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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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39.5M
Revenue
Aug 25
14.1M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $583.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$583.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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pacsun.com revenue growth for last six months
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OVERVIEW
In August 2025, pacsun.com, a FASHION AND APPAREL industry, recorded $39,504,534 in online sales revenue with a conversion rate of 2.50-3.00% and an AOV of $75-100. The store had 14,109,046 sessions. Compared to shein.com with $865,065,186 in revenue, 3.01% conversion rate, $393 AOV, and 323,426,413 sessions, pacsun.com falls below industry leaders but exceeds the median revenue of $77,469 and median sessions of 36,717. Despite a slightly lower conversion rate and AOV, pacsun.com maintains a competitive position within the FASHION AND APPAREL industry.
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pacsun.com competitors

In August 2025, PacSun's revenue of $39,504,534 was higher than Tillys at $18,550,063 and Zumiez at $8,193,413. However, American Eagle Outfitters (AE) surpassed PacSun with a revenue of $79,605,322, followed closely by ASOS at $110,785,627. Urban Outfitters also had a higher revenue of $59,849,441 compared to PacSun. In terms of transactions, PacSun had 414,954, falling behind AE and ASOS. PacSun's conversion rate of 2.50-3.00% was consistent with its competitors, while its Average Order Value (AOV) range of $75-100 was competitive with Tillys, Zumiez, and Urban Outfitters, but lower than AE and ASOS. PacSun attracted 14,109,046 sessions, which was less than AE and ASOS but more than Tillys, Zumiez, and Urban Outfitters. Overall, PacSun's performance placed it among the mid-tier of its competitors in the online retail fashion industry.

tillys.com screenshot
#1 tillys.com
18.6M
Revenue
5.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zumiez.com screenshot
#2 zumiez.com
8.2M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ae.com screenshot
#3 ae.com
79.6M
Revenue
30.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
59.8M
Revenue
21.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In August large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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