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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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75.3M
Revenue
Nov 25
23.8M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Zappos.com is an online retailer providing a wide assortment of products, primarily focused on footwear. They offer a diverse range of shoes for men, women, and children along with accessories like clothing, bags, and beauty products. Customers can browse through various brands, styles, and sizes, aiming to find their desired footwear options.

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zappos.com Annual Revenue and Growth

zappos.com's annual sales on its online store amounted to $680.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$680.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zappos.com revenue by year

zappos.com's monthly revenueOVER TIME
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Over the past three months, zappos.com revenue has experienced growth of 13%, compared to the preceding three months.

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zappos.com revenue growth for last six months
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OVERVIEW
In November 2025, zappos.com reported online sales revenue of $75,325,156, with a conversion rate between 2.00-2.50%, and an average order value (AOV) ranging from $125 to $150, indicating solid performance in the lifestyle/fashion and apparel industry where the median revenue is $93,064. Despite strong metrics, zappos.com lags behind the industry's largest player, shein.com, which boasts a staggering $916,157,774 in revenue and 342,497,064 sessions, compared to Zappos's 23,788,031 sessions, as the median sessions stand at 36,492 in this competitive landscape.
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zappos.com competitors

In November 2025, zappos.com reported a revenue of $75,325,156 from 537,795 transactions and 23,788,031 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, nordstrom.com led the pack with a revenue of $292,029,241 from 1,088,597 transactions and 55,530,385 sessions, boasting a higher AOV of $250-275 but a lower conversion rate of 1.50-2.00%. Dillard's.com generated $47,688,260 from 483,354 transactions and 14,789,505 sessions, with an AOV of $75-100 and a high conversion rate of 3.00-3.50%. dsw.com and Nordstrom Rack also performed well in terms of revenue, transactions, and sessions, but with slightly lower AOVs and higher conversion rates compared to zappos.com. 6pm.com lagged behind in revenue and transactions, but still maintained a competitive AOV and conversion rate in the market.

nordstrom.com screenshot
#1 nordstrom.com
292M
Revenue
55.5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dillards.com screenshot
#2 dillards.com
47.7M
Revenue
14.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dsw.com screenshot
#3 dsw.com
80.6M
Revenue
28.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#5 nordstromrack.com
113.1M
Revenue
40.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com vs top market performers
zappos.com
top retailers
conversion rate vs average order value for zappos.com and its competitors
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Revenue share by device at zappos.com

In November large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zappos.com channels

Identify top traffic channels that drive growth for zappos.comand discover how performance of traffic channels has changed over time.

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zappos.com Google Ads spend

Evaluate zappos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zappos.com devices

Review zappos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zappos.com top markets

Explore zappos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zappos.com country & global rank

Assess the ranking of zappos.com among other retailers within its primary country and worldwide.

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