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Oct 2025
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Home/Insights/Retailers/bareminerals.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for bareminerals.combareminerals.com

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711.8K
Revenue
Oct 25
727.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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bareminerals.com is a website offering mineral-based cosmetics. Their products range from complexion-enhancing foundations, bronzers, and blushes to eyeshadows, eyeliners, and lip colors. In addition, they provide various skincare items, including cleansers, moisturizers, and serums. The website also features tutorials, beauty tips, and customer reviews.

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bareminerals.com Annual Revenue and Growth

bareminerals.com's annual sales on its online store amounted to $15.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$15.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bareminerals.com revenue by year

bareminerals.com's monthly revenueOVER TIME
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Over the past three months, bareminerals.com revenue has experienced decline of 28%, compared to the preceding three months.

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bareminerals.com revenue decline for last six months
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OVERVIEW
In October 2025, bareminerals.com, a player in the BEAUTY AND COSMETICS industry, generated $711,763 in online sales, significantly surpassing the median revenue of $41,294, though still far behind the industry leader, themancompany.com, at $119,786,747; with a conversion rate between 1.50-2.00%, it is above the lower industry threshold of 1.19% but below the high of 4.65%, while the average order value (AOV) ranges from $50-75, falling short of the high AOV benchmark of $202, amidst 727,689 sessions, well above the median of 18,156 sessions in the sector.
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bareminerals.com competitors

In October 2025, bareminerals.com generated a revenue of $711,763 from 11,983 transactions with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. Comparing this to its competitors, skindimensionsonline.com had a much lower revenue of $17,346 from 219 transactions but a higher conversion rate of 3.00-3.50% and a higher AOV of $75-100. planetbeauty.com outperformed bareminerals.com in terms of revenue with $751,504 from 6,632 transactions, a conversion rate of 4.50-5.00%, and an AOV of $100-125. beautybridge.com, mineral fusion.com, and janeiredale.com fell somewhere in between, each with varying metrics but generally falling within the same range as bareminerals.com. Overall, bareminerals.com is competitive within the market but faces stronger competition in terms of revenue and conversion rates from some of its competitors.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
17.3K
Revenue
6.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
beautybridge.com screenshot
#2 beautybridge.com
43.5K
Revenue
29.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
planetbeauty.com screenshot
#3 planetbeauty.com
751.5K
Revenue
136.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
58.6K
Revenue
29.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
276.8K
Revenue
177.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bareminerals.com vs top market performers
bareminerals.com
top retailers
conversion rate vs average order value for bareminerals.com and its competitors
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Revenue share by device at bareminerals.com

In October large majority of sales on bareminerals.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bareminerals.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bareminerals.com channels

Identify top traffic channels that drive growth for bareminerals.comand discover how performance of traffic channels has changed over time.

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bareminerals.com Google Ads spend

Evaluate bareminerals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bareminerals.com devices

Review bareminerals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bareminerals.com top markets

Explore bareminerals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bareminerals.com country & global rank

Assess the ranking of bareminerals.com among other retailers within its primary country and worldwide.

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