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Jul 2025
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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19.5M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch's revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 19%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In July 2025, decathlon.ch, an online sports store, generated $19,537,387 in revenue with a conversion rate of 3.00-3.50% and an average order value of $150-175. This places them in the mid-range compared to other SPORTS stores, with garmin.com leading in revenue at $184,671,976 and 47,307,199 sessions. The median revenue in the industry is $84,485, conversion rate is 2.9%, average order value is $547, and sessions are 31,360. decathlon.ch's performance metrics reflect a strong online presence within the sports industry.
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decathlon.ch competitors

In July 2025, decathlon.ch generated a revenue of 19,537,387 with 113,208 transactions and 3,598,834 sessions. With an average order value (AOV) of 150-175 and a conversion rate of 3.00-3.50, Decathlon's Swiss website performs moderately well compared to its competitors. decathlon.de, the German counterpart, outperformed decathlon.ch with a revenue of 31,647,924, 332,091 transactions, and 11,235,205 sessions. ochsnersport.ch, another competitor, had lower revenue of 4,128,134 but a similar AOV range to decathlon.ch. decathlon.fr, with revenue of 61,648,203, and zalando.ch, with revenue of 52,393,463, both had higher revenues, transactions, and sessions compared to decathlon.ch. adidas.ch lagged behind with significantly lower revenue and conversion rates. Overall, Decathlon Switzerland competes well in terms of AOV and conversion rate, but falls short in revenue and total transactions compared to some of its competitors.

decathlon.de screenshot
#1 decathlon.de
31.6M
Revenue
11.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
4.1M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
61.6M
Revenue
28.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
637.9K
Revenue
468.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
52.4M
Revenue
4.8M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
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conversion rate vs average order value for decathlon.ch and its competitors
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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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