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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for maccosmetics.commaccosmetics.com

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12.1M
Revenue
Sep 25
1.9M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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The website maccosmetics.com is an online platform operated by MAC Cosmetics, a renowned makeup brand. Known for their extensive range of professional-quality cosmetics, MAC offers a diverse collection of products including foundations, lipsticks, eyeshadows, blushes, and more. Their website allows customers to explore and purchase these beauty items conveniently.

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maccosmetics.com Annual Revenue and Growth

maccosmetics.com's annual sales on its online store amounted to $131.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$131.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maccosmetics.com revenue by year

maccosmetics.com's monthly revenueOVER TIME
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Over the past three months, maccosmetics.com revenue has experienced growth of 19%, compared to the preceding three months.

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maccosmetics.com revenue growth for last six months
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OVERVIEW
In September 2025, maccosmetics.com generated $12,145,648 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540 and far from the leading ulta.com at $93,223,020. With a conversion rate of 2.50-3.00%, it sits below the sector's high of 4.54%, while its average order value (AOV) ranges from $200-225, aligning closely with the high AOV of $203. The site attracted 1,928,958 sessions, notably lower than sephora.com’s 45,764,193, but above the industry median of 18,928 sessions, indicating potential for growth within a competitive landscape.
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maccosmetics.com competitors

In September 2025, maccosmetics.com reported a revenue of $12,145,648 with 56,308 transactions and 1,928,958 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. Comparing maccosmetics.com to its competitors, glambot.com had lower revenue at $16,173, makeupforever.com had higher revenue at $1,676,302, nyxcosmetics.com had revenue of $824,198, charlottetilbury.com had the highest revenue at $9,930,372, and toofaced.com had revenue of $495,198. In terms of transactions and sessions, maccosmetics.com fell between its competitors, with varying AOV and conversion rates. Overall, maccosmetics.com's performance metrics indicate strong revenue and conversion rate, positioning it well against its competitors in the cosmetics industry.

glambot.com screenshot
#1 glambot.com
16.2K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.7M
Revenue
527K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nyxcosmetics.com screenshot
#3 nyxcosmetics.com
824.2K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
charlottetilbury.com screenshot
#4 charlottetilbury.com
9.9M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
toofaced.com screenshot
#5 toofaced.com
495.2K
Revenue
279.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
maccosmetics.com vs top market performers
maccosmetics.com
top retailers
conversion rate vs average order value for maccosmetics.com and its competitors
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Revenue share by device at maccosmetics.com

In September large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on maccosmetics.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maccosmetics.com channels

Identify top traffic channels that drive growth for maccosmetics.comand discover how performance of traffic channels has changed over time.

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maccosmetics.com Google Ads spend

Evaluate maccosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maccosmetics.com devices

Review maccosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maccosmetics.com top markets

Explore maccosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maccosmetics.com country & global rank

Assess the ranking of maccosmetics.com among other retailers within its primary country and worldwide.

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