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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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13.6M
Revenue
May 26
12.7M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Chanel.com is a website that showcases the offerings of the luxury fashion brand Chanel. It features a wide range of products, including clothing, accessories, handbags, perfumes, and cosmetics. The website provides visitors with detailed information about each product along with pricing and availability.

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chanel.com Annual Revenue and Growth

chanel.com's annual sales on its online store amounted to $132M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$132M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
chanel.com revenue by year

chanel.com's monthly revenueOVER TIME
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Over the past three months, chanel.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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chanel.com revenue decline for last six months
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OVERVIEW
In May 2026, chanel.com generated $13,554,489 in online sales, significantly higher than the FASHION AND APPAREL median of $74,720, yet far from the industry leader shein.com's $869,380,784. Its conversion rate ranged from 0.50-1.00%, below the high of 3.18% and above the low of 0.72% for the category. With an average order value (AOV) between $150-175, chanel.com falls short of the high AOV of $405 but surpasses the low of $80. Additionally, it recorded 12,651,222 sessions, a stark contrast to shein.com's 309,473,559, while the median sessions for the industry is just 29,212.
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chanel.com competitors

In May 2026, chanel.com generated $13,554,489 in revenue with 80,803 transactions from 12,651,222 sessions, reflecting an average order value (AOV) of $150-175 and a conversion rate between 0.50-1.00%. Competing with buyma.us, which reported only $2,526 in revenue, chanel.com significantly outperforms it despite a higher AOV of $1,025-1,050. orchardmile.com, with $73,041 in revenue and a similar conversion rate, shows stronger performance relative to its traffic but still lags behind. rebag.com generated $7,645,328, with an AOV of $500-525 and a solid conversion rate. In contrast, microperfumes.com led the competition with a striking revenue of $24,775,875, benefiting from the highest conversion rate of 1.00-1.50%. Overall, chanel.com holds a prominent position in the luxury e-commerce space, overshadowed only by microperfumes.com's exceptional metrics.

buyma.us screenshot
#1 buyma.us
2.5K
Revenue
851.3
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
orchardmile.com screenshot
#2 orchardmile.com
73K
Revenue
37.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rebag.com screenshot
#3 rebag.com
7.6M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bragmybag.com screenshot
#4 bragmybag.com
49.9K
Revenue
37.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
microperfumes.com screenshot
#5 microperfumes.com
24.8M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
chanel.com vs top market performers
chanel.com
top retailers
conversion rate vs average order value for chanel.com and its competitors
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Revenue share by device at chanel.com

In May large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries chanel.com operates in

chanel.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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chanel.com channels

Identify top traffic channels that drive growth for chanel.comand discover how performance of traffic channels has changed over time.

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chanel.com Google Ads spend

Evaluate chanel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chanel.com devices

Review chanel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chanel.com top markets

Explore chanel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chanel.com country & global rank

Assess the ranking of chanel.com among other retailers within its primary country and worldwide.

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