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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for tillys.comtillys.com

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13.3M
Revenue
Sep 26
3.5M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 10%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
tillys.com performs significantly above an average fashion and apparel store, generating $13.3 million in online sales for September 2026, while such stores typically see around $63,500 monthly. Its conversion rate of 2.50-3.00% falls within the category's typical range of 0.67% to 3.16%. The average order value (AOV) of $125-150 is also within the typical range of $79 to $406. Additionally, tillys.com attracted 3.5 million sessions, a stark contrast to the 26,000 sessions seen by an average fashion and apparel store.
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tillys.com competitors

The competitive set includes tillys.com, vans.com, journeys.com, pacsun.com, and converse.com. In September 2026, tillys.com generated revenue of $13.3 million from 95,600 transactions across 3.5 million sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 2.50% and 3.00%. In comparison, pacsun.com leads with $41.3 million in revenue, 432,000 transactions, and 13 million sessions. vans.com follows with $30 million in revenue and 263,000 transactions. journeys.com generated $23 million with 184,000 transactions, while converse.com achieved $18.1 million in revenue from 180,000 transactions. Despite its competitive AOV and conversion rate, tillys.com trails behind its peers in overall revenue, transactions, and session volume.

vans.com screenshot
#1 vans.com
30M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
journeys.com screenshot
#2 journeys.com
23M
Revenue
6.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#3 pacsun.com
41.3M
Revenue
13M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
converse.com screenshot
#4 converse.com
18.1M
Revenue
6.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
81.1M
Revenue
25.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In September large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tillys.com operates in

tillys.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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