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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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84M
Revenue
Dec 25
19.5M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Zappos.com is an online retailer providing a wide assortment of products, primarily focused on footwear. They offer a diverse range of shoes for men, women, and children along with accessories like clothing, bags, and beauty products. Customers can browse through various brands, styles, and sizes, aiming to find their desired footwear options.

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zappos.com Annual Revenue and Growth

zappos.com's annual sales on its online store amounted to $680.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$680.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zappos.com revenue by year

zappos.com's monthly revenueOVER TIME
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Over the past three months, zappos.com revenue has experienced growth of 28%, compared to the preceding three months.

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zappos.com revenue growth for last six months
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OVERVIEW
In December 2025, zappos.com reported online sales revenue of $84,043,306, falling short of the FASHION AND APPAREL median of $92,600, with a conversion rate of 3.00-3.50%, surpassing the lower end of the industry's range; the average order value (AOV) was between $125-150, significantly lower than the industry high of $389, and Zappos attracted 19,455,262 sessions, notably less than the top store Shein's 304,519,814 sessions, while the median sessions for the category stood at 39,789.
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zappos.com competitors

In December 2025, zappos.com reported a revenue of $84,043,306 with 587,182 transactions and 19,455,262 sessions. Their average order value (AOV) ranged from $125-$150, and they had a conversion rate of 3.00-3.50%. Compared to its competitors, zappos.com falls behind nordstrom.com in revenue, which reported $319,415,204 with 1,165,457 transactions and 57,464,527 sessions. However, zappos.com had a higher conversion rate than nordstrom.com. dillards.com reported a revenue of $69,911,655 with 701,074 transactions and 20,675,985 sessions, and a similar conversion rate to zappos.com. dsw.com and nordstromrack.com had lower revenues compared to zappos.com, with AOV and conversion rates falling within similar ranges. 6pm.com lagged behind in revenue, transactions, sessions, and conversion rate when compared to zappos.com and its other competitors.

nordstrom.com screenshot
#1 nordstrom.com
319.4M
Revenue
57.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
dillards.com screenshot
#2 dillards.com
69.9M
Revenue
20.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dsw.com screenshot
#3 dsw.com
66.9M
Revenue
27.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2.4M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#5 nordstromrack.com
85.4M
Revenue
38M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zappos.com vs top market performers
zappos.com
top retailers
conversion rate vs average order value for zappos.com and its competitors
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Revenue share by device at zappos.com

In December large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zappos.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zappos.com channels

Identify top traffic channels that drive growth for zappos.comand discover how performance of traffic channels has changed over time.

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zappos.com Google Ads spend

Evaluate zappos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zappos.com devices

Review zappos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zappos.com top markets

Explore zappos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zappos.com country & global rank

Assess the ranking of zappos.com among other retailers within its primary country and worldwide.

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