wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 22%, compared to the preceding three months.
wayfair.com competitors
In June 2026, wayfair.com generated impressive revenue of $1,049,007,476 from 2,652,748 transactions across 111,150,516 sessions, resulting in an average order value (AOV) between $375-$400 and a conversion rate of 2.00-2.50%. Comparatively, target.com led the revenue race with $1,163,748,239, albeit with a significantly higher transaction count of 7,073,341 and a lower AOV of $150-175, reflecting a 2.50-3.00% conversion rate. lowes.com, while generating $754,640,038 in revenue, had the highest transaction volume (2,744,904) but a lower AOV of $250-275, maintaining a 1.50-2.00% conversion rate. overstock.com and bedbathandbeyond.com lagged with revenues of $53,334,908 and $72,771,572 respectively, highlighting their niche status with AOVs of $375-400 and $100-125. Notably, ikea.com earned $518,601,471 with an AOV of $275-300 but struggled with the lowest conversion rate at 0.50-1.00%.
Revenue share by device at wayfair.com
In June large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wayfair.com operates in
wayfair.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
