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Jan 2026
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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447.3K
Revenue
Jan 26
184.3K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
In January 2026, whitemountainknives.com generated $447,336 in online sales, significantly surpassing the sports/hunting and shooting median of $109,374, with a conversion rate ranging from 0.50-1.00%, lower than the industry high of 2.57%. Their average order value (AOV) is between $225-250, which is below the industry high of $639. The site attracted 184,253 sessions, notably higher than the median of 44,742, yet dwarfed by gunbroker.com's staggering 14,743,769 sessions, highlighting the competitive landscape of the sports/hunting and shooting market.
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whitemountainknives.com competitors

In January 2026, whitemountainknives.com generated $447,336 in revenue from 1,832 transactions with 184,253 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. Compared to its competitors, knifeworks.com had a revenue of $356,156 from 3,128 transactions and 182,648 sessions, with an AOV of $100-125 and a higher conversion rate of 1.50-2.00%. On the other hand, dlttrading.com outperformed all others with a revenue of $730,324 from 3,556 transactions and 481,882 sessions, featuring an AOV of $200-225 and a conversion rate of 0.50-1.00%. knifecenter.com led the pack with a revenue of $1,687,799 from 8,130 transactions and 1,321,204 sessions, similar AOV and conversion rate to whitemountainknives.com. chicagoknifeworks.com trailed behind with $238,200 in revenue from 1,246 transactions and 128,992 sessions, also showing comparable AOV and conversion rate to whitemountainknives.com.

knifeworks.com screenshot
#1 knifeworks.com
356.2K
Revenue
182.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
730.3K
Revenue
481.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.7M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
238.2K
Revenue
129K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
gpknives.com screenshot
#5 gpknives.com
248.2K
Revenue
93.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In January large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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