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Home/Insights/Retailers/maccosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for maccosmetics.commaccosmetics.com

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19.1M
Revenue
Nov 25
2.7M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

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maccosmetics.com Annual Revenue and Growth

maccosmetics.com's annual sales on its online store amounted to $131.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$131.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maccosmetics.com revenue by year

maccosmetics.com's monthly revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced growth of 58%, compared to the preceding three months.

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maccosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, maccosmetics.com reported impressive online sales revenue of $19,073,676, significantly outperforming the median of $52,547 in the BEAUTY AND COSMETICS industry, though still below the top competitor ulta.com at $145,643,880; the site achieved a conversion rate of 3.50-4.00%, shy of the high benchmark of 5.32%, while its average order value ranged from $175 to $200, close to the industry high of $204; with 2,710,801 sessions, maccosmetics.com demonstrated strong traffic, exceeding the median of 19,748 but far from sephora.com’s leading figure of 76,114,809 sessions.
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maccosmetics.com competitors

In November 2025, maccosmetics.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $19,073,676 from 99,480 transactions and 2,710,801 sessions, maccosmetics.com had an AOV of $175-200 and a conversion rate of 3.50-4.00%. In comparison, glambot.com had a revenue of $9,988 from 142 transactions and 8,283 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. Other competitors like makeupforever.com, nyxcosmetics.com, charlottetilbury.com, and toofaced.com also fell short of maccosmetics.com in terms of these key metrics, indicating that maccosmetics.com had a stronger online presence and performance in the beauty industry during that time period.

glambot.com screenshot
#1 glambot.com
10K
Revenue
8.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.8M
Revenue
471.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
1.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
charlottetilbury.com screenshot
#4 charlottetilbury.com
10.9M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
toofaced.com screenshot
#5 toofaced.com
1.2M
Revenue
337.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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Revenue share by device at maccosmetics.com

In November large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maccosmetics.com channels

Identify top traffic channels that drive growth for maccosmetics.comand discover how performance of traffic channels has changed over time.

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maccosmetics.com Google Ads spend

Evaluate maccosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maccosmetics.com devices

Review maccosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maccosmetics.com top markets

Explore maccosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maccosmetics.com country & global rank

Assess the ranking of maccosmetics.com among other retailers within its primary country and worldwide.

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