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Jan 2026
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Home/Insights/Retailers/believeintherun.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.1M
Revenue
Jan 26
585.7K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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Believeintherun.com offers unbiased information and reviews on running shoes, apparel, and gear. With a focus on authenticity, they provide thorough product evaluations, detailed guides, and helpful comparisons. Their website caters to individuals seeking reliable insights to make informed decisions when purchasing running-related items.

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believeintherun.com Annual Revenue and Growth

believeintherun.com's annual sales on its online store amounted to $45.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$45.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
believeintherun.com revenue by year

believeintherun.com's monthly revenueOVER TIME
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Over the past three months, believeintherun.com revenue has experienced decline of 12%, compared to the preceding three months.

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believeintherun.com revenue decline for last six months
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OVERVIEW
In January 2026, believeintherun.com generated $3,103,969 in online sales, significantly exceeding the SPORTS median of $183,301, while its conversion rate of 1.50-2.00% fell short of the industry high of 5.51%. The average order value (AOV) ranged between $325-350, outperforming the SPORTS average of $265. With 585,748 sessions, believeintherun.com had a robust performance compared to the median of 58,018, although it lagged behind hoka.com, which achieved 11,388,354 sessions and led the market with revenue of $52,030,707. Overall, these metrics reflect a strong position within a competitive landscape.
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believeintherun.com competitors

When comparing believeintherun.com to its competitors in January 2026, we see that Believeintherun has a revenue of $3,103,969 with 9,325 transactions and 585,748 sessions. Their average order value (AOV) ranges from $325 to $350, with a conversion rate of 1.50% to 2.00%. In contrast, runningwarehouse.com has a revenue of $2,863,242, roadrunnersports.com has a revenue of $2,485,529, fit2run.com has a revenue of $753,739, and runrepeat.com has a revenue of $11,255,691. runrepeat.com leads in revenue with 99,327 transactions and 6,029,840 sessions, but has a lower AOV of $100 to $125 and a similar conversion rate to Believeintherun at 1.50% to 2.00%. roadrunnersports.com has the highest conversion rate at 2.00% to 2.50%, while Believeintherun falls in the middle of the pack in terms of revenue among its competitors.

runningwarehouse.com screenshot
#1 runningwarehouse.com
2.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
roadrunnersports.com screenshot
#2 roadrunnersports.com
2.5M
Revenue
824.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fit2run.com screenshot
#3 fit2run.com
753.7K
Revenue
398.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
runrepeat.com screenshot
#4 runrepeat.com
11.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hoka.com screenshot
#5 hoka.com
52M
Revenue
11.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
believeintherun.com vs top market performers
believeintherun.com
top retailers
conversion rate vs average order value for believeintherun.com and its competitors
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Revenue share by device at believeintherun.com

In January large majority of sales on believeintherun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on believeintherun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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believeintherun.com channels

Identify top traffic channels that drive growth for believeintherun.comand discover how performance of traffic channels has changed over time.

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believeintherun.com Google Ads spend

Evaluate believeintherun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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believeintherun.com devices

Review believeintherun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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believeintherun.com top markets

Explore believeintherun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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believeintherun.com country & global rank

Assess the ranking of believeintherun.com among other retailers within its primary country and worldwide.

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