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Sep 2026
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for baby-walz.debaby-walz.de

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5.3M
Revenue
Sep 26
1.8M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced growth of 1.1%, compared to the preceding three months.

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baby-walz.de revenue growth for last six months
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OVERVIEW
In September 2026, baby-walz.de experienced 1.8 million sessions, significantly higher than a typical childcare store's 15,600 sessions. The site's online sales revenue reached $5.3 million, contrasting with the typical childcare store's monthly revenue of around $34,900. Its conversion rate stood at 2.50-3.00%, comfortably within the typical range of 1.0% to 4.37%. Additionally, the average order value (AOV) ranged from $100-125, also within the typical range of $50 to $278 in the childcare category.
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baby-walz.de competitors

In the competitive set including babymarkt.de, mytoys.de, babyartikel.de, tausendkind.de, and vertbaudet.de, baby-walz.de stands out significantly. In September 2026, baby-walz.de generated $5.3 million in revenue from 44,900 transactions and attracted 1.8 million sessions. This performance surpasses its closest competitor, mytoys.de, which reported $12,600 in revenue from 62 transactions and 1,434 sessions. baby-walz.de's average order value (AOV) of $100-125 aligns with vertbaudet.de, yet both outpace others like babymarkt.de, which had an AOV of $325-350, but far fewer transactions. Overall, baby-walz.de leads across all key metrics: revenue, transactions, and sessions, firmly establishing itself at the forefront of the market.

babymarkt.de screenshot
#1 babymarkt.de
1.7K
Revenue
348
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
mytoys.de screenshot
#2 mytoys.de
12.6K
Revenue
1.4K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
babyartikel.de screenshot
#3 babyartikel.de
1.5M
Revenue
480.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tausendkind.de screenshot
#4 tausendkind.de
6.4K
Revenue
838
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
vertbaudet.de screenshot
#5 vertbaudet.de
3.6M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In September large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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