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Dec 2025
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.4M
Revenue
Dec 25
1.1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $50M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$50M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced growth of 32%, compared to the preceding three months.

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baby-walz.de revenue growth for last six months
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OVERVIEW
In December 2025, baby-walz.de generated online sales revenue of $3,447,502, significantly higher than the CHILDCARE median of $43,371, although it remains far behind industry leader babylist.com, which reported $66,401,749. With a conversion rate between 2.50-3.00%, baby-walz.de is above the low end of the sector but below the high of 4.55%. Its average order value (AOV) of $100-125 also falls short of the sector's high AOV of $251. The website recorded 1,066,317 sessions, substantially surpassing the median of 21,315, yet still trailing babylist.com's leading 12,893,760 sessions.
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baby-walz.de competitors

In December 2025, baby-walz.de generated a revenue of $3,447,502 from 30,372 transactions and 1,066,317 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, baby-walz.de outperformed babymarkt.de, which only had a revenue of $575 from 4 transactions and 211 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. However, baby-walz.de fell behind mytoys.de, babyartikel.de, and vertbaudet.de in terms of revenue, transactions, sessions, AOV, and conversion rate. mytoys.de led the pack with a revenue of $34,323 from 205 transactions and 4,977 sessions, boasting an AOV of $150-175 and a high conversion rate of 4.00-4.50%. babyartikel.de and vertbaudet.de also surpassed baby-walz.de in revenue, transactions, and sessions, with competitive AOVs and conversion rates in the 3.00-3.50% range.

babymarkt.de screenshot
#1 babymarkt.de
575.4
Revenue
210.6
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mytoys.de screenshot
#2 mytoys.de
34.3K
Revenue
5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
babyartikel.de screenshot
#3 babyartikel.de
2.5M
Revenue
482.8K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#4 vertbaudet.de
3M
Revenue
884.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
babyprofi.de screenshot
#5 babyprofi.de
140.3K
Revenue
48.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In December large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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