Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for baby-walz.debaby-walz.de

Start benchmarking for free
Sign in with GoogleSign up with Google
3.4M
Revenue
Sep 25
1.1M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
View real-time data

Over the past three months, baby-walz.de revenue has experienced growth of 9.3%, compared to the preceding three months.

View real-time data
baby-walz.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, baby-walz.de generated $3,391,164 in online sales, significantly outpacing the CHILDCARE median of $41,793, with a conversion rate of 2.50-3.00%, below the industry high of 4.29% but well above the low of 0.93%. The average order value (AOV) ranged from $100-125, considerably lower than the sector's high of $255 and above the low of $51. With 1,087,490 sessions, baby-walz.de falls short of industry leader babylist.com's 12,615,638 sessions but still surpasses the CHILDCARE median of 19,629 sessions, showcasing robust engagement despite areas for improvement.
Read more

baby-walz.de competitors

In September 2025, baby-walz.de outperformed its competitors in terms of revenue, with a total of 3,391,164 euros. This significantly surpassed babymarkt.de's revenue of 106,217 euros, mytoys.de's revenue of 21,895 euros, babyartikel.de's revenue of 1,878,529 euros, and vertbaudet.de's revenue of 2,435,647 euros. baby-walz.de also had the highest number of transactions at 27,309, compared to babymarkt.de's 590, mytoys.de's 125, babyartikel.de's 11,505, and vertbaudet.de's 24,717. Additionally, baby-walz.de had the highest number of sessions at 1,087,490. Despite having a lower average order value (AOV) compared to babymarkt.de and mytoys.de, baby-walz.de maintained a competitive conversion rate of 2.50-3.00%, in line with vertbaudet.de.

babymarkt.de screenshot
#1 babymarkt.de
106.2K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mytoys.de screenshot
#2 mytoys.de
21.9K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
babyartikel.de screenshot
#3 babyartikel.de
1.9M
Revenue
657.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#4 vertbaudet.de
2.4M
Revenue
855.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
babyprofi.de screenshot
#5 babyprofi.de
133.4K
Revenue
40.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at baby-walz.de

In September large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard