wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 17%, compared to the preceding three months.
wayfair.com competitors
In May 2026, wayfair.com generated an impressive revenue of $1,129,755,788 from 2,831,330 transactions across 118,816,355 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. In comparison, target.com led with $1,977,227,855 in revenue and a much higher conversion rate of 4.50-5.00%, despite having a lower AOV of $150-175. lowes.com, with a revenue of $760,139,651 and an AOV of $250-275, saw a similar transaction volume to wayfair.com, but its conversion rate lagged at 1.50-2.00%. overstock.com and bedbathandbeyond.com fell significantly behind, with revenues of $54,187,878 and $73,714,183, respectively. ikea.com's performance was moderate with $507,166,476 in revenue and a conversion rate of only 0.50-1.00%. Overall, wayfair.com maintains a strong position, especially among competitors like Overstock and Bed Bath & Beyond.
Revenue share by device at wayfair.com
In May large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wayfair.com operates in
wayfair.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
