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Jan 2026
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Home/Insights/Retailers/farmhousetack.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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235.4K
Revenue
Jan 26
95.2K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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Farmhouse Tack is a website that sells equestrian gear and supplies. They offer a wide range of products including saddles, bridles, horse care items, clothing, and riding accessories. Customers can find everything they need for their horses and themselves, making Farmhouse Tack a one-stop-shop for all things equestrian.

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farmhousetack.com Annual Revenue and Growth

farmhousetack.com's annual sales on its online store amounted to $2.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
farmhousetack.com revenue by year

farmhousetack.com's monthly revenueOVER TIME
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Over the past three months, farmhousetack.com revenue has experienced growth of 18%, compared to the preceding three months.

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farmhousetack.com revenue growth for last six months
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OVERVIEW
In January 2026, farmhousetack.com generated $235,380 in online sales, significantly exceeding the PETS median of $50,713, but still trailing the top competitor, thejockeyclub.co.uk, at $2,735,086. The site achieved a conversion rate of 0.50-1.00%, below the high benchmark of 4.76%, while its average order value (AOV) ranged from $250-275, compared to the sector's high of $310. With 95,183 sessions, farmhousetack.com outperformed the median of 15,343 sessions in the category but fell short of the leading site, which garnered 839,477 sessions, highlighting areas for potential growth and optimization.
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farmhousetack.com competitors

In January 2026, farmhousetack.com reported a revenue of $235,380 with 923 transactions and 95,183 sessions, resulting in an average order value (AOV) range of $250-$275 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, it is evident that farmhousetack.com lags behind in revenue compared to a high performer like ariat.com, which generated $16,719,460 in revenue with 97,276 transactions and 5,588,983 sessions, boasting an AOV of $150-$175 and a conversion rate of 1.50-2.00%. While farmhousetack.com falls short in revenue when compared to some competitors like smartpakequine.com and doversaddlery.com, it performs better in terms of AOV and conversion rate than horseloverz.com and kerrits.com. Overall, farmhousetack.com has room for growth and improvement in order to compete more effectively within the equestrian market.

doversaddlery.com screenshot
#1 doversaddlery.com
1.5M
Revenue
267.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
smartpakequine.com screenshot
#2 smartpakequine.com
2.2M
Revenue
262.8K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
horseloverz.com screenshot
#3 horseloverz.com
29K
Revenue
17.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
kerrits.com screenshot
#4 kerrits.com
201.2K
Revenue
53.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
ariat.com screenshot
#5 ariat.com
16.7M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
farmhousetack.com vs top market performers
farmhousetack.com
top retailers
conversion rate vs average order value for farmhousetack.com and its competitors
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Revenue share by device at farmhousetack.com

In January large majority of sales on farmhousetack.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on farmhousetack.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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farmhousetack.com channels

Identify top traffic channels that drive growth for farmhousetack.comand discover how performance of traffic channels has changed over time.

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farmhousetack.com Google Ads spend

Evaluate farmhousetack.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmhousetack.com devices

Review farmhousetack.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmhousetack.com top markets

Explore farmhousetack.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmhousetack.com country & global rank

Assess the ranking of farmhousetack.com among other retailers within its primary country and worldwide.

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