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Apr 2026
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for eyebuydirect.comeyebuydirect.com

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29.8M
Revenue
Apr 26
6.1M
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $297.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$297.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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eyebuydirect.com revenue decline for last six months
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OVERVIEW
In April 2026, eyebuydirect.com generated $29,832,307 in online sales with a conversion rate of 3.50-4.00%, which is above the low end of the health industry average, but below the high of 4.81%. Their average order value (AOV) ranged from $125-150, considerably lower than the industry high of $364. The site attracted 6,130,345 sessions, significantly exceeding the health sector median of 24,080 but far below the leader Walgreens' 59,127,205 sessions, highlighting strong engagement yet indicating potential for growth against dominant competitors in the health category.
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eyebuydirect.com competitors

In April 2026, eyebuydirect.com outperformed several competitors with a revenue of $29,832,307 and a notable conversion rate of 3.50-4.00%. This success is reflected in its 219,840 transactions from 6,130,345 sessions, yielding an average order value (AOV) of $125-150. In contrast, warbyparker.com generated $21,644,875 in revenue with a lower conversion rate of 2.00-2.50%, despite a higher AOV of $175-200 and 114,238 transactions. glassesusa.com followed closely with $21,399,926 in revenue and a conversion rate of 3.00-3.50%. framesdirect.com and glasses.com lagged significantly, with revenues of $3,058,769 and $3,590,224 respectively, and both showing lower conversion rates around 2.00-3.00%. Overall, eyebuydirect.com demonstrated a stronger market position, emphasizing efficiency and volume over high-ticket sales, unlike some of its premium competitors.

warbyparker.com screenshot
#1 warbyparker.com
21.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.1M
Revenue
709.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#3 glasses.com
3.6M
Revenue
657.6K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
glassesusa.com screenshot
#4 glassesusa.com
21.4M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
payneglasses.com screenshot
#5 payneglasses.com
1.3M
Revenue
691.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In April large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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