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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for chanel.comchanel.com

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14.7M
Revenue
Apr 26
10.5M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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Chanel.com is a website that showcases the offerings of the luxury fashion brand Chanel. It features a wide range of products, including clothing, accessories, handbags, perfumes, and cosmetics. The website provides visitors with detailed information about each product along with pricing and availability.

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chanel.com Annual Revenue and Growth

chanel.com's annual sales on its online store amounted to $132M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$132M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
chanel.com revenue by year

chanel.com's monthly revenueOVER TIME
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Over the past three months, chanel.com revenue has experienced decline of 40%, compared to the preceding three months.

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chanel.com revenue decline for last six months
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OVERVIEW
In April 2026, chanel.com generated $14,749,924 in online sales with a conversion rate of 0.50-1.00%, below the industry high of 3.05%. The average order value (AOV) ranged from $225 to $250, lower than the category's peak of $389. With 10,549,334 sessions, Chanel's traffic was substantial but far from the leading site, shein.com, which recorded 281,585,790 sessions. In comparison, the median revenue in the FASHION AND APPAREL sector is $78,791, showcasing Chanel's premium positioning despite underperforming against its competitors in terms of both revenue and conversion efficiency.
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chanel.com competitors

In April 2026, chanel.com generated $14,749,924 in revenue from 62,605 transactions across 10,549,334 sessions, achieving a conversion rate between 0.50% and 1.00% with an average order value (AOV) of $225-250. In contrast, microperfumes.com led with $26,685,101 in revenue from 41,203 transactions over 3,199,951 sessions, boasting a higher AOV of $625-650 and a conversion rate between 1.00% and 1.50%. rebag.com followed, earning $8,499,401 with an AOV of $525-550, although it had significantly fewer sessions (1,556,041) compared to chanel.com. orchardmile.com had $143,946 in revenue, reflecting a robust conversion rate of 1.00-1.50%. Lastly, buyma.us and bragmybag.com struggled with minimal revenues of $1,623 and $50,352, respectively, and lower AOVs, illustrating the competitive edge chanel.com holds within this luxury sector.

buyma.us screenshot
#1 buyma.us
1.6K
Revenue
753.9
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
orchardmile.com screenshot
#2 orchardmile.com
143.9K
Revenue
45.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rebag.com screenshot
#3 rebag.com
8.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bragmybag.com screenshot
#4 bragmybag.com
50.4K
Revenue
39.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
microperfumes.com screenshot
#5 microperfumes.com
26.7M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
chanel.com vs top market performers
chanel.com
top retailers
conversion rate vs average order value for chanel.com and its competitors
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Revenue share by device at chanel.com

In April large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on chanel.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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chanel.com channels

Identify top traffic channels that drive growth for chanel.comand discover how performance of traffic channels has changed over time.

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chanel.com Google Ads spend

Evaluate chanel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chanel.com devices

Review chanel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chanel.com top markets

Explore chanel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chanel.com country & global rank

Assess the ranking of chanel.com among other retailers within its primary country and worldwide.

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