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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for windeln.dewindeln.de

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39.5K
Revenue
Dec 25
15.3K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Finde Ratgeber und Top-Produkte für dein Baby bei windeln.de. Von Pflegetipps bis zu Qualitätsartikeln – alles an einem Ort!

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windeln.de's monthly revenueOVER TIME
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Over the past three months, windeln.de revenue has experienced decline of 54%, compared to the preceding three months.

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windeln.de revenue decline for last six months
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OVERVIEW
In December 2025, windeln.de, operating in the CHILDCARE sector, generated online sales revenue of $39,480, slightly below the industry median of $43,371, with a conversion rate between 2.00-2.50%, falling short of the high rate of 4.55% seen in the sector. The average order value (AOV) ranged from $100-125, well below the industry's high of $251. The site attracted 15,350 sessions, considerably lower than the median of 21,315 and dwarfed by the leading competitor, babylist.com, which had an astounding 12,893,760 sessions. Overall, windeln.de's performance metrics indicate areas for improvement in competitiveness.
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windeln.de competitors

When comparing windeln.de to its competitors as of December 2025, windeln.de generated a revenue of $39,480 from 374 transactions with 15,350 sessions, boasting an average order value (AOV) range of $100-$125 and a conversion rate of 2.00-2.50%. In contrast, hipp.de led the pack with a revenue of $670,201 from 16,931 transactions and 1,149,685 sessions, with an AOV range of $25-$50 and a conversion rate of 1.00-1.50%. babyartikel.de followed closely behind with a revenue of $2,500,923 from 14,512 transactions and 482,838 sessions, offering an AOV range of $150-$175 and a conversion rate of 3.00-3.50%. While windeln.de fell in the middle of the pack in terms of revenue, it performed competitively in terms of AOV and conversion rate when compared to its key competitors in the baby products market.

hipp.de screenshot
#1 hipp.de
670.2K
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
babyartikel.de screenshot
#2 babyartikel.de
2.5M
Revenue
482.8K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lillydoo.com screenshot
#3 lillydoo.com
150.5K
Revenue
144.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
babymarkt.de screenshot
#4 babymarkt.de
575.4
Revenue
210.6
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
baby-walz.de screenshot
#5 baby-walz.de
3.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
windeln.de vs top market performers
windeln.de
top retailers
conversion rate vs average order value for windeln.de and its competitors
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Revenue share by device at windeln.de

In December large majority of sales on windeln.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In December large majority of sales on windeln.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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windeln.de channels

Identify top traffic channels that drive growth for windeln.deand discover how performance of traffic channels has changed over time.

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windeln.de Google Ads spend

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windeln.de devices

Review windeln.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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windeln.de top markets

Explore windeln.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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windeln.de country & global rank

Assess the ranking of windeln.de among other retailers within its primary country and worldwide.

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