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May 2026
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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361.8K
Revenue
May 26
177.5K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$250-275
AOV
May 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 9.9%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
In May 2026, whitemountainknives.com generated $361,810 in online sales, significantly outperforming the SPORTS median of $105,886. With a conversion rate of 0.50-1.00%, it remains below the industry high of 2.62%, while its average order value (AOV) of $250-275 is also under the high benchmark of $630. The site attracted 177,460 sessions, far exceeding the median of 40,086 but overshadowed by gunbroker.com's staggering 13,226,206 sessions, illustrating both the site's strengths in revenue generation and areas for potential growth in conversion and AOV.
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whitemountainknives.com competitors

As of May 2026, whitemountainknives.com generated a revenue of $361,810 from 1,328 transactions over 177,460 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 0.50-1.00%. In comparison, competitors like knifecenter.com dominated the market with a staggering revenue of $1,200,820 from 5,762 transactions across 1,174,438 sessions, maintaining a lower AOV of $200-225 but a conversion rate of 0.00-0.50%. DLT Trading outperformed White Mountain Knives in revenue at $541,593 from 2,612 transactions, while also managing a conversion rate within the same range. Conversely, knifeworks.com, with an AOV of $100-125, achieved a higher conversion rate of 1.50-2.00% on $282,515 revenue, indicating effective sales strategies. Overall, whitemountainknives.com demonstrates competitive AOV, though faces challenges in transaction volume and overall revenue relative to its key rivals.

knifeworks.com screenshot
#1 knifeworks.com
282.5K
Revenue
131.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
541.6K
Revenue
353.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.2M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
529.3K
Revenue
214.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gpknives.com screenshot
#5 gpknives.com
280.3K
Revenue
97.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In May large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitemountainknives.com operates in

whitemountainknives.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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