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Nov 2025
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15M
Revenue
Nov 25
3.1M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $132.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$132.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced decline of 21%, compared to the preceding three months.

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decathlon.ch revenue decline for last six months
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OVERVIEW
In November 2025, decathlon.ch achieved online sales revenue of $15,042,787, significantly above the sports industry median of $89,556, yet far below the category leader, garmin.com, at $203,335,992. The site's conversion rate ranged from 3.00% to 3.50%, closely aligning with the industry's high rate of 3.31%. With an average order value (AOV) of $150-175, decathlon.ch remained below the sector's peak AOV of $552, while sessions reached an impressive 3,087,295, compared to the median of 31,405 and the highest at 57,640,222 from dickssportinggoods.com, showcasing robust online engagement.
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decathlon.ch competitors

In November 2025, when comparing decathlon.ch to its competitors, we see that decathlon.ch falls in the middle of the pack in terms of revenue. decathlon.ch generated 15,042,787 in revenue from 94,911 transactions and 3,087,295 sessions with an average order value (AOV) of 150-175 and a conversion rate of 3.00-3.50. decathlon.de outperformed with 28,486,873 in revenue, while ochsnersport.ch lagged behind with 5,473,808. decathlon.fr was the leader with 58,159,886 in revenue, followed closely by zalando.ch with 62,169,265. In terms of AOV, decathlon.ch aligned with ochsnersport.ch and adidas.ch at 150-175, while zalando.ch had the highest AOV at 175-200. zalando.ch also had the highest conversion rate at 5.50-6.00, while decathlon.ch and decathlon.fr were tied for the middle range at 3.00-3.50.

decathlon.de screenshot
#1 decathlon.de
28.5M
Revenue
7.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
5.5M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
58.2M
Revenue
24.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
618.9K
Revenue
307.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
62.2M
Revenue
5.7M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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brands overtime comparison

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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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