elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com's revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 12%, compared to the preceding three months.
elfcosmetics.com competitors
In May 2025, elfcosmetics.com outperformed some of its competitors in terms of revenue, with $3,071,891 generated from 67,605 transactions and 3,069,341 sessions. However, in terms of conversion rate, it fell behind feelunique.com and beautyjoint.com, which boasted conversion rates of 4.00-4.50%. On the other hand, elfcosmetics.com had a lower conversion rate of 2.00-2.50%. Among its competitors, nyxcosmetics.com had the highest revenue of $1,159,139, followed by itcosmetics.com with $1,489,251. In terms of average order value (AOV), itcosmetics.com had the highest range of $75-100, while elfcosmetics.com and nyxcosmetics.com had similar AOV ranges of $25-50. Overall, elfcosmetics.com performed well in revenue generation but lagged slightly behind in conversion rate compared to its competitors in May 2025.
Revenue share by device at elfcosmetics.com
In May large majority of sales on elfcosmetics.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
