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Oct 2025
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Home/Insights/Retailers/brillenplatz.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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149.1K
Revenue
Oct 25
31.6K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Brillen, Sonnenbrillen, Sportbrillen und Skibrillen günstig online bestellen. ✓ Brillen inkl. Gläser ab 39,- EUR ✓ 30 Tage Rückgaberecht.

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brillenplatz.de's monthly revenueOVER TIME
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Over the past three months, brillenplatz.de revenue has experienced decline of 28%, compared to the preceding three months.

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brillenplatz.de revenue decline for last six months
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OVERVIEW
In October 2025, brillenplatz.de, operating in the health sector, generated $149,090 in online sales, surpassing the median of $87,657 for the industry, though significantly trailing the leading store, walgreens.com, at $159,748,187. With a conversion rate of 3.00-3.50%, it performed above the low end of 1.4% but below the high of 5.39%. Its average order value (AOV) ranged from $150 to $175, well below the industry high of $375. Additionally, brillenplatz.de recorded 31,614 sessions, exceeding the median of 24,789 yet falling far short of walgreens.com’s staggering 59,683,963 sessions.
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brillenplatz.de competitors

In October 2025, brillenplatz.de generated a revenue of 149,090 with 974 transactions and 31,614 sessions, boasting an AOV of 150-175 and a conversion rate of 3.00-3.50. In comparison, my-spexx.de had a revenue of 108,143 with 855 transactions and 47,114 sessions, while lensonlineshop.de had a revenue of 61,030 with 453 transactions and 25,517 sessions. ray-ban.com stood out with a significantly higher revenue of 23,292,632, 139,007 transactions, and 8,463,123 sessions, similar AOV and conversion rate as brillenplatz.de. edel-optics.de followed with a revenue of 420,135, 2,788 transactions, and 252,648 sessions, but a lower conversion rate. smartbuyglasses.de had a revenue of 84,343, 497 transactions, and 32,279 sessions, with metrics close to those of brillenplatz.de. brillenplatz.de appeared to be in the middle ground among its competitors in terms of revenue, transactions, and conversion rate.

my-spexx.de screenshot
#1 my-spexx.de
108.1K
Revenue
47.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lensonlineshop.de screenshot
#2 lensonlineshop.de
61K
Revenue
25.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ray-ban.com screenshot
#3 ray-ban.com
23.3M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#4 edel-optics.de
420.1K
Revenue
252.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
smartbuyglasses.de screenshot
#5 smartbuyglasses.de
84.3K
Revenue
32.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
brillenplatz.de vs top market performers
brillenplatz.de
top retailers
conversion rate vs average order value for brillenplatz.de and its competitors
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Revenue share by device at brillenplatz.de

In October large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brillenplatz.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brillenplatz.de channels

Identify top traffic channels that drive growth for brillenplatz.deand discover how performance of traffic channels has changed over time.

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brillenplatz.de Google Ads spend

Evaluate brillenplatz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brillenplatz.de devices

Review brillenplatz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brillenplatz.de top markets

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brillenplatz.de country & global rank

Assess the ranking of brillenplatz.de among other retailers within its primary country and worldwide.

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