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Jul 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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23.2K
Revenue
10K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com's revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 66%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
del-ton.com, an online SPORTS retailer, had a revenue of $23,248 in July 2025, with a conversion rate of 0.00-0.50% and an AOV of $475-500. The site had 9,968 sessions during the month. The industry's largest store, gunbroker.com, generated $277,013,395 in revenue with 12,741,838 sessions. The median revenue and sessions in SPORTS are $101,851 and 39,019, respectively. High conversion rates in the industry reach 2.42%, while low rates are at 0.48%. Very high and low AOVs are $642 and $112, respectively.
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del-ton.com competitors

In July 2025, del-ton.com lags behind its competitors in terms of revenue, with only $23,248 compared to bravocompanyusa.com's $1,478,871 and ar15discounts.com's $3,389,544. del-ton.com also falls short in transactions, with only 49 compared to ar15discounts.com's 17,717. Despite having a lower number of sessions at 9,968, del-ton.com's Average Order Value (AOV) is higher at $475-500, compared to at3tactical.com's $125-150. However, del-ton.com struggles with a lower conversion rate at 0.00-0.50%, while ar15discounts.com and bravocompanyusa.com boast a higher conversion rate of 1.50-2.00%. Overall, del-ton.com faces tough competition in the firearms industry with its competitors like ar15discounts.com and bravocompanyusa.com leading in revenue and transactions.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.5M
Revenue
389K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
304.5K
Revenue
246.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
259.1K
Revenue
140.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
427.4K
Revenue
214.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In July large majority of sales on del-ton.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on del-ton.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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del-ton.com channels

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del-ton.com Google Ads spend

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

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del-ton.com country & global rank

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