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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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48.9M
Revenue
Aug 25
28M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com Annual Revenue and Growth

adidas.com's annual sales on its online store amounted to $569M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$569M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.com revenue by year

adidas.com's monthly revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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adidas.com revenue decline for last six months
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OVERVIEW
In August 2025, adidas.com in the FASHION AND APPAREL industry had online sales revenue of $48,893,958, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The website had a total of 28,024,032 sessions during the month. Compared to the industry, adidas.com's revenue and conversion rate were below average, while the AOV was within the median range. The largest online store in the category was shein.com with a revenue of $865,065,186 and the highest number of sessions at 323,426,413, with a conversion rate of 3.01% and a very high AOV of $393.
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adidas.com competitors

In August 2025, adidas.com reported a revenue of $48,893,958 with 490,272 transactions and 28,024,032 sessions. Their average order value (AOV) falls between $75-$100 with a conversion rate of 1.50-2.00%. Comparing adidas.com to its competitors, runrepeat.com generated $16,821,745 in revenue with 130,264 transactions and 6,331,474 sessions. Their AOV is higher at $125-$150, and their conversion rate is 2.00-2.50%. footlocker.com achieved $37,297,443 in revenue, 275,946 transactions, and 17,639,373 sessions, with an AOV of $125-$150 and a conversion rate matching adidas.com at 1.50-2.00%. hibbett.com, finishline.com, and dickssportinggoods.com also show varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates when compared to adidas.com and each other.

runrepeat.com screenshot
#1 runrepeat.com
16.8M
Revenue
6.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
footlocker.com screenshot
#2 footlocker.com
37.3M
Revenue
17.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#3 hibbett.com
18.8M
Revenue
7.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
finishline.com screenshot
#4 finishline.com
26.7M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
109.3M
Revenue
45.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In August large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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