elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
GRIPS CUSTOMERS & RESEARCH PARTNERS
elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $42M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 67%, compared to the preceding three months.
elfcosmetics.com competitors
In January 2026, elfcosmetics.com reported a revenue of $3,471,122 from 82,593 transactions and 3,370,061 sessions with a conversion rate of 2.00-2.50%. Comparing this to its competitors, beautyjoint.com had a significantly lower revenue of $36,452 from 901 transactions and 18,362 sessions with a higher conversion rate of 4.50-5.00%. feelunique.com outperformed elfcosmetics.com with a revenue of $78,138 from 1,483 transactions and 31,161 sessions, boasting a higher AOV of 50-75 and a conversion rate of 4.50-5.00%. itcosmetics.com generated $1,189,840 in revenue from 13,414 transactions and 562,160 sessions with a higher AOV of 75-100 but a comparable conversion rate of 2.00-2.50%. Lastly, nyxcosmetics.com earned $834,312 from 18,725 transactions and 1,104,146 sessions with a lower AOV of 25-50 and a conversion rate of 1.50-2.00%. Overall, elfcosmetics.com falls behind in revenue compared to some of its competitors but maintains a competitive conversion rate.
Revenue share by device at elfcosmetics.com
In January large majority of sales on elfcosmetics.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Gain even more insights with the Grips app
elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
