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Apr 2026
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for baby-walz.debaby-walz.de

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3M
Revenue
Apr 26
1.3M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced decline of 20%, compared to the preceding three months.

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baby-walz.de revenue decline for last six months
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OVERVIEW
In April 2026, baby-walz.de, a key player in the CHILDCARE sector, generated $3,015,738 in online sales, significantly outperforming the median of $38,623, although still trailing the category leader, babylist.com, with $85,727,108. The website achieved a conversion rate between 2.00-2.50%, below the high of 4.44%, and its average order value (AOV) ranged from $75 to $100, falling short of the top AOV of $249. With 1,281,060 sessions, baby-walz.de's traffic remained substantial, but it paled in comparison to babylist.com's 16,933,794 sessions, highlighting the competitive landscape within the industry.
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baby-walz.de competitors

In April 2026, baby-walz.de generated $3,015,738 in revenue with 30,629 transactions from 1,281,060 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, vertbaudet.de led in revenue with $4,101,596 from 34,135 transactions and 910,481 sessions, achieving an AOV of $100-125 and a higher conversion rate of 3.50-4.00%. babyartikel.de followed with $2,226,446 in revenue, 13,479 transactions, and a session count of 652,577, maintaining a similar conversion rate as baby-walz.de but with a higher AOV of $150-175. mytoys.de struggled significantly, recording only $2,371 in revenue from 16 transactions across 372 sessions, despite having the highest AOV of $125-150 and a strong conversion rate of 4.00-4.50%. Overall, baby-walz.de remains competitive but faces challenges against vertbaudet.de and babyartikel.de.

mytoys.de screenshot
#1 mytoys.de
2.4K
Revenue
372.1
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
babyartikel.de screenshot
#2 babyartikel.de
2.2M
Revenue
652.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#3 vertbaudet.de
4.1M
Revenue
910.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
babyprofi.de screenshot
#4 babyprofi.de
51.6K
Revenue
14.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
smythstoys.com screenshot
#5 smythstoys.com
44.1M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In April large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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brands overtime comparison

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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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