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Oct 2025
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Home/Insights/Retailers/danieldefense.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.5M
Revenue
Oct 25
565.1K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$700-800
AOV
Oct 25
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Danieldefense.com is a website that offers various firearms, gun accessories, and related products for sale. Their inventory includes rifles, pistols, lower receivers, barrels, muzzle devices, sights, handguards, magazines, and apparel. The platform allows customers to browse and purchase these items, making use of their user-friendly interface.

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danieldefense.com Annual Revenue and Growth

danieldefense.com's annual sales on its online store amounted to $19.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
danieldefense.com revenue by year

danieldefense.com's monthly revenueOVER TIME
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Over the past three months, danieldefense.com revenue has experienced growth of 4.8%, compared to the preceding three months.

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danieldefense.com revenue growth for last six months
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OVERVIEW
In October 2025, danieldefense.com, operating in the SPORTS industry, generated $1,513,800 in online sales, significantly exceeding the median revenue of $103,393. The website experienced 565,116 sessions, while the category leader, gunbroker.com, attracted 13,734,560 sessions. With a conversion rate between 0.00-0.50%, it falls short of the high benchmark of 2.58%, and its average order value (AOV) of $775-800 surpasses the category average of $652. Despite strong revenue and AOV, danieldefense.com faces challenges in customer conversion compared to competitors, indicating room for improvement in marketing and user engagement strategies.
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danieldefense.com competitors

When comparing danieldefense.com to its competitors in October 2025, we can see that danieldefense.com generated a revenue of $1,513,800 from 1,909 transactions with 565,116 sessions. Their average order value (AOV) ranged between $775 and $800, and their conversion rate varied from 0.00% to 0.50%. In contrast, westernsport.com had a revenue of $30,385 from 70 transactions and 8,452 sessions, with an AOV between $425 and $450 and a conversion rate of 0.50% to 1.00%. charliescustomclones.com performed slightly better with a revenue of $278,319 from 421 transactions and 54,833 sessions, an AOV of $650 to $675, and a conversion rate of 0.50% to 1.00%. While danieldefense.com had a competitive conversion rate, it lagged behind some competitors in revenue and transactions but had a higher AOV than most.

westernsport.com screenshot
#1 westernsport.com
30.4K
Revenue
8.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
charliescustomclones.com screenshot
#2 charliescustomclones.com
278.3K
Revenue
54.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
gandrtactical.com screenshot
#3 gandrtactical.com
19K
Revenue
8.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
bravocompanyusa.com screenshot
#4 bravocompanyusa.com
1.6M
Revenue
389.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ballisticadvantage.com screenshot
#5 ballisticadvantage.com
214.1K
Revenue
127.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
danieldefense.com vs top market performers
danieldefense.com
top retailers
conversion rate vs average order value for danieldefense.com and its competitors
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Revenue share by device at danieldefense.com

In October large majority of sales on danieldefense.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on danieldefense.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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danieldefense.com channels

Identify top traffic channels that drive growth for danieldefense.comand discover how performance of traffic channels has changed over time.

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danieldefense.com Google Ads spend

Evaluate danieldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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danieldefense.com devices

Review danieldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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danieldefense.com top markets

Explore danieldefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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danieldefense.com country & global rank

Assess the ranking of danieldefense.com among other retailers within its primary country and worldwide.

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