elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $42M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced decline of 28%, compared to the preceding three months.
elfcosmetics.com competitors
In May 2026, elfcosmetics.com led its competitors with impressive metrics, generating $4,221,820 in revenue from 104,063 transactions across 4,010,945 sessions, translating to a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. In contrast, itcosmetics.com, while generating significant revenue of $1,899,566, had fewer transactions (20,984) and sessions (569,088) but a higher AOV of $75-100, suggesting a more premium positioning. nyxcosmetics.com earned $1,625,517 with 29,495 transactions and a conversion rate of 2.00-2.50%, showing it has strong volume but lower overall revenue compared to elf. feelunique.com and beautyjoint.com lagged behind in revenue ($43,559 and $58,265, respectively) but achieved higher conversion rates (5.00-5.50% and 4.50-5.00%). Overall, elfcosmetics.com stands out with its high revenue and session metrics, while competitors vary in AOV and conversion efficiency.
Revenue share by device at elfcosmetics.com
In May large majority of sales on elfcosmetics.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Industries elfcosmetics.com operates in
elfcosmetics.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
