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Jan 2026
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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17.7M
Revenue
Jan 26
3.5M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $185.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$185.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 9.6%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In January 2026, decathlon.ch achieved online sales revenue of $17,700,455, significantly below the sports industry median of $84,141 and far from the leader, garmin.com at $201,780,487; its conversion rate of 3.00-3.50% meets the industry high of 3.0%, while the average order value ranged from $150-175, considerably less than the sports category's high of $556, despite a strong session count of 3,494,002, well above the median of 31,579 but overshadowed by dickssportinggoods.com's 40,123,045 sessions.
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decathlon.ch competitors

When comparing decathlon.ch to its competitors in January 2026, several interesting insights emerge. decathlon.de has a higher revenue of $19,042,548, compared to decathlon.ch's $17,700,455. However, decathlon.ch has a higher average order value (AOV) of $150-175, while decathlon.de's AOV is lower at $75-100. In terms of conversion rate, decathlon.ch falls within the range of 3.00-3.50%, which is higher than decathlon.de's 2.50-3.00%. ochsnersport.ch, on the other hand, lags behind both decathlon.ch and decathlon.de in revenue, transactions, sessions, and AOV. When looking at giants like adidas.ch and zalando.ch, decathlon.ch holds its ground with competitive revenue, transactions, and sessions, while also maintaining a comparable AOV and conversion rate. decathlon.fr stands out with the highest revenue, transactions, and sessions, but lags behind decathlon.ch in AOV and conversion rate.

decathlon.de screenshot
#1 decathlon.de
19M
Revenue
7.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
5.3M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
52.9M
Revenue
24.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
519.9K
Revenue
294.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
49.4M
Revenue
4.7M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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brands overtime comparison

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decathlon.ch channels

Identify top traffic channels that drive growth for decathlon.chand discover how performance of traffic channels has changed over time.

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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