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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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56.7M
Revenue
Sep 25
19.4M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Zappos.com is an online retailer providing a wide assortment of products, primarily focused on footwear. They offer a diverse range of shoes for men, women, and children along with accessories like clothing, bags, and beauty products. Customers can browse through various brands, styles, and sizes, aiming to find their desired footwear options.

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zappos.com Annual Revenue and Growth

zappos.com's annual sales on its online store amounted to $680.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$680.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zappos.com revenue by year

zappos.com's monthly revenueOVER TIME
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Over the past three months, zappos.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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zappos.com revenue growth for last six months
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OVERVIEW
In September 2025, zappos.com, a key player in the lifestyle and fashion apparel sector, reported online sales revenue of $56,670,636, significantly below the median of $74,931, with sessions reaching 19,369,655, compared to the category leader shein.com’s 297,137,690. Zappos' conversion rate ranged from 2.00-2.50%, slightly below the high benchmark of 3.2%, while its average order value (AOV) stood at $125-150, far from the industry’s high of $382. Overall, Zappos faces stiff competition and shows room for growth in terms of revenue, sessions, and conversion metrics relative to its peers.
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zappos.com competitors

In September 2025, zappos.com recorded a revenue of $56,670,636 with 405,201 transactions and 19,369,655 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, nordstrom.com outperformed Zappos with a revenue of $144,579,269 from 608,573 transactions and 38,626,955 sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. dillards.com had a revenue of $26,849,305 from 267,998 transactions and 11,394,275 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. dsw.com recorded $32,476,800 in revenue with 366,406 transactions and 18,657,426 sessions, an AOV of $75-100, and a conversion rate of 1.50-2.00%. 6pm.com and nordstromrack.com also presented different metrics in terms of revenue, transactions, sessions, AOV, and conversion rates compared to zappos.com in the same period.

nordstrom.com screenshot
#1 nordstrom.com
144.6M
Revenue
38.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dillards.com screenshot
#2 dillards.com
26.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dsw.com screenshot
#3 dsw.com
32.5M
Revenue
18.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
1.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#5 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com vs top market performers
zappos.com
top retailers
conversion rate vs average order value for zappos.com and its competitors
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Revenue share by device at zappos.com

In September large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zappos.com channels

Identify top traffic channels that drive growth for zappos.comand discover how performance of traffic channels has changed over time.

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zappos.com Google Ads spend

Evaluate zappos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zappos.com devices

Review zappos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zappos.com top markets

Explore zappos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zappos.com country & global rank

Assess the ranking of zappos.com among other retailers within its primary country and worldwide.

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