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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.3M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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tillys.com's revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
tillys.com in the FASHION AND APPAREL industry had a revenue of $14,294,957, conversion rate of 2.50-3.00%, AOV of $125-150, and 4,202,716 sessions in May 2025. The highest revenue in the category was $731,622,726 from shein.com, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest sessions were 224,142,058. The median revenue in the industry was $81,783, median conversion rate was 0.67%, median AOV was $82, and median sessions were 33,223.
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tillys.com competitors

In May 2025, tillys.com reported a revenue of $14,294,957 with 111,488 transactions and 4,202,716 sessions. Their average order value (AOV) ranged from $125-150, with a conversion rate of 2.50-3.00%. Comparing this to its competitors, pacsun.com leads with a revenue of $45,939,474, 376,744 transactions, and 10,556,673 sessions. converse.com follows with $26,604,081 in revenue, 214,202 transactions, and 13,313,605 sessions. vans.com generated $16,995,330 in revenue, had 141,325 transactions, and 7,985,233 sessions. zumiez.com reported $6,855,840 in revenue, 88,917 transactions, and 2,763,876 sessions. Lastly, journeys.com had a revenue of $9,667,382, 78,444 transactions, and 5,031,095 sessions. While tillys.com falls behind in revenue compared to pacsun.com, it has a higher conversion rate than most of its competitors.

zumiez.com screenshot
#1 zumiez.com
6.9M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vans.com screenshot
#2 vans.com
17M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#3 journeys.com
9.7M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
45.9M
Revenue
10.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
converse.com screenshot
#5 converse.com
26.6M
Revenue
13.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In May large majority of sales on tillys.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on tillys.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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