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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for tillys.comtillys.com

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10.7M
Revenue
Jun 26
4.2M
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
In June 2026, tillys.com generated $10,702,077 in online sales, significantly surpassing the FASHION AND APPAREL median of $72,361, with a conversion rate between 2.00-2.50%, below the industry high of 3.17%. Its average order value (AOV) ranged from $125 to $150, compared to the high of $404 and low of $82 in the sector. tillys.com recorded 4,158,166 sessions, starkly contrasted by the industry leader shein.com with 281,242,442 sessions, while the median for sessions in this category is just 28,254. These metrics indicate tillys.com performs well in revenue but faces challenges in conversion and traffic.
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tillys.com competitors

In June 2026, tillys.com generated $10,702,077 in revenue with 84,377 transactions from 4,158,166 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, competitors like pacsun.com led the market with $52,985,383 in revenue and a conversion rate of 2.50-3.00%, driven by 408,377 transactions from 16,079,103 sessions. vans.com followed with $25,416,744 in revenue, maintaining a similar conversion rate as tillys.com, while journeys.com achieved $14,203,029 in revenue with a slightly lower conversion rate of 1.50-2.00%. Lastly, converse.com reported $23,727,605 in revenue, aligning closely with tillys.com's AOV and conversion metrics. While tillys.com remains competitive, it faces considerable challenges from pacsun.com and others, particularly in revenue generation and transaction volume.

vans.com screenshot
#1 vans.com
25.4M
Revenue
11.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
journeys.com screenshot
#2 journeys.com
14.2M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#3 pacsun.com
53M
Revenue
16.1M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
converse.com screenshot
#4 converse.com
23.7M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
109.8M
Revenue
24.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In June large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tillys.com operates in

tillys.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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