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May 2026
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Home/Insights/Retailers/bootbarn.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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15.3M
Revenue
May 26
6.2M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Bootbarn.com is an online platform that offers a wide range of footwear, apparel, and accessories primarily catering to cowboys, ranchers, and outdoor enthusiasts. The website provides a convenient shopping experience, allowing customers access to a diverse selection of products including boots, hats, jeans, shirts, and various workwear items.

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bootbarn.com Annual Revenue and Growth

bootbarn.com's annual sales on its online store amounted to $151.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$151.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bootbarn.com revenue by year

bootbarn.com's monthly revenueOVER TIME
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Over the past three months, bootbarn.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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bootbarn.com revenue growth for last six months
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OVERVIEW
In May 2026, bootbarn.com generated $15,286,236 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720. With a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.18%. The Average Order Value (AOV) ranged from $125-150, far below the category's peak of $405. bootbarn.com attracted 6,227,425 sessions, starkly contrasting with the leading site shein.com's 309,473,559 sessions, while the median for the industry is just 29,212. Overall, bootbarn.com demonstrates strong sales performance relative to its market but highlights areas for improvement in conversion and session engagement.
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bootbarn.com competitors

In May 2026, bootbarn.com generated $15,286,236 in revenue with 116,505 transactions from 6,227,425 sessions, resulting in a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. In comparison, ariat.com achieved a revenue of $11,731,603 with a similar AOV of $175-200, but a lower conversion rate of 1.00-1.50%. cavenders.com, with revenue at $3,481,580, also offered an AOV of $175-200, but its conversion rate fell within the 1.00-1.50% range. countryoutfitter.com had a competitive conversion rate of 3.00-3.50%, although it reported lower revenue of $1,320,828 and an AOV of $200-225. Notably, sheplers.com lagged significantly with only $984,285 in revenue and a conversion rate of 0.50-1.00%. Overall, bootbarn.com stands out as a leader in revenue and transaction volume among its competitors.

sheplers.com screenshot
#1 sheplers.com
984.3K
Revenue
480.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
cavenders.com screenshot
#2 cavenders.com
3.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
countryoutfitter.com screenshot
#3 countryoutfitter.com
1.3M
Revenue
187.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
ariat.com screenshot
#4 ariat.com
11.7M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
nrsworld.com screenshot
#5 nrsworld.com
2.3M
Revenue
243.9K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
bootbarn.com vs top market performers
bootbarn.com
top retailers
conversion rate vs average order value for bootbarn.com and its competitors
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Revenue share by device at bootbarn.com

In May large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bootbarn.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bootbarn.com operates in

bootbarn.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bootbarn.com channels

Identify top traffic channels that drive growth for bootbarn.comand discover how performance of traffic channels has changed over time.

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bootbarn.com Google Ads spend

Evaluate bootbarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bootbarn.com devices

Review bootbarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bootbarn.com top markets

Explore bootbarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bootbarn.com country & global rank

Assess the ranking of bootbarn.com among other retailers within its primary country and worldwide.

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