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Sep 2025
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.9M
Revenue
Sep 25
3.1M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $132.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$132.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 0.97%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In September 2025, decathlon.ch generated online sales revenue of $14,890,574, significantly surpassing the sports industry median of $77,565 but trailing far behind Garmin's $183,476,907. The site achieved a conversion rate of 3.00-3.50%, slightly above the industry high of 3.05%, with an average order value (AOV) ranging from $150-175, notably lower than the sports industry's high of $539. With 3,092,738 sessions, decathlon.ch fell short of Garmin's impressive 47,231,640 sessions, yet still exceeded the sports median of 30,275 sessions, indicating a strong presence in the competitive sports market.
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decathlon.ch competitors

In September 2025, decathlon.ch generated a revenue of 14,890,574 with 94,882 transactions and 3,092,738 sessions, boasting an AOV of 150-175 and a conversion rate of 3.00-3.50. When comparing decathlon.ch to its competitors, it is clear that decathlon.fr outperformed with a revenue of 61,212,021, 661,751 transactions, and 23,105,421 sessions, but had a lower AOV of 75-100 and a similar conversion rate of 2.50-3.00. In terms of AOV, decathlon.ch was on par with ochsnersport.ch and adidas.ch, but outperformed zalando.ch in terms of conversion rate. However, zalando.ch had the highest revenue among the competitors with 50,467,589, and the highest conversion rate of 5.50-6.00, indicating a strong performance in customer engagement and sales.

decathlon.de screenshot
#1 decathlon.de
24M
Revenue
8.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
3M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
61.2M
Revenue
23.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
411.2K
Revenue
312.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
50.5M
Revenue
4.9M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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brands overtime comparison

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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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