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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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446.1K
Revenue
Apr 26
857.5K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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hipp.de Annual Revenue and Growth

hipp.de's annual sales on its online store amounted to $5.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hipp.de revenue by year

hipp.de's monthly revenueOVER TIME
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Over the past three months, hipp.de revenue has experienced decline of 44%, compared to the preceding three months.

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hipp.de revenue decline for last six months
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OVERVIEW
In April 2026, hipp.de generated online sales of $446,057, significantly outperforming the food and drink median of $45,317, though far behind the top competitor nespresso.com with $90,615,749. The site's conversion rate ranged from 1.00% to 1.50%, while the median for the industry varies from 0.92% to a high of 4.86%. The average order value (AOV) was between $25 and $50, considerably lower than the food and drink high of $318. With 857,464 sessions, hipp.de also lagged behind nespresso.com's impressive 13,197,926 sessions, with the industry median being 16,593.
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hipp.de competitors

In April 2026, hipp.de generated $446,057 in revenue with 9,069 transactions from 857,464 sessions, achieving a conversion rate between 1.00% and 1.50%. In contrast, babyartikel.de significantly outperformed hipp.de with a revenue of $2,226,446 from 13,479 transactions, driven by a higher conversion rate of 2.00% to 2.50%. windeln.de had lower revenue at $38,110 with just 248 transactions but a remarkable conversion rate of 2.50% to 3.00%. Meanwhile, lillydoo.com saw $82,687 in revenue and a conversion rate of 1.50% to 2.00% from 1,363 transactions. Lastly, rossmann.de dominated the market with an impressive $7,630,177 in revenue, achieving 118,938 transactions from a staggering 10,190,531 sessions and a conversion rate consistent with hipp.de at 1.00% to 1.50%. Overall, while hipp.de maintains a solid position, it lags behind the top competitors in both revenue and transactions.

babyartikel.de screenshot
#1 babyartikel.de
2.2M
Revenue
652.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
windeln.de screenshot
#2 windeln.de
38.1K
Revenue
9.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lillydoo.com screenshot
#3 lillydoo.com
82.7K
Revenue
76K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
rossmann.de screenshot
#4 rossmann.de
7.6M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
hipp.de vs top market performers
hipp.de
top retailers
conversion rate vs average order value for hipp.de and its competitors
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Revenue share by device at hipp.de

In April large majority of sales on hipp.de, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In April large majority of sales on hipp.de, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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hipp.de channels

Identify top traffic channels that drive growth for hipp.deand discover how performance of traffic channels has changed over time.

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hipp.de Google Ads spend

Evaluate hipp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hipp.de devices

Review hipp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hipp.de top markets

Explore hipp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hipp.de country & global rank

Assess the ranking of hipp.de among other retailers within its primary country and worldwide.

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