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Jul 2026
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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35M
Revenue
Jul 26
4.2M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $185.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$185.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 88%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
decathlon.ch's conversion rate for July 2026 ranged from 3.50-4.00%, well above a typical sports store's range of 0.64% to 3.02%. The average order value (AOV) stood between $200-225, significantly exceeding the typical sports store's range of $82 to $571. With revenue from online sales reaching $35 million, decathlon.ch far surpasses a typical sports store's monthly revenue of around $77,200. The website attracted 4.2 million sessions, which is considerably higher than a typical sports store's 28,500 sessions. In comparison to the leading site, dickssportinggoods.com, decathlon.ch operates within the category's competitive landscape, demonstrating strong performance metrics in the sports category.
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decathlon.ch competitors

In July 2026, decathlon.de generated $40.9 million in revenue with 360,000 transactions from 10.8 million sessions, showcasing a conversion rate of 3.00-3.50 and an AOV of $100-125. In comparison, decathlon.ch achieved $35 million in revenue, ranking third among its competitors, trailing decathlon.fr by $45 million. It recorded 163,000 transactions and 4.2 million sessions, leading to a conversion rate of 3.50-4.00 and an AOV range of $200-225. Notably, decathlon.fr significantly outperformed with 703,000 transactions, leaving decathlon.ch behind by 540,000 transactions. Similarly, decathlon.fr led in sessions as well, with a difference of 26.3 million sessions over decathlon.ch. On the other hand, ochsnersport.ch lagged with $3.9 million in revenue and 25,600 transactions, while adidas.ch reported the lowest figures at $1.4 million in revenue and just 7,127 transactions.

decathlon.de screenshot
#1 decathlon.de
40.9M
Revenue
10.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
3.9M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
80M
Revenue
30.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.ch screenshot
#4 adidas.ch
1.4M
Revenue
594.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
salomon.com screenshot
#5 salomon.com
18.9M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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