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Sep 2024
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Home/Insights/Retailers/elfcosmetics.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.9M
Revenue
2.4M
Sessions
2.0-2.5%
Conversion rate
$25-50
Average order value
Online only revenue for elfcosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.

elfcosmetics.com’s revenueOVER TIME
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Over the past three months, elfcosmetics.com revenue has experienced decline of 30%, compared to the preceding three months.

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elfcosmetics.com revenue decline for last six months
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OVERVIEW
elfcosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $1,900,225, conversion rate of 2.00-2.50%, AOV of $25-50, and 2,408,222 sessions in September 2024. The highest revenue in the category was ulta.com at $114,902,798, the highest conversion rate was 4.62%, the highest AOV was $191, and the most sessions were 41,256,765 from sephora.com. The median revenue in the category was $53,315, median sessions were 22,216, and the lowest conversion rate and AOV were 1.45% and $49, respectively.
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elfcosmetics.com competitors

elfcosmetics.com outperforms most of its competitors in terms of revenue and transactions, with a revenue of $1,900,225 and 56,214 transactions. However, when looking at the conversion rate, it falls slightly behind feelunique.com and beautyjoint.com, which have conversion rates of 4.00-4.50%. In terms of sessions, elfcosmetics.com has a significantly higher number at 2,408,222 compared to most competitors. Its average order value (AOV) falls within the 25-50 range, similar to most of the competitors listed. Overall, elfcosmetics.com has a strong online presence with high revenue and transaction numbers, but may benefit from improving its conversion rate to match up to the best performers in the industry like feelunique.com and beautyjoint.com.

#1 beautyjoint.com
105K
Revenue
31.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#3 itcosmetics.com
1.3M
Revenue
487.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 nyxcosmetics.com
984.4K
Revenue
831.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 sweetsparkle.com
308.4
Revenue
139
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
elfcosmetics.com vs top market performers
elfcosmetics.com
top retailers
conversion rate vs average order value for elfcosmetics.com and its competitors
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elfcosmetics.com brandsby revenue

1
Logo for elf cosmeticsElf Cosmetics
Top retailers:thentwrk.com
3
Logo for e.l.f. favoritesE.l.f. Favorites

elfcosmetics.com categoriesby revenue

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brands overtime comparison

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elfcosmetics.com channels

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elfcosmetics.com Google Ads spend

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elfcosmetics.com devices

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elfcosmetics.com top markets

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elfcosmetics.com country & global rank

Assess the ranking of elfcosmetics.com among other retailers within its primary country and worldwide.

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