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Oct 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for eyebuydirect.comeyebuydirect.com

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27M
Revenue
Oct 25
4.6M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $346.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$346.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced growth of 32%, compared to the preceding three months.

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eyebuydirect.com revenue growth for last six months
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OVERVIEW
In October 2025, eyebuydirect.com generated $26,985,669 in online sales within the health industry, significantly lower than the $87,657 median and far behind walgreens.com’s $159,748,187. Its conversion rate ranged from 4.50% to 5.00%, slightly below the health sector's high of 5.39%, while the average order value (AOV) was between $100-125, compared to the sector's high of $375. With 4,605,440 sessions, it outperformed the median of 24,789 sessions but remained well below walgreens.com’s 59,683,963 sessions, indicating growth potential in traffic and sales efficiency.
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eyebuydirect.com competitors

In October 2025, eyebuydirect.com reported revenue of $26,985,669 from 216,027 transactions with 4,605,440 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. When comparing eyebuydirect.com to its competitors, we see that zennioptical.com leads in revenue with $30,154,610 from 371,169 transactions and 6,787,714 sessions, boasting a slightly higher conversion rate of 5.00-5.50%. warbyparker.com stands out with a revenue of $32,596,862 from 166,434 transactions and 4,640,166 sessions, offering a higher AOV of $175-200. framesdirect.com, glasses.com, and glassesusa.com also have their strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, each competitor has its own unique selling points and areas where they outperform eyebuydirect.com.

zennioptical.com screenshot
#1 zennioptical.com
30.2M
Revenue
6.8M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
warbyparker.com screenshot
#2 warbyparker.com
32.6M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
framesdirect.com screenshot
#3 framesdirect.com
3.1M
Revenue
593K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.7M
Revenue
474.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
25.9M
Revenue
3.4M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In October large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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