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Sep 2025
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Home/Insights/Retailers/riflegear.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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979.4K
Revenue
Sep 25
133.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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RifleGear.com has a great selection of the finest parts and accessories for your AR-15 or M-16 rifle. Shop online and choose from our large selection of grips, stocks, forearms, scopes, sights, and much, much more.

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riflegear.com's monthly revenueOVER TIME
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Over the past three months, riflegear.com revenue has experienced decline of 14%, compared to the preceding three months.

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riflegear.com revenue decline for last six months
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OVERVIEW
In September 2025, riflegear.com achieved impressive online sales of $979,406, significantly surpassing the SPORTS median of $97,179, though still distant from the leader gunbroker.com’s $284,462,394. The site’s conversion rate ranged between 1.00-1.50%, below the high industry benchmark of 2.52% but above the low of 0.47%. Additionally, riflegear.com reported an average order value (AOV) of $650-675, which aligns well with the industry high of $635, while attracting 133,705 sessions, notably exceeding the median of 38,020 yet far from gunbroker.com's 12,770,933 sessions, highlighting its competitive standing in the market.
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riflegear.com competitors

riflegear.com outperforms its competitors in terms of revenue, with $979,406 in September 2025, compared to similar domains such as wbtguns.com ($609,152), riflesupply.com ($187,987), bauer-precision.com ($641,525), turners.com ($5,456,361), and rainierarms.com ($445,502). While riflegear.com has fewer transactions (1,461) than turners.com (14,232), it boasts a higher average order value (AOV) range of $650-675 compared to its competitors, such as bauer-precision.com with an AOV range of $1125-1150. riflegear.com also maintains a competitive conversion rate of 1.00-1.50%, falling within the range of its peers, such as turners.com with a conversion rate of 2.00-2.50%. Overall, riflegear.com demonstrates strong performance across revenue, AOV, and conversion rate metrics when compared to its competitors in the firearms industry.

wbtguns.com screenshot
#1 wbtguns.com
609.2K
Revenue
137.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
riflesupply.com screenshot
#2 riflesupply.com
188K
Revenue
80.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bauer-precision.com screenshot
#3 bauer-precision.com
641.5K
Revenue
83.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turners.com screenshot
#4 turners.com
5.5M
Revenue
696.4K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
rainierarms.com screenshot
#5 rainierarms.com
445.5K
Revenue
269K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
riflegear.com vs top market performers
riflegear.com
top retailers
conversion rate vs average order value for riflegear.com and its competitors
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Revenue share by device at riflegear.com

In September large majority of sales on riflegear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on riflegear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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riflegear.com channels

Identify top traffic channels that drive growth for riflegear.comand discover how performance of traffic channels has changed over time.

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riflegear.com Google Ads spend

Evaluate riflegear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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riflegear.com devices

Review riflegear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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riflegear.com top markets

Explore riflegear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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riflegear.com country & global rank

Assess the ranking of riflegear.com among other retailers within its primary country and worldwide.

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