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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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53.5M
Revenue
Apr 26
28.8M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com Annual Revenue and Growth

adidas.com's annual sales on its online store amounted to $558M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$558M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
adidas.com revenue by year

adidas.com's monthly revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced decline of 35%, compared to the preceding three months.

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adidas.com revenue decline for last six months
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OVERVIEW
In April 2026, adidas.com reported online sales revenue of $53,529,896, significantly below the FASHION AND APPAREL median of $78,791 and far from shein.com’s leading $860,961,522. The site achieved a conversion rate of 1.50-2.00%, which lags behind the industry high of 3.05%, while its average order value (AOV) ranged between $100-125, notably lower than the high of $389. With 28,804,163 sessions, adidas.com falls short of shein.com's 281,585,790 sessions, although it surpasses the sector median of 35,276, reflecting its notable presence in the competitive online fashion landscape.
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adidas.com competitors

In April 2026, adidas.com generated $53,529,896 in revenue from 524,956 transactions, with 28,804,163 sessions, resulting in a conversion rate of 1.50-2.00%. Competing closely, dickssportinggoods.com outperformed with $96,612,412 in revenue and 824,658 transactions from 47,861,942 sessions, yet had a similar conversion rate of 1.50-2.00%. finishline.com, while earning $21,803,344 with 127,492 transactions, featured a higher AOV of $150-175. footlocker.com, with $14,467,017 in revenue and 183,361 transactions, lagged behind in conversion at 1.00-1.50%. hibbett.com and runrepeat.com, with revenues of $14,156,836 and $11,541,252 respectively, had comparable metrics but with fewer sessions and transactions. Overall, adidas.com maintains a competitive position within its niche, balancing high revenue and substantial traffic against a diverse set of competitors.

runrepeat.com screenshot
#1 runrepeat.com
11.5M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
footlocker.com screenshot
#2 footlocker.com
14.5M
Revenue
13.9M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hibbett.com screenshot
#3 hibbett.com
14.2M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
finishline.com screenshot
#4 finishline.com
21.8M
Revenue
8.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
96.6M
Revenue
47.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In April large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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