Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/emcosmetics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for emcosmetics.comemcosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
290.7K
Revenue
79.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
Loading...

EM Cosmetics is a website that sells a variety of beauty products. They offer a wide range of cosmetics, including makeup palettes, lipsticks, eyeliners, and brushes. The website provides a platform for customers to purchase these items online and provides detailed product information to help make informed purchasing decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

emcosmetics.com's revenueOVER TIME
View real-time data

Over the past three months, emcosmetics.com revenue has experienced decline of 46%, compared to the preceding three months.

View real-time data
emcosmetics.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on emcosmetics.comby revenue

#1 Phantom Blur Lip Tint
$24
Price
$408.5K
Revenue
#2 Heaven's Glow Blush
$34
Price
$348.1K
Revenue
#3 Portrait Mode
$38
Price
$296.7K
Revenue
#4 Soft Spoken Velvet Lip Crème
$24
Price
Revenue
#5 Divine Water Perfecting Mist
$38
Price
Revenue
#6 Soft Spoken Collection
$216
Price
Revenue
#7 Daydream Cushion Foundation SPF
$48
Price
Revenue
#8 Lip Mage Tinted Serum
$22
Price
Revenue
#9 Soft Spoken Collection
$129
Price
Revenue
#10 Lip Cushion Tinted Lip Luminizer
$26.5
Price
Revenue
#1 Phantom Blur Lip Tint
$24
Price
$408.5K
Revenue
#2 Heaven's Glow Blush
$34
Price
$348.1K
Revenue
#3 Portrait Mode
$38
Price
$296.7K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In July 2025, emcosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $290,714, a conversion rate of 3.50-4.00%, an AOV of $100-125, and 79,097 sessions. The median revenue in the industry was $48,182, with the highest revenue from themancompany.com at $113,233,299. The highest conversion rate was 4.31% and the lowest was 1.0%. The highest AOV was $211 and the lowest was $51. The store with the most sessions was sephora.com with 41,064,568, while the median sessions in the industry was 20,909.
Read more

emcosmetics.com competitors

In July 2025, emcosmetics.com generated a revenue of $290,714 with 2,854 transactions and 79,097 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 3.50-4.00%. In comparison to its competitors, bhcosmetics.com had lower revenue at $932 with 8 transactions and 169 sessions, but a higher conversion rate of 4.50-5.00%. mentedcosmetics.com surpassed emcosmetics.com in revenue with $142,372, 2,214 transactions, and 51,123 sessions, offering a lower AOV of $50-$75 but a comparable conversion rate. Meanwhile, itcosmetics.com excelled with a revenue of $856,717, 8,731 transactions, and 424,115 sessions, albeit with a lower conversion rate. Overall, emcosmetics.com falls within the mid-range in terms of revenue and transactions among its competitors but maintains a steady conversion rate and AOV, positioning itself competitively in the cosmetics industry.

bhcosmetics.com screenshot
#1 bhcosmetics.com
932.4
Revenue
168.6
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
mentedcosmetics.com screenshot
#2 mentedcosmetics.com
142.4K
Revenue
51.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
kbeautyblossom.com screenshot
#3 kbeautyblossom.com
34.7K
Revenue
10.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#4 itcosmetics.com
856.7K
Revenue
424.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
chella.com screenshot
#5 chella.com
41.7K
Revenue
15.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
emcosmetics.com vs top market performers
emcosmetics.com
top retailers
conversion rate vs average order value for emcosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at emcosmetics.com

In July large majority of sales on emcosmetics.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on emcosmetics.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

emcosmetics.com channels

Identify top traffic channels that drive growth for emcosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

emcosmetics.com Google Ads spend

Evaluate emcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

emcosmetics.com devices

Review emcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

emcosmetics.com top markets

Explore emcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

emcosmetics.com country & global rank

Assess the ranking of emcosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard