elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com's revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 29%, compared to the preceding three months.
elfcosmetics.com competitors
In July 2025, elfcosmetics.com generated $3,768,688 in revenue from 84,771 transactions with 2,805,150 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, elfcosmetics.com falls short in revenue and transactions but surpasses in sessions. beautyjoint.com recorded $29,474 in revenue from 660 transactions and 17,228 sessions, with a similar AOV and a higher conversion rate of 3.50-4.00%. feelunique.com excelled with $95,305 in revenue from 1,610 transactions and 38,093 sessions, displaying a higher AOV of $50-75 and conversion rate of 4.00-4.50%. itcosmetics.com and nyxcosmetics.com outperformed elfcosmetics.com in revenue, transactions, and AOV, but elfcosmetics.com held a better conversion rate compared to itcosmetics.com and nyxcosmetics.com. Overall, elfcosmetics.com had a strong presence in sessions but could focus on increasing revenue and transactions to compete more effectively.
Revenue share by device at elfcosmetics.com
In July large majority of sales on elfcosmetics.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
