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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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43.7M
Revenue
Jan 26
24.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com Annual Revenue and Growth

adidas.com's annual sales on its online store amounted to $558M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$558M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.com revenue by year

adidas.com's monthly revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced growth of 24%, compared to the preceding three months.

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adidas.com revenue growth for last six months
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OVERVIEW
In January 2026, adidas.com generated $43,680,721 in online sales, significantly higher than the median revenue of $91,806 in the FASHION AND APPAREL industry. With a conversion rate between 1.50-2.00%, adidas falls below the industry high of 3.1% but well above the low of 0.69%. Its average order value (AOV) ranges from $100-125, compared to the industry high of $390 and a low of $76. The site attracted 24,300,320 sessions, markedly below shein.com’s 279,580,739 and below the median of 38,909, indicating opportunities for improvement in traffic and conversion strategies.
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adidas.com competitors

In January 2026, adidas.com outperformed its competitors in terms of revenue, generating $43,680,721. Among its competitors, Dick's Sporting Goods had the highest revenue at $102,896,993, followed by finishline.com with $18,927,279. In terms of transactions, adidas.com had 434,876, which was significantly higher than hibbett.com with 77,129 transactions. adidas.com also had a higher number of sessions at 24,300,320 compared to runrepeat.com with 6,029,840 sessions. The average order value (AOV) for all domains ranged from $100-125, with conversion rates varying between 1.00-2.50%. Overall, adidas.com demonstrated strong performance in revenue, transactions, sessions, and conversion rate compared to its competitors in the sports apparel and footwear industry.

runrepeat.com screenshot
#1 runrepeat.com
11.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hibbett.com screenshot
#2 hibbett.com
9.6M
Revenue
6.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
finishline.com screenshot
#3 finishline.com
18.9M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
102.9M
Revenue
40.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In January large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on adidas.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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