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May 2026
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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31.7M
Revenue
May 26
4.4M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$175-200
AOV
May 26
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $185.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$185.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 51%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In May 2026, decathlon.ch generated online sales of $31,733,460, significantly surpassing the sports industry's median of $78,603, with a conversion rate of 3.50-4.00%, well above the industry's high of 3.11%. Its average order value ranged between $175-200, while the sector's high is $567. The site attracted 4,387,473 sessions, far exceeding the sports industry's median of 29,369 but trailing rei.com's impressive 54,842,465 sessions, illustrating decathlon.ch's strong performance in a competitive market.
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decathlon.ch competitors

In May 2026, decathlon.ch generated a revenue of $31,733,460 from 175,476 transactions across 4,387,473 sessions, boasting an average order value (AOV) between $175-200 and a conversion rate of 3.50-4.00%. Comparatively, decathlon.de slightly edged out with a revenue of $32,058,433 from a significantly higher transaction volume of 351,659 across 10,753,468 sessions, though with a lower AOV of $75-100 and a conversion rate of 3.00-3.50%. decathlon.fr outperformed both with $49,291,276 in revenue, driven by 501,865 transactions from 22,730,122 sessions, and a similar low AOV of $75-100, with a conversion rate of 2.00-2.50%. Meanwhile, ochsnersport.ch lagged considerably with $3,589,871 in revenue, and adidas.ch reported just $768,862, indicating that decathlon.ch holds a robust position against its Swiss and European competitors.

decathlon.de screenshot
#1 decathlon.de
32.1M
Revenue
10.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
3.6M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
49.3M
Revenue
22.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
768.9K
Revenue
377.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#5 salomon.com
19.1M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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