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Aug 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for eyebuydirect.comeyebuydirect.com

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26.2M
Revenue
Aug 25
5.1M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $346.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$346.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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eyebuydirect.com revenue decline for last six months
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OVERVIEW
In August 2025, eyebuydirect.com, an online store in the HEALTH industry, generated $26,171,853 in revenue with a conversion rate of 4.00-4.50% and an average order value of $100-125. The store had 5,095,989 sessions, significantly lower than walgreens.com which had 57,014,532 sessions. The median revenue in the HEALTH category was $89,730, while the highest AOV was $361 and the lowest was $52. Despite not being the top performer in terms of revenue or sessions, eyebuydirect.com maintained a competitive conversion rate and AOV within the industry.
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eyebuydirect.com competitors

In August 2025, eyebuydirect.com reported a revenue of $26,171,853 with 210,190 transactions and 5,095,989 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%. Compared to its competitors, eyebuydirect.com falls slightly behind zennioptical.com in revenue and transactions but surpasses framesdirect.com and glasses.com. warbyparker.com leads in AOV at $175-200, while glasses.com has the highest AOV at $225-250. Conversion rates vary among competitors with glassesusa.com having the highest at 3.50-4.00%. Despite facing tough competition, eyebuydirect.com remains competitive in terms of revenue, transactions, and conversion rate, proving to be a strong player in the online eyewear market.

zennioptical.com screenshot
#1 zennioptical.com
26.5M
Revenue
8.2M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
warbyparker.com screenshot
#2 warbyparker.com
24.8M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.6M
Revenue
719.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.4M
Revenue
662.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
19M
Revenue
3.7M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In August large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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