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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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699.7K
Revenue
Mar 26
396.6K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
In March 2026, whitemountainknives.com generated $699,737 in online sales, significantly exceeding the SPORTS median of $109,018, although still far from the leading gunbroker.com’s $344,171,183. The site achieved a conversion rate between 0.50-1.00%, below the category's high of 2.74%, with an average order value (AOV) of $225-250, less than the industry high of $588. With 396,557 sessions, whitemountainknives.com performed robustly compared to the median of 40,251 but remains overshadowed by gunbroker.com's staggering 14,795,148 sessions, highlighting its growth potential in a competitive market.
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whitemountainknives.com competitors

In March 2026, whitemountainknives.com reported a revenue of $699,737 with 2,957 transactions and 396,557 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. When compared to its competitors, knifeworks.com had a revenue of $354,627 with 3,030 transactions and 159,771 sessions, an AOV of $100-125, and a higher conversion rate of 1.50-2.00%. dlttrading.com outperformed with a revenue of $748,640, 3,611 transactions, and 419,825 sessions, an AOV of $200-225, and a similar conversion rate to whitemountainknives.com. knifecenter.com led the pack with a revenue of $1,365,236, 6,584 transactions, and 1,135,421 sessions, alongside an AOV and conversion rate comparable to whitemountainknives.com. Lastly, chicagoknifeworks.com lagged behind in revenue at $272,319, 1,724 transactions, and 138,463 sessions, despite having a higher conversion rate.

knifeworks.com screenshot
#1 knifeworks.com
354.6K
Revenue
159.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
748.6K
Revenue
419.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
272.3K
Revenue
138.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gpknives.com screenshot
#5 gpknives.com
274.4K
Revenue
93.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In March large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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