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May 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.8M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com's revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced decline of 11%, compared to the preceding three months.

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eyebuydirect.com revenue decline for last six months
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OVERVIEW
In May 2025, eyebuydirect.com in the HEALTH industry had online sales revenue of $20,754,157, a conversion rate of 3.00-3.50%, an AOV of $125-150, and 4,558,180 sessions. The highest revenue in the category was $84,074,439 from walgreens.com, the highest conversion rate was 5.31%, the highest AOV was $353, and the highest number of sessions was 54,921,193 from walgreens.com. The median revenue was $93,599, the median conversion rate was 1.38%, the median AOV was $55, and the median number of sessions was 27,872.
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eyebuydirect.com competitors

In May 2025, eyebuydirect.com reported revenue of $20,754,157 with 158,400 transactions and 4,558,180 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 3.00-3.50%. Compared to its competitors, eyebuydirect.com falls behind Warby Parker in revenue at $26,646,395 but surpasses FramesDirect, Zenni Optical, glasses.com, and GlassesUSA. Warby Parker also has a higher AOV range of $200-$225, while FramesDirect and glasses.com have the highest AOV at $225-$250. Zenni Optical leads in transactions with 249,008, followed by GlassesUSA with 123,187. In terms of sessions, Zenni Optical also outperforms eyebuydirect.com with 7,481,153 sessions. However, eyebuydirect.com remains competitive with its solid conversion rate, tying with Zenni Optical and GlassesUSA. Overall, eyebuydirect.com holds its ground against its competitors, especially in revenue and conversion rate metrics.

zennioptical.com screenshot
#1 zennioptical.com
19.5M
Revenue
7.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
warbyparker.com screenshot
#2 warbyparker.com
26.6M
Revenue
4.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.4M
Revenue
608K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.4M
Revenue
415.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
17.8M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In May large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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brands overtime comparison

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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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