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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

falabella.com.co

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15.1M

Revenue

12.8M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

Main country of store: COLOMBIA
Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co's revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced decline of 13%, compared to the preceding three months.

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falabella.com.co revenue decline for last six months

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OVERVIEW

In May 2025, falabella.com.co in the e-commerce_and_shopping industry had a revenue of $15,112,361, conversion rate of 1.00-1.50%, AOV of $100-125, and 12,831,850 sessions. The highest revenue in the category was $120,848,035 from qvc.com, with a conversion rate of 3.75% and AOV of $349. The lowest conversion rate was 0.79% and AOV was $57. The highest number of sessions was 27,739,926 from boots.com, while the median sessions in the industry were 37,355.

falabella.com.co competitors

In May 2025, falabella.com.co generated a revenue of 15,112,361 with 134,465 transactions and 12,831,850 sessions. The average order value (AOV) falls between 100-125, and the conversion rate is 1.00-1.50. In comparison, ebay.com, a competitor, reported a significantly higher revenue of 2,226,116,506 with 26,772,718 transactions and 648,517,086 sessions. amazon.com outperformed falabella.com.co as well, with a revenue of 12,259,837,505, 178,880,882 transactions, and 2,589,786,292 sessions. adidas.co and farfetch.com also reported higher revenues and transaction numbers than falabella.com.co. However, falabella.com.co had a similar conversion rate to farfetch.com, both at 1.00-1.50. In terms of average order value, farfetch.com and linio.com.mx had higher values than falabella.com.co. Overall, falabella.com.co may need to increase its sessions and transactions to compete effectively with its rivals.

#1 ebay.com

2.2B

Revenue

648.5M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 amazon.com

12.3B

Revenue

2.6B

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

#3 linio.com.mx

85.1K

Revenue

9.3K

Sessions

2.5-3.0%

Conv. rate

$325-350

AOV

#4 adidas.co

2.1M

Revenue

2.7M

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 farfetch.com

88.3M

Revenue

20.5M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

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TOP MARKET PERFORMERSby revenue

falabella.com.co vs top market performers

falabella.com.co

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Revenue share by device at falabella.com.co

In May large majority of sales on falabella.com.co, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.