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Dec 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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28.7M
Revenue
Dec 25
4.5M
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $346.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$346.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced growth of 24%, compared to the preceding three months.

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eyebuydirect.com revenue growth for last six months
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OVERVIEW
In December 2025, eyebuydirect.com generated $28,674,071 in online sales within the HEALTH sector, significantly below the median of $97,286 and the leader Walgreens' $134,927,102. The site achieved a conversion rate of 5.00-5.50%, outperforming the lower threshold of 1.43% but slightly below the sector's high of 5.42%. Its average order value (AOV) ranged from $125-150, markedly lower than the industry high of $363. With 4,547,986 sessions, it falls far short of Walgreens' 74,557,289 sessions, yet surpasses the sector median of 27,706, highlighting its notable online engagement in the competitive health market.
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eyebuydirect.com competitors

In December 2025, eyebuydirect.com generated a revenue of $28,674,071 from 227,754 transactions with a conversion rate of 5.00-5.50% from 4,547,986 sessions. Compared to its competitors, zennioptical.com had a higher revenue of $34,200,140 from 404,986 transactions with a conversion rate of 4.50-5.00% from 8,228,025 sessions. warbyparker.com had a revenue of $28,975,910 from 144,149 transactions with a conversion rate of 2.50-3.00% from 5,148,491 sessions. framesdirect.com had a revenue of $3,374,179 from 20,453 transactions with a conversion rate of 3.00-3.50% from 649,249 sessions. glasses.com had a revenue of $4,006,433 from 17,054 transactions with a conversion rate of 2.00-2.50% from 736,602 sessions. Lastly, glassesusa.com had the highest revenue of $35,333,590 from 235,408 transactions with a conversion rate of 6.00-6.50% from 3,813,523 sessions.

zennioptical.com screenshot
#1 zennioptical.com
34.2M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
warbyparker.com screenshot
#2 warbyparker.com
29M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#3 framesdirect.com
3.4M
Revenue
649.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
4M
Revenue
736.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
35.3M
Revenue
3.8M
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In December large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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