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Apr 2026
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Home/Insights/Retailers/maccosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for maccosmetics.commaccosmetics.com

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9.1M
Revenue
Apr 26
2.1M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

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maccosmetics.com Annual Revenue and Growth

maccosmetics.com's annual sales on its online store amounted to $128.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$128.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
maccosmetics.com revenue by year

maccosmetics.com's monthly revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced decline of 41%, compared to the preceding three months.

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maccosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, maccosmetics.com generated online sales revenue of $9,099,501, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate ranging from 1.50% to 2.00%, compared to the high industry rate of 4.38%. The average order value (AOV) stood at $200-225, slightly above the high benchmark of $195, while sessions totaled 2,120,724, a stark contrast to Sephora's dominance with 84,653,344 sessions, yet above the median of 20,819 in the sector. Overall, maccosmetics.com demonstrates solid performance, though it remains competitive within a challenging market landscape.
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maccosmetics.com competitors

In April 2026, maccosmetics.com generated $9,099,501 in revenue with 41,224 transactions and approximately 2,120,724 sessions, leading to an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In comparison, charlottetilbury.com, despite lower revenue at $7,803,576, had a higher transaction volume of 88,253, with a conversion rate of 3.00-3.50%. makeupforever.com showed a revenue of $1,066,643 with a better conversion rate of 2.00-2.50% but a much lower AOV of $125-150. nyxcosmetics.com had a similar revenue of $882,298 but a conversion rate of 2.00-2.50% and an AOV of $25-50. glambot.com, though small in revenue at $36,434, had an impressive conversion rate of 5.50-6.00%. Overall, maccosmetics.com leads in revenue and AOV but could improve its conversion metrics compared to competitors.

glambot.com screenshot
#1 glambot.com
36.4K
Revenue
16.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.1M
Revenue
327.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
882.3K
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
charlottetilbury.com screenshot
#4 charlottetilbury.com
7.8M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
toofaced.com screenshot
#5 toofaced.com
479.1K
Revenue
194.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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Revenue share by device at maccosmetics.com

In April large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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maccosmetics.com channels

Identify top traffic channels that drive growth for maccosmetics.comand discover how performance of traffic channels has changed over time.

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maccosmetics.com Google Ads spend

Evaluate maccosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maccosmetics.com devices

Review maccosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maccosmetics.com top markets

Explore maccosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maccosmetics.com country & global rank

Assess the ranking of maccosmetics.com among other retailers within its primary country and worldwide.

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