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Dec 2025
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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.8M
Revenue
Dec 25
18.2M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $149.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$149.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced growth of 34%, compared to the preceding three months.

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falabella.com.co revenue growth for last six months
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OVERVIEW
In December 2025, falabella.com.co generated online sales revenue of $14,846,556, significantly below the industry median of $110,409 and far from the leading store, qvc.com, at $151,023,785. Its conversion rate ranged from 0.50-1.00%, notably lower than the high of 3.94% in the e-commerce sector, while its average order value (AOV) stood at $100-125, compared to a high of $338. The site recorded 18,215,446 sessions, well below the top performer boots.com with 49,388,130 sessions, and also lower than the median of 47,805 sessions in its industry.
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falabella.com.co competitors

In December 2025, falabella.com.co reported a revenue of $14,846,556 with 142,716 transactions and 18,215,446 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. In comparison, its competitors showed varying performances. ebay.com generated $3,810,216,779 in revenue with 41,657,012 transactions and 710,140,251 sessions, boasting a high conversion rate of 5.50-6.00%. amazon.com had the highest revenue at $14,705,791,070, with 229,823,070 transactions and 3,099,241,882 sessions, featuring a conversion rate of 7.00-7.50%. Other competitors like linio.com.mx, adidas.co, and farfetch.com showcased revenue figures of $113,954, $2,127,442, and $107,065,192 respectively, each with their own unique AOV and conversion rates. Despite the tough competition, falabella.com.co holds its own with a strong revenue performance and solid conversion rate.

ebay.com screenshot
#1 ebay.com
3.8B
Revenue
710.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
amazon.com screenshot
#2 amazon.com
14.7B
Revenue
3.1B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#3 linio.com.mx
114K
Revenue
14.5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
adidas.co screenshot
#4 adidas.co
2.1M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In December large majority of sales on falabella.com.co, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on falabella.com.co, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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