wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wayfair.com's revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 5.6%, compared to the preceding three months.
wayfair.com competitors
In July 2025, wayfair.com reported a revenue of $867,056,580 with 2,246,397 transactions and 91,261,771 sessions. Their average order value (AOV) falls between $375-$400, with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, overstock.com lagged behind significantly with a revenue of $31,215,270 and lower metrics across the board. bedbathandbeyond.com had a higher revenue of $60,547,608 with 504,794 transactions and 18,059,793 sessions, but a lower AOV and similar conversion rate. lowes.com had a revenue of $688,227,431 with 2,530,947 transactions and 133,234,265 sessions, showing strength in sessions but lower AOV and conversion rate. target.com outperformed Wayfair with a revenue of $1,017,314,751, higher transactions and sessions, and a higher conversion rate. ikea.com had revenue similar to Wayfair at $904,379,801, with slightly higher transactions and sessions but a lower AOV and conversion rate. Overall, wayfair.com stands out with its solid performance across key metrics compared to its competitors in the online home goods industry.
Revenue share by device at wayfair.com
In July large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
