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Nov 2025
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Home/Insights/Retailers/coleman.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.6M
Revenue
Nov 25
432.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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coleman.com Annual Revenue and Growth

coleman.com's annual sales on its online store amounted to $18.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coleman.com revenue by year

coleman.com's monthly revenueOVER TIME
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Over the past three months, coleman.com revenue has experienced decline of 23%, compared to the preceding three months.

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coleman.com revenue decline for last six months
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OVERVIEW
In November 2025, coleman.com achieved online sales revenue of $1,565,135, significantly outperforming the sports industry's median of $89,556, although still below market leader garmin.com’s $203,335,992. With a conversion rate between 2.00-2.50%, coleman.com is near the lower end of the SPORTS range, which peaks at 3.31%. The average order value (AOV) of $150-175 is well above the low of $76, but far from the high of $552. Coleman's sessions totaled 432,814, surpassing the median of 31,405 yet lagging behind dickssportinggoods.com’s impressive 57,640,222 sessions.
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coleman.com competitors

In November 2025, coleman.com outperformed its competitors in terms of revenue, transactions, and conversion rate. With a revenue of $1,565,135 from 10,105 transactions and a conversion rate of 2.00-2.50%, coleman.com showed steady growth and strong performance. Comparatively, igloocoolers.com generated $898,451 in revenue from 8,891 transactions with a lower conversion rate of 1.00-1.50%. campsaver.com had a revenue of $1,521,880 from 6,442 transactions, while gooutdoors.co.uk led in revenue with $9,877,543 but had a slightly lower conversion rate of 3.50-4.00%. elcapitan.com and outdoorgearlab.com had lower revenues, transactions, and conversion rates compared to coleman.com. Overall, coleman.com maintained a competitive edge in the outdoor gear market with its solid performance metrics.

igloocoolers.com screenshot
#1 igloocoolers.com
898.5K
Revenue
608.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
campsaver.com screenshot
#2 campsaver.com
1.5M
Revenue
474.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gooutdoors.co.uk screenshot
#3 gooutdoors.co.uk
9.9M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
elcapitan.com screenshot
#4 elcapitan.com
36.1K
Revenue
6.2K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
outdoorgearlab.com screenshot
#5 outdoorgearlab.com
8.3M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
coleman.com vs top market performers
coleman.com
top retailers
conversion rate vs average order value for coleman.com and its competitors
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Revenue share by device at coleman.com

In November large majority of sales on coleman.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on coleman.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coleman.com channels

Identify top traffic channels that drive growth for coleman.comand discover how performance of traffic channels has changed over time.

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coleman.com Google Ads spend

Evaluate coleman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coleman.com devices

Review coleman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coleman.com top markets

Explore coleman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coleman.com country & global rank

Assess the ranking of coleman.com among other retailers within its primary country and worldwide.

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