wayfair.com
Wayfair.com is an online retailer that offers a wide selection of furniture, decor, lighting, storage solutions, and home improvement products. They cater to varied preferences and budgets, providing consumers with an extensive range of options across different styles, designs, and functionalities. The website enables hassle-free shopping experience with user-friendly navigation and multiple filter options.
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wayfair.com's revenueOVER TIME
Over the past three months, wayfair.com revenue has experienced decline of 4.4%, compared to the preceding three months.
wayfair.com competitors
In May 2025, wayfair.com generated $787,297,147 in revenue from 2,058,383 transactions and 93,936,394 sessions, with an average order value (AOV) ranging from $375 to $400 and a conversion rate of 2.00-2.50%. Compared to its competitors, target.com leads in revenue with $881,794,779 from 5,609,080 transactions and 168,838,166 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. lowes.com closely follows Wayfair with $792,501,292 in revenue, 2,852,944 transactions, and 140,311,536 sessions, offering an AOV of $275-300 and a conversion rate matching Wayfair's. ikea.com lags behind in revenue at $586,811,843 with 1,655,300 transactions and 212,449,318 sessions, but boasts a higher AOV of $350-375, although its conversion rate is lower at 0.50-1.00%. bedbathandbeyond.com and overstock.com also show varying performance metrics in revenue, transactions, sessions, AOV, and conversion rates compared to wayfair.com.
Revenue share by device at wayfair.com
In May large majority of sales on wayfair.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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wayfair.com channels
Identify top traffic channels that drive growth for wayfair.comand discover how performance of traffic channels has changed over time.
wayfair.com Google Ads spend
Evaluate wayfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.com devices
Review wayfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
