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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19.1M
Revenue
Dec 25
14.4M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Chanel.com is a website that showcases the offerings of the luxury fashion brand Chanel. It features a wide range of products, including clothing, accessories, handbags, perfumes, and cosmetics. The website provides visitors with detailed information about each product along with pricing and availability.

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chanel.com Annual Revenue and Growth

chanel.com's annual sales on its online store amounted to $136.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$136.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chanel.com revenue by year

chanel.com's monthly revenueOVER TIME
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Over the past three months, chanel.com revenue has experienced growth of 74%, compared to the preceding three months.

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chanel.com revenue growth for last six months
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OVERVIEW
In December 2025, chanel.com generated $19,080,541 in online sales within the FASHION AND APPAREL industry, significantly below the median of $92,600, while boasting sessions of 14,361,346, far exceeding the industry median of 39,789 but dwarfed by shein.com's 304,519,814 sessions; the site's conversion rate ranged from 0.50-1.00%, lower than the industry's high of 3.17%, with an average order value (AOV) between $150-175, compared to the high of $389 and a low of $75 in the sector, indicating mixed performance against industry benchmarks.
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chanel.com competitors

In December 2025, chanel.com outperformed its competitors in terms of revenue, with a total of $19,080,541. While chanel.com had a high number of sessions at 14,361,346, its conversion rate ranged from 0.50-1.00%. In comparison, buyma.us had significantly lower revenue at $3,661 with only 213 sessions, but a higher conversion rate of 2.00-2.50%. orchardmile.com had a revenue of $88,526 with 60,973 sessions and a low conversion rate of 0.00-0.50%. rebag.com performed well with revenue at $9,196,666 and a conversion rate of 1.00-1.50% from 1,413,082 sessions. bragmybag.com and microperfumes.com had revenue of $91,590 and $33,516,737 respectively, with varying conversion rates and average order values. Overall, chanel.com demonstrated strong performance in revenue despite having a moderate conversion rate.

buyma.us screenshot
#1 buyma.us
3.7K
Revenue
213
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
orchardmile.com screenshot
#2 orchardmile.com
88.5K
Revenue
61K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
rebag.com screenshot
#3 rebag.com
9.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bragmybag.com screenshot
#4 bragmybag.com
91.6K
Revenue
52.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
microperfumes.com screenshot
#5 microperfumes.com
33.5M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
chanel.com vs top market performers
chanel.com
top retailers
conversion rate vs average order value for chanel.com and its competitors
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Revenue share by device at chanel.com

In December large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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chanel.com channels

Identify top traffic channels that drive growth for chanel.comand discover how performance of traffic channels has changed over time.

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chanel.com Google Ads spend

Evaluate chanel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chanel.com devices

Review chanel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chanel.com top markets

Explore chanel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chanel.com country & global rank

Assess the ranking of chanel.com among other retailers within its primary country and worldwide.

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