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Mar 2026
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Home/Insights/Retailers/del-ton.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for del-ton.comdel-ton.com

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20K
Revenue
Mar 26
7K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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Del-ton.com is an informative website that offers a range of firearms and related accessories for sale. The site provides comprehensive details about various gun products, including rifles, receivers, handguards and barrels. It features informative articles, blog posts, and FAQs to provide knowledge and support to its visitors.

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del-ton.com Annual Revenue and Growth

del-ton.com's annual sales on its online store amounted to $488.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$488.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
del-ton.com revenue by year

del-ton.com's monthly revenueOVER TIME
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Over the past three months, del-ton.com revenue has experienced growth of 4.5%, compared to the preceding three months.

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del-ton.com revenue growth for last six months
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OVERVIEW
In March 2026, del-ton.com generated $20,003 in revenue, significantly below the SPORTS median of $109,018, with a conversion rate ranging from 0.50-1.00%, lower than the high of 2.74%. Its average order value (AOV) of $450-475 is also below the industry high of $588, while the site attracted 7,047 sessions, far less than the median of 40,251 and the highest sessions recorded at gunbroker.com, which totaled 14,795,148, indicating that del-ton.com is underperforming compared to industry benchmarks in revenue, conversion rate, AOV, and overall traffic.
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del-ton.com competitors

In March 2026, del-ton.com reported a revenue of $20,003 from 42 transactions and 7,047 sessions with an average order value (AOV) ranging from $450-475 and a conversion rate of 0.50-1.00%. In comparison, its competitors such as bravocompanyusa.com generated a significantly higher revenue of $2,285,598 from 10,063 transactions and 526,875 sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. Similarly, ar15discounts.com also outperformed del-ton.com with a revenue of $4,192,791, 23,138 transactions, 1,400,925 sessions, an AOV of $175-200, and a conversion rate of 1.50-2.00%. While del-ton.com's performance metrics are respectable, it may benefit from increasing its sessions and conversion rate to compete more effectively with its higher-earning competitors in the firearm industry.

bravocompanyusa.com screenshot
#1 bravocompanyusa.com
2.3M
Revenue
526.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
4.2M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
at3tactical.com screenshot
#3 at3tactical.com
343.3K
Revenue
234.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ballisticadvantage.com screenshot
#4 ballisticadvantage.com
293.1K
Revenue
161K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#5 wingtactical.com
466.7K
Revenue
214.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
del-ton.com vs top market performers
del-ton.com
top retailers
conversion rate vs average order value for del-ton.com and its competitors
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Revenue share by device at del-ton.com

In March large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In March large majority of sales on del-ton.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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del-ton.com channels

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del-ton.com Google Ads spend

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del-ton.com devices

Review del-ton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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del-ton.com top markets

Explore del-ton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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del-ton.com country & global rank

Assess the ranking of del-ton.com among other retailers within its primary country and worldwide.

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