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Home/Insights/Retailers/falabella.com.co
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.6M
Revenue
Nov 25
16.6M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: COLOMBIA
  • Website category: E COMMERCE AND SHOPPING

falabella.com.co is an online retail platform based in Colombia. The website offers a wide range of products, such as electronics, appliances, furniture, clothing, and beauty products. It serves as a marketplace for customers to shop for various items from trusted and renowned brands.

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falabella.com.co Annual Revenue and Growth

falabella.com.co's annual sales on its online store amounted to $149.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$149.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
falabella.com.co revenue by year

falabella.com.co's monthly revenueOVER TIME
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Over the past three months, falabella.com.co revenue has experienced growth of 29%, compared to the preceding three months.

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falabella.com.co revenue growth for last six months
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OVERVIEW
In November 2025, falabella.com.co generated $21,613,917 in revenue, significantly above the e-commerce median of $101,517, with a conversion rate of 1.00-1.50%, below the high of 4.05% in the industry. Its average order value (AOV) ranged between $100-125, well below the e-commerce high of $337, while the site attracted 16,647,551 sessions, trailing behind the leader, boots.com, with 43,745,699 sessions, and falling short of the median of 41,915 sessions in the sector.
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falabella.com.co competitors

In November 2025, when comparing falabella.com.co to its competitors, falabella.com.co falls behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. For example, ebay.com leads the pack with a revenue of $2,322,844,235, amazon.com follows with $16,336,181,110, and even smaller players like farfetch.com outperform falabella.com.co. ebay.com has a higher conversion rate of 4.50-5.00, amazon.com boasts a conversion rate of 7.00-7.50, and even linio.com.mx and farfetch.com have higher AOV and conversion rates. In contrast, falabella.com.co shows a revenue of $21,613,917, transactions of 197,207, sessions of 16,647,551, an AOV of 100-125, and a conversion rate of 1.00-1.50, placing it behind its competitors in all key metrics.

ebay.com screenshot
#1 ebay.com
2.3B
Revenue
650.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
amazon.com screenshot
#2 amazon.com
16.3B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
linio.com.mx screenshot
#3 linio.com.mx
87.3K
Revenue
10.7K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
adidas.co screenshot
#4 adidas.co
2.9M
Revenue
4.5M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
farfetch.com screenshot
#5 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
falabella.com.co vs top market performers
falabella.com.co
top retailers
conversion rate vs average order value for falabella.com.co and its competitors
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Revenue share by device at falabella.com.co

In November large majority of sales on falabella.com.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on falabella.com.co, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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falabella.com.co channels

Identify top traffic channels that drive growth for falabella.com.coand discover how performance of traffic channels has changed over time.

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falabella.com.co Google Ads spend

Evaluate falabella.com.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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falabella.com.co devices

Review falabella.com.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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falabella.com.co top markets

Explore falabella.com.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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falabella.com.co country & global rank

Assess the ranking of falabella.com.co among other retailers within its primary country and worldwide.

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