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Sep 2026
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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138.8K
Revenue
Sep 26
30.1K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de Annual Revenue and Growth

brillenplatz.de's annual sales on its online store amounted to $2.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brillenplatz.de revenue by year

brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced decline of 26%, compared to the preceding three months.

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brillenplatz.de revenue decline for last six months
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OVERVIEW
brillenplatz.de operates in the health category, ranking competitively with its performance metrics for September 2026. The site generated $139,000 in online sales, significantly exceeding the typical store in the health category's revenue of $70,300. Its conversion rate ranged from 2.50-3.00%, which is within the typical range of 1.25% to 5.13%. The average order value (AOV) stood at $150-175, also within the typical range of $61 to $378. With 30,100 sessions, brillenplatz.de outperformed a typical store in the health category, which sees around 19,700 sessions monthly.
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brillenplatz.de competitors

In September 2026, brillenplatz.de trails its competitors significantly in sessions, recording 30,100 compared to smartbuyglasses.de's 62,100 and ray-ban.com's 13.4 million. Despite this, brillenplatz.de excels in revenue with $139,000, outperforming my-spexx.de’s $68,200 and lensonlineshop.de's $80,900. In transactions, brillenplatz.de achieves 852, which is ahead of my-spexx.de’s 558 and lensonlineshop.de’s 538, but still lags behind ray-ban.com’s 165,000 and smartbuyglasses.de’s 907. The average order value (AOV) for brillenplatz.de aligns with competitors at $150-175. However, its conversion rate of 2.50-3.00 surpasses my-spexx.de's 1.50-2.00 and lensonlineshop.de's 1.50-2.00, indicating stronger efficiency in sales.

my-spexx.de screenshot
#1 my-spexx.de
68.2K
Revenue
30.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
80.9K
Revenue
31K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ray-ban.com screenshot
#3 ray-ban.com
26.5M
Revenue
13.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
801.4K
Revenue
507.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
145.5K
Revenue
62.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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brands overtime comparison

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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

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brillenplatz.de country & global rank

Assess the ranking of brillenplatz.de among other retailers within its primary country and worldwide.

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