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May 2025
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Home/Insights/Retailers/maccosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for maccosmetics.commaccosmetics.com

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9.3M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

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maccosmetics.com's revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced decline of 17%, compared to the preceding three months.

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maccosmetics.com revenue decline for last six months
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OVERVIEW
maccosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $9,268,774, a conversion rate of 2.00-2.50%, and an AOV of $225-250 in May 2025. With 1,679,472 sessions, it falls below the industry median for revenue and sessions but has a decent conversion rate and AOV. Ultacom leads in revenue with $96,002,620, sephora.com in sessions with 38,510,361, a very high conversion rate is 4.51%, and a very low AOV is $53 in the BEAUTY AND COSMETICS industry.
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maccosmetics.com competitors

In May 2025, maccosmetics.com outperformed its competitors in terms of revenue, with a total of $9,268,774. Its closest competitor in terms of revenue was charlottetilbury.com with $8,011,612, followed by makeupforever.com with $1,240,400. maccosmetics.com also led in the number of transactions with 39,703, while charlottetilbury.com followed with 81,296 transactions. In sessions, maccosmetics.com had 1,679,472, which was surpassed by charlottetilbury.com with 2,504,755 sessions. However, maccosmetics.com had a higher Average Order Value (AOV) range of $225-250 compared to its competitors, who ranged from $50-150. The conversion rate for maccosmetics.com fell within the range of 2.00-2.50%, tying with makeupforever.com and surpassing the others. Overall, maccosmetics.com showcased strong performance in key metrics compared to its competitors in the beauty industry.

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#1 glambot.com
25.7K
Revenue
21.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.2M
Revenue
401.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
1.2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
charlottetilbury.com screenshot
#4 charlottetilbury.com
8M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
toofaced.com screenshot
#5 toofaced.com
550.3K
Revenue
305.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
maccosmetics.com vs top market performers
maccosmetics.com
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conversion rate vs average order value for maccosmetics.com and its competitors
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Revenue share by device at maccosmetics.com

In May large majority of sales on maccosmetics.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on maccosmetics.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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brands overtime comparison

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maccosmetics.com channels

Identify top traffic channels that drive growth for maccosmetics.comand discover how performance of traffic channels has changed over time.

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maccosmetics.com Google Ads spend

Evaluate maccosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maccosmetics.com devices

Review maccosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maccosmetics.com top markets

Explore maccosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maccosmetics.com country & global rank

Assess the ranking of maccosmetics.com among other retailers within its primary country and worldwide.

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