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Sep 2025
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Home/Insights/Retailers/converse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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23.2M
Revenue
Sep 25
8.1M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Converse.com is an online platform that sells a variety of footwear, apparel, and accessories. The website showcases a wide range of Converse products such as sneakers, clothing, bags, and collaborations, catering to diverse preferences and styles. Customers can explore and make purchases conveniently through the user-friendly interface.

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converse.com Annual Revenue and Growth

converse.com's annual sales on its online store amounted to $414M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$414M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
converse.com revenue by year

converse.com's monthly revenueOVER TIME
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Over the past three months, converse.com revenue has experienced growth of 13%, compared to the preceding three months.

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converse.com revenue growth for last six months
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OVERVIEW
In September 2025, converse.com generated $23,203,650 in online sales, significantly lower than the FASHION AND APPAREL median of $74,931, with sessions reaching 8,104,586, well above the median of 34,221. Its conversion rate ranged between 2.50-3.00%, just shy of the industry's high of 3.2%, while the average order value (AOV) stood at $100-125, below the high of $382. Despite being overshadowed by shein.com's dominant performance with $819,580,923 in revenue, converse.com shows solid engagement in a competitive market.
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converse.com competitors

When comparing converse.com to its competitors in September 2025, we can see that Converse stands out in terms of revenue with $23,203,650, higher than Journeys at $12,221,392, Rack Room Shoes at $7,695,878, Tillys at $13,410,699, and Famous Footwear at $15,342,367. Converse also leads in the number of transactions with 230,060, followed by Famous Footwear at 138,882. In sessions, Converse again surpasses its competitors with 8,104,586, while Journeys has 3,657,130. The conversion rate for Converse falls within the competitive range at 2.50-3.00, matching that of Journeys and Tillys. Overall, converse.com maintains a strong position in revenue, transactions, and sessions compared to its competitors, solidifying its status as a leading online footwear retailer.

journeys.com screenshot
#1 journeys.com
12.2M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
allsole.com screenshot
#2 allsole.com
114K
Revenue
170.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
rackroomshoes.com screenshot
#3 rackroomshoes.com
7.7M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
tillys.com screenshot
#4 tillys.com
13.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
15.3M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
converse.com vs top market performers
converse.com
top retailers
conversion rate vs average order value for converse.com and its competitors
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Revenue share by device at converse.com

In September large majority of sales on converse.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on converse.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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converse.com channels

Identify top traffic channels that drive growth for converse.comand discover how performance of traffic channels has changed over time.

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converse.com Google Ads spend

Evaluate converse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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converse.com devices

Review converse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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converse.com top markets

Explore converse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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converse.com country & global rank

Assess the ranking of converse.com among other retailers within its primary country and worldwide.

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