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Dec 2025
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Home/Insights/Retailers/emcosmetics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for emcosmetics.comemcosmetics.com

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214.3K
Revenue
Dec 25
51.8K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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EM Cosmetics is a website that sells a variety of beauty products. They offer a wide range of cosmetics, including makeup palettes, lipsticks, eyeliners, and brushes. The website provides a platform for customers to purchase these items online and provides detailed product information to help make informed purchasing decisions.

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emcosmetics.com Annual Revenue and Growth

emcosmetics.com's annual sales on its online store amounted to $9.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emcosmetics.com revenue by year

emcosmetics.com's monthly revenueOVER TIME
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Over the past three months, emcosmetics.com revenue has experienced growth of 12%, compared to the preceding three months.

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emcosmetics.com revenue growth for last six months
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Top products on emcosmetics.comby revenue

#1 Divine Water
$38
Price
$140.6K
Revenue
#2 Portrait Mode
$38
Price
$44.3K
Revenue
#3 Color Drops Serum Blush
$28
Price
$21.7K
Revenue
#4 Phantom Blur Lip Tint
$24
Price
Revenue
#5 Heaven's Glow Blush
$34
Price
Revenue
#6 Color Drops Collection
$196
Price
Revenue
#7 Daydream Cushion Foundation SPF
$48
Price
Revenue
#8 So Soft Blush
$30
Price
Revenue
#9 Lip Cushion Tinted Lip Luminizer
$26.3
Price
Revenue
#10 Divine Skies Eyeshadow Palette
$42
Price
Revenue
#1 Divine Water
$38
Price
$140.6K
Revenue
#2 Portrait Mode
$38
Price
$44.3K
Revenue
#3 Color Drops Serum Blush
$28
Price
$21.7K
Revenue
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OVERVIEW
In December 2025, emcosmetics.com, operating in the BEAUTY AND COSMETICS industry, generated $214,305 in online sales, significantly outperforming the median revenue of $53,444, while also achieving a conversion rate of 4.50-5.00%, slightly above the industry high of 4.87%. With an average order value (AOV) between $75-100, it surpasses the industry low of $45 but remains below the high of $191. The site attracted 51,766 sessions, notably higher than the median of 23,270, though far from the top performer, sephora.com, which saw over 76 million sessions, indicating strong customer engagement and sales performance.
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emcosmetics.com competitors

In December 2025, emcosmetics.com generated $214,305 in revenue from 2,511 transactions and 51,766 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, emcosmetics.com outperforms mentedcosmetics.com, which had a revenue of $55,356 from 1,239 transactions and 30,426 sessions, with an AOV between $25-50 and a conversion rate of 4.00-4.50%. It also surpasses kbeautyblossom.com, with revenue of $22,792 from 332 transactions and 7,081 sessions, AOV of $50-75, and a conversion rate of 4.50-5.00%. However, emcosmetics.com falls behind itcosmetics.com, which generated $1,146,748 in revenue from 12,865 transactions and 502,073 sessions, with an AOV between $75-100 but a lower conversion rate of 2.50-3.00%. Overall, emcosmetics.com demonstrates strong performance in revenue and conversion rate compared to its competitors.

mentedcosmetics.com screenshot
#1 mentedcosmetics.com
55.4K
Revenue
30.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
kbeautyblossom.com screenshot
#2 kbeautyblossom.com
22.8K
Revenue
7.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#3 itcosmetics.com
1.1M
Revenue
502.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
chella.com screenshot
#4 chella.com
49.4K
Revenue
15.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
siiacosmetics.com screenshot
#5 siiacosmetics.com
19.8K
Revenue
17.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
emcosmetics.com vs top market performers
emcosmetics.com
top retailers
conversion rate vs average order value for emcosmetics.com and its competitors
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Revenue share by device at emcosmetics.com

In December large majority of sales on emcosmetics.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on emcosmetics.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emcosmetics.com channels

Identify top traffic channels that drive growth for emcosmetics.comand discover how performance of traffic channels has changed over time.

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emcosmetics.com Google Ads spend

Evaluate emcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emcosmetics.com devices

Review emcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emcosmetics.com top markets

Explore emcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emcosmetics.com country & global rank

Assess the ranking of emcosmetics.com among other retailers within its primary country and worldwide.

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