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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for maccosmetics.commaccosmetics.com

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10.7M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

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maccosmetics.com's revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced growth of 17%, compared to the preceding three months.

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maccosmetics.com revenue growth for last six months
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OVERVIEW
In July 2025, maccosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $10,692,064 with a median revenue of $48,182. The conversion rate ranged from 2.00-2.50%, while the highest was 4.31% and the lowest was 1.0%. The average order value (AOV) was $225-250, with a high of $211 and a low of $51. The website had 2,003,874 sessions, compared to the highest of 41,064,568 from sephora.com and a median of 20,909 in the BEAUTY AND COSMETICS industry.
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maccosmetics.com competitors

In July 2025, maccosmetics.com generated $10,692,064 in revenue from 45,276 transactions with 2,003,874 sessions, boasting an average order value (AOV) of $225-$250 and a conversion rate of 2.00-2.50%. In comparison, glambot.com reported significantly lower revenue of $21,196 from 342 transactions and 25,650 sessions, with an AOV of $50-$75 and a conversion rate of 1.00-1.50%. makeupforever.com outperformed maccosmetics.com in revenue with $1,362,811 from 9,881 transactions and 433,536 sessions, while nyxcosmetics.com and toofaced.com lagged behind in revenue and transactions. charlottetilbury.com showcased impressive numbers with $11,871,095 revenue from 113,237 transactions and 2,665,204 sessions, coupled with a high AOV of $100-$125 and a stellar conversion rate of 4.00-4.50%. Overall, maccosmetics.com remains competitive in the market but faces stiff competition from other players with varying strengths in different metrics.

glambot.com screenshot
#1 glambot.com
21.2K
Revenue
25.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.4M
Revenue
433.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
929.1K
Revenue
977K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
charlottetilbury.com screenshot
#4 charlottetilbury.com
11.9M
Revenue
2.7M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
toofaced.com screenshot
#5 toofaced.com
486.6K
Revenue
245.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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Revenue share by device at maccosmetics.com

In July large majority of sales on maccosmetics.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on maccosmetics.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maccosmetics.com channels

Identify top traffic channels that drive growth for maccosmetics.comand discover how performance of traffic channels has changed over time.

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maccosmetics.com Google Ads spend

Evaluate maccosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maccosmetics.com devices

Review maccosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maccosmetics.com top markets

Explore maccosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maccosmetics.com country & global rank

Assess the ranking of maccosmetics.com among other retailers within its primary country and worldwide.

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