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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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63.6M
Revenue
Oct 25
19.6M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Zappos.com is an online retailer providing a wide assortment of products, primarily focused on footwear. They offer a diverse range of shoes for men, women, and children along with accessories like clothing, bags, and beauty products. Customers can browse through various brands, styles, and sizes, aiming to find their desired footwear options.

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zappos.com Annual Revenue and Growth

zappos.com's annual sales on its online store amounted to $680.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$680.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zappos.com revenue by year

zappos.com's monthly revenueOVER TIME
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Over the past three months, zappos.com revenue has experienced growth of 6%, compared to the preceding three months.

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zappos.com revenue growth for last six months
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OVERVIEW
In October 2025, zappos.com generated $63,613,634 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) ranging from $125 to $150, both below the industry highs of 3.36% and $378 respectively; it attracted 19,590,629 sessions, significantly less than the market leader shein.com, which boasted $977,396,912 in revenue and 321,650,758 sessions, highlighting Zappos’ competitive challenges in the lifestyle/fashion and apparel sector where the median revenue is $80,524 and sessions average 33,163.
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zappos.com competitors

In October 2025, zappos.com generated $63,613,634 in revenue from 448,363 transactions with 19,590,629 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. When compared to its competitors, nordstrom.com outperformed zappos.com with $178,729,916 in revenue, 762,163 transactions, and 43,488,349 sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. dillards.com had $37,990,924 in revenue, 374,599 transactions, and 10,635,177 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. dsw.com generated $67,543,229 in revenue, 763,486 transactions, and 24,599,768 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. 6pm.com had $2,372,810 in revenue, 17,263 transactions, and 1,306,626 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. nordstromrack.com recorded $86,788,958 in revenue, 1,073,231 transactions, and 32,276,061 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. Overall, zappos.com falls in the middle in terms of revenue and

nordstrom.com screenshot
#1 nordstrom.com
178.7M
Revenue
43.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dillards.com screenshot
#2 dillards.com
38M
Revenue
10.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
dsw.com screenshot
#3 dsw.com
67.5M
Revenue
24.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#5 nordstromrack.com
86.8M
Revenue
32.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com vs top market performers
zappos.com
top retailers
conversion rate vs average order value for zappos.com and its competitors
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Revenue share by device at zappos.com

In October large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zappos.com channels

Identify top traffic channels that drive growth for zappos.comand discover how performance of traffic channels has changed over time.

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zappos.com Google Ads spend

Evaluate zappos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zappos.com devices

Review zappos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zappos.com top markets

Explore zappos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zappos.com country & global rank

Assess the ranking of zappos.com among other retailers within its primary country and worldwide.

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