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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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34.6M
Revenue
Oct 25
11.5M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $583.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$583.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced decline of 12%, compared to the preceding three months.

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pacsun.com revenue decline for last six months
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OVERVIEW
In October 2025, pacsun.com generated $34,611,263 in online sales within the FASHION AND APPAREL industry, significantly below the median of $80,524 and far from the category leader, shein.com, at $977,396,912. Its conversion rate ranged from 2.50% to 3.00%, slightly under the high benchmark of 3.36%. With an average order value (AOV) of $100-$125, it remained below the high AOV of $378, while recording 11,510,342 sessions, substantially lower than shein.com’s 321,650,758 and above the median of 33,163 for the industry.
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pacsun.com competitors

In October 2025, when comparing pacsun.com to its competitors, it is clear that pacsun.com outperforms some in terms of revenue, transactions, and sessions. pacsun.com generated a revenue of $34,611,263 with 331,980 transactions and 11,510,342 sessions. tillys.com, a direct competitor, had a revenue of $12,013,261 with 97,925 transactions and 4,153,843 sessions. zumiez.com followed with a revenue of $7,997,425, 107,774 transactions, and 3,818,535 sessions. However, pacsun.com falls short compared to ae.com and asos.com in revenue and sessions, but maintains a competitive average order value (AOV) and conversion rate. ae.com had a revenue of $74,630,871 with 382,481 transactions and 26,493,158 sessions, while asos.com generated $127,814,446 in revenue with 903,675 transactions and 54,747,830 sessions. Overall, pacsun.com demonstrates strong performance within its competitive landscape in October 2025.

tillys.com screenshot
#1 tillys.com
12M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zumiez.com screenshot
#2 zumiez.com
8M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ae.com screenshot
#3 ae.com
74.6M
Revenue
26.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
53.8M
Revenue
22.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In October large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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