wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 6.5%, compared to the preceding three months.
wayfair.com competitors
wayfair.com stands out significantly against overstock.com in August 2026, with wayfair.com generating $1.1 billion in revenue compared to overstock.com’s $49.1 million. wayfair.com has achieved 3 million transactions, while overstock.com trails with 139,000. However, in sessions, wayfair.com recorded 130.3 million, outperformed by lowes.com at 136 million and ikea.com at 297.9 million. wayfair.com’s average order value ranges from $350-375, similar to overstock.com’s range but markedly ahead of other competitors like bedbathandbeyond.com, which offers an AOV of $100-125. When it comes to conversion rates, wayfair.com stands between 2.00-2.50%, while overstock.com’s falls between 1.00-1.50%. Overall, wayfair.com remains a strong contender in the competitive landscape of online home goods retailers.
Revenue share by device at wayfair.com
In August large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wayfair.com operates in
wayfair.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
