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Oct 2025
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Home/Insights/Retailers/riflegear.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1M
Revenue
Oct 25
147.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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RifleGear.com has a great selection of the finest parts and accessories for your AR-15 or M-16 rifle. Shop online and choose from our large selection of grips, stocks, forearms, scopes, sights, and much, much more.

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riflegear.com's monthly revenueOVER TIME
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Over the past three months, riflegear.com revenue has experienced decline of 10%, compared to the preceding three months.

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riflegear.com revenue decline for last six months
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OVERVIEW
In October 2025, riflegear.com generated $1,010,083 in online sales, significantly outperforming the SPORTS median of $103,393, though still behind the category leader, gunbroker.com, at $307,190,709; with a conversion rate between 0.50-1.00%, riflegear's rate aligns with the lower end of the industry's spectrum, where the average is 2.58%, while their average order value (AOV) ranged from $675-700, exceeding the high benchmark of $652; they recorded 147,229 sessions, notably above the median of 38,088 but dwarfed by gunbroker.com's 13,734,560 sessions, illustrating both strengths and opportunities for growth.
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riflegear.com competitors

In October 2025, riflegear.com outperformed some of its competitors in terms of revenue, with a total revenue of $1,010,083. While Riflegear had fewer transactions than Turner's, which had 17,727 transactions, it still managed to have a higher average order value (AOV) ranging from $675 to $700. In comparison, bauer-precision.com had a higher AOV of $1,125 to $1,150 but generated less revenue overall. Riflegear also had a competitive conversion rate of 0.50-1.00%. WBT Guns, another competitor, had a slightly lower revenue of $680,655 and a similar AOV of $500 to $525. On the other hand, riflesupply.com and rainierarms.com had lower revenues and AOVs compared to riflegear.com. Overall, riflegear.com demonstrated strong performance in revenue, AOV, and conversion rate when compared to its competitors in October 2025.

wbtguns.com screenshot
#1 wbtguns.com
680.7K
Revenue
153.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
riflesupply.com screenshot
#2 riflesupply.com
146.2K
Revenue
65.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bauer-precision.com screenshot
#3 bauer-precision.com
653K
Revenue
84.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turners.com screenshot
#4 turners.com
6.7M
Revenue
860.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
rainierarms.com screenshot
#5 rainierarms.com
473.5K
Revenue
215K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
riflegear.com vs top market performers
riflegear.com
top retailers
conversion rate vs average order value for riflegear.com and its competitors
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Revenue share by device at riflegear.com

In October large majority of sales on riflegear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on riflegear.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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riflegear.com channels

Identify top traffic channels that drive growth for riflegear.comand discover how performance of traffic channels has changed over time.

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riflegear.com Google Ads spend

Evaluate riflegear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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riflegear.com devices

Review riflegear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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riflegear.com top markets

Explore riflegear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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riflegear.com country & global rank

Assess the ranking of riflegear.com among other retailers within its primary country and worldwide.

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