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Sep 2025
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Home/Insights/Retailers/doversaddlery.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
232.8K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Doversaddlery.com is an online platform specializing in equestrian products. The website offers a wide range of horse-riding gear and equipment, including saddles, bridles, boots, apparel, and accessories for horse care. It caters to the needs of horse enthusiasts, providing a convenient shopping experience for quality equestrian supplies.

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doversaddlery.com Annual Revenue and Growth

doversaddlery.com's annual sales on its online store amounted to $23.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doversaddlery.com revenue by year

doversaddlery.com's monthly revenueOVER TIME
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Over the past three months, doversaddlery.com revenue has experienced decline of 22%, compared to the preceding three months.

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doversaddlery.com revenue decline for last six months
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OVERVIEW
In September 2025, doversaddlery.com achieved impressive online sales revenue of $1,430,984, significantly surpassing the industry median of $47,884, though still trailing behind the top competitor, smartpakequine.com, which recorded $2,255,518. The site's conversion rate ranged from 2.50-3.00%, notably below the category's high of 4.39%. Its average order value (AOV) stood between $200-225, which is competitive but less than the peak AOV of $262. With 232,755 sessions, doversaddlery.com attracted a substantial audience, yet it remains under the highest sessions benchmark of 558,879 from thejockeyclub.co.uk, while the median in the sector was only 13,564.
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doversaddlery.com competitors

When comparing doversaddlery.com to its competitors in September 2025, it is evident that they fall within the middle range in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. doversaddlery.com generated a revenue of $1,430,984 with 6,585 transactions and 232,755 sessions, boasting an AOV of $200-225 and a conversion rate of 2.50-3.00. In comparison, smartpakequine.com leads the pack with $2,255,518 in revenue, 11,323 transactions, 312,148 sessions, an AOV of $175-200, and a conversion rate of 3.50-4.00. On the other hand, horseloverz.com trails behind with only $56,245 in revenue, 323 transactions, 27,768 sessions, an AOV of $150-175, and a conversion rate of 1.00-1.50. Overall, doversaddlery.com maintains a competitive position within the equestrian retail market but has room for growth in certain areas compared to its counterparts.

smartpakequine.com screenshot
#1 smartpakequine.com
2.3M
Revenue
312.1K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
horseloverz.com screenshot
#2 horseloverz.com
56.2K
Revenue
27.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
farmhousetack.com screenshot
#3 farmhousetack.com
176.6K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bigdweb.com screenshot
#4 bigdweb.com
364.8K
Revenue
120K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kerrits.com screenshot
#5 kerrits.com
160.7K
Revenue
45.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
doversaddlery.com vs top market performers
doversaddlery.com
top retailers
conversion rate vs average order value for doversaddlery.com and its competitors
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Revenue share by device at doversaddlery.com

In September large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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doversaddlery.com channels

Identify top traffic channels that drive growth for doversaddlery.comand discover how performance of traffic channels has changed over time.

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doversaddlery.com Google Ads spend

Evaluate doversaddlery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doversaddlery.com devices

Review doversaddlery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doversaddlery.com top markets

Explore doversaddlery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doversaddlery.com country & global rank

Assess the ranking of doversaddlery.com among other retailers within its primary country and worldwide.

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