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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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13.2M
Revenue
Jan 26
3.8M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 18%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
In January 2026, tillys.com generated online sales of $13,204,454, significantly outperforming the median revenue of $91,806 in the FASHION AND APPAREL sector. With a conversion rate of 2.50-3.00%, tillys.com is near the industry high of 3.1%. The Average Order Value (AOV) ranged from $125-150, well below the high of $390 but above the low of $76. Tillys attracted 3,774,725 sessions, starkly contrasting with the industry leader, shein.com, which garnered 279,580,739 sessions. Overall, tillys.com demonstrates competitive performance metrics, highlighting its presence in the dynamic lifestyle and fashion market.
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tillys.com competitors

In January 2026, tillys.com had a revenue of $13,204,454 from 99,360 transactions and 3,774,725 sessions with an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, zumiez.com had a revenue of $5,191,228 from 67,457 transactions and 3,680,106 sessions with an AOV of $75-100 and a conversion rate of 1.50-2.00%. vans.com had a revenue of $19,099,857 from 184,346 transactions and 10,829,551 sessions with an AOV of $100-125 and a conversion rate of 1.50-2.00%. journeys.com had a revenue of $13,294,287 from 105,975 transactions and 5,300,268 sessions with an AOV of $125-150 and a conversion rate of 1.50-2.00%. pacsun.com had a revenue of $28,375,875 from 290,266 transactions and 10,480,293 sessions with an AOV of $75-100 and a conversion rate of 2.50-3.00%. converse.com had a revenue of $18,958,434 from 173,729 transactions and 8,011,878 sessions with an AOV of $100-125 and a conversion rate of 2.00-2.50%.

zumiez.com screenshot
#1 zumiez.com
5.2M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vans.com screenshot
#2 vans.com
19.1M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#3 journeys.com
13.3M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pacsun.com screenshot
#4 pacsun.com
28.4M
Revenue
10.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
converse.com screenshot
#5 converse.com
19M
Revenue
8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In January large majority of sales on tillys.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on tillys.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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