Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for danieldefense.comdanieldefense.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Jun 26
532.1K
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$800-900
AOV
Jun 26
Loading...

Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $16.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.1M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
View real-time data

Over the past three months, danieldefense.com revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
danieldefense.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, danieldefense.com achieved impressive online sales revenue of $1,721,984, significantly exceeding the SPORTS median of $97,033, though far below the category leader gunbroker.com, which earned $300,771,785. With a conversion rate between 0.00-0.50%, danieldefense.com lags behind the industry's high of 2.6% but maintains a robust average order value (AOV) of $800-825, well above the sector's low of $112. Additionally, danieldefense.com recorded 532,117 sessions, overshadowed by gunbroker.com’s 11,545,567 sessions but surpassing the median of 38,462 in its industry segment.
Read more

danieldefense.com competitors

In June 2026, danieldefense.com reported impressive revenue of $1,721,984 from 2,124 transactions across 532,117 sessions, with an average order value (AOV) between $800-825. This outpaces many competitors, notably bravocompanyusa.com, which achieved $1,608,348 in revenue with 6,819 transactions but had a significantly lower AOV of $225-250 and a conversion rate of 1.50-2.00. charliescustomclones.com generated $446,549 with a higher AOV of $700-725, but far fewer transactions at 622. In contrast, westernsport.com struggled with only $55,462 in revenue from 121 transactions and 14,947 sessions, demonstrating a less robust online presence. gandrtactical.com and ballisticadvantage.com reported $68,633 and $300,134 respectively, but both fell short in terms of AOV and total revenue. Overall, danieldefense.com stands out in revenue and average order value compared to its competitors in the firearms and tactical gear market.

westernsport.com screenshot
#1 westernsport.com
55.5K
Revenue
14.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
446.5K
Revenue
88.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
68.6K
Revenue
28.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
413.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
300.1K
Revenue
163.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at danieldefense.com

In June large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries danieldefense.com operates in

danieldefense.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

danieldefense.com Google Ads spend

Evaluate danieldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard