wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 20%, compared to the preceding three months.
wayfair.com competitors
The most significant gap for wayfair.com is in sessions, trailing target.com by 144.4 million. In July 2026, wayfair.com generated $1.2 billion in revenue from 2.9 million transactions across 122.6 million sessions, with an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. In contrast, target.com led with $1.5 billion in revenue and 9 million transactions. Other competitors like lowes.com and ikea.com also performed well, generating $872 million and $836.6 million respectively, but wayfair.com outperformed both in transactions. overstock.com lagged significantly, with only $50.8 million in revenue and 144,000 transactions. Overall, while wayfair.com ranks second in revenue, it faces challenges in traffic compared to its larger rivals.
Revenue share by device at wayfair.com
In July large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wayfair.com operates in
wayfair.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
