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Apr 2026
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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228.4K
Revenue
Apr 26
47.3K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de Annual Revenue and Growth

brillenplatz.de's annual sales on its online store amounted to $2.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brillenplatz.de revenue by year

brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced decline of 7.3%, compared to the preceding three months.

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brillenplatz.de revenue decline for last six months
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OVERVIEW
In April 2026, brillenplatz.de, operating in the health sector, generated online sales of $228,386, significantly surpassing the median revenue of $84,099, while its conversion rate ranged from 3.00% to 3.50%, slightly below the industry high of 4.81%. The average order value (AOV) stood at $150-175, well below the high of $364, and the site recorded 47,299 sessions, above the health industry's median of 24,080, but far from the leading walgreens.com, which dominated with over 59 million sessions and $113 million in revenue.
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brillenplatz.de competitors

As of April 2026, brillenplatz.de outperforms several competitors in key metrics, notably with a revenue of $228,386 from 1,438 transactions and a conversion rate between 3.00-3.50%. In comparison, my-spexx.de generates $58,687 with a conversion rate of 1.50-2.00%, and lensonlineshop.de achieves $76,031 with the same conversion range. Despite high revenue of $25,786,988, ray-ban.com operates with a lower conversion rate of 1.00-1.50%, reflecting challenges in engagement despite substantial traffic. edel-optics.de, while significantly larger in revenue at $1,488,229, has a similar AOV but a lower conversion rate of 1.50-2.00%. smartbuyglasses.de has revenue of $158,909 but also falls short with a 1.00-1.50% conversion rate. Overall, brillenplatz.de demonstrates strong performance with both higher conversion rates and revenue relative to its immediate competitors.

my-spexx.de screenshot
#1 my-spexx.de
58.7K
Revenue
28.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
76K
Revenue
27.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#3 ray-ban.com
25.8M
Revenue
12.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
1.5M
Revenue
544.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
158.9K
Revenue
74K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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Revenue share by device at brillenplatz.de

In April large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

Explore brillenplatz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brillenplatz.de country & global rank

Assess the ranking of brillenplatz.de among other retailers within its primary country and worldwide.

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