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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.1M
Revenue
May 26
3.4M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Adidas.co is an e-commerce website that predominantly sells athletic apparel, footwear, and accessories. The site showcases a wide range of products catering to different sports, such as running, soccer, basketball, and training. It offers a diverse collection of styles for men, women, and kids.

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adidas.co Annual Revenue and Growth

adidas.co's annual sales on its online store amounted to $23.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$23.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co revenue by year

adidas.co's monthly revenueOVER TIME
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Over the past three months, adidas.co revenue has experienced decline of 12%, compared to the preceding three months.

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adidas.co revenue decline for last six months
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OVERVIEW
In May 2026, adidas.co generated $2,128,391 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720, yet falling short of the category leader, shein.com, at $869,380,784. The site's conversion rate ranged between 0.50-1.00%, below the high of 3.18% and just above the low of 0.72% for the industry. adidas.co's average order value (AOV) was between $75-100, which is relatively low compared to the high of $405, with sessions totaling 3,363,766, substantially higher than the industry median of 29,212 but far from shein.com's peak of 309,473,559 sessions.
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adidas.co competitors

In May 2026, adidas.co generated a revenue of $2,128,391 from 25,774 transactions across 3,363,766 sessions, resulting in a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. In contrast, adidas.com significantly outperformed with a revenue of $74,066,568, 727,567 transactions, and a conversion rate of 2.00-2.50%. adidas.es, while close in AOV ($75-100), achieved a higher revenue of $2,715,967 with 34,295 transactions. adidas.mx had a remarkable AOV of $125-150, generating $14,420,919 from 112,848 transactions. Comparatively, stockx.com dominated the market with $156,205,355 in revenue and a conversion rate of 1.00-1.50%. Overall, adidas.co lags behind its competitors in revenue and transaction volume, reflecting the challenges in increasing conversion rates and maximizing customer engagement.

adidas.com screenshot
#1 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.es screenshot
#2 adidas.es
2.7M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
adidas.mx screenshot
#3 adidas.mx
14.4M
Revenue
9.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
156.2M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
farfetch.com screenshot
#5 farfetch.com
105.2M
Revenue
32.2M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
adidas.co vs top market performers
adidas.co
top retailers
conversion rate vs average order value for adidas.co and its competitors
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Revenue share by device at adidas.co

In May large majority of sales on adidas.co, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on adidas.co, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co channels

Identify top traffic channels that drive growth for adidas.coand discover how performance of traffic channels has changed over time.

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adidas.co Google Ads spend

Evaluate adidas.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co devices

Review adidas.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co top markets

Explore adidas.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co country & global rank

Assess the ranking of adidas.co among other retailers within its primary country and worldwide.

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