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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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32.5M
Revenue
Apr 26
15.2M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $466.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$466.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced decline of 52%, compared to the preceding three months.

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pacsun.com revenue decline for last six months
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OVERVIEW
In April 2026, pacsun.com generated $32,516,602 in online sales, significantly below the lifestyle/fashion and apparel median of $78,791, while its conversion rate ranged from 2.50% to 3.00%, slightly below the high benchmark of 3.05%. With an average order value (AOV) between $50-$75, it also lags behind the category's high AOV of $389. The site attracted 15,158,763 sessions, far from the leading online store, shein.com, which had 281,585,790 sessions, while the median for sessions in this industry was 35,276, highlighting PacSun's need for improvement across these performance metrics.
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pacsun.com competitors

In April 2026, pacsun.com generated $32,516,602 in revenue with 439,548 transactions across 15,158,763 sessions, achieving a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. In comparison, asos.com led with $95,385,517 in revenue, bolstered by 671,614 transactions from a staggering 59,020,697 sessions, but had a lower conversion rate of 1.00-1.50% and a higher AOV of $125-150. ae.com, with $64,797,890 in revenue and a conversion rate also at 1.00-1.50%, reflected a higher AOV of $175-200. urbanoutfitters.com followed with $60,360,518 in revenue and a similar conversion rate, while tillys.com trailed with $13,364,824 in revenue but matched pacsun.com’s conversion rate. Overall, pacsun.com maintains competitive performance against its rivals, particularly in conversion rates, while the AOV and revenue metrics suggest diverse customer purchasing behaviors.

tillys.com screenshot
#1 tillys.com
13.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
ae.com screenshot
#2 ae.com
64.8M
Revenue
29M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#3 asos.com
95.4M
Revenue
59M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#4 urbanoutfitters.com
60.4M
Revenue
23.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
forever21.com screenshot
#5 forever21.com
579.5K
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In April large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pacsun.com operates in

pacsun.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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