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Sep 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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12.1K
Revenue
Sep 25
5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 48%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In September 2025, del-ton.com, operating in the SPORTS industry, generated $12,115 in online sales, significantly lower than the median revenue of $97,179. With a conversion rate between 0.50-1.00%, it lags behind the high benchmark of 2.52%. The average order value (AOV) ranged from $450-475, below the top-tier AOV of $635. del-ton.com had 5,033 sessions, starkly contrasting with the median of 38,020 and the market leader, gunbroker.com, boasting an impressive 12,770,933 sessions. Overall, these metrics highlight areas for improvement in performance and competitiveness within the market.
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del-ton.com competitors

In September 2025, del-ton.com lagged behind its competitors in terms of revenue, with only $12,115 compared to the leading competitor bravocompanyusa.com with $1,507,541 and ar15discounts.com with $2,264,557. In terms of transactions, del-ton.com had the lowest number at 26, while ar15discounts.com led with 12,934 transactions. Similarly, del-ton.com had the fewest sessions at 5,033, while ar15discounts.com had the most at 838,134. The average order value (AOV) for del-ton.com was in the middle range at $450-475, while at3tactical.com had the lowest AOV at $125-150. Conversion rates for del-ton.com ranged from 0.50-1.00, similar to at3tactical.com and ballisticadvantage.com, but lower than bravocompanyusa.com and ar15discounts.com. Overall, del-ton.com had room for improvement in terms of revenue, transactions, sessions, and conversion rates compared to its competitors in the firearms industry.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
1.5M
Revenue
400.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
2.3M
Revenue
838.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
231.5K
Revenue
184.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
212.8K
Revenue
126K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
317.1K
Revenue
162.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In September large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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