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Oct 2025
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.7M
Revenue
Oct 25
1.1M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced growth of 25%, compared to the preceding three months.

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baby-walz.de revenue growth for last six months
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OVERVIEW
In October 2025, baby-walz.de generated $3,689,869 in online sales, significantly exceeding the CHILDCARE median of $41,066, though still far behind the leading competitor, babylist.com, at $70,185,894. The site's conversion rate of 2.50-3.00% is above the low end of the industry spectrum, which is 1.09%, yet shy of the high rate of 4.54%. With an average order value (AOV) ranging from $100-125, baby-walz.de falls short of the industry's high AOV of $263, while attracting 1,078,943 sessions—well below the top store's impressive 11,104,257 sessions.
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baby-walz.de competitors

In October 2025, baby-walz.de outperformed its competitors in terms of revenue, with a total of 3,689,869 compared to babymarkt.de's 37,790, mytoys.de's 28,914, babyartikel.de's 1,850,633, and vertbaudet.de's 2,706,513. However, in terms of transactions, baby-walz.de had 29,841 transactions, while babyartikel.de had 10,920 and vertbaudet.de had 27,516. In sessions, baby-walz.de had 1,078,943, whereas babymarkt.de had 11,171, mytoys.de had 3,945, babyartikel.de had 485,062, and vertbaudet.de had 995,664. The average order value (AOV) for baby-walz.de ranged between 100-125, whereas babymarkt.de's was 175-200, mytoys.de's was 150-175, babyartikel.de's was 150-175, and vertbaudet.de's was 75-100. The conversion rate for baby-walz.de was 2.50-3.00, similar to babymarkt.de and vertbaudet.de, but higher than mytoys.de and babyartikel.de.

babymarkt.de screenshot
#1 babymarkt.de
37.8K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mytoys.de screenshot
#2 mytoys.de
28.9K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
babyartikel.de screenshot
#3 babyartikel.de
1.9M
Revenue
485.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#4 vertbaudet.de
2.7M
Revenue
995.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
babyprofi.de screenshot
#5 babyprofi.de
91.3K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In October large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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