elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $44.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 2.9%, compared to the preceding three months.
elfcosmetics.com competitors
When comparing elfcosmetics.com to its competitors in September 2025, it's clear that elfcosmetics.com falls behind in terms of revenue and transactions. Elf Cosmetics generated $2,635,533 in revenue with 70,635 transactions from 2,434,391 sessions, while some of its competitors like feelunique.com and nyxcosmetics.com surpassed it with revenues of $42,010 and $824,198 respectively. elfcosmetics.com's conversion rate of 2.50-3.00% is respectable but lower than beautyjoint.com and feelunique.com, which have conversion rates of 4.00-4.50%. However, elfcosmetics.com does have a competitive average order value (AOV) range of 25-50, similar to most of its competitors. Overall, elfcosmetics.com could benefit from improving its revenue and transactions to better compete with other major players in the cosmetics industry.
Revenue share by device at elfcosmetics.com
In September large majority of sales on elfcosmetics.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
