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Apr 2026
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Home/Insights/Retailers/doversaddlery.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for doversaddlery.comdoversaddlery.com

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1.4M
Revenue
Apr 26
206.3K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Doversaddlery.com is an online platform specializing in equestrian products. The website offers a wide range of horse-riding gear and equipment, including saddles, bridles, boots, apparel, and accessories for horse care. It caters to the needs of horse enthusiasts, providing a convenient shopping experience for quality equestrian supplies.

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doversaddlery.com Annual Revenue and Growth

doversaddlery.com's annual sales on its online store amounted to $19.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$19.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
doversaddlery.com revenue by year

doversaddlery.com's monthly revenueOVER TIME
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Over the past three months, doversaddlery.com revenue has experienced decline of 40%, compared to the preceding three months.

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doversaddlery.com revenue decline for last six months
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OVERVIEW
In April 2026, doversaddlery.com generated online sales revenue of $1,440,758, significantly outperforming the median of $45,606 in the PETS industry, though still behind the leader, thejockeyclub.co.uk, at $4,969,529; the site's conversion rate of 3.00-3.50% is competitive, albeit lower than the industry's high of 3.98%, with an average order value (AOV) of $200-225, also trailing behind the industry peak of $260; with 206,298 sessions, doversaddlery.com exceeds the median of 17,519 but remains distant from the top competitor's impressive 1,374,561 sessions.
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doversaddlery.com competitors

In April 2026, doversaddlery.com generated $1,440,758 in revenue from 6,868 transactions, with a conversion rate of 3.00-3.50%. In comparison, smartpakequine.com leads the market with $2,351,507 in revenue, benefiting from a higher conversion rate of 3.50-4.00% and a larger volume of sessions at 297,462. On the lower end, horseloverz.com reported only $63,298 in revenue from 376 transactions and a modest conversion rate of 1.00-1.50%. farmhousetack.com, despite having an average order value (AOV) of $250-275, achieved only $210,598 in revenue with a similar conversion rate to horseloverz.com. Meanwhile, bigdweb.com and kerrits.com recorded revenues of $624,171 and $175,205, respectively, with conversion rates in line with doversaddlery.com. Overall, while doversaddlery.com holds a strong position, smartpakequine.com remains its primary competitor in terms of revenue and conversion efficiency.

smartpakequine.com screenshot
#1 smartpakequine.com
2.4M
Revenue
297.5K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
horseloverz.com screenshot
#2 horseloverz.com
63.3K
Revenue
33.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
farmhousetack.com screenshot
#3 farmhousetack.com
210.6K
Revenue
70K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bigdweb.com screenshot
#4 bigdweb.com
624.2K
Revenue
156.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
kerrits.com screenshot
#5 kerrits.com
175.2K
Revenue
30K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
doversaddlery.com vs top market performers
doversaddlery.com
top retailers
conversion rate vs average order value for doversaddlery.com and its competitors
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Revenue share by device at doversaddlery.com

In April large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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doversaddlery.com channels

Identify top traffic channels that drive growth for doversaddlery.comand discover how performance of traffic channels has changed over time.

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doversaddlery.com Google Ads spend

Evaluate doversaddlery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doversaddlery.com devices

Review doversaddlery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doversaddlery.com top markets

Explore doversaddlery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doversaddlery.com country & global rank

Assess the ranking of doversaddlery.com among other retailers within its primary country and worldwide.

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