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Jul 2026
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Home/Insights/Retailers/doversaddlery.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for doversaddlery.comdoversaddlery.com

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1.1M
Revenue
Jul 26
193.4K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Doversaddlery.com is an online platform specializing in equestrian products. The website offers a wide range of horse-riding gear and equipment, including saddles, bridles, boots, apparel, and accessories for horse care. It caters to the needs of horse enthusiasts, providing a convenient shopping experience for quality equestrian supplies.

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doversaddlery.com Annual Revenue and Growth

doversaddlery.com's annual sales on its online store amounted to $19.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$19.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
doversaddlery.com revenue by year

doversaddlery.com's monthly revenueOVER TIME
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Over the past three months, doversaddlery.com revenue has experienced decline of 10%, compared to the preceding three months.

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doversaddlery.com revenue decline for last six months
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OVERVIEW
In July 2026, doversaddlery.com attracted 193,000 sessions, significantly higher than the average store in the horses category, which sees around 17,400 sessions. The site generated $1.1 million in revenue, far exceeding the typical monthly revenue of $40,900 for stores in the horses category. With a conversion rate of 2.50-3.00%, doversaddlery.com is within the category's typical range of 0.94% to 4.38%. Additionally, its average order value (AOV) of $225-250 falls within the typical range of $80 to $301 for the horses category.
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doversaddlery.com competitors

In July 2026, doversaddlery.com leads with a strong average order value (AOV) of $225-250, which matches that of farmhousetack.com. However, it trails behind smartpakequine.com, which dominates in revenue at $2.1 million, with doversaddlery.com earning $1.1 million—$1 million less. In transactions, doversaddlery.com also ranks second with 4,893, falling short of smartpakequine.com by 6,307. Additionally, doversaddlery.com has 193,000 sessions, 63,000 fewer than smartpakequine.com. While its conversion rate of 2.50-3.00% is competitive, it is lower than smartpakequine.com's 4.00-4.50%. Overall, doversaddlery.com demonstrates solid performance but remains behind smartpakequine.com in key metrics.

smartpakequine.com screenshot
#1 smartpakequine.com
2.1M
Revenue
256.5K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
horseloverz.com screenshot
#2 horseloverz.com
49.4K
Revenue
27.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
farmhousetack.com screenshot
#3 farmhousetack.com
233.2K
Revenue
70.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bigdweb.com screenshot
#4 bigdweb.com
623.6K
Revenue
134.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
kerrits.com screenshot
#5 kerrits.com
85.5K
Revenue
39.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
doversaddlery.com vs top market performers
doversaddlery.com
top retailers
conversion rate vs average order value for doversaddlery.com and its competitors
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Industries doversaddlery.com operates in

doversaddlery.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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doversaddlery.com channels

Identify top traffic channels that drive growth for doversaddlery.comand discover how performance of traffic channels has changed over time.

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doversaddlery.com Google Ads spend

Evaluate doversaddlery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doversaddlery.com devices

Review doversaddlery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doversaddlery.com top markets

Explore doversaddlery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doversaddlery.com country & global rank

Assess the ranking of doversaddlery.com among other retailers within its primary country and worldwide.

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