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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for chanel.comchanel.com

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13.9M
Revenue
Oct 25
9.4M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Chanel.com is a website that showcases the offerings of the luxury fashion brand Chanel. It features a wide range of products, including clothing, accessories, handbags, perfumes, and cosmetics. The website provides visitors with detailed information about each product along with pricing and availability.

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chanel.com Annual Revenue and Growth

chanel.com's annual sales on its online store amounted to $136.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$136.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chanel.com revenue by year

chanel.com's monthly revenueOVER TIME
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Over the past three months, chanel.com revenue has experienced growth of 24%, compared to the preceding three months.

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chanel.com revenue growth for last six months
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OVERVIEW
In October 2025, chanel.com achieved online sales revenue of $13,862,224, significantly surpassing the FASHION AND APPAREL median of $80,524, yet trailing behind industry leader shein.com, which garnered $977,396,912; the site reported a conversion rate between 0.50-1.00%, below the sector's high of 3.36% and above its low of 0.74%, while its average order value (AOV) ranged from $150-175, considerably lower than the category high of $378 and higher than the low of $74; with 9,427,066 sessions, chanel.com’s traffic remains far behind Shein’s 321,650,758 but above the median of 33,163.
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chanel.com competitors

In October 2025, chanel.com reported a revenue of $13,862,224 with 80,623 transactions and 9,427,066 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, orchardmile.com generated $90,710 in revenue with 307 transactions and 49,978 sessions, offering an AOV of $275-$300 and a similar conversion rate. rebag.com surpassed chanel.com in revenue with $8,067,750, 14,867 transactions, and 1,232,932 sessions, showcasing an AOV of $525-$550 and a conversion rate of 1.00-1.50%. bragmybag.com and microperfumes.com also showed impressive metrics in revenue, transactions, sessions, AOV, and conversion rates, suggesting fierce competition in the luxury goods e-commerce market in October 2025.

orchardmile.com screenshot
#1 orchardmile.com
90.7K
Revenue
50K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
rebag.com screenshot
#2 rebag.com
8.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bragmybag.com screenshot
#3 bragmybag.com
133.3K
Revenue
58.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
microperfumes.com screenshot
#4 microperfumes.com
28.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
whatgoesaroundnyc.com screenshot
#5 whatgoesaroundnyc.com
652.6K
Revenue
209.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
chanel.com vs top market performers
chanel.com
top retailers
conversion rate vs average order value for chanel.com and its competitors
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Revenue share by device at chanel.com

In October large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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chanel.com channels

Identify top traffic channels that drive growth for chanel.comand discover how performance of traffic channels has changed over time.

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chanel.com Google Ads spend

Evaluate chanel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chanel.com devices

Review chanel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chanel.com top markets

Explore chanel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chanel.com country & global rank

Assess the ranking of chanel.com among other retailers within its primary country and worldwide.

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