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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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58.7M
Revenue
Nov 25
17.3M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $583.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$583.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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pacsun.com revenue growth for last six months
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OVERVIEW
In November 2025, pacsun.com reported online sales revenue of $58,668,840, significantly lower than the FASHION AND APPAREL median of $93,064 and far behind shein.com's $916,157,774. The site's conversion rate ranged from 3.00% to 3.50%, slightly above the industry average of 3.37%. Pacsun's average order value (AOV) stood between $100-125, while the high and low AOVs in the sector were $375 and $76, respectively. The website attracted 17,315,637 sessions, which, despite being substantial, was overshadowed by shein.com's impressive 342,497,064 sessions and the industry median of 36,492.
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pacsun.com competitors

In November 2025, pacsun.com generated a revenue of $58,668,840 with 534,485 transactions and 17,315,637 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. In comparison, its competitors had varying performance metrics. tillys.com had a revenue of $16,879,952 with 137,649 transactions and 5,022,511 sessions, while zumiez.com reported a revenue of $10,300,276 with 137,600 transactions and 4,013,332 sessions. American Eagle (ae.com) stood out with a revenue of $110,227,877, 567,292 transactions, and 38,397,124 sessions, and a higher AOV of $175-$200 but a lower conversion rate of 1.00-1.50%. asos.com had the highest revenue at $159,325,130 with 1,112,833 transactions and 63,562,508 sessions, while Urban Outfitters had a revenue of $81,343,867 with 466,618 transactions and 32,333,672 sessions, showcasing similar AOV and conversion rates to PacSun.

tillys.com screenshot
#1 tillys.com
16.9M
Revenue
5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zumiez.com screenshot
#2 zumiez.com
10.3M
Revenue
4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ae.com screenshot
#3 ae.com
110.2M
Revenue
38.4M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
81.3M
Revenue
32.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In November large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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