retailers within its primary country and worldwide.

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