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May 2025
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Home/Insights/Retailers/coleman.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.7M
Revenue
554.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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coleman.com's revenueOVER TIME
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Over the past three months, coleman.com revenue has experienced growth of 58%, compared to the preceding three months.

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coleman.com revenue growth for last six months
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OVERVIEW
In May 2025, coleman.com in the SPORTS industry had online sales revenue of $1,736,330, with a median of $84,330. The conversion rate was 1.50-2.00%, compared to a high of 3.0% and a low of 0.65% in the industry. The Average Order Value (AOV) was $150-175, with a high of $565 and a low of $79. The site had 554,124 sessions, far below the 47,255,232 sessions of garmin.com, but above the median of 29,719 for the industry.
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coleman.com competitors

In May 2025, coleman.com generated $1,736,330 in revenue from 10,742 transactions with 554,124 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.50-2.00%. Compared to its competitors, coleman.com falls behind in terms of revenue, transactions, and sessions. outdoorgearlab.com leads the pack with $7,504,038 in revenue from 21,291 transactions and 4,144,612 sessions, boasting an AOV of $350-$375. campsaver.com also outperforms coleman.com with $1,521,410 in revenue from 6,123 transactions and 345,358 sessions, offering an AOV of $225-$250. While coleman.com's conversion rate is on par with elcapitan.com and campsaver.com, it lags behind in revenue and traffic compared to gooutdoors.co.uk, which generated $11,077,052 in revenue from 88,457 transactions and 3,272,172 sessions, with an AOV of $125-$150 and a conversion rate of 2.50-3.00%.

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998.1K
Revenue
793.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
campsaver.com screenshot
#2 campsaver.com
1.5M
Revenue
345.4K
Sessions
1.5-2.0%
Conv. rate
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AOV
gooutdoors.co.uk screenshot
#3 gooutdoors.co.uk
11.1M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
elcapitan.com screenshot
#4 elcapitan.com
59.2K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
outdoorgearlab.com screenshot
#5 outdoorgearlab.com
7.5M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
coleman.com vs top market performers
coleman.com
top retailers
conversion rate vs average order value for coleman.com and its competitors
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Revenue share by device at coleman.com

In May large majority of sales on coleman.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on coleman.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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coleman.com channels

Identify top traffic channels that drive growth for coleman.comand discover how performance of traffic channels has changed over time.

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coleman.com Google Ads spend

Evaluate coleman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coleman.com devices

Review coleman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coleman.com top markets

Explore coleman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coleman.com country & global rank

Assess the ranking of coleman.com among other retailers within its primary country and worldwide.

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