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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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12M
Revenue
Oct 25
4.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $221.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$221.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
In October 2025, tillys.com achieved online sales of $12,013,261, significantly above the FASHION AND APPAREL median of $80,524, with a conversion rate between 2.00-2.50%, slightly below the sector's high of 3.36%. The site's average order value (AOV) ranged from $100-125, which is lower than the category's peak of $378, while it attracted 4,153,843 sessions, vastly exceeding the median of 33,163 but dwarfed by the leading shein.com, which dominated with 321,650,758 sessions. Overall, tillys.com displays solid performance metrics within a competitive market landscape.
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tillys.com competitors

In October 2025, tillys.com had a revenue of $12,013,261 with 97,925 transactions and 4,153,843 sessions. The average order value (AOV) ranged from $100-$125, and the conversion rate was between 2.00-2.50%. Compared to its competitors, tillys.com falls behind pacsun.com in revenue, transactions, and sessions, with pacsun.com generating $34,611,263 in revenue from 331,980 transactions and 11,510,342 sessions. However, tillys.com outperforms zumiez.com in terms of revenue and AOV, as zumiez.com only earned $7,997,425 with an AOV of $50-$75. When looking at vans.com, journeys.com, and converse.com, tillys.com sits in the middle in terms of revenue and AOV, but with a slightly lower number of transactions and sessions. Despite this, tillys.com remains competitive in the market with its solid conversion rate and loyal customer base.

zumiez.com screenshot
#1 zumiez.com
8M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vans.com screenshot
#2 vans.com
23.6M
Revenue
8.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
journeys.com screenshot
#3 journeys.com
13.3M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
34.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
converse.com screenshot
#5 converse.com
23.5M
Revenue
8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In October large majority of sales on tillys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tillys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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