elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $42M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced decline of 44%, compared to the preceding three months.
elfcosmetics.com competitors
In March 2026, elfcosmetics.com generated $3,053,290 in revenue from 80,932 transactions with a conversion rate of 2.00-2.50%. When compared to its competitors, beautyjoint.com had a significantly lower revenue of $28,560 with 640 transactions and a higher conversion rate of 4.50-5.00%. feelunique.com outperformed elfcosmetics.com with $83,394 in revenue from 1,527 transactions and a conversion rate of 4.00-4.50%. itcosmetics.com had the highest revenue among the competitors at $1,295,601 with 14,356 transactions, a slightly higher AOV of 75-100, and the same conversion rate as elfcosmetics.com. Lastly, nyxcosmetics.com achieved $817,062 in revenue from 21,108 transactions with a lower conversion rate of 1.50-2.00% despite having a similar AOV range as elfcosmetics.com. Overall, elfcosmetics.com falls within the range of its competitors in terms of revenue and conversion rate but could potentially improve to match the higher performers.
Revenue share by device at elfcosmetics.com
In March large majority of sales on elfcosmetics.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
