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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

del-ton.com

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27.5K

Revenue

12.9K

Sessions

0.0-0.5%

Conv. rate

$400-500

AOV

Main country of store: UNITED STATES
Website category: SPORTS

Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com's revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 23%, compared to the preceding three months.

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del-ton.com revenue decline for last six months

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OVERVIEW

In May 2025, del-ton.com in the SPORTS industry had online sales revenue of $27,521, with a median of $99,988, and gunbroker.com leading with $308,086,874. The conversion rate was between 0.00-0.50%, compared to a high of 2.49% and a low of 0.5% in the industry. The average order value (AOV) was $450-475, while the high and low AOV in the industry were $658 and $114 respectively. With 12,911 sessions, del-ton.com falls below the highest sessions of 13,843,748 by gunbroker.com, but surpasses the median of 38,858 in the industry.

del-ton.com competitors

In May 2025, del-ton.com had a revenue of $27,521 with 59 transactions and 12,911 sessions. The average order value (AOV) ranged between $450-$475, and the conversion rate was between 0.00-0.50%. Comparing del-ton.com to its competitors, ar15discounts.com stood out with a revenue of $2,401,626, 13,081 transactions, and 823,281 sessions. Their AOV was $175-$200, and the conversion rate was 1.50-2.00%. wingtactical.com had a revenue of $350,842, 1,900 transactions, and 173,875 sessions, with an AOV of $175-$200 and a conversion rate of 1.00-1.50%. ballisticadvantage.com, at3tactical.com, and bravocompanyusa.com also had higher revenues and transactions compared to del-ton.com, indicating a higher level of success in terms of sales and online presence among its competitors.

#1 bravocompanyusa.com

1.4M

Revenue

394.9K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#2 ar15discounts.com

2.4M

Revenue

823.3K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 at3tactical.com

327.3K

Revenue

219.8K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 ballisticadvantage.com

285.1K

Revenue

152.1K

Sessions

0.5-1.0%

Conv. rate

$200-225

AOV

#5 wingtactical.com

350.8K

Revenue

173.9K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

del-ton.com vs top market performers

del-ton.com

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Revenue share by device at del-ton.com

In May large majority of sales on del-ton.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.