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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

falabella.com.co

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12M

Revenue

Jan 26

15.9M

Sessions

Jan 26

0.5-1.0%

Conv. rate

Jan 26

$100-125

AOV

Jan 26

Main country of store: COLOMBIA
Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $157.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$157.1M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced growth of 14%, compared to the preceding three months.

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falabella.com.co revenue growth for last six months

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OVERVIEW

In January 2026, falabella.com.co generated $12,041,067 in online sales, significantly surpassing the e-commerce median of $104,613, while its conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.81%. The average order value (AOV) was between $100-125, lower than the sector's high of $348. The site attracted 15,850,376 sessions, yet fell short of the top store, boots.com, which had 35,443,340 sessions, with the median sessions in the e-commerce industry being 44,933. Overall, falabella.com.co performs well against the median, but faces competitive challenges in both conversion rates and traffic.

falabella.com.co competitors

In January 2026, falabella.com.co reported a revenue of $12,041,067 from 109,090 transactions and 15,850,376 sessions, with an Average Order Value (AOV) ranging from $100-125 and a conversion rate of 0.50-1.00%. When compared to its competitors, ebay.com leads the pack with a revenue of $3,000,588,649, from 34,990,063 transactions and 696,801,853 sessions, boasting an AOV of $75-100 and a high conversion rate of 5.00-5.50%. amazon.com surpasses all with a revenue of $12,297,703,393, from 204,507,126 transactions and 2,738,157,822 sessions, featuring a lower AOV of $50-75 but an impressive conversion rate of 7.00-7.50%. In contrast, falabella.com.co outperforms linio.com.mx, adidas.co, and farfetch.com in terms of revenue, transactions, and sessions, although some competitors show higher AOV and conversion rates in certain cases.

#1 ebay.com

Revenue

696.8M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 amazon.com

12.3B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

#3 linio.com.mx

67.9K

Revenue

8.4K

Sessions

2.0-2.5%

Conv. rate

$350-375

AOV

#4 adidas.co

2.4M

Revenue

3.7M

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 farfetch.com

91M

Revenue

27M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

falabella.com.co vs top market performers

falabella.com.co

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Revenue share by device at falabella.com.co

In January large majority of sales on falabella.com.co, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.