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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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32.1M
Revenue
Sep 25
11M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $583.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$583.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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pacsun.com revenue decline for last six months
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OVERVIEW
In September 2025, pacsun.com generated $32,110,698 in online sales within the FASHION AND APPAREL sector, notably below the median revenue of $74,931, while its conversion rate ranged between 3.00-3.50%, slightly exceeding the industry average of 3.2%. The average order value (AOV) fell between $75-$100, closely aligning with the low end of the industry AOV spectrum at $73. With approximately 10,958,205 sessions, pacsun.com lags behind the leading competitor shein.com, which boasts a staggering 297,137,690 sessions, indicating significant growth opportunities within a highly competitive market.
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pacsun.com competitors

In September 2025, pacsun.com reported a revenue of $32,110,698 with 335,746 transactions and 10,958,205 sessions. With an average order value (AOV) ranging from $75-100 and a conversion rate of 3.00-3.50, PacSun's performance is solid compared to its competitors. tillys.com, a similar domain, generated $13,410,699 in revenue with 108,996 transactions and 4,031,376 sessions, boasting a higher AOV of $100-125 but a slightly lower conversion rate of 2.50-3.00. Other competitors like ae.com, asos.com, and urbanoutfitters.com outperformed PacSun in terms of revenue, transactions, and sessions, with varying AOVs and conversion rates. Despite facing stiff competition, PacSun maintains a competitive edge with its strong conversion rate and relatively high AOV compared to some of its competitors.

tillys.com screenshot
#1 tillys.com
13.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zumiez.com screenshot
#2 zumiez.com
7.2M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ae.com screenshot
#3 ae.com
70.3M
Revenue
23.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
54M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In September large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on pacsun.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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