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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.4M
Revenue
Sep 25
4M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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tillys.com Annual Revenue and Growth

tillys.com's annual sales on its online store amounted to $221.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$221.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tillys.com revenue by year

tillys.com's monthly revenueOVER TIME
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Over the past three months, tillys.com revenue has experienced growth of 15%, compared to the preceding three months.

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tillys.com revenue growth for last six months
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OVERVIEW
In September 2025, tillys.com reported online sales revenue of $13,410,699, significantly surpassing the median of $74,931 in the FASHION AND APPAREL sector. With a conversion rate of 2.50-3.00%, tillys.com performs just below the high benchmark of 3.2%. The average order value (AOV) ranges from $100-125, while industry leaders boast AOVs of up to $382. tillys.com had 4,031,376 sessions, notably higher than the sector median of 34,221, yet far behind the leading shein.com, which attracted 297,137,690 sessions. Overall, tillys.com demonstrates solid metrics within a competitive landscape.
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tillys.com competitors

In September 2025, tillys.com reported a revenue of $13,410,699 with 108,996 transactions and 4,031,376 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, tillys.com falls behind pacsun.com, which had the highest revenue at $32,110,698, 335,746 transactions, and 10,958,205 sessions. However, tillys.com outperformed zumiez.com, which had a revenue of $7,224,848, 96,511 transactions, and 3,464,962 sessions. vans.com reported the highest revenue among the competitors at $25,739,435, with 268,643 transactions and 9,685,578 sessions. journeys.com closely mirrored tillys.com in revenue at $12,221,392, with 100,316 transactions and 3,657,130 sessions. converse.com also performed well with $23,203,650 in revenue, 230,060 transactions, and 8,104,586 sessions.

zumiez.com screenshot
#1 zumiez.com
7.2M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vans.com screenshot
#2 vans.com
25.7M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
journeys.com screenshot
#3 journeys.com
12.2M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#4 pacsun.com
32.1M
Revenue
11M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
converse.com screenshot
#5 converse.com
23.2M
Revenue
8.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tillys.com vs top market performers
tillys.com
top retailers
conversion rate vs average order value for tillys.com and its competitors
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Revenue share by device at tillys.com

In September large majority of sales on tillys.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tillys.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tillys.com channels

Identify top traffic channels that drive growth for tillys.comand discover how performance of traffic channels has changed over time.

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tillys.com Google Ads spend

Evaluate tillys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tillys.com devices

Review tillys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tillys.com top markets

Explore tillys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tillys.com country & global rank

Assess the ranking of tillys.com among other retailers within its primary country and worldwide.

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