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Sep 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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25.6M
Revenue
Sep 25
4.4M
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $346.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$346.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced growth of 14%, compared to the preceding three months.

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eyebuydirect.com revenue growth for last six months
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OVERVIEW
In September 2025, eyebuydirect.com generated online sales of $25,569,600 with a conversion rate of 4.50-5.00%, slightly below the health industry's high of 5.22%. Its average order value (AOV) ranged from $125-150, considerably lower than the sector's high of $381. The website attracted 4,448,483 sessions, far fewer than the industry leader walgreens.com, which recorded 57,099,485 sessions, and well below the median of 24,842 sessions in the HEALTH category. Overall, eyebuydirect.com demonstrated strong performance metrics, positioning it favorably within a competitive industry landscape.
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eyebuydirect.com competitors

In September 2025, eyebuydirect.com generated $25,569,600 in revenue from 202,148 transactions and 4,448,483 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. Compared to its competitors, zennioptical.com had the highest revenue at $27,483,524 from 334,695 transactions and 7,226,535 sessions, with a lower AOV of $75-100 but a similar conversion rate. warbyparker.com had slightly lower revenue than eyebuydirect.com at $26,161,540 but with fewer transactions and sessions, a higher AOV of $200-225, and a lower conversion rate. framesdirect.com and glassesusa.com had significantly lower revenue and transactions compared to eyebuydirect.com, while glasses.com had the lowest revenue, transactions, and sessions of all the competitors, with the highest AOV and the lowest conversion rate.

zennioptical.com screenshot
#1 zennioptical.com
27.5M
Revenue
7.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
warbyparker.com screenshot
#2 warbyparker.com
26.2M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.5M
Revenue
642.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.4M
Revenue
561.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
24M
Revenue
3.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In September large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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