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Apr 2026
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Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.3M
Revenue
Apr 26
529.5K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$800-900
AOV
Apr 26
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Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

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danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $16.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
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Over the past three months, danieldefense.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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danieldefense.com revenue decline for last six months
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OVERVIEW
In April 2026, danieldefense.com generated $1,269,277 in online sales, significantly outperforming the median of $101,130 in the SPORTS industry, though still far from market leader gunbroker.com, which recorded $318,622,412. The site had 529,458 sessions, substantially exceeding the median of 39,166, yet far behind gunbroker.com's 13,600,213 sessions. Daniel Defense's conversion rate ranged from 0.00-0.50%, underperforming the high rate of 2.54% in the category, while its average order value (AOV) was between $800-825, above the high benchmark of $604 in the industry.
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danieldefense.com competitors

In April 2026, danieldefense.com generated $1,269,277 in revenue from 1,548 transactions, achieving an average order value (AOV) of $800-825 across 529,458 sessions. Competitor bravocompanyusa.com outperformed with $1,843,047 in revenue, despite a lower AOV of $225-250 and a higher conversion rate of 1.50-2.00%. Other rivals, such as charliescustomclones.com, generated $160,085 with an AOV of $625-650 and a conversion rate of 0.50-1.00%, indicating effective engagement despite fewer transactions. westernsport.com lagged with $73,127 in revenue and 154 transactions, but its conversion rate was strong at 0.50-1.00%. G&R Tactical and ballisticadvantage.com trailed behind with revenues of $32,448 and $236,671 respectively. Overall, danieldefense.com holds a robust market position but faces significant competition from companies with varied strengths in conversion and AOV.

westernsport.com screenshot
#1 westernsport.com
73.1K
Revenue
21.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
160.1K
Revenue
46.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
32.4K
Revenue
11.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.8M
Revenue
490.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
236.7K
Revenue
135.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
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Revenue share by device at danieldefense.com

In April large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

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danieldefense.com Google Ads spend

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danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

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