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Jul 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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481.5K
Revenue
173.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
In July 2025, whitemountainknives.com in the SPORTS industry had a revenue of $481,466, conversion rate of 0.50-1.00%, AOV of $275-300, and 173,283 sessions. The highest revenue in the category was $277,013,395 by gunbroker.com, with a conversion rate of 2.42%, AOV of $642, and 12,741,838 sessions. The median revenue was $101,851, conversion rate 0.48%, AOV $112, and 39,019 sessions. WhiteMountainKnives performed above average in revenue and sessions but below average in conversion rate and AOV compared to industry benchmarks.
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whitemountainknives.com competitors

In July 2025, whitemountainknives.com generated a revenue of $481,466 from 1,660 transactions with 173,283 sessions, boasting an average order value (AOV) of $275-$300 and a conversion rate of 0.50-1.00%. Compared to its competitors, Whitemountain Knives falls slightly behind lamnia.com in revenue, but outperforms knifeworks.com and DLT Trading in terms of AOV. However, knifecenter.com surpasses Whitemountain Knives significantly in revenue, transactions, and sessions, while chicagoknifeworks.com has a higher conversion rate. Whitemountain Knives' strengths lie in its AOV and competitive conversion rate, positioning it as a solid contender in the online knife market, but it may need to increase its overall revenue and customer reach to compete with top performers like knifecenter.com.

lamnia.com screenshot
#1 lamnia.com
507.4K
Revenue
472.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
knifeworks.com screenshot
#2 knifeworks.com
356.6K
Revenue
177K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#3 dlttrading.com
417.2K
Revenue
395.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#4 knifecenter.com
1.3M
Revenue
982.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#5 chicagoknifeworks.com
220.3K
Revenue
110.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In July large majority of sales on whitemountainknives.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on whitemountainknives.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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