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Aug 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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24.3K
Revenue
Aug 25
10.6K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 59%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In August 2025, del-ton.com, an online SPORTS retailer, reported a revenue of $24,342 with a conversion rate of 0.00-0.50% and an average order value (AOV) of $475-500. Compared to gunbroker.com, the largest online store in the category with a revenue of $267,962,289, del-ton.com's metrics are on the lower end. With 10,603 sessions, del-ton.com falls below the median of 37,927 sessions. The industry standard for conversion rate is between 0.48% and 2.44%, and AOV ranges from $104 to $636. Overall, del-ton.com has room for improvement in these performance metrics.
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del-ton.com competitors

In August 2025, del-ton.com lags behind its competitors in terms of revenue, with only $24,342 compared to the top performer bravocompanyusa.com at $1,510,092. The number of transactions on del-ton.com is also significantly lower at 51, compared to the leader ar15discounts.com with 16,201 transactions. Similarly, del-ton.com has the fewest sessions at 10,603, while bravocompanyusa.com boasts a staggering 423,709 sessions. The Average Order Value (AOV) on del-ton.com falls within the range of $475-$500, higher than most competitors except for bravocompanyusa.com. However, the conversion rate on del-ton.com is the lowest, ranging from 0.00% to 0.50%, while ar15discounts.com leads with a conversion rate of 1.50% to 2.00%. Overall, del-ton.com faces tough competition in the firearms industry, especially in terms of transactions and sessions.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.5M
Revenue
423.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
202.6K
Revenue
178.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
210.6K
Revenue
121.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
352.7K
Revenue
180.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In August large majority of sales on del-ton.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on del-ton.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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