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May 2026
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Home/Insights/Retailers/blueland.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.3M
Revenue
May 26
584.3K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Blueland.com is an online platform that sells sustainable household cleaning products. The website offers a range of cleaning solutions, including non-toxic and eco-friendly cleaning tablets and reusable cleaning bottles. Additionally, Blueland.com provides information on their environmental mission and promotes a plastic-free lifestyle.

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blueland.com Annual Revenue and Growth

blueland.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
blueland.com revenue by year

blueland.com's monthly revenueOVER TIME
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Over the past three months, blueland.com revenue has experienced growth of 5%, compared to the preceding three months.

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blueland.com revenue growth for last six months
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OVERVIEW
In May 2026, blueland.com, operating in the FOOD AND DRINK sector, generated $1,277,283 in online sales, significantly exceeding the median revenue of $39,829, although it remains far behind industry leader kroger.com, which recorded $401,561,521. Blueland's conversion rate of 3.50-4.00% is competitive but below the sector's high of 5.98%, with an average order value (AOV) ranging from $50-75, well under the high AOV benchmark of $186. The site attracted 584,254 sessions, significantly above the median of 13,181 but a fraction of kroger.com's massive 41,139,307 sessions, indicating potential for growth.
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blueland.com competitors

In May 2026, blueland.com generated $1,277,283 in revenue from 23,102 transactions, achieving a conversion rate of 3.50-4.00% across 584,254 sessions. In comparison, dirtylabs.com earned $268,324 with a higher conversion rate of 4.50-5.00%, albeit from significantly fewer transactions (4,274) and sessions (92,999). cleancult.com lagged behind, with only $29,511 in revenue from 386 transactions and a conversion rate of 3.00-3.50%, despite a higher average order value (AOV) of $75-100. vitaloxide.com reported $55,336 in revenue from just 148 transactions, reflecting a conversion rate of 1.50-2.00%, while grabgreenhome.com saw minimal activity with only $64 in revenue from 2 transactions and an ineffective conversion rate of 0.00-0.50%. Overall, blueland.com stands out significantly in revenue and transaction volume compared to its competitors.

dirtylabs.com screenshot
#1 dirtylabs.com
268.3K
Revenue
93K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
cleancult.com screenshot
#2 cleancult.com
29.5K
Revenue
11.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vitaloxide.com screenshot
#3 vitaloxide.com
55.3K
Revenue
8.4K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
grabgreenhome.com screenshot
#4 grabgreenhome.com
64.2
Revenue
566
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
dazzcleaner.com screenshot
#5 dazzcleaner.com
613.9
Revenue
266.5
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
blueland.com vs top market performers
blueland.com
top retailers
conversion rate vs average order value for blueland.com and its competitors
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Revenue share by device at blueland.com

In May large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In May large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries blueland.com operates in

blueland.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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blueland.com channels

Identify top traffic channels that drive growth for blueland.comand discover how performance of traffic channels has changed over time.

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blueland.com Google Ads spend

Evaluate blueland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blueland.com devices

Review blueland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blueland.com top markets

Explore blueland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blueland.com country & global rank

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