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Sep 2025
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Home/Insights/Retailers/bootbarn.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.9M
Revenue
Sep 25
4.3M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Bootbarn.com is an online platform that offers a wide range of footwear, apparel, and accessories primarily catering to cowboys, ranchers, and outdoor enthusiasts. The website provides a convenient shopping experience, allowing customers access to a diverse selection of products including boots, hats, jeans, shirts, and various workwear items.

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bootbarn.com Annual Revenue and Growth

bootbarn.com's annual sales on its online store amounted to $143.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$143.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
bootbarn.com revenue by year

bootbarn.com's monthly revenueOVER TIME
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Over the past three months, bootbarn.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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bootbarn.com revenue decline for last six months
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OVERVIEW
In September 2025, bootbarn.com generated $10,902,534 in online sales, significantly above the FASHION AND APPAREL median of $74,931, yet far below the leading competitor, shein.com, at $819,580,923; its conversion rate ranged from 1.50-2.00%, below the industry high of 3.2%, while its average order value (AOV) stood at $125-150, also below the sector's peak of $382; with 4,332,769 sessions, bootbarn.com outperformed the median of 34,221, but trailed behind shein.com's impressive 297,137,690 sessions, illustrating both potential and competitive challenges in the market.
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bootbarn.com competitors

bootbarn.com stands out among its competitors in terms of revenue and sessions, with $10,902,534 in revenue from 4,332,769 sessions in September 2025. sheplers.com lags behind with $873,020 in revenue from 692,767 sessions, while cavenders.com, countryoutfitter.com, and ariat.com fall within the range of $1-3 million in revenue and 200,000-1 million sessions. nrsworld.com, on the other hand, sees similar revenue to bootbarn.com at $1,042,238 but with significantly fewer sessions at 159,162. In terms of average order value (AOV), sheplers.com has the highest at $225-250, followed by nrsworld.com at $250-275. Conversion rates are comparable across the board, with most competitors falling within the 1.00-2.50% range, matching bootbarn.com's conversion rate of 1.50-2.00%. Overall, bootbarn.com leads in revenue and sessions among its competitors, showcasing its strong online presence and customer engagement.

sheplers.com screenshot
#1 sheplers.com
873K
Revenue
692.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
cavenders.com screenshot
#2 cavenders.com
2.8M
Revenue
989.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
countryoutfitter.com screenshot
#3 countryoutfitter.com
1.1M
Revenue
241K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
ariat.com screenshot
#4 ariat.com
8.6M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
nrsworld.com screenshot
#5 nrsworld.com
1M
Revenue
159.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
bootbarn.com vs top market performers
bootbarn.com
top retailers
conversion rate vs average order value for bootbarn.com and its competitors
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Revenue share by device at bootbarn.com

In September large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bootbarn.com channels

Identify top traffic channels that drive growth for bootbarn.comand discover how performance of traffic channels has changed over time.

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bootbarn.com Google Ads spend

Evaluate bootbarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bootbarn.com devices

Review bootbarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bootbarn.com top markets

Explore bootbarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bootbarn.com country & global rank

Assess the ranking of bootbarn.com among other retailers within its primary country and worldwide.

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