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Jan 2026
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Home/Insights/Retailers/smartbuyglasses.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for smartbuyglasses.desmartbuyglasses.de

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88.9K
Revenue
Jan 26
37.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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This website, smartbuyglasses.de, offers a wide range of eyewear products. They sell sunglasses, prescription glasses, contact lenses, and sport glasses. Additionally, the website provides customers with a convenient online platform to shop for popular brands of eyeglasses and sunglasses available at competitive prices.

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smartbuyglasses.de Annual Revenue and Growth

smartbuyglasses.de's annual sales on its online store amounted to $1.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
smartbuyglasses.de revenue by year

smartbuyglasses.de's monthly revenueOVER TIME
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Over the past three months, smartbuyglasses.de revenue has experienced decline of 7%, compared to the preceding three months.

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smartbuyglasses.de revenue decline for last six months
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OVERVIEW
In January 2026, smartbuyglasses.de generated $88,941 in online sales, slightly below the LUXURY median of $104,222, with a conversion rate of 1.00-1.50%, trailing the category high of 2.76%. The average order value (AOV) ranged from $150 to $175, significantly lower than the high of $983. The site attracted 37,513 sessions, exceeding the median of 32,613 but far behind pandora.net’s impressive 21,750,377 sessions, reflecting the competitive landscape dominated by industry leader brilliantearth.com, with sales exceeding $90 million.
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smartbuyglasses.de competitors

In January 2026, smartbuyglasses.de generated $88,941 in revenue from 37,513 sessions with a conversion rate of 1.00-1.50%. Compared to its competitors, ray-ban.com stands out with a significantly higher revenue of $23,040,586 from 9,991,700 sessions. edel-optics.de follows with $942,079 in revenue from 459,181 sessions. Both these competitors have a similar average order value (AOV) and conversion rate as smartbuyglasses.de. lensonlineshop.de has a lower revenue of $58,078 but a higher conversion rate of 1.50-2.00%. brilledirekt.de has a higher AOV of $325-350 but a similar revenue to smartbuyglasses.de. otticanet.com falls behind in revenue at $187,275, but has a higher AOV of $200-225 and a lower conversion rate of 0.50-1.00%. smartbuyglasses.de appears to be performing competitively within its niche market.

ray-ban.com screenshot
#1 ray-ban.com
23M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de screenshot
#2 edel-optics.de
942.1K
Revenue
459.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#3 lensonlineshop.de
58.1K
Revenue
22.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
brilledirekt.de screenshot
#4 brilledirekt.de
144.5K
Revenue
22.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
otticanet.com screenshot
#5 otticanet.com
187.3K
Revenue
110.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
smartbuyglasses.de vs top market performers
smartbuyglasses.de
top retailers
conversion rate vs average order value for smartbuyglasses.de and its competitors
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Revenue share by device at smartbuyglasses.de

In January large majority of sales on smartbuyglasses.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on smartbuyglasses.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartbuyglasses.de channels

Identify top traffic channels that drive growth for smartbuyglasses.deand discover how performance of traffic channels has changed over time.

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smartbuyglasses.de Google Ads spend

Evaluate smartbuyglasses.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smartbuyglasses.de devices

Review smartbuyglasses.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smartbuyglasses.de top markets

Explore smartbuyglasses.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smartbuyglasses.de country & global rank

Assess the ranking of smartbuyglasses.de among other retailers within its primary country and worldwide.

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