elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $42M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced decline of 68%, compared to the preceding three months.
elfcosmetics.com competitors
In April 2026, elfcosmetics.com generated $2,153,868 in revenue from 64,332 transactions across 3,809,585 sessions, yielding an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In contrast, competitors like beautyjoint.com and feelunique.com reported revenues of $44,025 and $45,956, respectively, with significantly lower transactions and sessions. beautyjoint.com achieved a conversion rate of 4.50-5.00% but only managed $44,025 in revenue, indicating potential market niche strength. feelunique.com also had a conversion rate of 4.50-5.00% and a higher AOV of $50-75, suggesting they attract more premium buyers despite lower overall transactions. Meanwhile, itcosmetics.com, with $1,249,868 in revenue, had a higher AOV of $75-100 but lower conversion rates of 2.00-2.50%, indicating effective marketing strategies but less frequent purchasing. nyxcosmetics.com earned $882,298 with a similar AOV and conversion rate as elfcosmetics.com, highlighting a competitive market landscape.
Revenue share by device at elfcosmetics.com
In April large majority of sales on elfcosmetics.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
