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Jul 2026
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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582.4K
Revenue
Jul 26
177.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 3%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
whitemountainknives.com is a strong player in the hunting and shooting category, generating $582,000 in revenue for online sales during July 2026. Its conversion rate ranges from 1.00-1.50%, which is within the typical range of 0.52% to 2.5% for the category. The average order value (AOV) sits at $250-275, also within the category's typical range of $113 to $663. With 178,000 sessions, whitemountainknives.com far exceeds an average hunting and shooting store's 37,900 sessions.
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whitemountainknives.com competitors

The most significant gap between whitemountainknives.com and its top competitor, knifecenter.com, lies in revenue, with whitemountainknives.com trailing by $1 million. In July 2026, whitemountainknives.com generated $582,000 from 2,142 transactions across 178,000 sessions, achieving an AOV of $250-275 and a conversion rate of 1.00-1.50%. In contrast, knifecenter.com led with $1.6 million in revenue, 7,409 transactions, and 1.2 million sessions, reflecting its stronger market position. Other competitors like lamnia.com and dlttrading.com also show lower performance metrics, with revenues of $505,000 and $346,000, respectively. Overall, whitemountainknives.com maintains a solid position but faces significant challenges against leading competitors.

lamnia.com screenshot
#1 lamnia.com
505.1K
Revenue
483.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
knifeworks.com screenshot
#2 knifeworks.com
304.9K
Revenue
140.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#3 dlttrading.com
345.6K
Revenue
281.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#4 knifecenter.com
1.6M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#5 chicagoknifeworks.com
311K
Revenue
175.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In July large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitemountainknives.com operates in

whitemountainknives.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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