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Dec 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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519.1K
Revenue
Dec 25
163.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 9.2%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
In December 2025, whitemountainknives.com generated $519,101 in revenue, significantly outperforming the SPORTS median of $110,843, while its conversion rate of 1.00-1.50% remained below the high of 2.62%. The average order value (AOV) ranged between $275-300, falling short of the industry high of $632. With 163,535 sessions, the site also surpassed the median of 41,382 sessions, though it remained distant from gunbroker.com's leading total of 14,932,027. Overall, whitemountainknives.com displayed strong revenue performance and session counts while facing opportunities to enhance conversion rates and AOV.
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whitemountainknives.com competitors

In December 2025, whitemountainknives.com generated a revenue of $519,101 with 1,825 transactions and 163,535 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. In comparison to its competitors, knifeworks.com had a revenue of $348,408 with 2,884 transactions and 176,888 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. dlttrading.com outperformed whitemountainknives.com with a revenue of $864,511, 4,027 transactions, and 485,732 sessions, but had a lower conversion rate of 0.50-1.00%. knifecenter.com was the top performer among the competitors with a revenue of $1,688,200, 7,863 transactions, and 1,197,352 sessions, but had a similar AOV and conversion rate as whitemountainknives.com. chicagoknifeworks.com trailed behind in revenue with $228,350 and had lower metrics in transactions, sessions, AOV, and conversion rate compared to whitemountainknives.com.

knifeworks.com screenshot
#1 knifeworks.com
348.4K
Revenue
176.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
864.5K
Revenue
485.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.7M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
228.3K
Revenue
129K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
gpknives.com screenshot
#5 gpknives.com
244.2K
Revenue
91.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In December large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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