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Jan 2026
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Home/Insights/Retailers/fit2run.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fit2run.comfit2run.com

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753.7K
Revenue
Jan 26
398.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Fit2Run.com is an online platform offering various products related to running. They sell running shoes, apparel, accessories, and equipment catering to athletes of all levels. The website also provides resources for training, nutrition, and fitness, aiming to assist consumers in optimizing their running performance and embracing an active lifestyle.

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fit2run.com Annual Revenue and Growth

fit2run.com's annual sales on its online store amounted to $10.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$10.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fit2run.com revenue by year

fit2run.com's monthly revenueOVER TIME
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Over the past three months, fit2run.com revenue has experienced growth of 39%, compared to the preceding three months.

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fit2run.com revenue growth for last six months
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OVERVIEW
In January 2026, fit2run.com generated $753,739 in online sales, significantly surpassing the sports industry median of $84,141, while the conversion rate ranged between 1.00-1.50%, lower than the high of 3.0%. The average order value (AOV) was between $150-175, compared to the industry high of $556 and low of $78. With 398,460 sessions, fit2run.com falls short of the median sessions of 31,579 and trails behind the leader, dickssportinggoods.com, which boasts 40,123,045 sessions, highlighting both strengths and areas for growth in their online performance within the competitive sports market.
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fit2run.com competitors

When comparing fit2run.com to its competitors in January 2026, fit2run.com falls behind in terms of revenue, with $753,739 compared to top performer brooksrunning.com with $14,607,785. In transactions, fit2run.com had 4,739, which is lower than both brooksrunning.com and believeintherun.com with 106,421 and 9,325 respectively. The sessions metric also shows fit2run.com trailing behind with 398,460 sessions, while runpacers.com had 72,910 sessions. In terms of Average Order Value (AOV), fit2run.com falls within the mid-range at $150-175, while believeintherun.com has the highest AOV at $325-350. Additionally, fit2run.com has a conversion rate of 1.00-1.50%, which is lower than runpacers.com at 6.00-6.50% and tcrunningco.com at 4.50-5.00%.

brooksrunning.com screenshot
#1 brooksrunning.com
14.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tcrunningco.com screenshot
#2 tcrunningco.com
262.1K
Revenue
60.3K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
runpacers.com screenshot
#3 runpacers.com
989.2K
Revenue
72.9K
Sessions
6.0-6.5%
Conv. rate
$200-225
AOV
believeintherun.com screenshot
#4 believeintherun.com
3.1M
Revenue
585.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
potomacriverrunning.com screenshot
#5 potomacriverrunning.com
13.4K
Revenue
830.1
Sessions
5.5-6.0%
Conv. rate
$275-300
AOV
fit2run.com vs top market performers
fit2run.com
top retailers
conversion rate vs average order value for fit2run.com and its competitors
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Revenue share by device at fit2run.com

In January large majority of sales on fit2run.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on fit2run.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fit2run.com channels

Identify top traffic channels that drive growth for fit2run.comand discover how performance of traffic channels has changed over time.

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fit2run.com Google Ads spend

Evaluate fit2run.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fit2run.com devices

Review fit2run.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fit2run.com top markets

Explore fit2run.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fit2run.com country & global rank

Assess the ranking of fit2run.com among other retailers within its primary country and worldwide.

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