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Dec 2025
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Home/Insights/Retailers/bootbarn.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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21.4M
Revenue
Dec 25
9M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Bootbarn.com is an online platform that offers a wide range of footwear, apparel, and accessories primarily catering to cowboys, ranchers, and outdoor enthusiasts. The website provides a convenient shopping experience, allowing customers access to a diverse selection of products including boots, hats, jeans, shirts, and various workwear items.

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bootbarn.com Annual Revenue and Growth

bootbarn.com's annual sales on its online store amounted to $143.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$143.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
bootbarn.com revenue by year

bootbarn.com's monthly revenueOVER TIME
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Over the past three months, bootbarn.com revenue has experienced growth of 63%, compared to the preceding three months.

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bootbarn.com revenue growth for last six months
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OVERVIEW
In December 2025, bootbarn.com generated online sales revenue of $21,354,850, significantly lower than the FASHION AND APPAREL median of $92,600, with sessions totaling 9,046,010, well above the median of 39,789 but far behind shein.com's 304,519,814. The site's conversion rate ranged between 1.50-2.00%, falling short of the high standard of 3.17%, while its average order value (AOV) was between $150-175, compared to the sector's high of $389 and a low of $75, indicating that bootbarn.com operates in a competitive space with room for improvement across various metrics.
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bootbarn.com competitors

bootbarn.com stands out among its competitors in terms of revenue, with a total of $21,354,850 in December 2025. The website also recorded the highest number of sessions at 9,046,010, indicating a strong online presence. In comparison, sheplers.com generated $1,310,889 in revenue with 776,036 sessions, while cavenders.com reported $5,655,999 in revenue and 2,402,830 sessions. countryoutfitter.com, on the other hand, had $1,813,760 in revenue and 311,513 sessions. Despite these varying numbers, bootbarn.com, ariat.com, and nrsworld.com all shared a similar average order value (AOV) range of $150-175. Additionally, bootbarn.com and ariat.com had a conversion rate between 1.50-2.00%, indicating efficient user engagement and purchase behavior on their platforms. Overall, bootbarn.com showcases strong financial performance and user engagement compared to its competitors in the online western wear industry.

sheplers.com screenshot
#1 sheplers.com
1.3M
Revenue
776K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
cavenders.com screenshot
#2 cavenders.com
5.7M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
countryoutfitter.com screenshot
#3 countryoutfitter.com
1.8M
Revenue
311.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
ariat.com screenshot
#4 ariat.com
29.5M
Revenue
8.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
nrsworld.com screenshot
#5 nrsworld.com
1.7M
Revenue
236K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
bootbarn.com vs top market performers
bootbarn.com
top retailers
conversion rate vs average order value for bootbarn.com and its competitors
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Revenue share by device at bootbarn.com

In December large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bootbarn.com channels

Identify top traffic channels that drive growth for bootbarn.comand discover how performance of traffic channels has changed over time.

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bootbarn.com Google Ads spend

Evaluate bootbarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bootbarn.com devices

Review bootbarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bootbarn.com top markets

Explore bootbarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bootbarn.com country & global rank

Assess the ranking of bootbarn.com among other retailers within its primary country and worldwide.

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