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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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16.5M
Revenue
Aug 25
3.4M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $132.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$132.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 5.6%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
decathlon.ch's online sales revenue in the SPORTS industry is $16,496,583, with a conversion rate of 3.00-3.50% and an AOV of $150-175. The store has 3,370,559 sessions in August 2025. The largest online store in the category is garmin.com with $184,578,426 in revenue and 47,251,662 sessions. The median revenue for the industry is $81,949, while the median sessions stand at 32,111. The highest AOV recorded in SPORTS is $542, and the lowest is $72.
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decathlon.ch competitors

In August 2025, decathlon.ch reported a revenue of 16,496,583 CHF with 103,844 transactions and 3,370,559 sessions. The average order value (AOV) for Decathlon Switzerland falls between 150-175 CHF, with a conversion rate of 3.00-3.50%. Comparing this data to its competitors, decathlon.de generated the highest revenue of 30,543,728 CHF with 326,106 transactions and 11,258,697 sessions. Ochsner Sport Switzerland had a revenue of 2,988,862 CHF from 19,557 transactions and 1,115,420 sessions, while decathlon.fr reported 59,651,880 CHF in revenue from 655,625 transactions and 28,983,291 sessions. Adidas Switzerland and Zalando Switzerland also had notable revenue figures, with Zalando leading in revenue at 49,431,180 CHF, 276,408 transactions, and 4,845,969 sessions. Overall, decathlon.ch's performance metrics are competitive, especially in terms of conversion rate and average order value.

decathlon.de screenshot
#1 decathlon.de
30.5M
Revenue
11.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
59.7M
Revenue
29M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
410.7K
Revenue
313.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
49.4M
Revenue
4.8M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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brands overtime comparison

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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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