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Nov 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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498K
Revenue
Nov 25
135.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
In November 2025, whitemountainknives.com generated $498,033 in revenue, significantly outperforming the SPORTS median of $102,020, though still below the category leader, gunbroker.com at $315,148,670. The site's conversion rate ranged from 1.00-1.50%, lower than the high of 2.59%, while its average order value (AOV) was between $275-300, compared to a high of $634 in the industry. With 135,879 sessions, whitemountainknives.com exceeded the median of 38,956, but remained far behind gunbroker.com's impressive 14,084,614 sessions, showcasing strong performance amid competitive industry dynamics.
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whitemountainknives.com competitors

When comparing whitemountainknives.com to its competitors in November 2025, it is evident that whitemountainknives.com falls somewhere in the middle in terms of revenue and transactions. whitemountainknives.com generated a revenue of $498,033 from 1,791 transactions, with a higher Average Order Value (AOV) of $275-$300 compared to its competitors. In contrast, knifecenter.com stands out with the highest revenue of $1,521,571 from 7,208 transactions and a lower AOV of $200-$225. On the other hand, knifeworks.com had a similar number of transactions to whitemountainknives.com at 3,208 but generated slightly lower revenue of $384,592. dlttrading.com and chicagoknifeworks.com also had comparable revenue and transaction numbers to whitemountainknives.com, but with varying AOV and conversion rates. Overall, whitemountainknives.com holds its own among its competitors in terms of revenue and AOV.

knifeworks.com screenshot
#1 knifeworks.com
384.6K
Revenue
175.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
395.3K
Revenue
321.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
332.9K
Revenue
155.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
gpknives.com screenshot
#5 gpknives.com
229.5K
Revenue
89.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In November large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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