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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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22M
Revenue
Dec 25
5.8M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $221.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$221.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 11%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
In December 2025, tillys.com achieved online sales revenue of $21,955,826, significantly below the FASHION AND APPAREL median of $92,600, with a conversion rate between 3.00-3.50%, slightly surpassing the category average of 3.17%. Their average order value (AOV) ranged from $100-125, well below the high AOV of $389 in the industry. tillys.com garnered 5,752,383 sessions, a substantial figure but overshadowed by the top player, shein.com, which had 304,519,814 sessions. Overall, while Tillys shows competitive conversion rates, its revenue and AOV reflect challenges in capturing a larger market share in a competitive landscape.
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tillys.com competitors

In December 2025, tillys.com reported a revenue of $21,955,826 with 179,726 transactions and 5,752,383 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. When compared to its competitors, zumiez.com lagged behind with a revenue of $8,386,973, 117,496 transactions, and 4,655,298 sessions, while vans.com outperformed tillys.com with a revenue of $32,632,028, 331,316 transactions, and 14,339,218 sessions but had a lower AOV of $75-100 and conversion rate of 2.00-2.50%. journeys.com reported revenue of $29,271,547, 238,589 transactions, and 8,778,943 sessions, similar to tillys.com in AOV and conversion rate. Meanwhile, pacsun.com surpassed all competitors with a revenue of $50,248,279, 496,909 transactions, and 16,646,243 sessions, matching tillys.com in AOV and conversion rate. converse.com fell in the middle with a revenue of $28,079,675, 268,708 transactions, and 10,003,120 sessions, similar to tillys.com's AOV and conversion rate.

zumiez.com screenshot
#1 zumiez.com
8.4M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vans.com screenshot
#2 vans.com
32.6M
Revenue
14.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
journeys.com screenshot
#3 journeys.com
29.3M
Revenue
8.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
50.2M
Revenue
16.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
converse.com screenshot
#5 converse.com
28.1M
Revenue
10M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In December large majority of sales on tillys.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tillys.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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