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Jan 2026
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Home/Insights/Retailers/coleman.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.2M
Revenue
Jan 26
382.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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coleman.com Annual Revenue and Growth

coleman.com's annual sales on its online store amounted to $17.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
coleman.com revenue by year

coleman.com's monthly revenueOVER TIME
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Over the past three months, coleman.com revenue has experienced decline of 22%, compared to the preceding three months.

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coleman.com revenue decline for last six months
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OVERVIEW
In January 2026, coleman.com generated online sales of $1,164,076, significantly outperforming the sports industry median of $84,141, yet trailing behind industry leader garmin.com. The site achieved a conversion rate of 1.50-2.00%, which, while decent, falls short of the high end of 3.0% typical in the sector. Coleman's average order value ranged from $150-175, lower than the high of $556 in the industry. Additionally, coleman.com attracted 382,139 sessions, notably higher than the median of 31,579 but far from the leading store, dickssportinggoods.com, with 40,123,045 sessions, indicating room for growth in audience engagement.
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coleman.com competitors

In January 2026, coleman.com reported a revenue of $1,164,076 with 7,204 transactions and 382,139 sessions. The average order value (AOV) was between $150-175, and the conversion rate ranged from 1.50-2.00%. When comparing these metrics to its competitors, coleman.com falls in the middle in terms of revenue. campsaver.com outperformed coleman.com with a revenue of $1,398,305, but had fewer transactions and sessions. However, gooutdoors.co.uk had significantly higher revenue of $10,484,199 with a large number of transactions and sessions. In terms of AOV, elcapitan.com had the highest range at $350-375, while outdoorgearlab.com had the highest AOV of $325-350 with a lower conversion rate of 0.50-1.00%. Overall, coleman.com maintains a competitive position among its competitors in the outdoor gear industry.

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648.5K
Revenue
564.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
campsaver.com screenshot
#2 campsaver.com
1.4M
Revenue
399K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gooutdoors.co.uk screenshot
#3 gooutdoors.co.uk
10.5M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
elcapitan.com screenshot
#4 elcapitan.com
48.1K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
outdoorgearlab.com screenshot
#5 outdoorgearlab.com
7.8M
Revenue
3.8M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
coleman.com vs top market performers
coleman.com
top retailers
conversion rate vs average order value for coleman.com and its competitors
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Revenue share by device at coleman.com

In January large majority of sales on coleman.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on coleman.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coleman.com channels

Identify top traffic channels that drive growth for coleman.comand discover how performance of traffic channels has changed over time.

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coleman.com Google Ads spend

Evaluate coleman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coleman.com devices

Review coleman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coleman.com top markets

Explore coleman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coleman.com country & global rank

Assess the ranking of coleman.com among other retailers within its primary country and worldwide.

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