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Nov 2025
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Home/Insights/Retailers/eyebuydirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for eyebuydirect.comeyebuydirect.com

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32.2M
Revenue
Nov 25
5.1M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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eyebuydirect.com is an e-commerce platform offering an extensive range of eyewear products. They specialize in selling prescription glasses, sunglasses, and various lens types such as single vision, bifocal, and progressive lenses. The website provides an easy-to-use platform for browsing and purchasing eyewear products.

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eyebuydirect.com Annual Revenue and Growth

eyebuydirect.com's annual sales on its online store amounted to $346.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$346.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eyebuydirect.com revenue by year

eyebuydirect.com's monthly revenueOVER TIME
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Over the past three months, eyebuydirect.com revenue has experienced growth of 30%, compared to the preceding three months.

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eyebuydirect.com revenue growth for last six months
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OVERVIEW
In November 2025, eyebuydirect.com, operating in the health sector, achieved online sales revenue of $32,150,627, significantly below the industry median of $88,366, with a conversion rate between 4.50-5.00%, slightly under the high benchmark of 5.5%. The Average Order Value (AOV) ranged from $125-150, well below the health sector's high of $370. With 5,135,932 sessions, eyebuydirect.com fell short of the industry leader, walgreens.com, which garnered 57,360,068 sessions, highlighting areas for growth in traffic and revenue generation compared to industry standards.
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eyebuydirect.com competitors

In November 2025, eyebuydirect.com generated $32,150,627 in revenue from 256,547 transactions and 5,135,932 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 4.50-5.00%. Comparing this data to its competitors, we see that zennioptical.com outperformed eyebuydirect.com in revenue with $34,083,358, 396,025 transactions, and 8,222,397 sessions. warbyparker.com had the highest revenue at $37,995,195, with 186,339 transactions and 4,312,741 sessions, and a higher AOV of $200-225, but a slightly lower conversion rate. eyebuydirect.com had a higher conversion rate compared to framesdirect.com and glasses.com, but a lower revenue and number of transactions. glassesusa.com had a similar revenue to eyebuydirect.com but a higher conversion rate and fewer transactions. Overall, eyebuydirect.com performed well in terms of revenue and conversion rate compared to its competitors in the eyewear industry.

zennioptical.com screenshot
#1 zennioptical.com
34.1M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
warbyparker.com screenshot
#2 warbyparker.com
38M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
framesdirect.com screenshot
#3 framesdirect.com
3.3M
Revenue
546.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
3.4M
Revenue
482.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
glassesusa.com screenshot
#5 glassesusa.com
28.4M
Revenue
3.5M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
eyebuydirect.com vs top market performers
eyebuydirect.com
top retailers
conversion rate vs average order value for eyebuydirect.com and its competitors
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Revenue share by device at eyebuydirect.com

In November large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on eyebuydirect.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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eyebuydirect.com channels

Identify top traffic channels that drive growth for eyebuydirect.comand discover how performance of traffic channels has changed over time.

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eyebuydirect.com Google Ads spend

Evaluate eyebuydirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eyebuydirect.com devices

Review eyebuydirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eyebuydirect.com top markets

Explore eyebuydirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eyebuydirect.com country & global rank

Assess the ranking of eyebuydirect.com among other retailers within its primary country and worldwide.

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