wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $12B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 3.5%, compared to the preceding three months.
wayfair.com competitors
In November 2025, wayfair.com outperformed its competitors in terms of revenue with $1,005,114,920. target.com came closest with $1,330,065,993, while overstock.com had the lowest revenue at $44,526,851. wayfair.com also had the highest number of transactions at 2,543,255, followed by target.com at 8,632,511, and overstock.com with 131,317 transactions. In terms of sessions, wayfair.com had 104,270,168, while target.com had the most at 276,040,390, and overstock.com had the fewest at 7,328,888. wayfair.com's Average Order Value (AOV) of $375-$400 was on par with its competitors, with ikea.com and overstock.com having similar ranges. Additionally, wayfair.com's conversion rate of 2.00-2.50% was consistent with Lowe's, while Bed Bath & Beyond had the highest conversion rate at 3.50-4.00%.
Revenue share by device at wayfair.com
In November large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
