Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for danieldefense.comdanieldefense.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.5M
Revenue
Jul 26
528.7K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$700-800
AOV
Jul 26
Loading...

Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $16.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.1M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
View real-time data

Over the past three months, danieldefense.com revenue has experienced decline of 4.2%, compared to the preceding three months.

View real-time data
danieldefense.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, danieldefense.com achieved a conversion rate of 0.00-0.50% and an average order value (AOV) of $750-775, both figures falling within the category's typical ranges. The site generated $1.5 million in revenue from 529,000 sessions, significantly higher than the average store in the hunting and shooting category, which sees around 37,900 sessions and generates approximately $99,500 monthly. Comparatively, the largest, gunbroker.com, dominates with $298 million in revenue and 11.5 million sessions, highlighting the competitive landscape of the category.
Read more

danieldefense.com competitors

The biggest gap between danieldefense.com and bravocompanyusa.com lies in transactions, where danieldefense.com trails by 4,712. As of July 2026, danieldefense.com generated $1.5 million in revenue from 1,960 transactions, with sessions totaling 529,000, resulting in an average order value (AOV) of $750-775 and a conversion rate of 0.00-0.50%. In comparison, bravocompanyusa.com leads with $1.6 million in revenue, 6,672 transactions, and 396,000 sessions, boasting a conversion rate of 1.50-2.00%. While danieldefense.com excels in traffic, leading by 133,000 sessions over bravocompanyusa.com, it still falls short in revenue and transactions, emphasizing a need for improved conversion strategies. Competitors like charliescustomclones.com and ballisticadvantage.com also show notable performance gaps, particularly in transactions and conversion rates.

westernsport.com screenshot
#1 westernsport.com
26.7K
Revenue
7.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
449.3K
Revenue
88.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
35.6K
Revenue
13.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
395.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
269.4K
Revenue
150.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at danieldefense.com

In July large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on danieldefense.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries danieldefense.com operates in

danieldefense.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

danieldefense.com Google Ads spend

Evaluate danieldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard