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Sep 2025
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Home/Insights/Retailers/bareminerals.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bareminerals.combareminerals.com

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800.5K
Revenue
Sep 25
787.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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bareminerals.com is a website offering mineral-based cosmetics. Their products range from complexion-enhancing foundations, bronzers, and blushes to eyeshadows, eyeliners, and lip colors. In addition, they provide various skincare items, including cleansers, moisturizers, and serums. The website also features tutorials, beauty tips, and customer reviews.

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bareminerals.com Annual Revenue and Growth

bareminerals.com's annual sales on its online store amounted to $15.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$15.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bareminerals.com revenue by year

bareminerals.com's monthly revenueOVER TIME
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Over the past three months, bareminerals.com revenue has experienced decline of 32%, compared to the preceding three months.

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bareminerals.com revenue decline for last six months
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OVERVIEW
In September 2025, bareminerals.com generated $800,452 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, yet far behind the leading ulta.com at $93,223,020. The site achieved a conversion rate of 1.50-2.00%, which is above the lower threshold of 1.08% but below the high benchmark of 4.54%. With an average order value (AOV) between $50-75, it remains competitive compared to the sector's high AOV of $203. Additionally, bareminerals.com attracted 787,574 sessions, eclipsing the median of 18,928 but falling short of the industry leader sephora.com’s 45,764,193 sessions.
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bareminerals.com competitors

In September 2025, bareminerals.com reported a revenue of $800,452 with 13,492 transactions and 787,574 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, bareminerals.com outperforms skindimensionsonline.com in revenue, transactions, and sessions but has a lower AOV and conversion rate. beautybridge.com has a lower revenue, transactions, and sessions than bareminerals.com, but a higher AOV and similar conversion rate. planetbeauty.com surpasses bareminerals.com in revenue and conversion rate but has fewer transactions and sessions, while janeiredale.com falls behind in revenue, transactions, and sessions but has a comparable AOV and conversion rate. Overall, bareminerals.com holds its own against its competitors, with a solid performance across key metrics.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
36.8K
Revenue
13.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
beautybridge.com screenshot
#2 beautybridge.com
36.2K
Revenue
23.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
planetbeauty.com screenshot
#3 planetbeauty.com
728.6K
Revenue
136.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#4 janeiredale.com
308.3K
Revenue
249.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
thecosmeticmarket.com screenshot
#5 thecosmeticmarket.com
52.2K
Revenue
9.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
bareminerals.com vs top market performers
bareminerals.com
top retailers
conversion rate vs average order value for bareminerals.com and its competitors
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Revenue share by device at bareminerals.com

In September large majority of sales on bareminerals.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bareminerals.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bareminerals.com channels

Identify top traffic channels that drive growth for bareminerals.comand discover how performance of traffic channels has changed over time.

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bareminerals.com Google Ads spend

Evaluate bareminerals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bareminerals.com devices

Review bareminerals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bareminerals.com top markets

Explore bareminerals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bareminerals.com country & global rank

Assess the ranking of bareminerals.com among other retailers within its primary country and worldwide.

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