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Sep 2025
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Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
488.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

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danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $19.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
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Over the past three months, danieldefense.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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danieldefense.com revenue decline for last six months
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OVERVIEW
In September 2025, danieldefense.com generated $1,348,584 in online sales, significantly outperforming the SPORTS median of $97,179, though it remains far behind industry leader gunbroker.com at $284,462,394. With a conversion rate of 0.00-0.50%, it falls below the high benchmark of 2.52%, while its average order value (AOV) of $800-825 surpasses the sector's high of $635. The website attracted 488,079 sessions, notably higher than the median of 38,020, yet minuscule compared to gunbroker.com's 12,770,933 sessions, indicating a strong revenue generation potential coupled with lower customer conversion efficiency.
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danieldefense.com competitors

In September 2025, danieldefense.com outperformed its competitors in terms of revenue, with a total of $1,348,584. While Daniel Defense had a lower number of transactions at 1,657, it had a significantly higher number of sessions at 488,079. The Average Order Value (AOV) for Daniel Defense ranged from $800 to $825, and its conversion rate fell between 0.00% and 0.50%. Comparatively, westernsport.com had a revenue of $41,989 with 98 transactions and 11,654 sessions. charliescustomclones.com generated $458,958 in revenue with 681 transactions and 86,967 sessions. G and rtactical.com had a revenue of $22,694 with 43 transactions and 10,280 sessions. bravocompanyusa.com had the highest revenue at $1,507,541 with 6,321 transactions and 400,684 sessions. ballisticadvantage.com brought in $212,764 in revenue with 983 transactions and 125,975 sessions.

westernsport.com screenshot
#1 westernsport.com
42K
Revenue
11.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
459K
Revenue
87K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
22.7K
Revenue
10.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.5M
Revenue
400.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
212.8K
Revenue
126K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
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Revenue share by device at danieldefense.com

In September large majority of sales on danieldefense.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on danieldefense.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

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danieldefense.com Google Ads spend

Evaluate danieldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

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