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Oct 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for del-ton.comdel-ton.com

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21.6K
Revenue
Oct 25
8.2K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 23%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In October 2025, del-ton.com generated $21,585 in revenue, significantly below the SPORTS median of $103,393, with a conversion rate ranging between 0.50-1.00%, aligning with the industry's lower spectrum, where the high is 2.58%. The average order value (AOV) stood between $450-475, while the sector's high AOV reaches $652. del-ton.com recorded 8,179 sessions, a fraction of the median 38,088 sessions in the industry, and far less than gunbroker.com’s leading 13,734,560 sessions, indicating potential areas for growth and optimization in both traffic and sales performance.
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del-ton.com competitors

In October 2025, del-ton.com reported a revenue of $21,585 with 46 transactions and 8,179 sessions. Their average order value (AOV) ranged from $450 to $475, and their conversion rate was between 0.50% and 1.00%. In comparison, bravocompanyusa.com led the pack with a revenue of $1,606,654 from 6,778 transactions and 389,153 sessions. Their AOV was $225-$250, and conversion rate stood at 1.50-2.00%. ar15discounts.com followed closely behind with $2,904,155 in revenue, 16,391 transactions, and 1,054,893 sessions. They had an AOV of $175-$200 and a conversion rate of 1.50-2.00%. While del-ton.com may have lower metrics than its competitors in terms of revenue and transactions, it outperforms in AOV and conversion rate within its niche market.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.6M
Revenue
389.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
2.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
275.2K
Revenue
197.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
214.1K
Revenue
127.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
322.3K
Revenue
167.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In October large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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