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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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18.6M
Revenue
Aug 25
5.8M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $221.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$221.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 8.6%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
In August 2025, tillys.com in the FASHION AND APPAREL industry had a revenue of $18,550,063, conversion rate of 2.50-3.00%, AOV of $100-125, and 5,752,076 sessions. The median revenue in the industry was $77,469, with the highest at $865,065,186 on shein.com. The highest conversion rate was 3.01% and the lowest was 0.62%. A very high AOV was $393, while a very low AOV was $75. The store with the highest sessions was shein.com with 323,426,413, and the median sessions were 36,717.
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tillys.com competitors

In August 2025, tillys.com reported revenue of $18,550,063 from 152,730 transactions and 5,752,076 sessions, with an Average Order Value (AOV) ranging between $100-$125 and a conversion rate of 2.50-3.00%. Compared to its competitors, zumiez.com had lower revenue at $8,193,413 from 113,469 transactions and 3,985,396 sessions, with a lower AOV of $50-$75 but a similar conversion rate. vans.com reported revenue of $18,254,774 from 179,609 transactions and 11,786,490 sessions, with a comparable AOV to tillys.com but a lower conversion rate. journeys.com outperformed tillys.com with revenue of $20,504,916 from 164,154 transactions and 8,179,677 sessions, also sharing a similar AOV and conversion rate. pacsun.com and converse.com both surpassed tillys.com in revenue, transactions, and sessions, indicating stronger performance overall in the market.

zumiez.com screenshot
#1 zumiez.com
8.2M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vans.com screenshot
#2 vans.com
18.3M
Revenue
11.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#3 journeys.com
20.5M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
39.5M
Revenue
14.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
converse.com screenshot
#5 converse.com
34.7M
Revenue
12.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In August large majority of sales on tillys.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on tillys.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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