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Apr 2026
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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424K
Revenue
Apr 26
218.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 3%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
In April 2026, whitemountainknives.com generated $423,957 in online sales, significantly outperforming the SPORTS median of $101,130, despite a conversion rate of 0.50-1.00%, which is slightly below the high of 2.54% in the industry. With an average order value (AOV) of $275-300, it remains competitive yet below the top-tier AOV of $604. The site attracted 218,780 sessions, far surpassing the median of 39,166 but still dwarfed by the leading store, gunbroker.com, which saw 13,600,213 sessions. Overall, whitemountainknives.com exhibits robust performance in its niche market.
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whitemountainknives.com competitors

In April 2026, whitemountainknives.com generated $423,957 in revenue from 1,523 transactions, with a conversion rate between 0.50-1.00%. In comparison, knifeworks.com reported lower revenue at $313,818 but achieved a higher transaction volume of 2,665 and a better conversion rate of 1.50-2.00%. DLT Trading outperformed whitemountainknives.com with $596,476 in revenue and 2,892 transactions, though its conversion rate matched that of whitemountainknives.com. Meanwhile, knifecenter.com led the field with an impressive $1,279,971 in revenue, driven by 6,277 transactions, while maintaining a consistent conversion rate of 0.50-1.00%. chicagoknifeworks.com, with revenue of $390,746 and 2,360 transactions, showed a better conversion rate of 1.00-1.50%. Overall, whitemountainknives.com stands competitively in revenue but could improve transaction efficiency to match higher-converting rivals.

knifeworks.com screenshot
#1 knifeworks.com
313.8K
Revenue
145.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
596.5K
Revenue
388K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.3M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
390.7K
Revenue
198.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gpknives.com screenshot
#5 gpknives.com
262.8K
Revenue
97.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In April large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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