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Dec 2025
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Home/Insights/Retailers/decathlon.ch
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.4M
Revenue
Dec 25
3.1M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: SWITZERLAND
  • Website category: SPORTS

Decathlon.ch is an e-commerce platform that offers a wide range of sporting goods and equipment online. Their collection caters to various sports, outdoor activities, and fitness needs. The website allows customers to browse and purchase products such as sporting apparel, footwear, accessories, and equipment conveniently from their online store.

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decathlon.ch Annual Revenue and Growth

decathlon.ch's annual sales on its online store amounted to $132.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$132.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
decathlon.ch revenue by year

decathlon.ch's monthly revenueOVER TIME
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Over the past three months, decathlon.ch revenue has experienced decline of 19%, compared to the preceding three months.

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decathlon.ch revenue decline for last six months
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OVERVIEW
In December 2025, decathlon.ch generated online sales revenue of $14,365,449, significantly exceeding the median of $90,105 in the sports industry, though far below the leading competitor, garmin.com, at $197,575,281. Its conversion rate ranged between 3.00-3.50%, surpassing the industry low of 0.69% and closely aligning with the high rate of 3.13%. The average order value (AOV) stood between $125-150, below the sports sector's high of $535 but above the low of $72. With 3,137,175 sessions, decathlon.ch had substantial traffic, although still trailing behind dickssportinggoods.com, which led with 64,737,034 sessions.
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decathlon.ch competitors

In December 2025, when comparing decathlon.ch to its competitors, it is evident that decathlon.de outperforms in terms of revenue with $24,507,846, while decathlon.ch generates $14,365,449. However, in terms of conversion rate, decathlon.ch falls slightly behind with a range of 3.00-3.50%, compared to decathlon.de's 4.00-4.50%. ochsnersport.ch stands out with a higher average order value (AOV) of 150-175$, surpassing both decathlon.ch and decathlon.de in this metric. When looking at the number of transactions and sessions, decathlon.fr takes the lead with 548,516 transactions and 25,146,454 sessions. Despite its high revenue, adidas.ch has a low conversion rate of 0.50-1.00%, while zalando.ch boasts the highest conversion rate at 5.50-6.00% along with a revenue of $53,979,953.

decathlon.de screenshot
#1 decathlon.de
24.5M
Revenue
6.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ochsnersport.ch screenshot
#2 ochsnersport.ch
4.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
decathlon.fr screenshot
#3 decathlon.fr
52.8M
Revenue
25.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.ch screenshot
#4 adidas.ch
516.9K
Revenue
338.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
zalando.ch screenshot
#5 zalando.ch
54M
Revenue
5M
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
decathlon.ch vs top market performers
decathlon.ch
top retailers
conversion rate vs average order value for decathlon.ch and its competitors
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decathlon.ch channels

Identify top traffic channels that drive growth for decathlon.chand discover how performance of traffic channels has changed over time.

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decathlon.ch Google Ads spend

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decathlon.ch devices

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decathlon.ch top markets

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decathlon.ch country & global rank

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