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Aug 2026
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Home/Insights/Retailers/blueland.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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887.9K
Revenue
Aug 26
432.7K
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Blueland.com is an online platform that sells sustainable household cleaning products. The website offers a range of cleaning solutions, including non-toxic and eco-friendly cleaning tablets and reusable cleaning bottles. Additionally, Blueland.com provides information on their environmental mission and promotes a plastic-free lifestyle.

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blueland.com Annual Revenue and Growth

blueland.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
blueland.com revenue by year

blueland.com's monthly revenueOVER TIME
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Over the past three months, blueland.com revenue has experienced decline of 19%, compared to the preceding three months.

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blueland.com revenue decline for last six months
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OVERVIEW
blueland.com significantly outperforms a typical store in the groceries category, achieving online sales revenue of $888,000 in August 2026, compared to around $38,600 for its counterparts. Its conversion rate of 3.00-3.50% sits comfortably within the typical range of 1.2% to 5.04%. Additionally, the average order value (AOV) of $50-75 aligns well with the typical range of $50 to $186. With 433,000 sessions, blueland.com far exceeds the approximately 15,400 sessions seen by a typical store in the groceries category. However, the most-visited, kroger.com, reaches a staggering 46.3 million sessions, illustrating the vast potential within this competitive landscape.
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blueland.com competitors

In August 2026, blueland.com trails its competitors with a conversion rate of 3.00-3.50%. While it excels in revenue, transactions, and sessions, leading with $888,000 in revenue, 15,100 transactions, and 433,000 sessions, its conversion rate falls below that of dirtylabs.com, which boasts a conversion rate of 4.50-5.00%. Despite this, blueland.com significantly outperforms cleancult.com and vitaloxide.com, which have conversion rates of 1.50-2.00% and 2.00-2.50%, respectively. In terms of average order value, blueland.com and its competitors share the same range of $50-75. However, blueland.com’s impressive transaction volume demonstrates its strong market presence, far surpassing dirtylabs.com's 5,695 transactions, cleancult.com’s 182, and vitaloxide.com’s 173. Overall, while blueland.com leads in most metrics, enhancing its conversion rate could further strengthen its competitive edge in the market.

dirtylabs.com screenshot
#1 dirtylabs.com
310.6K
Revenue
123.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
cleancult.com screenshot
#2 cleancult.com
12.4K
Revenue
9.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitaloxide.com screenshot
#3 vitaloxide.com
62K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
mamap.life screenshot
#4 mamap.life
4.9K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
branchbasics.com screenshot
#5 branchbasics.com
1.1M
Revenue
314.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
blueland.com vs top market performers
blueland.com
top retailers
conversion rate vs average order value for blueland.com and its competitors
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Revenue share by device at blueland.com

In August large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In August large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries blueland.com operates in

blueland.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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blueland.com channels

Identify top traffic channels that drive growth for blueland.comand discover how performance of traffic channels has changed over time.

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blueland.com Google Ads spend

Evaluate blueland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blueland.com devices

Review blueland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blueland.com top markets

Explore blueland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blueland.com country & global rank

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