Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for chanel.comchanel.com

Start benchmarking for free
Sign in with GoogleSign up with Google
9.8M
Revenue
Sep 25
9.4M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
Loading...

Chanel.com is a website that showcases the offerings of the luxury fashion brand Chanel. It features a wide range of products, including clothing, accessories, handbags, perfumes, and cosmetics. The website provides visitors with detailed information about each product along with pricing and availability.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

chanel.com Annual Revenue and Growth

chanel.com's annual sales on its online store amounted to $136.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$136.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
chanel.com revenue by year

chanel.com's monthly revenueOVER TIME
View real-time data

Over the past three months, chanel.com revenue has experienced growth of 10%, compared to the preceding three months.

View real-time data
chanel.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, chanel.com reported online sales revenue of $9,807,329, significantly higher than the FASHION AND APPAREL median of $74,931, with a conversion rate between 0.50-1.00%, below the industry high of 3.2%. Its average order value (AOV) ranged from $150-175, notably less than the industry peak of $382. The website attracted 9,424,300 sessions, a stark contrast to the leading shein.com’s 297,137,690 sessions, while also exceeding the FASHION AND APPAREL median of 34,221 sessions, highlighting Chanel's substantial engagement in a competitive market.
Read more

chanel.com competitors

When comparing chanel.com to its competitors in September 2025, it is evident that chanel.com falls behind in terms of revenue and transactions. chanel.com generated $9,807,329 in revenue from 58,972 transactions, with a relatively low average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%. In contrast, competitors like rebag.com outperformed Chanel with $7,312,299 in revenue from 13,895 transactions, boasting a higher AOV of $525-550 and a conversion rate of 1.00-1.50%. Other competitors such as orchardmile.com, bragmybag.com, and microperfumes.com also surpassed Chanel in revenue, transactions, AOV, and conversion rate. It is clear that chanel.com has room for improvement in order to compete effectively with its competitors in the online luxury fashion market.

orchardmile.com screenshot
#1 orchardmile.com
84.4K
Revenue
56.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
rebag.com screenshot
#2 rebag.com
7.3M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bragmybag.com screenshot
#3 bragmybag.com
143.4K
Revenue
68.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
microperfumes.com screenshot
#4 microperfumes.com
29.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
whatgoesaroundnyc.com screenshot
#5 whatgoesaroundnyc.com
460.2K
Revenue
202.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
chanel.com vs top market performers
chanel.com
top retailers
conversion rate vs average order value for chanel.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at chanel.com

In September large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

chanel.com channels

Identify top traffic channels that drive growth for chanel.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

chanel.com Google Ads spend

Evaluate chanel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

chanel.com devices

Review chanel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

chanel.com top markets

Explore chanel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

chanel.com country & global rank

Assess the ranking of chanel.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard