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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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28.4M
Revenue
Jan 26
10.5M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Pacsun.com is an online retailer offering a wide range of apparel, accessories, and lifestyle products. Their inventory includes popular brands such as Nike, Vans, and Champion, along with streetwear, swimwear, and denim collections. Customers can find clothing options for both men and women of various styles and trends.

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pacsun.com Annual Revenue and Growth

pacsun.com's annual sales on its online store amounted to $466.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$466.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pacsun.com revenue by year

pacsun.com's monthly revenueOVER TIME
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Over the past three months, pacsun.com revenue has experienced growth of 29%, compared to the preceding three months.

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pacsun.com revenue growth for last six months
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OVERVIEW
In January 2026, pacsun.com generated $28,375,875 in online sales, significantly lower than the industry median of $91,806, with a conversion rate of 2.50-3.00%, just shy of the high benchmark of 3.1%. The average order value (AOV) ranged between $75-100, slightly above the lower threshold of $76, while sessions totaled 10,480,293, far behind the leader shein.com, which garnered 279,580,739 sessions. Overall, pacsun.com operates within competitive metrics in the FASHION AND APPAREL sector, yet highlights the vast disparity with top industry players.
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pacsun.com competitors

In January 2026, pacsun.com generated a revenue of $28,375,875 with 290,266 transactions and 10,480,293 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, tillys.com had a revenue of $13,204,454 with 99,360 transactions and 3,774,725 sessions, featuring an AOV of $125-150 and a similar conversion rate. zumiez.com reported $5,191,228 in revenue with 67,457 transactions and 3,680,106 sessions, showcasing a lower AOV of $75-100 and a conversion rate of 1.50-2.00%. On the other hand, asos.com recorded a significantly higher revenue of $121,373,839 with 836,627 transactions and 58,321,788 sessions, offering a similar AOV of $125-150 but a lower conversion rate of 1.00-1.50%. Overall, pacsun.com is performing competitively in terms of revenue, transactions, and sessions, although it may benefit from improving its conversion rate to align with industry leaders like ae.com and urbanoutfitters.com.

tillys.com screenshot
#1 tillys.com
13.2M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
zumiez.com screenshot
#2 zumiez.com
5.2M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ae.com screenshot
#3 ae.com
65.6M
Revenue
23.7M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
53.6M
Revenue
22.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pacsun.com vs top market performers
pacsun.com
top retailers
conversion rate vs average order value for pacsun.com and its competitors
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Revenue share by device at pacsun.com

In January large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on pacsun.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pacsun.com channels

Identify top traffic channels that drive growth for pacsun.comand discover how performance of traffic channels has changed over time.

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pacsun.com Google Ads spend

Evaluate pacsun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pacsun.com devices

Review pacsun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pacsun.com top markets

Explore pacsun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pacsun.com country & global rank

Assess the ranking of pacsun.com among other retailers within its primary country and worldwide.

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