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Jan 2026
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Home/Insights/Retailers/2modern.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.9M
Revenue
Jan 26
355.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$1000-1100
AOV
Jan 26
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2modern.com is an online platform that sells a wide range of modern furniture, lighting fixtures, home accessories, and decor items. With a focus on contemporary design, the website offers diverse options for consumers looking to elevate their living spaces. Customers can explore and purchase an array of stylish and functional products.

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2modern.com Annual Revenue and Growth

2modern.com's annual sales on its online store amounted to $14.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
2modern.com revenue by year

2modern.com's monthly revenueOVER TIME
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Over the past three months, 2modern.com revenue has experienced growth of 78%, compared to the preceding three months.

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2modern.com revenue growth for last six months
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OVERVIEW
In January 2026, 2modern.com generated $1,921,209 in online sales, significantly exceeding the home and garden/furniture median of $182,912, while also recording sessions at 355,821, well above the industry median of 40,858. Its conversion rate ranged between 0.50-1.00%, below the high of 2.05% but above the low of 0.27%. The average order value (AOV) stood at $1,000-1,025, comparatively lower than the high of $1,213 in the sector, amidst competition from leading retailer ikea.com, which dominated with sales nearing $892 million and sessions exceeding 286 million.
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2modern.com competitors

In January 2026, 2modern.com reported a revenue of $1,921,209 with 1,914 transactions and 355,821 sessions, resulting in a conversion rate of 0.50-1.00%. When compared to its competitors, 2modern.com lags behind in terms of revenue and transactions but maintains a competitive conversion rate. lumens.com leads the pack with a revenue of $19,251,641, 27,294 transactions, and 1,270,664 sessions, boasting a conversion rate of 2.00-2.50%. Design Within Reach (dwr.com) also outperforms 2modern.com with a revenue of $12,481,533, 11,917 transactions, and 1,087,420 sessions, and a conversion rate of 1.00-1.50%. However, 2modern.com surpasses hivemodern.com, lightology.com, and lekkerhome.com in terms of revenue, transactions, and conversion rate. Despite facing tough competition, 2modern.com holds its own in the modern furniture and lighting market.

lumens.com screenshot
#1 lumens.com
19.3M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
hivemodern.com screenshot
#2 hivemodern.com
623.6K
Revenue
119.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
lightology.com screenshot
#3 lightology.com
3.2M
Revenue
387K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
dwr.com screenshot
#4 dwr.com
12.5M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
allmodern.com screenshot
#5 allmodern.com
27.1M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
2modern.com vs top market performers
2modern.com
top retailers
conversion rate vs average order value for 2modern.com and its competitors
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Revenue share by device at 2modern.com

In January large majority of sales on 2modern.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on 2modern.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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2modern.com channels

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2modern.com Google Ads spend

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2modern.com devices

Review 2modern.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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2modern.com top markets

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2modern.com country & global rank

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