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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for lumens.comlumens.com

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20.5M
Revenue
Nov 25
1.5M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Lumens.com is an online platform that offers a wide range of lighting fixtures and home decor items. They specialize in selling contemporary and modern lighting solutions, including pendant lights, chandeliers, ceiling fans, sconces, table lamps, and outdoor lighting options. The website also provides design inspiration and advice for customers.

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lumens.com Annual Revenue and Growth

lumens.com's annual sales on its online store amounted to $179.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$179.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lumens.com revenue by year

lumens.com's monthly revenueOVER TIME
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Over the past three months, lumens.com revenue has experienced growth of 32%, compared to the preceding three months.

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lumens.com revenue growth for last six months
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OVERVIEW
In November 2025, lumens.com achieved online sales of $20,486,501, significantly surpassing the home and garden median of $122,040, though still far behind industry leader homedepot.com’s $1,609,249,476. The site's conversion rate ranged from 1.50% to 2.00%, underperforming against the high of 3.53% yet exceeding the low of 0.73%. With an average order value (AOV) of $700-725, lumens.com surpassed the sector’s low of $95 but fell short of the high AOV of $672. It recorded 1,459,502 sessions, a stark contrast to homedepot.com’s 171,906,089 and the median of 32,500 in the industry.
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lumens.com competitors

In November 2025, lumens.com outperformed its competitors in terms of revenue, with a total of $20,486,501. The closest competitor, lampsplus.com, had a revenue of $16,351,099. However, lampsplus.com had a higher number of transactions at 48,696 compared to lumens.com's 29,148. In terms of sessions, lampsplus.com also had a higher number at 2,517,882 compared to lumens.com's 1,459,502. Despite these metrics, lumens.com had a higher Average Order Value (AOV) ranging from $700-$725, while lampsplus.com's AOV was $325-$350. Additionally, lumens.com had a slightly higher conversion rate at 1.50-2.00%, compared to lampsplus.com's 1.50-2.00%. Overall, while lumens.com led in revenue and AOV, lampsplus.com had higher transaction and session numbers.

lampsplus.com screenshot
#1 lampsplus.com
16.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
lightology.com screenshot
#2 lightology.com
2.8M
Revenue
339.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
shadesoflight.com screenshot
#3 shadesoflight.com
2.5M
Revenue
495.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
2modern.com screenshot
#4 2modern.com
2.2M
Revenue
419.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
destinationlighting.com screenshot
#5 destinationlighting.com
171.2K
Revenue
64.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
lumens.com vs top market performers
lumens.com
top retailers
conversion rate vs average order value for lumens.com and its competitors
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Revenue share by device at lumens.com

In November large majority of sales on lumens.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lumens.com, 93% was finalized on desktop devices, with 6.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lumens.com channels

Identify top traffic channels that drive growth for lumens.comand discover how performance of traffic channels has changed over time.

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lumens.com Google Ads spend

Evaluate lumens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lumens.com devices

Review lumens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lumens.com top markets

Explore lumens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lumens.com country & global rank

Assess the ranking of lumens.com among other retailers within its primary country and worldwide.

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