Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/elfcosmetics.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for elfcosmetics.comelfcosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5M
Revenue
Aug 26
3.9M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$25-50
AOV
Aug 26
Loading...

Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

elfcosmetics.com Annual Revenue and Growth

elfcosmetics.com's annual sales on its online store amounted to $42M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$42M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
elfcosmetics.com revenue by year

elfcosmetics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, elfcosmetics.com revenue has experienced growth of 38%, compared to the preceding three months.

View real-time data
elfcosmetics.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
elfcosmetics.com operates within the beauty and cosmetics category, achieving significant performance metrics for August 2026. The site generated $5 million in revenue from online sales, a stark contrast to the typical beauty and cosmetics store, which earns around $46,500 monthly. With a conversion rate of 3.00-3.50%, elfcosmetics.com remains within the typical range of 1.08% to 4.58%. Its average order value (AOV) of $25-50 also falls within the typical beauty and cosmetics category range of $52 to $207. Additionally, elfcosmetics.com recorded 3.9 million sessions, compared to approximately 20,600 sessions for a typical beauty and cosmetics store.
Read more

elfcosmetics.com competitors

In August 2026, feelunique.com achieved a revenue of $60,200 from 1,091 transactions across 19,600 sessions, reflecting an AOV of $50-75 and a conversion rate of 5.50-6.00%. In comparison, elfcosmetics.com significantly surpasses these figures with a revenue of $5 million generated from 118,000 transactions over 3.9 million sessions, resulting in an AOV between $25-50 and a conversion rate of 3.00-3.50%. Similarly, beautyjoint.com, with a revenue of $28,200 and 528 transactions from 12,500 sessions, trails behind elfcosmetics.com as well. itcosmetics.com also performs well, reporting a revenue of $1.9 million with 20,700 transactions from 441,000 sessions. Lastly, nyxcosmetics.com shows a revenue of $1.7 million from 27,400 transactions over 1.3 million sessions, indicating that elfcosmetics.com leads in all key performance metrics.

beautyjoint.com screenshot
#1 beautyjoint.com
28.2K
Revenue
12.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#2 feelunique.com
60.2K
Revenue
19.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#3 itcosmetics.com
1.9M
Revenue
441.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1.7M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#5 vitabox.com
2.8K
Revenue
1.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
elfcosmetics.com vs top market performers
elfcosmetics.com
top retailers
conversion rate vs average order value for elfcosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries elfcosmetics.com operates in

elfcosmetics.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

elfcosmetics.com channels

Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

elfcosmetics.com Google Ads spend

Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

elfcosmetics.com devices

Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

elfcosmetics.com top markets

Explore elfcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

elfcosmetics.com country & global rank

Assess the ranking of elfcosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard