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Jan 2026
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Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.8M
Revenue
Jan 26
654.2K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$700-800
AOV
Jan 26
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Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

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danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $16.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$16.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
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Over the past three months, danieldefense.com revenue has experienced growth of 24%, compared to the preceding three months.

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danieldefense.com revenue growth for last six months
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OVERVIEW
In January 2026, danieldefense.com, a key player in the SPORTS industry, generated impressive online sales of $1,796,066, significantly surpassing the median revenue of $109,374. However, its conversion rate remains low at 0.00-0.50%, compared to a high of 2.57% in the sector. With an average order value (AOV) between $775-800, it outperforms the industry's high AOV of $639. The site attracted 654,195 sessions, a notable figure yet dwarfed by gunbroker.com’s 14,743,769 sessions, highlighting room for growth within this competitive market.
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danieldefense.com competitors

In January 2026, danieldefense.com generated a revenue of $1,796,066 with 2,310 transactions and 654,195 sessions, resulting in an average order value (AOV) of $775-$800 and a conversion rate of 0.00-0.50%. When compared to its competitors, danieldefense.com falls behind in terms of revenue, with Bravo Company USA leading the pack at $1,989,925. However, danieldefense.com outperforms in terms of AOV, ranking higher than Western Sport and Ballistic Advantage. In terms of conversion rate, danieldefense.com is on par with Charlie's Custom Clones and Gandrtactical, but lags behind Bravo Company USA. Despite facing stiff competition, danieldefense.com maintains a solid performance across key metrics, showcasing its strength in the industry.

westernsport.com screenshot
#1 westernsport.com
36.8K
Revenue
10.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
260.4K
Revenue
87K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
22.2K
Revenue
9.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
2M
Revenue
525.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
391.2K
Revenue
229K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
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Revenue share by device at danieldefense.com

In January large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

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danieldefense.com Google Ads spend

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danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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danieldefense.com top markets

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danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

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