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Mar 2026
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for baby-walz.debaby-walz.de

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3.6M
Revenue
Mar 26
1.5M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced decline of 18%, compared to the preceding three months.

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baby-walz.de revenue decline for last six months
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OVERVIEW
In March 2026, baby-walz.de generated $3,629,119 in online sales with a conversion rate of 2.00-2.50%, while the median revenue in the CHILDCARE sector is just $40,995, indicating strong market performance despite a significantly lower AOV of $100-125 compared to the high of $240 in the industry; with 1,483,790 sessions, baby-walz.de remains far behind the leading site babylist.com, which recorded 16,625,960 sessions, yet maintains a conversion rate above the low threshold of 1.12% in its category.
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baby-walz.de competitors

In March 2026, baby-walz.de recorded a revenue of $3,629,119 from 36,058 transactions and 1,483,790 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, mytoys.de generated only $1,842 in revenue from 13 transactions and 281 sessions, with a higher AOV of $125-150 but a significantly higher conversion rate of 4.00-4.50%. On the other hand, babyartikel.de outperformed baby-walz.de in terms of revenue, with $3,028,040 generated from 18,594 transactions and 759,863 sessions, boasting a higher AOV of $150-175 but a similar conversion rate of 2.00-2.50%. vertbaudet.de emerged as the leader in revenue among the competitors, earning $4,665,608 from 41,884 transactions and 1,066,485 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%.

mytoys.de screenshot
#1 mytoys.de
1.8K
Revenue
281
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
babyartikel.de screenshot
#2 babyartikel.de
3M
Revenue
759.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vertbaudet.de screenshot
#3 vertbaudet.de
4.7M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
babyprofi.de screenshot
#4 babyprofi.de
62.2K
Revenue
21K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
smythstoys.com screenshot
#5 smythstoys.com
52.4M
Revenue
16.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In March large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In March large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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