wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 12%, compared to the preceding three months.
wayfair.com competitors
In January 2026, wayfair.com reported a revenue of $950,158,292 with 2.00-2.50% conversion rate, 2,398,405 transactions, and 101,203,419 sessions. Compared to its competitors, overstock.com generated $44,645,463 in revenue with a 1.50-2.00% conversion rate, bedbathandbeyond.com had $96,296,553 in revenue with a 3.50-4.00% conversion rate, lowes.com recorded $693,485,839 in revenue with a 2.00-2.50% conversion rate, target.com saw $995,853,800 in revenue with a 3.00-3.50% conversion rate, and ikea.com had $892,676,681 in revenue with a 0.50-1.00% conversion rate. While wayfair.com had the highest revenue among its competitors, target.com had the highest number of transactions and sessions, while bedbathandbeyond.com had the highest average order value (AOV) and conversion rate.
Revenue share by device at wayfair.com
In January large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
