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May 2026

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Home/Insights/Retailers/hipp.de

TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

hipp.de

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395.8K

Revenue

May 26

817.5K

Sessions

May 26

0.5-1.0%

Conv. rate

May 26

$25-50

AOV

May 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

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hipp.de Annual Revenue and Growth

hipp.de's annual sales on its online store amounted to $5.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$5.7M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

hipp.de's monthly revenueOVER TIME
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Over the past three months, hipp.de revenue has experienced decline of 18%, compared to the preceding three months.

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hipp.de revenue decline for last six months

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OVERVIEW

In May 2026, hipp.de, a player in the food_and_drink industry, achieved impressive online sales revenue of $395,827, significantly above the median of $45,489, while their conversion rate ranged from 0.50% to 1.00%, which falls below the industry high of 5.0%. With an average order value (AOV) between $25 and $50, hipp.de's performance is markedly lower than the industry's high AOV of $347. The website attracted 817,486 sessions, compared to the median of 14,668 sessions in its category, showcasing a solid online presence despite the dominance of competitors like nespresso.com.

hipp.de competitors

In May 2026, hipp.de generated $395,827 in revenue with 8,119 transactions from 817,486 sessions, yielding a conversion rate of 0.50-1.00%. In comparison, babyartikel.de significantly outperformed with $2,028,881 in revenue, a conversion rate of 2.00-2.50%, and a high average order value (AOV) of $150-175. windeln.de reported $51,980 in revenue, maintaining a strong conversion rate of 2.50-3.00%. lillydoo.com, while smaller, achieved $84,361 with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Notably, babymarkt.de struggled with only $575 in revenue. The leader, rossmann.de, dwarfed the competition with $15,239,365 in revenue, 219,513 transactions, and a conversion rate of 1.50-2.00%. Overall, hipp.de lags behind in both revenue and conversion rate compared to its competitors, particularly in the highly lucrative market of baby products.

#1 babyartikel.de

Revenue

591.3K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 windeln.de

52K

Revenue

14.4K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#3 lillydoo.com

84.4K

Revenue

58.9K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 babymarkt.de

575.2

Revenue

243

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 rossmann.de

15.2M

Revenue

11.3M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hipp.de vs top market performers

hipp.de

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Revenue share by device at hipp.de

In May large majority of sales on hipp.de, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

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hipp.de channels

Identify top traffic channels that drive growth for hipp.deand discover how performance of traffic channels has changed over time.

hipp.de Google Ads spend

Evaluate hipp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hipp.de devices

Review hipp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hipp.de top markets

Explore hipp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.