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Aug 2026
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Home/Insights/Retailers/edel-optics.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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862.9K
Revenue
Aug 26
512.3K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Ihr Online-Optiker: Über 30.000 Brillen, Sonnenbrillen und Kontaktlinsen günstig in unserem Online Shop kaufen bzw. bestellen. Schneller und kostenloser Versand innerhalb von Deutschland.

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edel-optics.de Annual Revenue and Growth

edel-optics.de's annual sales on its online store amounted to $9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
edel-optics.de revenue by year

edel-optics.de's monthly revenueOVER TIME
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Over the past three months, edel-optics.de revenue has experienced decline of 42%, compared to the preceding three months.

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edel-optics.de revenue decline for last six months
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OVERVIEW
In August 2026, edel-optics.de attracted 512,000 sessions, significantly higher than an average health store's 26,500 sessions. The site generated $863,000 in revenue, far exceeding the average health store's $89,200 monthly sales, but below walgreens.com’s $162.8 million. Its conversion rate stood at 1.00-1.50%, which is within the category's typical range of 1.2% to 5.21%. The average order value (AOV) ranged from $150 to $175, also within the typical range of $56 to $359 for an average health store. Overall, edel-optics.de shows strong performance metrics within the health category.
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edel-optics.de competitors

In August 2026, edel-optics.de trails its competitors in revenue, generating $863,000, while misterspex.de leads with $7.1 million. When it comes to transactions, edel-optics.de has 5,697, which is well behind ray-ban.com, boasting 195,000 transactions. In sessions, edel-optics.de recorded 512,000, again surpassed by ray-ban.com with 13.8 million. However, edel-optics.de maintains a competitive average order value (AOV) of $150-175, similar to smartbuyglasses.de. While edel-optics.de’s conversion rate stands at 1.00-1.50%, it trails misterspex.de, which has a conversion rate of 3.00-3.50%. Despite these challenges, edel-optics.de holds its ground with a reasonable transaction volume relative to its revenue compared to competitors like brilledirekt.de, which has fewer transactions at 592 but a significantly higher AOV.

misterspex.de screenshot
#1 misterspex.de
7.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
brilledirekt.de screenshot
#2 brilledirekt.de
194.2K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
smartbuyglasses.de screenshot
#3 smartbuyglasses.de
194K
Revenue
74.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lensonlineshop.de screenshot
#4 lensonlineshop.de
66K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ray-ban.com screenshot
#5 ray-ban.com
30.8M
Revenue
13.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
edel-optics.de vs top market performers
edel-optics.de
top retailers
conversion rate vs average order value for edel-optics.de and its competitors
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Revenue share by device at edel-optics.de

In August large majority of sales on edel-optics.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on edel-optics.de, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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edel-optics.de channels

Identify top traffic channels that drive growth for edel-optics.deand discover how performance of traffic channels has changed over time.

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edel-optics.de Google Ads spend

Evaluate edel-optics.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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edel-optics.de devices

Review edel-optics.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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edel-optics.de top markets

Explore edel-optics.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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edel-optics.de country & global rank

Assess the ranking of edel-optics.de among other retailers within its primary country and worldwide.

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