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Nov 2025
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Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.5M
Revenue
Nov 25
556.4K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

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danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $19.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
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Over the past three months, danieldefense.com revenue has experienced growth of 19%, compared to the preceding three months.

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danieldefense.com revenue growth for last six months
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OVERVIEW
In November 2025, danieldefense.com generated online sales revenue of $1,462,278, significantly exceeding the SPORTS median of $102,020, yet falling short of the leading competitor, gunbroker.com, which earned $315,148,670. The site's conversion rate was notably low at 0.00-0.50%, well below the industry average of 2.59%, while the average order value (AOV) ranged from $775-800, surpassing the category average of $634. danieldefense.com attracted 556,354 sessions, considerably higher than the median of 38,956 but far behind gunbroker.com's 14,084,614 sessions, indicating room for improvement in conversion strategies.
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danieldefense.com competitors

When comparing danieldefense.com to its competitors in November 2025, it is clear that danieldefense.com is performing well in terms of revenue and transactions. With a revenue of $1,462,278 and 1,881 transactions, danieldefense.com outperforms westernsport.com, which only generated $27,171 in revenue and 63 transactions. Additionally, danieldefense.com has a higher number of sessions at 556,354 compared to westernsport.com's 7,843 sessions. While bravocompanyusa.com surpasses danieldefense.com in revenue with $1,578,979, danieldefense.com has a higher average order value (AOV) at $775-$800. Overall, danieldefense.com is competitive in terms of revenue, transactions, and AOV when compared to its competitors in the firearms industry.

westernsport.com screenshot
#1 westernsport.com
27.2K
Revenue
7.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
296.5K
Revenue
58.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
24.2K
Revenue
10.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
442.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
227.2K
Revenue
127.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
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Revenue share by device at danieldefense.com

In November large majority of sales on danieldefense.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on danieldefense.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

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danieldefense.com Google Ads spend

Evaluate danieldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

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