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Sep 2025
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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.5M
Revenue
Sep 25
11.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $149.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$149.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced growth of 8.1%, compared to the preceding three months.

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falabella.com.co revenue growth for last six months
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OVERVIEW
In September 2025, falabella.com.co, a prominent player in the e-commerce and shopping industry, reported online sales revenue of $13,480,317, significantly surpassing the median of $81,105. With a conversion rate ranging from 1.00-1.50%, it lags behind the high benchmark of 3.72%. The average order value (AOV) stood between $100-125, notably lower than the high of $351. The website attracted 11,183,715 sessions, but remains below the industry leader michaels.com with 30,281,186 sessions, reflecting room for growth in user engagement and conversion efficiency within a competitive market landscape.
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falabella.com.co competitors

In September 2025, falabella.com.co's revenue of 13,480,317 falls significantly short compared to its competitors. ebay.com leads the pack with a revenue of 2,252,894,854, followed closely by amazon.com with 13,518,439,469. falabella.com.co's transaction numbers are also far behind with 121,987, while amazon.com boasts 187,707,899 transactions. In terms of sessions, falabella.com.co's 11,183,715 sessions are dwarfed by amazon.com's 2,561,667,744 sessions. However, falabella.com.co holds its own in terms of Average Order Value (AOV) and conversion rate, falling within similar ranges as ebay.com and adidas.co. Despite lagging in revenue and transactions, falabella.com.co can take solace in its competitive AOV and conversion rate metrics in the e-commerce market landscape.

ebay.com screenshot
#1 ebay.com
2.3B
Revenue
618.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
amazon.com screenshot
#2 amazon.com
13.5B
Revenue
2.6B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#3 linio.com.mx
121.4K
Revenue
13.3K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
adidas.co screenshot
#4 adidas.co
2.2M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
81.5M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In September large majority of sales on falabella.com.co, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on falabella.com.co, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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