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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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16.9M
Revenue
Nov 25
5M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $221.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$221.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 5.3%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
In November 2025, tillys.com, operating in the lifestyle and fashion/apparel sector, achieved online sales revenue of $16,879,952, significantly below the category median of $93,064 and far from the market leader, shein.com, at $916,157,774. The site maintained a conversion rate of 2.50-3.00%, below the high benchmark of 3.37%, while its average order value (AOV) ranged from $100-125, below the high of $375. With 5,022,511 sessions, tillys.com is substantially ahead of the median of 36,492, yet still dwarfed by Shein’s staggering 342,497,064 sessions, indicating areas for improvement.
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tillys.com competitors

In November 2025, tillys.com reported a revenue of $16,879,952 from 137,649 transactions and 5,022,511 sessions, with an average order value (AOV) ranging from $100-$125 and a conversion rate of 2.50-3.00%. Compared to its competitors, zumiez.com generated $10,300,276 in revenue from 137,600 transactions and 4,013,332 sessions, with a lower AOV of $50-$75 but a slightly higher conversion rate of 3.00-3.50%. vans.com outperformed tillys.com with a revenue of $44,078,881, 434,446 transactions, and 13,142,449 sessions, similar AOV, and a comparable conversion rate. journeys.com, pacsun.com, and converse.com also had higher revenues and more transactions and sessions than tillys.com, but their AOV and conversion rates were in the same range. Overall, tillys.com faces stiff competition from larger players in the industry but maintains a steady performance in terms of AOV and conversion rate.

zumiez.com screenshot
#1 zumiez.com
10.3M
Revenue
4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vans.com screenshot
#2 vans.com
44.1M
Revenue
13.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
journeys.com screenshot
#3 journeys.com
25.2M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
58.7M
Revenue
17.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
converse.com screenshot
#5 converse.com
35M
Revenue
11.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In November large majority of sales on tillys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tillys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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