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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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12.3M
Revenue
May 26
4.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 14%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
In May 2026, tillys.com achieved online sales revenue of $12,251,995, significantly outperforming the FASHION AND APPAREL median of $74,720, though still far behind industry leader shein.com, which generated $869,380,784. The site’s conversion rate ranged from 2.00-2.50%, below the category's high of 3.18%, with an average order value (AOV) of $125-150, less than the sector's high of $405. tillys.com recorded 4,809,501 sessions, notably higher than the median of 29,212 but still dwarfed by shein.com’s 309,473,559 sessions, highlighting its competitive presence in the lifestyle fashion market.
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tillys.com competitors

In May 2026, tillys.com generated a revenue of $12,251,995 from 97,441 transactions, with sessions totaling 4,809,501. Its average order value (AOV) ranged between $125 and $150, while its conversion rate was between 2.00% and 2.50%. In comparison, pacsun.com outperformed significantly with $50,705,994 in revenue and 409,039 transactions, despite having a lower AOV of $100 to $125. vans.com led in both revenue at $22,522,981 and transactions with 226,462, though its AOV was the lowest at $75 to $100. journeys.com and converse.com achieved revenues of $14,169,298 and $15,774,523, respectively, but with lower transaction counts and similar AOVs of $100 to $125. Overall, while tillys.com holds a strong position, it faces intense competition, particularly from pacsun.com and vans.com, in revenue generation and transaction volume.

vans.com screenshot
#1 vans.com
22.5M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
journeys.com screenshot
#2 journeys.com
14.2M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#3 pacsun.com
50.7M
Revenue
16.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
converse.com screenshot
#4 converse.com
15.8M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
105.3M
Revenue
24.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In May large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tillys.com operates in

tillys.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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