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Jan 2026
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for del-ton.comdel-ton.com

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12.5K
Revenue
Jan 26
4.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $488.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$488.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 39%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In January 2026, del-ton.com, operating in the SPORTS industry, generated $12,525 in online sales, significantly below the median revenue of $109,374 for the sector. Its conversion rate ranged between 0.50-1.00%, underperforming against a high of 2.57%, while its average order value (AOV) stood at $475-500, lower than the high AOV of $639. del-ton.com recorded 4,926 sessions, far behind the industry leader, gunbroker.com, which achieved 14,743,769 sessions, indicating potential areas for growth in traffic and sales performance relative to industry standards.
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del-ton.com competitors

When comparing del-ton.com to its competitors in January 2026, it is evident that del-ton.com lags behind in terms of revenue and transactions. del-ton.com generated a revenue of $12,525 with 26 transactions, while its competitors like bravocompanyusa.com and ar15discounts.com earned significantly higher revenues of $1,989,925 and $3,514,308 respectively. Similarly, del-ton.com had fewer sessions at 4,926 compared to the sessions of over 200,000 for its competitors. The Average Order Value (AOV) for del-ton.com falls in the range of $475-500, which is higher than most competitors but their conversion rate of 0.50-1.00% is on the lower end. In contrast, competitors like at3tactical.com and wingtactical.com have higher conversion rates in the range of 1.00-1.50%. Overall, del-ton.com faces stiff competition in the online firearms retail industry and could benefit from increasing its traffic and conversion rate to catch up to its competitors.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
2M
Revenue
525.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
at3tactical.com screenshot
#3 at3tactical.com
311.2K
Revenue
233.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
391.2K
Revenue
229K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
412.1K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In January large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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