elfcosmetics.com
Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.
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elfcosmetics.com Annual Revenue and Growth
elfcosmetics.com's annual sales on its online store amounted to $44.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
elfcosmetics.com's monthly revenueOVER TIME
Over the past three months, elfcosmetics.com revenue has experienced growth of 78%, compared to the preceding three months.
elfcosmetics.com competitors
When comparing elfcosmetics.com to its competitors in December 2025, some interesting insights emerge. elfcosmetics.com generated $6,710,147 in revenue from 162,279 transactions and 3,655,487 sessions with an average order value (AOV) ranging between $25-$50 and a conversion rate of 4.00-4.50%. In contrast, beautyjoint.com had significantly lower revenue at $24,324, with 592 transactions and 11,667 sessions. feelunique.com outperformed elfcosmetics.com in revenue with $67,497, 1,261 transactions, and 25,962 sessions, featuring a higher AOV of $50-$75, but a similar conversion rate. itcosmetics.com boasted a revenue of $1,146,748, with 12,865 transactions and 502,073 sessions, showcasing a higher AOV of $75-$100, but a lower conversion rate. nyxcosmetics.com fell behind elfcosmetics.com with $994,747 in revenue, 22,511 transactions, 1,288,093 sessions, a similar AOV, but a lower conversion rate.
Revenue share by device at elfcosmetics.com
In December large majority of sales on elfcosmetics.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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elfcosmetics.com channels
Identify top traffic channels that drive growth for elfcosmetics.comand discover how performance of traffic channels has changed over time.
elfcosmetics.com Google Ads spend
Evaluate elfcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elfcosmetics.com devices
Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
