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Jul 2026
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Home/Insights/Retailers/dapperday.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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43.4K
Revenue
Jul 26
15.3K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Dapper Day is a website that provides information on fashionable events held at various theme parks worldwide. The site offers details on these events along with style inspirations, photos, and the latest news. Additionally, users can explore links to official merchandise, tickets, and participating vendors related to the events.

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dapperday.com Annual Revenue and Growth

dapperday.com's annual sales on its online store amounted to $301.3K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$301.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dapperday.com revenue by year

dapperday.com's monthly revenueOVER TIME
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Over the past three months, dapperday.com revenue has experienced growth of 93%, compared to the preceding three months.

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dapperday.com revenue growth for last six months
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OVERVIEW
dapperday.com operates within the beauty and cosmetics category, where it achieved notable metrics for July 2026. The site's revenue from online sales reached $43,400, surpassing the typical beauty and cosmetics retailer's earnings of around $39,200. Its conversion rate of 2.50-3.00% falls within the typical beauty and cosmetics retailer range of 1.1% to 4.37%. The average order value (AOV) stood at $100-125, aligning well with the typical beauty and cosmetics retailer's AOV range of $52 to $207. Lastly, dapperday.com attracted 15,300 sessions, slightly below the typical beauty and cosmetics retailer's monthly sessions of around 17,100.
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dapperday.com competitors

The starkest contrast between dapperday.com and its competitor chanel.com is in transaction volume, where dapperday.com trails by an astounding 98,000. As of July 2026, dapperday.com generated $43,400 from 393 transactions, while chanel.com amassed $20.7 million from 98,400 transactions. In terms of sessions, dapperday.com also falls short, with only 15,300 sessions compared to chanel.com's impressive 12.8 million. While dapperday.com enjoys a conversion rate of 2.50-3.00%, this is significantly better than the 0.50-1.00% seen on both chanel.com and its other competitors, gucci.com and snapon.com. Despite having the highest average order value (AOV) among competitors, gucci.com leads with a staggering revenue of $46.6 million, leaving dapperday.com ranking last in all significant metrics.

chanel.com screenshot
#1 chanel.com
20.7M
Revenue
12.8M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
snapon.com screenshot
#2 snapon.com
5.7M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
gucci.com screenshot
#3 gucci.com
46.6M
Revenue
10.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
dapperday.com vs top market performers
dapperday.com
top retailers
conversion rate vs average order value for dapperday.com and its competitors
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Revenue share by device at dapperday.com

In July large majority of sales on dapperday.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In July large majority of sales on dapperday.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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dapperday.com channels

Identify top traffic channels that drive growth for dapperday.comand discover how performance of traffic channels has changed over time.

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dapperday.com Google Ads spend

Evaluate dapperday.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dapperday.com devices

Review dapperday.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dapperday.com top markets

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dapperday.com country & global rank

Assess the ranking of dapperday.com among other retailers within its primary country and worldwide.

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