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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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17.7M
Revenue
Mar 26
3.3M
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $185.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$185.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 19%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In March 2026, decathlon.ch generated $17,698,144 in online sales, significantly surpassing the sports industry's median of $85,085, but trailing behind market leader garmin.com at $126,145,550. With a conversion rate between 3.50-4.00%, decathlon.ch outperformed the sports industry average of 3.09%, while its average order value (AOV) ranged from $125-150, below the high of $538 in the sector. Additionally, decathlon.ch recorded 3,262,389 sessions, far exceeding the median of 31,259 but lagging behind the top store dickssportinggoods.com, which achieved 42,240,065 sessions, indicating a strong online presence in the sports market.
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decathlon.ch competitors

In March 2026, decathlon.ch had a revenue of $17,698,144 with 123,489 transactions and 3,262,389 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. Compared to its competitors, decathlon.de had a slightly lower revenue of $16,852,466 with more transactions and sessions but a lower AOV and conversion rate. ochsnersport.ch lagged behind with a revenue of $3,965,398, fewer transactions and sessions, and a higher AOV but lower conversion rate. decathlon.fr led the pack with a revenue of $48,076,321, the highest number of transactions and sessions, but a lower AOV and conversion rate. adidas.ch had significantly lower revenue at $621,686 with fewer transactions and sessions, a comparable AOV, but a much lower conversion rate. zalando.ch was a strong competitor with a revenue of $49,349,875, a high number of transactions and sessions, the highest AOV, and an impressive conversion rate of 5.50-6.00%.

decathlon.de screenshot
#1 decathlon.de
16.9M
Revenue
7.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
48.1M
Revenue
19.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
621.7K
Revenue
351.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
49.3M
Revenue
4.7M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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