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Oct 2025
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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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464.9K
Revenue
Oct 25
154.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced decline of 6%, compared to the preceding three months.

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whitemountainknives.com revenue decline for last six months
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OVERVIEW
In October 2025, whitemountainknives.com generated $464,928 in revenue, significantly surpassing the SPORTS median of $103,393, with a conversion rate between 1.00-1.50%, below the category's high of 2.58%. The average order value (AOV) ranged from $250-275, compared to a high of $652 and a low of $105 in the industry. With 154,841 sessions, whitemountainknives.com performed well above the median of 38,088, but still trails behind the market leader, gunbroker.com, which had 13,734,560 sessions and revenue of $307,190,709.
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whitemountainknives.com competitors

In October 2025, whitemountainknives.com had a revenue of $464,928 with 1,793 transactions and 154,841 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, knifeworks.com had a lower revenue of $334,369 with more transactions (2,874) and sessions (158,859), but a lower AOV of $100-125 and a higher conversion rate of 1.50-2.00%. dlttrading.com had a revenue of $354,459 with fewer transactions (1,569) and sessions (334,694) compared to whitemountainknives.com, but a similar AOV of $225-250 and a lower conversion rate of 0.00-0.50%. knifecenter.com outperformed all competitors with a revenue of $1,271,408, 6,213 transactions, 981,121 sessions, an AOV of $200-225, and a conversion rate of 0.50-1.00%. chicagoknifeworks.com had a lower revenue of $264,796, fewer transactions (1,332) and sessions (126,246) compared to whitemountainknives.com, but a similar AOV of $175-200 and the same conversion rate of 1.00-1.50%.

knifeworks.com screenshot
#1 knifeworks.com
334.4K
Revenue
158.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dlttrading.com screenshot
#2 dlttrading.com
354.5K
Revenue
334.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
knifecenter.com screenshot
#3 knifecenter.com
1.3M
Revenue
981.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
chicagoknifeworks.com screenshot
#4 chicagoknifeworks.com
264.8K
Revenue
126.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
gpknives.com screenshot
#5 gpknives.com
180.7K
Revenue
70.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
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conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In October large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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