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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

windeln.de

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106.7K

Revenue

Sep 25

39.2K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$100-125

AOV

Sep 25

Main country of store: GERMANY
Website category: CHILDCARE

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windeln.de's monthly revenueOVER TIME
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Over the past three months, windeln.de revenue has experienced decline of 30%, compared to the preceding three months.

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windeln.de revenue decline for last six months

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OVERVIEW

In September 2025, windeln.de generated $106,661 in online sales, significantly surpassing the CHILDCARE median of $41,793, yet still trailing babylist.com's $71,008,546. The site's conversion rate ranged from 2.00-2.50%, below the industry high of 4.29% and above the low of 0.93%. With an average order value (AOV) of $100-125, it remained below the CHILDCARE high of $255 and above the low of $51. windeln.de attracted 39,154 sessions, exceeding the median of 19,629 but falling far behind babylist.com's impressive 12,615,638 sessions, highlighting a mixed performance in the competitive market.

windeln.de competitors

When comparing windeln.de to its competitors in September 2025, we see that windeln.de falls in the middle of the pack in terms of revenue with $106,661. In comparison, baby-walz.de leads the pack with $3,391,164 in revenue, while babyartikel.de follows closely behind with $1,878,529. In terms of transactions, windeln.de has 877 transactions, while baby-walz.de leads with 27,309 transactions. windeln.de has a solid session count of 39,154, but baby-walz.de surpasses this with 1,087,490 sessions. windeln.de's average order value (AOV) falls in the mid-range at $100-125, while competitors like babymarkt.de have a higher AOV at $175-200. windeln.de's conversion rate of 2.00-2.50% is comparable to the rates of its competitors, with baby-walz.de leading in this metric with a rate of 2.50-3.00%.

#1 hipp.de

428.5K

Revenue

732.3K

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

#2 babyartikel.de

1.9M

Revenue

657.9K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 lillydoo.com

192.3K

Revenue

166.2K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 babymarkt.de

106.2K

Revenue

32.3K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#5 baby-walz.de

3.4M

Revenue

1.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

windeln.de vs top market performers

windeln.de

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Revenue share by device at windeln.de

In September large majority of sales on windeln.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

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windeln.de channels

Identify top traffic channels that drive growth for windeln.deand discover how performance of traffic channels has changed over time.

windeln.de Google Ads spend

Evaluate windeln.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

windeln.de devices

Review windeln.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

windeln.de top markets

Explore windeln.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.