elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $44.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 31%, compared to the preceding three months.
elfcosmetics.com competitors
In November 2025, elfcosmetics.com generated $5,954,384 in revenue from 151,487 transactions with 3,742,350 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 4.00-4.50%. Compared to its competitors, elfcosmetics.com falls behind in terms of revenue when compared to beautyjoint.com at $18,724, feelunique.com at $39,010, itcosmetics.com at $1,894,874, and nyxcosmetics.com at $1,143,586. elfcosmetics.com also has fewer transactions and sessions compared to beautyjoint.com, feelunique.com, and nyxcosmetics.com. However, elfcosmetics.com has a higher conversion rate than itcosmetics.com and nyxcosmetics.com. While elfcosmetics.com may not lead in revenue or sessions compared to its competitors, it maintains a competitive conversion rate, which is a key metric in determining online success.
Revenue share by device at elfcosmetics.com
In November large majority of sales on elfcosmetics.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
