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Mar 2026
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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262.4K
Revenue
Mar 26
49.4K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de Annual Revenue and Growth

brillenplatz.de's annual sales on its online store amounted to $2.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brillenplatz.de revenue by year

brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced growth of 14%, compared to the preceding three months.

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brillenplatz.de revenue growth for last six months
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OVERVIEW
In March 2026, brillenplatz.de achieved online sales revenue of $262,368, significantly surpassing the health industry median of $93,471, though it remains well below industry leader walgreens.com. The conversion rate ranged from 3.00% to 3.50%, positioning it above the sector's low but below the high benchmark of 5.0%. With an average order value (AOV) between $150 and $175, brillenplatz.de's performance is commendable, yet lower than the high AOV of $360 in the sector. The website recorded 49,423 sessions, exceeding the industry median of 26,828 but falling short of walgreens.com's impressive 60,662,904 sessions.
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brillenplatz.de competitors

In March 2026, brillenplatz.de reported a revenue of $262,368 from 1,667 transactions and 49,423 sessions, with an average order value (AOV) of $150-$175 and a conversion rate of 3.00-3.50%. When compared to its competitors, brillenplatz.de outperforms my-spexx.de, lensonlineshop.de, and smartbuyglasses.de in terms of revenue, transactions, and conversion rate. However, it falls behind ray-ban.com in terms of revenue, transactions, and sessions, while having a similar AOV and a higher conversion rate. edel-optics.de also surpasses brillenplatz.de in terms of revenue, transactions, and AOV, but brillenplatz.de has a higher conversion rate. Overall, brillenplatz.de remains competitive within the eyewear industry, offering a balance of revenue, transactions, AOV, and conversion rate compared to its competitors in March 2026.

my-spexx.de screenshot
#1 my-spexx.de
88.7K
Revenue
39.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
66.3K
Revenue
22.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ray-ban.com screenshot
#3 ray-ban.com
23.9M
Revenue
10.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
1.4M
Revenue
375K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
112.7K
Revenue
49.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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Revenue share by device at brillenplatz.de

In March large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

Explore brillenplatz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brillenplatz.de country & global rank

Assess the ranking of brillenplatz.de among other retailers within its primary country and worldwide.

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