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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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14.4M
Revenue
Mar 26
3.9M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 24%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
In March 2026, tillys.com generated online sales of $14,393,832, significantly below the FASHION AND APPAREL median of $83,040, with a conversion rate of 2.50-3.00%, slightly below the sector high of 3.14%. The site's average order value (AOV) ranged between $100-125, well below the category leader’s AOV of $377 and the sector low of $73. tillys.com attracted 3,912,423 sessions, a stark contrast to shein.com's dominating 298,145,068 sessions and the sector median of 36,457. These metrics reflect tillys.com’s competitive standing in the vibrant FASHION AND APPAREL industry.
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tillys.com competitors

In March 2026, tillys.com reported a revenue of $14,393,832 from 116,395 transactions and 3,912,423 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. Comparing tillys.com to its competitors, zumiez.com had a lower revenue of $4,610,127 with 58,738 transactions and 3,676,764 sessions, a similar AOV of $75-$100, but a lower conversion rate of 1.50-2.00%. vans.com outperformed tillys.com in revenue with $20,683,406, 208,128 transactions, and 11,109,587 sessions, with a matching AOV of $75-$100 and a lower conversion rate of 1.50-2.00%. Meanwhile, pacsun.com excelled with a revenue of $33,077,653, 477,049 transactions, and 15,148,505 sessions, a lower AOV of $50-$75, and a higher conversion rate of 3.00-3.50%. tillys.com closely competed with journeys.com in terms of revenue, transactions, and AOV, but had a higher conversion rate. converse.com had a slightly higher revenue than tillys.com with 175,157 transactions, 8,142,699 sessions, a similar AOV, and a slightly lower conversion rate.

zumiez.com screenshot
#1 zumiez.com
4.6M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vans.com screenshot
#2 vans.com
20.7M
Revenue
11.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
journeys.com screenshot
#3 journeys.com
9.9M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
33.1M
Revenue
15.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
converse.com screenshot
#5 converse.com
18.6M
Revenue
8.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In March large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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