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Jan 2026
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Home/Insights/Retailers/doversaddlery.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for doversaddlery.comdoversaddlery.com

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1.5M
Revenue
Jan 26
267.3K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Doversaddlery.com is an online platform specializing in equestrian products. The website offers a wide range of horse-riding gear and equipment, including saddles, bridles, boots, apparel, and accessories for horse care. It caters to the needs of horse enthusiasts, providing a convenient shopping experience for quality equestrian supplies.

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doversaddlery.com Annual Revenue and Growth

doversaddlery.com's annual sales on its online store amounted to $19.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$19.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
doversaddlery.com revenue by year

doversaddlery.com's monthly revenueOVER TIME
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Over the past three months, doversaddlery.com revenue has experienced growth of 21%, compared to the preceding three months.

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doversaddlery.com revenue growth for last six months
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OVERVIEW
In January 2026, doversaddlery.com achieved impressive performance metrics with online sales revenue of $1,469,891, significantly higher than the median of $50,713 in the PETS category, although still behind the largest competitor, thejockeyclub.co.uk, at $2,735,086. The site's conversion rate ranged from 2.50% to 3.00%, below the high of 4.76% but above the low of 1.05%. The average order value (AOV) was between $200 and $225, notably below the high of $310 and above the low of $77. Additionally, doversaddlery.com recorded 267,281 sessions, far exceeding the median of 15,343.
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doversaddlery.com competitors

In January 2026, doversaddlery.com generated $1,469,891 in revenue from 7,288 transactions and 267,281 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 2.50% to 3.00%. Compared to its competitors, smartpakequine.com outperformed doversaddlery.com with $2,194,658 in revenue, 11,173 transactions, 262,840 sessions, an AOV of $175 to $200, and a conversion rate of 4.00% to 4.50%. On the other hand, horseloverz.com had significantly lower revenue of $28,986, 184 transactions, 17,226 sessions, an AOV of $150 to $175, and a conversion rate of 1.00% to 1.50%. Despite similar revenue, Dover Saddlery's conversion rate was comparable to that of bigdweb.com, which had $498,445 in revenue, 3,598 transactions, 138,053 sessions, an AOV of $125 to $150, and a conversion rate of 2.50% to 3.00%.

smartpakequine.com screenshot
#1 smartpakequine.com
2.2M
Revenue
262.8K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
horseloverz.com screenshot
#2 horseloverz.com
29K
Revenue
17.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
farmhousetack.com screenshot
#3 farmhousetack.com
235.4K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bigdweb.com screenshot
#4 bigdweb.com
498.4K
Revenue
138.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
kerrits.com screenshot
#5 kerrits.com
201.2K
Revenue
53.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
doversaddlery.com vs top market performers
doversaddlery.com
top retailers
conversion rate vs average order value for doversaddlery.com and its competitors
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Revenue share by device at doversaddlery.com

In January large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on doversaddlery.com, 92% was finalized on desktop devices, with 7.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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doversaddlery.com channels

Identify top traffic channels that drive growth for doversaddlery.comand discover how performance of traffic channels has changed over time.

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doversaddlery.com Google Ads spend

Evaluate doversaddlery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doversaddlery.com devices

Review doversaddlery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doversaddlery.com top markets

Explore doversaddlery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doversaddlery.com country & global rank

Assess the ranking of doversaddlery.com among other retailers within its primary country and worldwide.

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