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Nov 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.4K
Revenue
Nov 25
4.6K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 38%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In November 2025, del-ton.com generated $11,394 in online sales, significantly below the SPORTS median of $102,020, with a conversion rate of 0.50-1.00%, on par with the category's low end. The average order value (AOV) ranged between $475-500, lower than the high of $634, while sessions totaled 4,584, starkly contrasting the median of 38,956 and far behind gunbroker.com's 14,084,614 sessions, which leads the category with revenue exceeding $315 million.
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del-ton.com competitors

In November 2025, del-ton.com had a revenue of $11,394 from 24 transactions and 4,584 sessions, with an Average Order Value (AOV) ranging between $475-500 and a conversion rate of 0.50-1.00%. In comparison, its competitors show significant variances. Bravo Company USA (bravocompanyusa.com) led the pack with a revenue of $1,578,979 from 6,864 transactions and 442,601 sessions, boasting an AOV of $225-250 and a conversion rate of 1.50-2.00%. AR15 Discounts (ar15discounts.com) and AT3 Tactical (at3tactical.com) also surpassed del-ton.com in revenue, transactions, and sessions, with higher conversion rates as well. Ballistic Advantage (ballisticadvantage.com) and Wing Tactical (wingtactical.com) were closer competitors to del-ton.com, with revenue, transactions, and sessions falling within similar ranges. Overall, del-ton.com's performance metrics were on the lower end when compared to its competitors in the firearms and accessories industry.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.6M
Revenue
442.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
330.8K
Revenue
224.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
227.2K
Revenue
127.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
382.2K
Revenue
180.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In November large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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