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Nov 2025
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Home/Insights/Retailers/emcosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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313.3K
Revenue
Nov 25
59.5K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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EM Cosmetics is a website that sells a variety of beauty products. They offer a wide range of cosmetics, including makeup palettes, lipsticks, eyeliners, and brushes. The website provides a platform for customers to purchase these items online and provides detailed product information to help make informed purchasing decisions.

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emcosmetics.com Annual Revenue and Growth

emcosmetics.com's annual sales on its online store amounted to $9.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emcosmetics.com revenue by year

emcosmetics.com's monthly revenueOVER TIME
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Over the past three months, emcosmetics.com revenue has experienced decline of 14%, compared to the preceding three months.

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emcosmetics.com revenue decline for last six months
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OVERVIEW
In November 2025, emcosmetics.com generated $313,275 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 5.50-6.00%, surpassing the industry average of 5.32%. The site achieved an average order value (AOV) of $75-100, below the high of $204, while attracting 59,462 sessions, notably higher than the median of 19,748. Despite being a smaller player compared to ulta.com’s massive revenue of $145,643,880 and sephora.com’s sessions of 76,114,809, emcosmetics.com shows strong performance metrics within its niche, highlighting its effective market presence.
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emcosmetics.com competitors

In November 2025, emcosmetics.com outperformed its competitors in terms of revenue, with a total of $313,275. However, when looking at the number of transactions, it falls behind similar_domain itcosmetics.com, which had 20,219 transactions compared to emcosmetics.com's 3,376 transactions. In terms of sessions, emcosmetics.com had 59,462 sessions, which was less than itcosmetics.com's 669,268 sessions. emcosmetics.com had a conversion rate of 5.50-6.00%, similar to kbeautyblossom.com, but lower than chella.com's conversion rate of 5.00-5.50% and much lower than mentedcosmetics.com's impressive conversion rate of 9.00-9.50%. Overall, emcosmetics.com performed well in revenue but can work on increasing its transactions and sessions to compete with top competitors in the industry.

mentedcosmetics.com screenshot
#1 mentedcosmetics.com
171K
Revenue
35.6K
Sessions
9.0-9.5%
Conv. rate
$50-75
AOV
kbeautyblossom.com screenshot
#2 kbeautyblossom.com
15.9K
Revenue
3.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#3 itcosmetics.com
1.9M
Revenue
669.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
chella.com screenshot
#4 chella.com
21.7K
Revenue
5.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
siiacosmetics.com screenshot
#5 siiacosmetics.com
8K
Revenue
5.7K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
emcosmetics.com vs top market performers
emcosmetics.com
top retailers
conversion rate vs average order value for emcosmetics.com and its competitors
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Revenue share by device at emcosmetics.com

In November large majority of sales on emcosmetics.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on emcosmetics.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emcosmetics.com channels

Identify top traffic channels that drive growth for emcosmetics.comand discover how performance of traffic channels has changed over time.

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emcosmetics.com Google Ads spend

Evaluate emcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emcosmetics.com devices

Review emcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emcosmetics.com top markets

Explore emcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emcosmetics.com country & global rank

Assess the ranking of emcosmetics.com among other retailers within its primary country and worldwide.

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