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Nov 2025
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Home/Insights/Retailers/2modern.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.2M
Revenue
Nov 25
419.4K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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2modern.com is an online platform that sells a wide range of modern furniture, lighting fixtures, home accessories, and decor items. With a focus on contemporary design, the website offers diverse options for consumers looking to elevate their living spaces. Customers can explore and purchase an array of stylish and functional products.

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2modern.com Annual Revenue and Growth

2modern.com's annual sales on its online store amounted to $17.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$17.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
2modern.com revenue by year

2modern.com's monthly revenueOVER TIME
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Over the past three months, 2modern.com revenue has experienced growth of 58%, compared to the preceding three months.

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2modern.com revenue growth for last six months
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OVERVIEW
In November 2025, 2modern.com achieved online sales revenue of $2,204,905, significantly outperforming the FURNITURE median of $161,311, though it remains far behind industry leader ikea.com, which generated $813,186,649. With a conversion rate between 0.50-1.00%, 2modern.com lags behind the high benchmark of 2.15%, while its average order value (AOV) of $1,000-1,025 is below the high of $1,216 in the category. Additionally, the website recorded 419,408 sessions, dwarfed by ikea.com's staggering 239,654,083 sessions, but well above the category median of 35,904 sessions.
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2modern.com competitors

2modern.com lags behind its competitors in terms of revenue, with only $2,204,905 in November 2025 compared to lumens.com at $20,486,501 and Design Within Reach (DWR) at $30,106,733. However, 2modern.com has a higher average order value (AOV) range of $1000-$1025 compared to its competitors, with Hive Modern having the next highest AOV range at $1225-$1250. In terms of conversion rate, 2modern.com falls within the middle range at 0.50-1.00, with Lightology and Lekker Home sharing the same range. While 2modern.com may not have the highest revenue or conversion rate among its competitors, its AOV stands out as a unique selling point in the market.

lumens.com screenshot
#1 lumens.com
20.5M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
hivemodern.com screenshot
#2 hivemodern.com
461K
Revenue
102.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
lightology.com screenshot
#3 lightology.com
2.8M
Revenue
339.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
dwr.com screenshot
#4 dwr.com
30.1M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
allmodern.com screenshot
#5 allmodern.com
38.1M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
2modern.com vs top market performers
2modern.com
top retailers
conversion rate vs average order value for 2modern.com and its competitors
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Revenue share by device at 2modern.com

In November large majority of sales on 2modern.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In November large majority of sales on 2modern.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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2modern.com channels

Identify top traffic channels that drive growth for 2modern.comand discover how performance of traffic channels has changed over time.

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2modern.com Google Ads spend

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2modern.com devices

Review 2modern.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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2modern.com top markets

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2modern.com country & global rank

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