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Jan 2026
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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161.1K
Revenue
Jan 26
36.3K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de Annual Revenue and Growth

brillenplatz.de's annual sales on its online store amounted to $2.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brillenplatz.de revenue by year

brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced growth of 9.6%, compared to the preceding three months.

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brillenplatz.de revenue growth for last six months
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OVERVIEW
In January 2026, brillenplatz.de achieved online sales revenue of $161,099, significantly surpassing the HEALTH industry median of $95,642, though still far below the leading walgreens.com at $109,095,070; its conversion rate ranged from 3.00-3.50%, which is commendable compared to the industry high of 5.32%, while its average order value (AOV) of $125-150 remained well within the industry range, where high AOV peaks at $375; with 36,278 sessions, brillenplatz.de exceeded the HEALTH median of 27,449 but lagged behind walgreens.com’s extraordinary 63,073,346 sessions, highlighting opportunities for further growth.
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brillenplatz.de competitors

In January 2026, brillenplatz.de outperformed its competitors in terms of revenue with $161,099. While my-spexx.de had $66,080, lensonlineshop.de had $58,078, and smartbuyglasses.de had $88,941, brillenplatz.de excelled in revenue generation. In terms of transactions, brillenplatz.de had 1,102 transactions, while its closest competitor, edel-optics.de, had 6,272 transactions. brillenplatz.de also had a higher conversion rate of 3.00-3.50%, compared to its competitors such as ray-ban.com with 1.00-1.50% and my-spexx.de with 1.50-2.00%. However, brillenplatz.de had fewer sessions compared to ray-ban.com with 36,278 sessions and 9,991,700 sessions, respectively. Overall, brillenplatz.de demonstrated strong performance in revenue and conversion rate metrics among its competitors in January 2026.

my-spexx.de screenshot
#1 my-spexx.de
66.1K
Revenue
32.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
58.1K
Revenue
22.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ray-ban.com screenshot
#3 ray-ban.com
23M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
942.1K
Revenue
459.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
88.9K
Revenue
37.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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Revenue share by device at brillenplatz.de

In January large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

Explore brillenplatz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brillenplatz.de country & global rank

Assess the ranking of brillenplatz.de among other retailers within its primary country and worldwide.

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