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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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50.2M
Revenue
Dec 25
16.6M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $583.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$583.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced growth of 29%, compared to the preceding three months.

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pacsun.com revenue growth for last six months
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OVERVIEW
In December 2025, pacsun.com generated $50,248,279 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry high of 3.17%. The average order value (AOV) ranged from $100 to $125, while the median for the sector is significantly higher at $389. With 16,646,243 sessions, pacsun.com sees substantial traffic but falls short compared to the industry leader, shein.com, which boasts 304,519,814 sessions. Overall, pacsun.com operates within competitive metrics, though it trails the median revenue of $92,600 in the FASHION AND APPAREL sector.
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pacsun.com competitors

In December 2025, pacsun.com generated $50,248,279 in revenue from 496,909 transactions and 16,646,243 sessions with an average order value (AOV) ranging from $100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, tillys.com had $21,955,826 in revenue from 179,726 transactions and 5,752,383 sessions, with a slightly higher conversion rate of 3.00-3.50% but lower revenue. zumiez.com had $8,386,973 in revenue with 117,496 transactions and 4,655,298 sessions, while urbanoutfitters.com had $69,078,681 in revenue with 424,462 transactions and 28,889,376 sessions, indicating higher revenue and session numbers. ae.com had the highest revenue at $99,364,718 with 525,819 transactions and 35,234,590 sessions, while asos.com had the highest revenue of $142,254,322 with 995,558 transactions and 60,338,504 sessions, both with different AOV and conversion rates compared to pacsun.com.

tillys.com screenshot
#1 tillys.com
22M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zumiez.com screenshot
#2 zumiez.com
8.4M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
ae.com screenshot
#3 ae.com
99.4M
Revenue
35.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
69.1M
Revenue
28.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In December large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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