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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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49.1M
Revenue
22.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com's revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced growth of 60%, compared to the preceding three months.

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adidas.com revenue growth for last six months
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OVERVIEW
adidas.com's performance metrics for May 2025 include an online sales revenue of $49,060,573, conversion rate of 1.50-2.00%, AOV of $100-125, and 22,589,562 sessions. Compared to the FASHION AND APPAREL industry, adidas.com's revenue is below the median of $81,783, conversion rate falls within the range of 0.67-3.09%, AOV is lower than $415, and sessions are higher than the median of 33,223. The largest online store in the industry is shein.com with $731,622,726 in revenue and 224,142,058 sessions.
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adidas.com competitors

In May 2025, adidas.com generated $49,060,573 in revenue from 451,524 transactions and 22,589,562 sessions with an Average Order Value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, adidas.com falls behind in revenue when compared to dickssportinggoods.com, which generated $101,753,750 from 875,422 transactions and 39,391,206 sessions with a similar AOV range but a higher conversion rate of 2.00-2.50%. However, adidas.com outperforms footlocker.com, runrepeat.com, hibbett.com, and finishline.com in terms of revenue, transactions, and sessions. footlocker.com, for example, generated $35,866,438 from 244,452 transactions and 13,761,004 sessions with a higher AOV range of $125-150 but a similar conversion rate. Overall, adidas.com maintains a competitive position within the athletic retail market, showcasing strong performance metrics despite stiff competition.

runrepeat.com screenshot
#1 runrepeat.com
17.3M
Revenue
6.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
footlocker.com screenshot
#2 footlocker.com
35.9M
Revenue
13.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#3 hibbett.com
11.6M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
finishline.com screenshot
#4 finishline.com
16.4M
Revenue
6.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
101.8M
Revenue
39.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In May large majority of sales on adidas.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on adidas.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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