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May 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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473K
Revenue
181.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 14%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
In May 2025, whitemountainknives.com in the SPORTS industry generated $473,023 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $275-300. The site had 181,271 sessions, significantly lower than gunbroker.com which had 13,843,748 sessions. The highest AOV in the industry was $658, while the lowest was $114. Despite not reaching the median revenue of $99,988 in the industry, whitemountainknives.com's performance metrics are solid with room for improvement.
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whitemountainknives.com competitors

In May 2025, whitemountainknives.com reported a revenue of $473,023 from 1,700 transactions and 181,271 sessions, with an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate between 0.50% to 1.00%. Compared to its competitors, whitemountainknives.com falls behind in revenue compared to knifecenter.com which generated $1,343,657 from 6,289 transactions and 1,136,477 sessions. However, whitemountainknives.com outperforms knifeworks.com in terms of AOV, as knifeworks.com had a lower AOV range of $100 to $125. In addition, whitemountainknives.com has a similar conversion rate to most of its competitors, including dlttrading.com, lamnia.com, and chicagoknifeworks.com. Overall, while whitemountainknives.com may not lead in revenue compared to some competitors, its AOV and conversion rate are competitive within the industry.

lamnia.com screenshot
#1 lamnia.com
670.6K
Revenue
472K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
knifeworks.com screenshot
#2 knifeworks.com
435.7K
Revenue
216.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#3 dlttrading.com
477.9K
Revenue
329.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
knifecenter.com screenshot
#4 knifecenter.com
1.3M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#5 chicagoknifeworks.com
283.3K
Revenue
118.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In May large majority of sales on whitemountainknives.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on whitemountainknives.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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