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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.5M
Revenue
Apr 26
2.7M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Adidas.co is an e-commerce website that predominantly sells athletic apparel, footwear, and accessories. The site showcases a wide range of products catering to different sports, such as running, soccer, basketball, and training. It offers a diverse collection of styles for men, women, and kids.

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adidas.co Annual Revenue and Growth

adidas.co's annual sales on its online store amounted to $23.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$23.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co revenue by year

adidas.co's monthly revenueOVER TIME
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Over the past three months, adidas.co revenue has experienced decline of 44%, compared to the preceding three months.

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adidas.co revenue decline for last six months
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OVERVIEW
In April 2026, adidas.co achieved impressive online sales of $1,481,871, significantly outpacing the FASHION AND APPAREL median of $78,791, although still far from the category leader shein.com, which generated $860,961,522. With a conversion rate between 0.50-1.00%, adidas.co's performance sits below the high benchmark of 3.05% but above the low of 0.65%. The average order value (AOV) ranged from $75-100, falling short of the very high AOV of $389. Notably, the site attracted 2,730,262 sessions, well above the median of 35,276, yet dwarfed by shein.com's staggering 281,585,790 sessions.
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adidas.co competitors

As of April 2026, adidas.co generated $1,481,871 in revenue from 18,806 transactions and 2,730,262 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In contrast, adidas.com significantly outperformed, with revenue reaching $53,529,896, over 524,956 transactions, and a higher conversion rate of 1.50-2.00%. Similarly, adidas.es and adidas.mx reported revenues of $2,279,476 and $6,024,800, respectively, but both struggled with lower AOVs and conversion rates. Meanwhile, stockx.com dominated with a staggering $115,151,342 in revenue, bolstered by a conversion rate of 1.00-1.50% and an AOV of $350-375, showcasing a different market approach. Overall, adidas.co's performance highlights the competitive landscape it operates within, where its metrics are notably lower than its key competitors.

adidas.com screenshot
#1 adidas.com
53.5M
Revenue
28.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.es screenshot
#2 adidas.es
2.3M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
adidas.mx screenshot
#3 adidas.mx
6M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
115.2M
Revenue
29.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
farfetch.com screenshot
#5 farfetch.com
97.9M
Revenue
25.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
adidas.co vs top market performers
adidas.co
top retailers
conversion rate vs average order value for adidas.co and its competitors
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Revenue share by device at adidas.co

In April large majority of sales on adidas.co, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adidas.co, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co channels

Identify top traffic channels that drive growth for adidas.coand discover how performance of traffic channels has changed over time.

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adidas.co Google Ads spend

Evaluate adidas.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co devices

Review adidas.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co top markets

Explore adidas.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co country & global rank

Assess the ranking of adidas.co among other retailers within its primary country and worldwide.

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