wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $12B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 6.5%, compared to the preceding three months.
wayfair.com competitors
In August 2025, wayfair.com reported a revenue of $870,192,681 with 2,282,989 transactions and 90,202,219 sessions, boasting an average order value (AOV) of $375-$400 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, overstock.com had a revenue of $30,411,020 with 89,305 transactions and 5,203,609 sessions, an AOV of $325-$350, and a conversion rate of 1.50-2.00%. bedbathandbeyond.com generated $69,770,617 in revenue from 607,415 transactions and 22,389,560 sessions, with an AOV of $100-$125 and a conversion rate matching Wayfair's. lowes.com stood at $640,086,831 in revenue, 2,364,831 transactions, and 123,844,884 sessions, an AOV of $250-$275, and a conversion rate of 1.50-2.00%. target.com surpassed Wayfair in revenue at $959,791,815, 6,187,725 transactions, and 189,925,193 sessions, with an AOV of $150-$175 and a conversion rate of 3.00-3.50%. Lastly, ikea.com led the pack with a revenue of $1,072,649,159, 3,156,630 transactions, 281,010,311 sessions, an AOV of $325-$350, and a conversion rate of 1.00-1.50%.
Revenue share by device at wayfair.com
In August large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
