wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com Annual Revenue and Growth
wayfair.com's annual sales on its online store amounted to $12B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.com's monthly revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced growth of 7.9%, compared to the preceding three months.
wayfair.com competitors
In December 2025, wayfair.com outperformed some of its competitors in terms of revenue. While wayfair.com had a revenue of $889,129,418 with 2,246,735 transactions and 94,053,493 sessions, overstock.com lagged behind with revenue of $42,957,071, 130,459 transactions, and 7,200,507 sessions. However, bedbathandbeyond.com had a revenue of $98,111,648 with 827,165 transactions and 23,669,255 sessions, indicating strong performance in these areas. In terms of average order value (AOV), wayfair.com fell within the range of $375-$400, while competitors such as ikea.com had a similar AOV range. The conversion rate for wayfair.com ranged from 2.00% to 2.50%, putting it on par with Lowe's, while target.com excelled with a conversion rate of 3.00% to 3.50%. Overall, wayfair.com demonstrated strong performance in revenue and conversion rates compared to some competitors, while others stood out in different metrics.
Revenue share by device at wayfair.com
In December large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
