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Nov 2025
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.3M
Revenue
Nov 25
1.4M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced growth of 39%, compared to the preceding three months.

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baby-walz.de revenue growth for last six months
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OVERVIEW
In November 2025, baby-walz.de achieved online sales revenue of $5,342,376, significantly outperforming the CHILDCARE median of $48,384, yet trailing behind the industry leader babylist.com at $76,057,135; the site's conversion rate of 3.00-3.50% is above the lower end of the industry but below the high of 4.61%, while its average order value (AOV) ranged from $100 to $125, considerably lower than the high of $271; additionally, baby-walz.de recorded 1,435,734 sessions, which, while substantial, falls short of the highest 14,054,859 sessions seen by carters.com and below the median of 19,212.
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baby-walz.de competitors

In November 2025, baby-walz.de outperformed its competitors in terms of revenue with a total of €5,342,376. When it comes to transactions, baby-walz.de also excelled with 43,926 transactions. In terms of sessions, baby-walz.de had 1,435,734 visits. The Average Order Value (AOV) for baby-walz.de ranged from €100-125, while the conversion rate was between 3.00-3.50%. Comparatively, babymarkt.de had lower revenue, transactions, and sessions, with an AOV of €200-225 and a conversion rate of 1.50-2.00%. mytoys.de had higher revenue and sessions than baby-walz.de, but a slightly lower conversion rate. babyartikel.de had a similar revenue to baby-walz.de but lower transactions and sessions, with a slightly lower AOV and conversion rate. vertbaudet.de had higher revenue and sessions than baby-walz.de, with a similar AOV and a slightly higher conversion rate.

babymarkt.de screenshot
#1 babymarkt.de
3.7K
Revenue
948
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
mytoys.de screenshot
#2 mytoys.de
24.3K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
babyartikel.de screenshot
#3 babyartikel.de
2.6M
Revenue
644.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#4 vertbaudet.de
3.7M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
babyprofi.de screenshot
#5 babyprofi.de
131.4K
Revenue
38K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In November large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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