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Nov 2025
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Home/Insights/Retailers/doversaddlery.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
301.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Doversaddlery.com is an online platform specializing in equestrian products. The website offers a wide range of horse-riding gear and equipment, including saddles, bridles, boots, apparel, and accessories for horse care. It caters to the needs of horse enthusiasts, providing a convenient shopping experience for quality equestrian supplies.

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doversaddlery.com Annual Revenue and Growth

doversaddlery.com's annual sales on its online store amounted to $23.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doversaddlery.com revenue by year

doversaddlery.com's monthly revenueOVER TIME
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Over the past three months, doversaddlery.com revenue has experienced growth of 13%, compared to the preceding three months.

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doversaddlery.com revenue growth for last six months
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OVERVIEW
In November 2025, doversaddlery.com achieved impressive online sales revenue of $1,787,414, significantly exceeding the PETS median of $51,674, though still behind the leading smartpakequine.com at $2,852,409. The site maintained a conversion rate of 2.50-3.00%, which, while strong, is below the industry's high of 4.64%. With an average order value (AOV) of $200-225, it also lags behind the sector's high of $261. doversaddlery.com attracted 301,197 sessions, notably higher than the median of 16,271 but less than the top competitor, thejockeyclub.co.uk, at 731,812 sessions.
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doversaddlery.com competitors

When comparing doversaddlery.com to its competitors in November 2025, it is clear that they fall somewhere in the middle in terms of revenue. doversaddlery.com generated $1,787,414 in revenue with 8,690 transactions and 301,197 sessions. Its average order value (AOV) ranges between $200-225 with a conversion rate of 2.50-3.00%. In comparison, smartpakequine.com outperformed with $2,852,409 in revenue, 14,491 transactions, and 327,562 sessions. However, doversaddlery.com fared better than horseloverz.com, farmhousetack.com, bigdweb.com, and kerrits.com in terms of revenue and transactions, but was slightly behind in sessions. The AOV and conversion rate for doversaddlery.com were also competitive within the industry, indicating a strong performance overall.

smartpakequine.com screenshot
#1 smartpakequine.com
2.9M
Revenue
327.6K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
horseloverz.com screenshot
#2 horseloverz.com
51.5K
Revenue
16.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
farmhousetack.com screenshot
#3 farmhousetack.com
248.4K
Revenue
95.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bigdweb.com screenshot
#4 bigdweb.com
600.9K
Revenue
163.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
kerrits.com screenshot
#5 kerrits.com
358.9K
Revenue
51.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
doversaddlery.com vs top market performers
doversaddlery.com
top retailers
conversion rate vs average order value for doversaddlery.com and its competitors
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Revenue share by device at doversaddlery.com

In November large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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doversaddlery.com channels

Identify top traffic channels that drive growth for doversaddlery.comand discover how performance of traffic channels has changed over time.

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doversaddlery.com Google Ads spend

Evaluate doversaddlery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doversaddlery.com devices

Review doversaddlery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doversaddlery.com top markets

Explore doversaddlery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doversaddlery.com country & global rank

Assess the ranking of doversaddlery.com among other retailers within its primary country and worldwide.

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