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Sep 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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414.5K
Revenue
Sep 25
163.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
In September 2025, whitemountainknives.com achieved online sales revenue of $414,515, significantly surpassing the SPORTS median of $97,179, though trailing behind market leader gunbroker.com. With a conversion rate of 0.50-1.00%, it remains below the industry high of 2.52%, while the average order value (AOV) ranged between $275-300, again below the peak of $635. The site garnered 163,535 sessions, far exceeding the median of 38,020 but dwarfed by gunbroker.com’s impressive 12,770,933 sessions, highlighting the competitive landscape in the SPORTS category.
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whitemountainknives.com competitors

When comparing whitemountainknives.com to its competitors in September 2025, we can see that while Whitemountain Knives has a revenue of $414,515 from 1,497 transactions and 163,535 sessions with an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00, it falls behind knifecenter.com in terms of revenue with $1,109,874 from 5,497 transactions and 982,616 sessions. However, Whitemountain Knives has a higher AOV compared to knifecenter.com. In terms of conversion rate, Whitemountain Knives is on par with knifecenter.com. Among its other competitors like knifeworks.com, DLT Trading, and Chicago Knife Works, Whitemountain Knives generally falls in the middle range for revenue, transactions, sessions, AOV, and conversion rate, indicating a solid performance but with room for growth in certain areas.

knifeworks.com screenshot
#1 knifeworks.com
283.1K
Revenue
138.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
303K
Revenue
337.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.1M
Revenue
982.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
338.8K
Revenue
173.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
gpknives.com screenshot
#5 gpknives.com
238.7K
Revenue
93.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In September large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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