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Sep 2025
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Home/Insights/Retailers/emcosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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160.3K
Revenue
Sep 25
53.1K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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EM Cosmetics is a website that sells a variety of beauty products. They offer a wide range of cosmetics, including makeup palettes, lipsticks, eyeliners, and brushes. The website provides a platform for customers to purchase these items online and provides detailed product information to help make informed purchasing decisions.

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emcosmetics.com Annual Revenue and Growth

emcosmetics.com's annual sales on its online store amounted to $9.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emcosmetics.com revenue by year

emcosmetics.com's monthly revenueOVER TIME
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Over the past three months, emcosmetics.com revenue has experienced decline of 50%, compared to the preceding three months.

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emcosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, emcosmetics.com, operating in the BEAUTY AND COSMETICS industry, achieved online sales revenue of $160,297, significantly surpassing the median of $40,540. With a conversion rate of 3.00-3.50%, it is close to the high end of the industry average, which peaks at 4.54%. The average order value (AOV) ranged from $75-100, below the high of $203, yet above the low of $47. The site recorded 53,136 sessions, well above the median of 18,928 but far behind sephora.com, the leader in sessions with 45,764,193, illustrating a strong performance in its niche.
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emcosmetics.com competitors

In September 2025, emcosmetics.com reported a revenue of $160,297 with 1,700 transactions and 53,136 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. In comparison, its competitors show varying performance metrics. mentedcosmetics.com had a revenue of $94,768 with 1,843 transactions and 32,028 sessions, along with an AOV of $50-75 and a high conversion rate of 5.50-6.00%. kbeautyblossom.com reported a revenue of $24,873 with 360 transactions and 7,627 sessions, showcasing a similar AOV range of $50-75 but a slightly lower conversion rate of 4.50-5.00%. On the other hand, itcosmetics.com outperformed all competitors with a revenue of $753,831, 8,325 transactions, and 423,315 sessions, although its conversion rate was lower at 1.50-2.00%. chella.com fell in the middle with a revenue of $40,963, 630 transactions, and 14,036 sessions, featuring an AOV of $50-75 and a conversion rate of 4.00-4.50%.

mentedcosmetics.com screenshot
#1 mentedcosmetics.com
94.8K
Revenue
32K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
kbeautyblossom.com screenshot
#2 kbeautyblossom.com
24.9K
Revenue
7.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#3 itcosmetics.com
753.8K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
chella.com screenshot
#4 chella.com
41K
Revenue
14K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
siiacosmetics.com screenshot
#5 siiacosmetics.com
8K
Revenue
7.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
emcosmetics.com vs top market performers
emcosmetics.com
top retailers
conversion rate vs average order value for emcosmetics.com and its competitors
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Revenue share by device at emcosmetics.com

In September large majority of sales on emcosmetics.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on emcosmetics.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emcosmetics.com channels

Identify top traffic channels that drive growth for emcosmetics.comand discover how performance of traffic channels has changed over time.

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emcosmetics.com Google Ads spend

Evaluate emcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emcosmetics.com devices

Review emcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emcosmetics.com top markets

Explore emcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emcosmetics.com country & global rank

Assess the ranking of emcosmetics.com among other retailers within its primary country and worldwide.

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