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Oct 2025
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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.6M
Revenue
Oct 25
13.5M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $149.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$149.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced decline of 1.7%, compared to the preceding three months.

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falabella.com.co revenue decline for last six months
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OVERVIEW
In October 2025, falabella.com.co generated $16,629,517 in online sales, significantly lower than the e-commerce sector's median of $93,795, and far behind market leader michaels.com, which achieved $105,162,923. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.89% but above the low of 0.74%. With an average order value (AOV) of $100-125, falabella.com.co sits well below the sector's high of $350 and above the low of $56. The site recorded 13,470,122 sessions, compared to the leading michaels.com at 32,351,606 and the median of 39,049 in its category.
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falabella.com.co competitors

In October 2025, falabella.com.co showed a revenue of $16,629,517 with 152,342 transactions and 13,470,122 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50. Comparing this to its competitors, ebay.com leads the pack with a revenue of $2,186,148,075, 29,662,223 transactions, and 638,153,406 sessions, a lower AOV of $50-$75, but a higher conversion rate of 4.50-5.00. amazon.com comes close to Falabella with $15,248,613,342 in revenue, 208,580,607 transactions, and 2,778,032,849 sessions, with a similar AOV of $50-$75, but a higher conversion rate of 7.50-8.00. Other competitors like linio.com.mx, adidas.co, and farfetch.com have varying revenue, transaction, and session numbers, along with AOV and conversion rate metrics. Overall, falabella.com.co may not be leading in revenue, but it holds its ground with a respectable AOV and conversion rate compared to its competitors.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
638.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
amazon.com screenshot
#2 amazon.com
15.2B
Revenue
2.8B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#3 linio.com.mx
73.5K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
adidas.co screenshot
#4 adidas.co
1.8M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In October large majority of sales on falabella.com.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on falabella.com.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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