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Jan 2026
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for baby-walz.debaby-walz.de

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3.5M
Revenue
Jan 26
1.2M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced growth of 18%, compared to the preceding three months.

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baby-walz.de revenue growth for last six months
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OVERVIEW
In January 2026, baby-walz.de generated $3,511,990 in online sales, significantly outperforming the CHILDCARE median of $48,736, with a conversion rate of 2.50-3.00%, below the high of 4.38%. The Average Order Value (AOV) ranged from $100-125, lower than the industry's peak of $253. The website attracted 1,243,156 sessions, markedly higher than the median of 23,389, but far from the 17,691,734 sessions of industry leader babylist.com, highlighting baby-walz.de's strong performance in a competitive market despite room for growth in conversion and AOV metrics.
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baby-walz.de competitors

In January 2026, baby-walz.de outperformed its competitors in terms of revenue, generating $3,511,990. Its closest competitor, babyartikel.de, lagged behind with $3,194,994 in revenue. However, babyartikel.de had a higher average order value (AOV) range of $150-175 compared to baby-walz.de's AOV range of $100-125. Despite this, baby-walz.de had a higher number of transactions at 31,234, while babyartikel.de only had 19,677 transactions. Another competitor, vertbaudet.de, had a lower revenue of $2,409,214 but a higher conversion rate range of 3.00-3.50%. baby-walz.de and vertbaudet.de had similar conversion rates, but baby-walz.de had a higher number of sessions at 1,243,156 compared to vertbaudet.de's 818,234 sessions. Overall, baby-walz.de excelled in revenue and transactions, showcasing strong performance in the baby products market.

babyartikel.de screenshot
#1 babyartikel.de
3.2M
Revenue
675.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#2 vertbaudet.de
2.4M
Revenue
818.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
babyprofi.de screenshot
#3 babyprofi.de
100.5K
Revenue
32.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
smythstoys.com screenshot
#4 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jollyroom.de screenshot
#5 jollyroom.de
178.4K
Revenue
68.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In January large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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