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Jul 2026
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Home/Insights/Retailers/blueland.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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950.6K
Revenue
Jul 26
427.4K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Blueland.com is an online platform that sells sustainable household cleaning products. The website offers a range of cleaning solutions, including non-toxic and eco-friendly cleaning tablets and reusable cleaning bottles. Additionally, Blueland.com provides information on their environmental mission and promotes a plastic-free lifestyle.

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blueland.com Annual Revenue and Growth

blueland.com's annual sales on its online store amounted to $13.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
blueland.com revenue by year

blueland.com's monthly revenueOVER TIME
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Over the past three months, blueland.com revenue has experienced growth of 0.56%, compared to the preceding three months.

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blueland.com revenue growth for last six months
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OVERVIEW
blueland.com outperforms a typical store in the groceries category in several key metrics. For July 2026, its online sales revenue reached $951,000, while a typical store in the groceries category generates around $35,900 monthly, with kroger.com at $475.7 million. blueland.com’s conversion rate is 3.50-4.00%, which is within the typical range of 1.36% to 5.3%. Its average order value (AOV) of $50-75 is also within the typical range of $51 to $186. With 427,000 sessions, blueland.com significantly exceeds the typical store in the groceries category, which sees around 13,000 sessions monthly.
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blueland.com competitors

In July 2026, blueland.com trails its competitors with a conversion rate of 3.50-4.00%. Despite this, it outperforms all rivals significantly in revenue, generating $951,000 from 15,300 transactions across 427,000 sessions. blueland.com leads dirtylabs.com by $675,000 in revenue and by 10,100 transactions, highlighting its market dominance. While dirtylabs.com shows a conversion rate of 4.00-4.50%, its revenue of $276,000 and 5,182 transactions place it far behind blueland.com. Other competitors like cleancult.com and vitaloxide.com are even further off, with revenues of $20,800 and $61,200 respectively, alongside significantly fewer transactions and sessions. Overall, blueland.com stands as the clear leader in this market, though there is room for improvement in its conversion metrics compared to dirtylabs.com.

dirtylabs.com screenshot
#1 dirtylabs.com
276K
Revenue
118.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
cleancult.com screenshot
#2 cleancult.com
20.8K
Revenue
16.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitaloxide.com screenshot
#3 vitaloxide.com
61.2K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
grabgreenhome.com screenshot
#4 grabgreenhome.com
77.3
Revenue
612.7
Sessions
0.5-1.0%
Conv. rate
$0-25
AOV
dazzcleaner.com screenshot
#5 dazzcleaner.com
898.6
Revenue
349.2
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
blueland.com vs top market performers
blueland.com
top retailers
conversion rate vs average order value for blueland.com and its competitors
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Revenue share by device at blueland.com

In July large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on blueland.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries blueland.com operates in

blueland.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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blueland.com channels

Identify top traffic channels that drive growth for blueland.comand discover how performance of traffic channels has changed over time.

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blueland.com Google Ads spend

Evaluate blueland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blueland.com devices

Review blueland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blueland.com top markets

Explore blueland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blueland.com country & global rank

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