Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for del-ton.comdel-ton.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.6K
Revenue
Jul 26
2.6K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
Loading...

Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $488.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$488.5K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
View real-time data

Over the past three months, del-ton.com revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
del-ton.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
del-ton.com has a conversion rate of 0.00-0.50% and an average order value (AOV) of $500-525. In July 2026, the site generated $6,595 in revenue from 2,636 sessions. When compared to a typical store in the hunting and shooting category, del-ton.com’s performance metrics reflect significant gaps; a typical store in this category generates around $99,500 monthly and experiences approximately 37,900 sessions, while conversion rates typically range from 0.52% to 2.5%. The typical AOV within this category ranges from $113 to $663, highlighting that del-ton.com is within the AOV range but below typical revenue and traffic levels.
Read more

del-ton.com competitors

In July 2026, del-ton.com excels with an average order value (AOV) of $500-525, significantly outperforming its competitors. However, it ranks last among its peers in revenue, generating only $6,595, trailing ar15discounts.com by a substantial $3.4 million. In terms of transactions, del-ton.com recorded 13, far fewer than ar15discounts.com's 17,500, placing it again at the bottom. The disparity extends to sessions, where del-ton.com saw only 2,636 compared to ar15discounts.com’s 1.1 million, highlighting a stark difference in site traffic. While del-ton.com offers a high AOV, its conversion rate of 0.00-0.50% is notably lower than that of its competitors, such as bravocompanyusa.com and ar15discounts.com, both of which achieve conversion rates of 1.50-2.00%. Overall, while del-ton.com shows potential in average transaction value, it significantly lags in revenue, transactions, and overall site engagement compared to its competition.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.6M
Revenue
395.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
246.6K
Revenue
162.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
269.4K
Revenue
150.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
405.3K
Revenue
196.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at del-ton.com

In July large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries del-ton.com operates in

del-ton.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard