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Apr 2026
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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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10.9M
Revenue
Apr 26
12M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $157.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$157.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced decline of 32%, compared to the preceding three months.

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falabella.com.co revenue decline for last six months
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OVERVIEW
In April 2026, falabella.com.co generated $10,933,700 in revenue from online sales, significantly higher than the median of $80,332 in the e-commerce sector. Its conversion rate ranged between 0.50-1.00%, well below the industry high of 3.67%. The average order value (AOV) was between $100-125, compared to a high of $321 and a low of $56 in the industry. With 12,007,232 sessions, falabella.com.co trails behind the leading store, boots.com, which had 28,182,023 sessions, while the median for the category sits at 37,000.
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falabella.com.co competitors

As of April 2026, falabella.com.co generated revenue of $10,933,700 from 99,016 transactions across 12,007,232 sessions, achieving an average order value (AOV) between $100 and $125 and a conversion rate of 0.50-1.00%. In contrast, amazon.com led the market with a staggering $12,423,430,725 in revenue from 183,266,380 transactions and 2,525,357,109 sessions, reflecting an AOV of $50-75 and a conversion rate of 7.00-7.50%. ebay.com followed with revenue of $2,188,027,348, 28,795,520 transactions, and a conversion rate of 4.00-4.50%. Other competitors like farfetch.com and adidas.co have significantly lower metrics, with revenues of $97,852,445 and $1,481,871 respectively. This data underscores falabella.com.co’s niche position in a highly competitive landscape dominated by industry giants.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
641M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
amazon.com screenshot
#2 amazon.com
12.4B
Revenue
2.5B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
linio.com.mx screenshot
#3 linio.com.mx
22.1K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
adidas.co screenshot
#4 adidas.co
1.5M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
97.9M
Revenue
25.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In April large majority of sales on falabella.com.co, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on falabella.com.co, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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