elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $44.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced decline of 0.96%, compared to the preceding three months.
elfcosmetics.com competitors
In October 2025, elfcosmetics.com performed decently compared to its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While elfcosmetics.com generated a revenue of $4,050,636 with 104,299 transactions from 2,992,435 sessions and had an AOV of $25-50 with a conversion rate of 3.00-3.50, it fell short compared to some competitors. beautyjoint.com had a lower revenue but a higher conversion rate, while feelunique.com outperformed elfcosmetics.com in revenue, transactions, sessions, AOV, and conversion rate. However, elfcosmetics.com outshone itcosmetics.com and nyxcosmetics.com in terms of revenue, transactions, and sessions, showcasing its strength in these areas. Overall, elfcosmetics.com holds its ground in the competitive cosmetics industry, balancing various metrics effectively.
Revenue share by device at elfcosmetics.com
In October large majority of sales on elfcosmetics.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
