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Sep 2026
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Home/Insights/Retailers/bootbarn.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for bootbarn.combootbarn.com

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16.2M
Revenue
Sep 26
6.1M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Bootbarn.com is an online platform that offers a wide range of footwear, apparel, and accessories primarily catering to cowboys, ranchers, and outdoor enthusiasts. The website provides a convenient shopping experience, allowing customers access to a diverse selection of products including boots, hats, jeans, shirts, and various workwear items.

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bootbarn.com Annual Revenue and Growth

bootbarn.com's annual sales on its online store amounted to $151.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$151.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bootbarn.com revenue by year

bootbarn.com's monthly revenueOVER TIME
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Over the past three months, bootbarn.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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bootbarn.com revenue decline for last six months
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OVERVIEW
In September 2026, bootbarn.com generated $16.2 million in online sales, significantly exceeding the typical fashion and apparel store's revenue of around $63,500. The site recorded 6.1 million sessions, far above a typical fashion and apparel store's 26,000 sessions. bootbarn.com's conversion rate ranged from 1.50-2.00%, which is within the typical range of 0.67% to 3.16%. Additionally, its average order value (AOV) stood at $125-150, also within the typical range of $79 to $406 for the fashion and apparel category. Overall, bootbarn.com demonstrates robust performance metrics in the fashion and apparel category.
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bootbarn.com competitors

In September 2026, bootbarn.com leads significantly in both revenue at $16.2 million and transactions with 114,000. Its performance clearly surpasses that of competitors like ariat.com, which has revenue of $15.4 million and 82,100 transactions. While bootbarn.com ranks second in sessions at 6.1 million, trailing behind ariat.com at 6.3 million, its conversion rate of 1.50-2.00% is comparable to cavenders.com, which matches it, while outperforming sheplers.com, which has a lower rate of 0.50-1.00%. Notably, bootbarn.com maintains a competitive average order value (AOV) ranging from $125-150, slightly lower than ariat.com's $175-200 but still strong against other competitors like countryoutfitter.com with an AOV of $200-225. Overall, bootbarn.com demonstrates a robust market position compared to its rivals.

sheplers.com screenshot
#1 sheplers.com
586.7K
Revenue
430.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
cavenders.com screenshot
#2 cavenders.com
4M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
countryoutfitter.com screenshot
#3 countryoutfitter.com
642.3K
Revenue
139.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
ariat.com screenshot
#4 ariat.com
15.4M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
nrsworld.com screenshot
#5 nrsworld.com
1M
Revenue
146.3K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
bootbarn.com vs top market performers
bootbarn.com
top retailers
conversion rate vs average order value for bootbarn.com and its competitors
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Industries bootbarn.com operates in

bootbarn.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bootbarn.com channels

Identify top traffic channels that drive growth for bootbarn.comand discover how performance of traffic channels has changed over time.

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bootbarn.com Google Ads spend

Evaluate bootbarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bootbarn.com devices

Review bootbarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bootbarn.com top markets

Explore bootbarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bootbarn.com country & global rank

Assess the ranking of bootbarn.com among other retailers within its primary country and worldwide.

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