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May 2025
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Home/Insights/Retailers/bareminerals.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for bareminerals.combareminerals.com

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1.1M
Revenue
868.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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bareminerals.com is a website offering mineral-based cosmetics. Their products range from complexion-enhancing foundations, bronzers, and blushes to eyeshadows, eyeliners, and lip colors. In addition, they provide various skincare items, including cleansers, moisturizers, and serums. The website also features tutorials, beauty tips, and customer reviews.

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bareminerals.com's revenueOVER TIME
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Over the past three months, bareminerals.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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bareminerals.com revenue decline for last six months
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OVERVIEW
In May 2025, bareminerals.com, in the BEAUTY AND COSMETICS industry, had online sales revenue of $1,051,577 (median: $46,882), a conversion rate of 1.50-2.00% (high: 4.51%, low: 1.17%), an average order value (AOV) of $50-75 (high: $213, low: $53), and 868,149 sessions (median: 19,997). The largest online store in this category was ulta.com with $96,002,620 in revenue, the highest conversion rate was 4.51%, the highest AOV was $213, and the highest sessions were 38,510,361 from sephora.com.
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bareminerals.com competitors

In May 2025, bareminerals.com outperformed some of its competitors in terms of revenue, with a total of $1,051,577. However, when looking at individual metrics, bareminerals.com had a lower number of transactions (16,008) and sessions (868,149) compared to planetbeauty.com, which had $659,258 in revenue with 5,360 transactions and 158,735 sessions. In terms of average order value (AOV), bareminerals.com and mineralfusion.com both fell within the range of $50-75. Conversion rates varied among the competitors, with planetbeauty.com leading at 3.00-3.50%, while skindimensionsonline.com had the highest conversion rate range of 2.50-3.00%. Despite its strong revenue performance, bareminerals.com may benefit from increasing its transactions and sessions to align more closely with the metrics of its competitors in the beauty industry.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
7.8K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
beautybridge.com screenshot
#2 beautybridge.com
46.5K
Revenue
27.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
planetbeauty.com screenshot
#3 planetbeauty.com
659.3K
Revenue
158.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
56.8K
Revenue
37.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
240.6K
Revenue
227.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bareminerals.com vs top market performers
bareminerals.com
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conversion rate vs average order value for bareminerals.com and its competitors
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Revenue share by device at bareminerals.com

In May large majority of sales on bareminerals.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on bareminerals.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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bareminerals.com channels

Identify top traffic channels that drive growth for bareminerals.comand discover how performance of traffic channels has changed over time.

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bareminerals.com Google Ads spend

Evaluate bareminerals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bareminerals.com devices

Review bareminerals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bareminerals.com top markets

Explore bareminerals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bareminerals.com country & global rank

Assess the ranking of bareminerals.com among other retailers within its primary country and worldwide.

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