wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $10.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced decline of 0.03%, compared to the preceding three months.
wayfair.com competitors
wayfair.com significantly surpasses overstock.com in revenue, generating $1 billion compared to overstock.com's $44 million. In September 2026, wayfair.com achieved 2.8 million transactions, whereas overstock.com recorded 121,000 transactions. While wayfair.com has an average order value (AOV) of $350-375, overstock.com shares the same range. In terms of conversion rates, wayfair.com performs slightly better at 2.00-2.50%, compared to overstock.com's 1.50-2.00%. However, wayfair.com trails lowes.com in transactions, which totaled 2.4 million, and both sites are closely matched in sessions, with wayfair.com generating 128 million compared to lowes.com's 129.3 million. Overall, while wayfair.com excels in revenue and transactions, it faces strong competition from target.com, which leads with $1.2 billion in revenue and 8.6 million transactions.
Revenue share by device at wayfair.com
In September large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries wayfair.com operates in
wayfair.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
