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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for windeln.dewindeln.de

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174.1K
Revenue
63K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Finde Ratgeber und Top-Produkte für dein Baby bei windeln.de. Von Pflegetipps bis zu Qualitätsartikeln – alles an einem Ort!

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windeln.de's revenueOVER TIME
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Over the past three months, windeln.de revenue has experienced decline of 15%, compared to the preceding three months.

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windeln.de revenue decline for last six months
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OVERVIEW
In May 2025, windeln.de, a CHILDCARE online retailer, generated $174,106 in revenue with a conversion rate of 2.00-2.50% and an AOV of $100-125. They had 63,012 sessions. Comparatively, babylist.com leads with $81,210,274 in revenue, a conversion rate of 4.58%, and an AOV of $282, along with 13,729,709 sessions. The median revenue in CHILDCARE is $51,120, median conversion rate is 1.07%, AOV is $58, and sessions are 19,914. windeln.de falls in between the highest and lowest performance metrics in the industry.
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windeln.de competitors

In May 2025, windeln.de had a revenue of 174,106 with 1,433 transactions and 63,012 sessions. Their average order value (AOV) ranged from 100-125 with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, baby-walz.de had the highest revenue of 2,840,015 with 21,691 transactions and 983,496 sessions. Their AOV was between 125-150 and had the same conversion rate as windeln.de. babyartikel.de followed closely with a revenue of 2,041,814, 11,536 transactions, and 674,629 sessions. Their AOV was higher at 175-200 but had a slightly lower conversion rate of 1.50-2.00%. hipp.de, babymarkt.de, and lillydoo.com also showed strong performances in different domains, highlighting the competitive landscape in the baby products market.

hipp.de screenshot
#1 hipp.de
456.7K
Revenue
947.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
babyartikel.de screenshot
#2 babyartikel.de
2M
Revenue
674.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lillydoo.com screenshot
#3 lillydoo.com
182.5K
Revenue
136.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
babymarkt.de screenshot
#4 babymarkt.de
291.8K
Revenue
120.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
baby-walz.de screenshot
#5 baby-walz.de
2.8M
Revenue
983.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
windeln.de vs top market performers
windeln.de
top retailers
conversion rate vs average order value for windeln.de and its competitors
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Revenue share by device at windeln.de

In May large majority of sales on windeln.de, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.

In May large majority of sales on windeln.de, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.
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windeln.de channels

Identify top traffic channels that drive growth for windeln.deand discover how performance of traffic channels has changed over time.

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windeln.de Google Ads spend

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windeln.de devices

Review windeln.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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windeln.de top markets

Explore windeln.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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windeln.de country & global rank

Assess the ranking of windeln.de among other retailers within its primary country and worldwide.

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