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Jan 2026
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Home/Insights/Retailers/2ndswing.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.2M
Revenue
Jan 26
1.5M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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2ndswing.com is an online platform that specializes in selling a range of golf equipment, including clubs, bags, balls, and accessories. Their inventory consists of both new and used products from various brands. The website provides a user-friendly interface for easy browsing and purchasing options for golf enthusiasts.

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2ndswing.com Annual Revenue and Growth

2ndswing.com's annual sales on its online store amounted to $88.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$88.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
2ndswing.com revenue by year

2ndswing.com's monthly revenueOVER TIME
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Over the past three months, 2ndswing.com revenue has experienced decline of 15%, compared to the preceding three months.

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2ndswing.com revenue decline for last six months
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OVERVIEW
In January 2026, 2ndswing.com, the leading online store in the SPORTS industry, achieved remarkable online sales of $7,226,573, far exceeding the median of $120,412; its conversion rate ranged from 1.50-2.00%, notably below the industry high of 2.89%, while its average order value (AOV) of $250-275 also fell short of the SPORTS high of $491; with a substantial 1,532,086 sessions, it performed significantly better than the median of 43,609, but still lagged behind mygolfspy.com’s 2,967,878 sessions, indicating a strong market position alongside room for improvement in conversion efficiency and AOV.
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2ndswing.com competitors

In January 2026, 2ndswing.com reported a revenue of $7,226,573 from 28,550 transactions and 1,532,086 sessions, with an average order value (AOV) of $250-$275 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, globalgolf.com had a revenue of $6,081,765 from 15,529 transactions and 995,089 sessions, with an AOV of $375-$400 and a similar conversion rate. rockbottomgolf.com followed with a revenue of $1,337,715, golfavenue.com with $285,898, mikesgolfoutlet.com with $226,664, and tgw.com with $3,705,269. While 2ndswing.com leads in revenue and sessions among these competitors, it has a slightly lower AOV compared to globalgolf.com and tgw.com. However, 2ndswing.com maintains a competitive conversion rate similar to most of its rivals, showcasing strong performance in the golf equipment market.

globalgolf.com screenshot
#1 globalgolf.com
6.1M
Revenue
995.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
rockbottomgolf.com screenshot
#2 rockbottomgolf.com
1.3M
Revenue
470.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
golfavenue.com screenshot
#3 golfavenue.com
285.9K
Revenue
116K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
mikesgolfoutlet.com screenshot
#4 mikesgolfoutlet.com
226.7K
Revenue
87.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
tgw.com screenshot
#5 tgw.com
3.7M
Revenue
377.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
2ndswing.com vs top market performers
2ndswing.com
top retailers
conversion rate vs average order value for 2ndswing.com and its competitors
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Revenue share by device at 2ndswing.com

In January large majority of sales on 2ndswing.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on 2ndswing.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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2ndswing.com channels

Identify top traffic channels that drive growth for 2ndswing.comand discover how performance of traffic channels has changed over time.

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2ndswing.com Google Ads spend

Evaluate 2ndswing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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2ndswing.com devices

Review 2ndswing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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2ndswing.com top markets

Explore 2ndswing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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2ndswing.com country & global rank

Assess the ranking of 2ndswing.com among other retailers within its primary country and worldwide.

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