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Sep 2024
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Home/Insights/Retailers/maccosmetics.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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10M
Revenue
1.6M
Sessions
2.5-3.0%
Conversion rate
$200-225
Average order value
Online only revenue for maccosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

maccosmetics.com’s revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced growth of 3.9%, compared to the preceding three months.

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maccosmetics.com revenue growth for last six months
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OVERVIEW
maccosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $10,026,328, conversion rate of 2.50-3.00%, AOV of $200-225, and 1,626,305 sessions in September 2024, compared to the industry median revenue of $53,315, a high conversion rate of 4.62%, a high AOV of $191, and median sessions of 22,216. The highest revenue in the industry was from ulta.com at $114,902,798, the highest conversion rate was 4.62%, the highest AOV was $191, and the highest number of sessions was from sephora.com at 41,256,765.
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maccosmetics.com competitors

When comparing maccosmetics.com to its competitors, we see that charlottetilbury.com stands out as a top performer in terms of revenue, transactions, and sessions, with $10,080,056 in revenue from 103,413 transactions and 2,718,367 sessions. Their average order value (AOV) falls between $75-$100, and they have a conversion rate of 3.50-4.00%. In contrast, maccosmetics.com follows closely behind in revenue with $10,026,328 from 47,473 transactions and 1,626,305 sessions. Their AOV ranges from $200-$225, with a conversion rate of 2.50-3.00%. While Charlotte Tilbury dominates in terms of transactions and sessions, maccosmetics.com leads in AOV, showcasing a different pricing strategy. Among the competitors, toofaced.com has the highest conversion rate of 3.50-4.00% with an AOV of $75-$100, indicating a strong potential for turning sessions into transactions efficiently.

#1 glambot.com
49.2K
Revenue
43.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#2 makeupforever.com
1.6M
Revenue
467.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#3 nyxcosmetics.com
984.4K
Revenue
831.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#4 charlottetilbury.com
10.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 toofaced.com
769.6K
Revenue
262.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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maccosmetics.com brandsby revenue

2
Logo for brushes /Brushes /
4
Top retailers:douglas.de

maccosmetics.com categoriesby revenue

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brands overtime comparison

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maccosmetics.com channels

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maccosmetics.com Google Ads spend

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maccosmetics.com devices

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maccosmetics.com top markets

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maccosmetics.com country & global rank

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