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May 2025
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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288.8K
Revenue
53.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de's revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced growth of 61%, compared to the preceding three months.

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brillenplatz.de revenue growth for last six months
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OVERVIEW
In May 2025, brillenplatz.de in the HEALTH industry had a revenue of $288,845 for online sales, with a conversion rate of 3.50-4.00% and an AOV of $125-150. This performance falls above the median revenue of $93,599 but below the very high conversion rate of 5.31% and the very high AOV of $353 in the HEALTH category. Despite having 53,822 sessions, brillenplatz.de trails behind the highest sessions of 54,921,193 from walgreens.com. Overall, brillenplatz.de shows solid performance metrics but has room for improvement to compete with industry leaders.
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brillenplatz.de competitors

In May 2025, brillenplatz.de appears to be performing relatively well in terms of revenue and transactions compared to its competitors. While brillenplatz.de generated a revenue of 288,845 with 2,004 transactions from 53,822 sessions, its average order value (AOV) ranged between 125-150, and the conversion rate was 3.50-4.00%. In contrast, ray-ban.com led the pack with a revenue of 26,962,113 from 161,871 transactions out of 12,178,949 sessions, boasting an AOV of 150-175 and a conversion rate of 1.00-1.50%. Other competitors like my-spexx.de, edel-optics.de, lensonlineshop.de, and smartbuyglasses.de also showcased varying performances in terms of revenue, transactions, AOV, and conversion rate. brillenplatz.de seems to have a competitive edge in terms of conversion rate, but there is room for improvement in revenue and transactions to catch up with the leading competitors.

my-spexx.de screenshot
#1 my-spexx.de
91.9K
Revenue
42.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
111.6K
Revenue
38.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#3 ray-ban.com
27M
Revenue
12.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
1.1M
Revenue
495K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
63.4K
Revenue
25.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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Revenue share by device at brillenplatz.de

In May large majority of sales on brillenplatz.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

In May large majority of sales on brillenplatz.de, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.
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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

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brillenplatz.de country & global rank

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