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Home/Insights/Retailers/whitemountainknives.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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494.9K
Revenue
Sep 26
161.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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White Mountain Knives offers camping, hunting and fishing knives, combat gear and bags, flash lights, kitchen cutlery, sharpeners, and tactical pens, from leading companies such as Columbia River, Other Brands, Kershaw, Cold Steel, Camillus, and Spyderco.

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whitemountainknives.com Annual Revenue and Growth

whitemountainknives.com's annual sales on its online store amounted to $6.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
whitemountainknives.com revenue by year

whitemountainknives.com's monthly revenueOVER TIME
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Over the past three months, whitemountainknives.com revenue has experienced growth of 23%, compared to the preceding three months.

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whitemountainknives.com revenue growth for last six months
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OVERVIEW
whitemountainknives.com operates within the hunting and shooting category and performs notably well. In September 2026, it generated $495,000 in revenue from online sales, significantly higher than an average hunting and shooting store's $94,600. With a conversion rate of 1.00-1.50%, it is comfortably within the category's typical range of 0.45% to 2.59%. The average order value (AOV) of $275-300 is also within the typical range of $109 to $691, while the site attracted 161,000 sessions compared to an average of 36,300.
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whitemountainknives.com competitors

A stark contrast emerges between whitemountainknives.com and knifecenter.com; while whitemountainknives.com achieves $495,000 in revenue, knifecenter.com significantly surpasses this with $1.7 million. In September 2026, whitemountainknives.com records 1,671 transactions compared to knifecenter.com’s 7,247, placing it fifth in that category. However, whitemountainknives.com holds a competitive AOV of $275-300, outperforming knifeworks.com’s $125-150. Additionally, with 161,000 sessions, whitemountainknives.com trails behind knifecenter.com, which enjoys 1.2 million sessions, indicating that while it performs well in revenue, it struggles in customer engagement compared to its competitors.

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464.9K
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598.7K
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0.0-0.5%
Conv. rate
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AOV
knifeworks.com screenshot
#2 knifeworks.com
307.7K
Revenue
135K
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1.5-2.0%
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$125-150
AOV
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232.7K
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256.5K
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0.0-0.5%
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AOV
knifecenter.com screenshot
#4 knifecenter.com
1.7M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
chicagoknifeworks.com screenshot
#5 chicagoknifeworks.com
462.7K
Revenue
226.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
whitemountainknives.com vs top market performers
whitemountainknives.com
top retailers
conversion rate vs average order value for whitemountainknives.com and its competitors
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Revenue share by device at whitemountainknives.com

In September large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whitemountainknives.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whitemountainknives.com operates in

whitemountainknives.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whitemountainknives.com channels

Identify top traffic channels that drive growth for whitemountainknives.comand discover how performance of traffic channels has changed over time.

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whitemountainknives.com Google Ads spend

Evaluate whitemountainknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitemountainknives.com devices

Review whitemountainknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitemountainknives.com top markets

Explore whitemountainknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitemountainknives.com country & global rank

Assess the ranking of whitemountainknives.com among other retailers within its primary country and worldwide.

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