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May 2026
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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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13.4M
Revenue
May 26
16.2M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $157.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$157.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced decline of 2.9%, compared to the preceding three months.

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falabella.com.co revenue decline for last six months
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OVERVIEW
In May 2026, falabella.com.co, operating in the e-commerce and shopping sector, generated $13,377,284 in online sales, significantly above the median of $82,750 but far below industry leader qvc.com, which reported $139,464,804. Its conversion rate ranged between 0.50-1.00%, notably lower than the high of 3.88% in the industry, while the average order value (AOV) was between $100-125, compared to a high of $350. With 16,181,794 sessions, falabella.com.co falls short of the highest sessions recorded at qvc.com (30,400,863) and the median of 35,027 in the e-commerce sector.
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falabella.com.co competitors

In May 2026, falabella.com.co reported revenue of $13,377,284 from 108,931 transactions and 16,181,794 sessions, achieving an average order value (AOV) between $100 and $125 with a conversion rate of 0.50-1.00%. In contrast, amazon.com dominated the market with revenue of $12,236,119,558, driven by 175,081,716 transactions from 2,668,424,650 sessions, showcasing a much higher conversion rate of 6.50-7.00% and an AOV of $50-75. ebay.com also excelled with $2,133,965,891 in revenue, although its AOV was lower at $75-100 and conversion rate was significantly higher at 4.00-4.50%. linio.com.mx and adidas.co struggled in comparison, generating $60,960 and $2,128,391, respectively, with falabella.com.co's performance being closer to their levels. farfetch.com reported better metrics with $105,168,220 in revenue, maintaining a comparable conversion rate of 0.50-1.00%. Overall, falabella.com.co holds its own against competitors but lags significantly behind the market leaders.

ebay.com screenshot
#1 ebay.com
2.1B
Revenue
664.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
amazon.com screenshot
#2 amazon.com
12.2B
Revenue
2.7B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#3 linio.com.mx
61K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
adidas.co screenshot
#4 adidas.co
2.1M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
105.2M
Revenue
32.2M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In May large majority of sales on falabella.com.co, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on falabella.com.co, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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