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May 2025
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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17M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch's revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced growth of 19%, compared to the preceding three months.

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decathlon.ch revenue growth for last six months
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OVERVIEW
In May 2025, decathlon.ch in the SPORTS industry had online sales revenue of $17,036,528, conversion rate of 3.00-3.50%, and average order value of $175-200. It garnered 3,028,429 sessions, with the highest sessions coming from garmin.com at 47,255,232. The median revenue in the industry is $84,330, with garmin.com leading at $189,203,870. The very high conversion rate is 3.0%, AOV is $565, and sessions are 29,719, while the low conversion rate is 0.65% and AOV is $79.
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decathlon.ch competitors

In May 2025, decathlon.ch generated a revenue of 17,036,528 Swiss Francs with 96,432 transactions and 3,028,429 sessions, boasting an average order value (AOV) of 175-200 and a conversion rate of 3.00-3.50%. When compared to its competitors, decathlon.ch falls behind in revenue compared to the likes of decathlon.fr with 55,925,000 and zalando.ch with 51,986,930. However, it outperforms ochsnersport.ch with 4,769,800 and adidas.ch with 681,568 in terms of revenue. In transactions and sessions, decathlon.ch is ahead of ochsnersport.ch and adidas.ch but lags behind decathlon.de and zalando.ch. The AOV of decathlon.ch is competitive with zalando.ch, while its conversion rate is similar to both decathlon.de and zalando.ch. Overall, decathlon.ch holds its own in the competitive landscape by offering a balanced mix of revenue, transactions, and conversion rates compared to its competitors.

decathlon.de screenshot
#1 decathlon.de
29.6M
Revenue
9.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
4.8M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
55.9M
Revenue
25.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
681.6K
Revenue
316.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
52M
Revenue
4.9M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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Revenue share by device at decathlon.ch

In May large majority of sales on decathlon.ch, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on decathlon.ch, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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brands overtime comparison

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decathlon.ch channels

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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