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Dec 2025
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for del-ton.comdel-ton.com

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11.4K
Revenue
Dec 25
4.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced decline of 26%, compared to the preceding three months.

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del-ton.com revenue decline for last six months
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OVERVIEW
In December 2025, del-ton.com generated $11,384 in online sales, significantly lower than the industry median of $110,843, while conversion rates ranged between 0.00-0.50%, trailing the category's high of 2.62%. With an average order value (AOV) of $475-500, it also fell short of the high AOV of $632 in the SPORTS sector. del-ton.com attracted 4,628 sessions, a stark contrast to gunbroker.com's impressive 14,932,027 sessions and well below the median of 41,382 sessions in the industry, highlighting challenges in engagement and revenue generation within a competitive landscape.
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del-ton.com competitors

In December 2025, del-ton.com generated a revenue of $11,384 with 23 transactions and 4,628 sessions, resulting in an average order value (AOV) of $475-500 and a conversion rate of 0.00-0.50%. Compared to its competitors, del-ton.com lags behind in revenue as bravocompanyusa.com leads with $1,961,131, followed by ar15discounts.com with $3,568,419. In terms of sessions, del-ton.com falls short with only 4,628 sessions compared to the highest number of sessions at 1,286,888 for ar15discounts.com. However, del-ton.com excels in AOV, outperforming most of its competitors in this metric. The conversion rate for del-ton.com falls within the lower range compared to competitors like ar15discounts.com and bravocompanyusa.com, which have higher conversion rates of 1.50-2.00%.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
2M
Revenue
523.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
347.3K
Revenue
247.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
244.3K
Revenue
151.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
431.5K
Revenue
223.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In December large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

Identify top traffic channels that drive growth for del-ton.comand discover how performance of traffic channels has changed over time.

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del-ton.com Google Ads spend

Evaluate del-ton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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