wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced decline of 3.1%, compared to the preceding three months.
wayfair.com competitors
When comparing wayfair.com to its competitors in March 2026, we can see that Wayfair's revenue of $893,181,097 outperforms overstock.com's revenue of $42,179,744, Bed Bath & Beyond's revenue of $95,100,540, Lowe's revenue of $702,791,631, Target's revenue of $1,016,274,824, and Ikea's revenue of $558,148,551. Wayfair also leads in terms of transactions with 2,265,161, although Target comes close with 6,306,371 transactions. In sessions, Wayfair has 105,024,386, falling behind Ikea's 227,884,159. Wayfair's average order value (AOV) ranges between $375-400, placing it higher than most competitors, while its conversion rate of 2.00-2.50% is on par with Lowe's and Target, but higher than overstock.com and Ikea. Overall, Wayfair stands out with its high revenue and AOV, demonstrating strong performance in the e-commerce market.
Revenue share by device at wayfair.com
In March large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
