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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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102.6M
Revenue
Aug 26
34.9M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com Annual Revenue and Growth

adidas.com's annual sales on its online store amounted to $558M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$558M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.com revenue by year

adidas.com's monthly revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced growth of 79%, compared to the preceding three months.

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adidas.com revenue growth for last six months
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OVERVIEW
adidas.com operates in the fashion and apparel category, where it generated $102.6 million in revenue for online sales in August 2026. The typical fashion and apparel retailer generates around $87,900 a month, while the largest, shein.com, generates $837.8 million. adidas.com’s conversion rate is between 2.00-2.50%, which falls within the typical fashion and apparel category range of 0.65% to 3.1%. Its average order value (AOV) of $125-150 is also within the typical range of $84 to $408. Additionally, adidas.com recorded 34.9 million sessions, while the typical fashion and apparel retailer sees around 37,200 sessions monthly.
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adidas.com competitors

In August 2026, adidas.com stands out with its robust revenue of $102.6 million, ranking second among its competitors. The site recorded 790,000 transactions from 34.9 million sessions, placing it behind dickssportinggoods.com, which leads in all metrics with $184.4 million in revenue and 1.5 million transactions. Despite trailing in overall figures, adidas.com matches footlocker.com in conversion rates at 2.00-2.50%, both outperforming runrepeat.com (1.50-2.00%) and hibbett.com (1.00-1.50%). Additionally, adidas.com achieves a higher average order value (AOV) range of $125-150 compared to runrepeat.com and hibbett.com, both at $100-125, although it lags behind footlocker.com and finishline.com, which report AOVs of $175-200. Overall, while adidas.com is well ahead in revenue and transactions relative to its immediate competitors, it faces significant competition from dickssportinggoods.com and footlocker.com.

runrepeat.com screenshot
#1 runrepeat.com
15.2M
Revenue
6.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
footlocker.com screenshot
#2 footlocker.com
92M
Revenue
23.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hibbett.com screenshot
#3 hibbett.com
15.5M
Revenue
12M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
finishline.com screenshot
#4 finishline.com
26.3M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
184.4M
Revenue
64.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Industries adidas.com operates in

adidas.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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