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Jan 2026
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Home/Insights/Retailers/babyartikel.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.2M
Revenue
Jan 26
675.8K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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babyartikel.de Annual Revenue and Growth

babyartikel.de's annual sales on its online store amounted to $26.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
babyartikel.de revenue by year

babyartikel.de's monthly revenueOVER TIME
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Over the past three months, babyartikel.de revenue has experienced growth of 37%, compared to the preceding three months.

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babyartikel.de revenue growth for last six months
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OVERVIEW
In January 2026, babyartikel.de generated $3,194,994 in online sales, significantly surpassing the e-commerce median of $104,613, while its conversion rate ranged between 2.50-3.00%, below the industry's high of 3.81%. The average order value (AOV) was $150-175, which is lower than the top-tier AOV of $348, with 675,758 sessions, far below the leading site boots.com at 35,443,340 sessions, yet above the e-commerce median of 44,933. Overall, babyartikel.de demonstrated strong sales performance but could improve its conversion and session metrics to align more closely with industry leaders.
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babyartikel.de competitors

In January 2026, babyartikel.de reported a revenue of $3,194,994 with 19,677 transactions and 675,758 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, we see that hipp.de had a revenue of $431,774 with 12,168 transactions and 818,282 sessions, featuring an AOV of $25-50 and a conversion rate of 1.00-1.50%. On the other hand, windeln.de generated $36,110 in revenue with 260 transactions and 10,711 sessions, showcasing an AOV of $125-150 and a conversion rate of 2.00-2.50%. Meanwhile, baby-walz.de recorded a revenue of $3,511,990 with 31,234 transactions and 1,243,156 sessions, presenting an AOV of $100-125 and a conversion rate of 2.50-3.00%. Lastly, lillydoo.com earned $157,445 in revenue with 2,449 transactions and 132,648 sessions, highlighting an AOV of $50-75 and a conversion rate of 1.50-2.00%. babyartikel.de stands out with its high revenue and steady conversion rate compared to its competitors.

hipp.de screenshot
#1 hipp.de
431.8K
Revenue
818.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
windeln.de screenshot
#2 windeln.de
36.1K
Revenue
10.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
baby-walz.de screenshot
#3 baby-walz.de
3.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lillydoo.com screenshot
#4 lillydoo.com
157.4K
Revenue
132.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
babyprofi.de screenshot
#5 babyprofi.de
100.5K
Revenue
32.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
babyartikel.de vs top market performers
babyartikel.de
top retailers
conversion rate vs average order value for babyartikel.de and its competitors
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Revenue share by device at babyartikel.de

In January large majority of sales on babyartikel.de, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In January large majority of sales on babyartikel.de, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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babyartikel.de channels

Identify top traffic channels that drive growth for babyartikel.deand discover how performance of traffic channels has changed over time.

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babyartikel.de Google Ads spend

Evaluate babyartikel.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babyartikel.de devices

Review babyartikel.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babyartikel.de top markets

Explore babyartikel.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babyartikel.de country & global rank

Assess the ranking of babyartikel.de among other retailers within its primary country and worldwide.

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