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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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70.1M
Revenue
Nov 25
36.9M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com Annual Revenue and Growth

adidas.com's annual sales on its online store amounted to $569M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$569M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.com revenue by year

adidas.com's monthly revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced growth of 12%, compared to the preceding three months.

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adidas.com revenue growth for last six months
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OVERVIEW
In November 2025, adidas.com generated online sales revenue of $70,090,631, falling below the FASHION AND APPAREL median of $93,064, with a conversion rate of 1.50-2.00%, lower than the high of 3.37% for the industry; its average order value (AOV) ranged from $75-100, close to the very low threshold of $76, while total sessions reached 36,870,199, just above the median of 36,492 but significantly below the highest of 342,497,064 from shein.com, the industry's largest online store generating $916,157,774.
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adidas.com competitors

In November 2025, adidas.com reported a revenue of $70,090,631 with 713,892 transactions and 36,870,199 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 1.50-2.00%. When compared to its competitors, adidas.com falls behind in revenue compared to Dick's Sporting Goods at $141,772,296, but outperforms Hibbett Sports at $11,503,544. adidas.com has a lower AOV compared to RunRepeat and Foot Locker, but a similar conversion rate. Despite having fewer transactions than Foot Locker and Dick's Sporting Goods, adidas.com sees more sessions than Hibbett Sports and Finish Line. Overall, adidas.com maintains a competitive position in the market, with room for growth in revenue and transactions.

runrepeat.com screenshot
#1 runrepeat.com
22.7M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
footlocker.com screenshot
#2 footlocker.com
47.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#3 hibbett.com
11.5M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
finishline.com screenshot
#4 finishline.com
34.4M
Revenue
10.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
141.8M
Revenue
57.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In November large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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