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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for tillys.comtillys.com

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13.4M
Revenue
Apr 26
4M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $174.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced decline of 25%, compared to the preceding three months.

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tillys.com revenue decline for last six months
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OVERVIEW
In April 2026, tillys.com generated $13,364,824 in online sales with a conversion rate of 2.50-3.00%, below the high benchmark of 3.05% in the FASHION AND APPAREL industry, and its average order value (AOV) ranged from $125-150, significantly lower than the industry high of $389; the site attracted 4,028,777 sessions, contrasting sharply with the leading competitor shein.com, which recorded 281,585,790 sessions, while the median sessions in the industry stood at just 35,276.
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tillys.com competitors

As of April 2026, tillys.com generated $13,364,824 in revenue with 106,638 transactions across 4,028,777 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison, pacsun.com leads the pack with significantly higher revenue at $32,516,602, driven by 439,548 transactions from 15,158,763 sessions, but a lower AOV of $50-75. vans.com achieved $17,557,019 in revenue with 177,567 transactions from 10,223,615 sessions, showing a lower conversion rate of 1.50-2.00%. Conversely, journeys.com recorded $9,302,850 in revenue and a similar conversion rate, despite higher AOV at $100-125. Finally, converse.com earned $16,838,968 with a comparable number of transactions, but its conversion rate lags at 1.50-2.00%. tillys.com maintains competitive AOV and conversion metrics, although it trails behind pacsun.com and vans.com in total revenue.

vans.com screenshot
#1 vans.com
17.6M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
journeys.com screenshot
#2 journeys.com
9.3M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#3 pacsun.com
32.5M
Revenue
15.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
converse.com screenshot
#4 converse.com
16.8M
Revenue
8.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
urbanoutfitters.com screenshot
#5 urbanoutfitters.com
60.4M
Revenue
23.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In April large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on tillys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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