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Sep 2025

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Home/Insights/Retailers/brillenplatz.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

brillenplatz.de

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116.5K

Revenue

Sep 25

25.3K

Sessions

Sep 25

3.0-3.5%

Conv. rate

Sep 25

$125-150

AOV

Sep 25

Main country of store: GERMANY
Website category: HEALTH

Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced decline of 43%, compared to the preceding three months.

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brillenplatz.de revenue decline for last six months

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OVERVIEW

In September 2025, brillenplatz.de achieved $116,518 in online sales, surpassing the HEALTH median of $86,581, while maintaining a conversion rate between 3.00-3.50%, slightly below the industry high of 5.22%. The Average Order Value (AOV) ranged from $125 to $150, notably lower than the HEALTH high of $381, with 25,342 sessions, slightly above the median of 24,842 but significantly behind industry leader walgreens.com, which recorded 57,099,485 sessions. Overall, brillenplatz.de performed well in revenue and sessions, though there are opportunities for improvement in conversion rate and AOV to reach industry standards.

brillenplatz.de competitors

When comparing brillenplatz.de to its competitors in September 2025, several key metrics stand out. brillenplatz.de generated a revenue of 116,518 with 807 transactions and 25,342 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 3.00-3.50. In contrast, my-spexx.de had similar revenue at 111,586 but higher transactions and sessions, with a lower AOV of 100-125 and conversion rate of 1.50-2.00. ray-ban.com stood out with significantly higher revenue at 23,979,942, 141,009 transactions, and 11,334,575 sessions, but with a lower conversion rate. edel-optics.de had higher revenue and transactions compared to brillenplatz.de, while smartbuyglasses.de had a similar AOV and conversion rate but fewer transactions. Overall, brillenplatz.de performed competitively in terms of conversion rate and AOV compared to its competitors.

#1 my-spexx.de

111.6K

Revenue

49.1K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 lensonlineshop.de

66.2K

Revenue

27.4K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#3 ray-ban.com

24M

Revenue

11.3M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 edel-optics.de

407.9K

Revenue

275.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#5 smartbuyglasses.de

105.9K

Revenue

41K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

lensonlineshop.de

TOP MARKET PERFORMERSby revenue

brillenplatz.de vs top market performers

brillenplatz.de

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Revenue share by device at brillenplatz.de

In September large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brillenplatz.de top markets

Explore brillenplatz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.