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May 2025
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Home/Insights/Retailers/blueland.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
494.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Blueland.com is an online platform that sells sustainable household cleaning products. The website offers a range of cleaning solutions, including non-toxic and eco-friendly cleaning tablets and reusable cleaning bottles. Additionally, Blueland.com provides information on their environmental mission and promotes a plastic-free lifestyle.

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blueland.com's revenueOVER TIME
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Over the past three months, blueland.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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blueland.com revenue decline for last six months
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OVERVIEW
In May 2025, blueland.com in the FOOD AND DRINK industry had a revenue of $1,081,724, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The website had 494,325 sessions, with kroger.com leading in sessions at 41,111,924. The median revenue in the industry was $43,931, with kroger.com having the highest revenue at $363,978,512. A very high conversion rate in the industry is 5.52%, while a very low rate is 1.54%. A very high AOV is $188, while a very low AOV is $49, and the median sessions in the industry is 14,871.
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blueland.com competitors

In May 2025, blueland.com stands out among its competitors in the eco-friendly cleaning products industry. With a revenue of $1,081,724 from 19,841 transactions and 494,325 sessions, Blueland has a competitive average order value (AOV) of $50-$75 and a solid conversion rate of 4.00-4.50%. In comparison, zerowastestore.com has lower revenue and metrics across the board, while dirtylabs.com performs similarly in terms of revenue, AOV, and conversion rate but with fewer transactions and sessions. cleancult.com lags behind in revenue and metrics despite having a similar AOV and conversion rate. vitaloxide.com stands out with a high AOV of $375-$400 but has lower revenue and conversion rates. grabgreenhome.com has the lowest performance overall with minimal revenue, transactions, and conversion rates. blueland.com leads the pack in revenue and customer engagement metrics, positioning itself as a top competitor in the market.

dirtylabs.com screenshot
#1 dirtylabs.com
240.7K
Revenue
75.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
cleancult.com screenshot
#2 cleancult.com
42.9K
Revenue
18.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
zerowastestore.com screenshot
#3 zerowastestore.com
111.4K
Revenue
102.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vitaloxide.com screenshot
#4 vitaloxide.com
89.2K
Revenue
11.6K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
grabgreenhome.com screenshot
#5 grabgreenhome.com
1K
Revenue
8.9K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
blueland.com vs top market performers
blueland.com
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conversion rate vs average order value for blueland.com and its competitors
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Revenue share by device at blueland.com

In May large majority of sales on blueland.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on blueland.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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blueland.com channels

Identify top traffic channels that drive growth for blueland.comand discover how performance of traffic channels has changed over time.

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blueland.com Google Ads spend

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blueland.com devices

Review blueland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blueland.com top markets

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blueland.com country & global rank

Assess the ranking of blueland.com among other retailers within its primary country and worldwide.

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