elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $44.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 12%, compared to the preceding three months.
elfcosmetics.com competitors
In August 2025, elfcosmetics.com generated a revenue of $2,974,105 from 80,234 transactions and 2,701,373 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.50-3.00%. Compared to its competitors, elfcosmetics.com falls behind in revenue when compared to beautyjoint.com ($47,228) and feelunique.com ($78,461). However, elfcosmetics.com outperforms itcosmetics.com and nyxcosmetics.com in terms of revenue. elfcosmetics.com has a lower conversion rate than beautyjoint.com and feelunique.com but performs better than nyxcosmetics.com. itcosmetics.com has the highest revenue at $992,512, with an AOV of $75-100, while nyxcosmetics.com has the most transactions at 19,065. Overall, elfcosmetics.com competes well in the market but faces tough competition from brands like itcosmetics.com and nyxcosmetics.com in terms of revenue and transactions.
Revenue share by device at elfcosmetics.com
In August large majority of sales on elfcosmetics.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
