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Jan 2026
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Home/Insights/Retailers/zennioptical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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35.4M
Revenue
Jan 26
8.3M
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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ZenniOptical.com sells a wide range of prescription eyeglasses and sunglasses. They offer various styles and designs for men, women, and children. The website provides a convenient platform to order glasses online at affordable prices, allowing customers to customize their lenses, frames, and explore different lens options to meet their needs.

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zennioptical.com Annual Revenue and Growth

zennioptical.com's annual sales on its online store amounted to $301.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$301.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zennioptical.com revenue by year

zennioptical.com's monthly revenueOVER TIME
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Over the past three months, zennioptical.com revenue has experienced growth of 23%, compared to the preceding three months.

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zennioptical.com revenue growth for last six months
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OVERVIEW
In January 2026, zennioptical.com achieved impressive performance metrics with online sales revenue of $35,366,516, notably below the health industry median of $95,642, and significantly trailing the largest competitor, walgreens.com, at $109,095,070. The site maintained a solid conversion rate of 5.00-5.50%, surpassing the industry low of 1.43% and close to the high of 5.32%. Zenni's average order value (AOV) ranged from $75 to $100, considerably lower than the health sector's high of $375 but above its low of $57. With 8,262,054 sessions, Zenni's traffic is markedly lower than Walgreens' 63,073,346 and the median of 27,449.
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zennioptical.com competitors

In January 2026, ZenniOptical outperformed its competitors in terms of revenue, with $35,366,516 compared to eyebuydirect.com's $32,318,273, warbyparker.com's $29,483,662, payneglasses.com's $2,254,177, glasses.com's $4,144,255, and framesdirect.com's $3,827,622. ZenniOptical also had the highest number of transactions at 419,052, followed by eyebuydirect.com with 258,502. In terms of sessions, ZenniOptical had 8,262,054, leading over warbyparker.com, payneglasses.com, glasses.com, and framesdirect.com. ZenniOptical's Average Order Value (AOV) fell within the mid-range at $75-100, similar to payneglasses.com and framesdirect.com, while being lower than eyebuydirect.com and higher than warbyparker.com and glasses.com. ZenniOptical's conversion rate ranged from 5.00-5.50%, surpassing its competitors across the board.

eyebuydirect.com screenshot
#1 eyebuydirect.com
32.3M
Revenue
5.2M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
warbyparker.com screenshot
#2 warbyparker.com
29.5M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
payneglasses.com screenshot
#3 payneglasses.com
2.3M
Revenue
732.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
glasses.com screenshot
#4 glasses.com
4.1M
Revenue
667.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
3.8M
Revenue
718.1K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
zennioptical.com vs top market performers
zennioptical.com
top retailers
conversion rate vs average order value for zennioptical.com and its competitors
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Revenue share by device at zennioptical.com

In January large majority of sales on zennioptical.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zennioptical.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zennioptical.com channels

Identify top traffic channels that drive growth for zennioptical.comand discover how performance of traffic channels has changed over time.

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zennioptical.com Google Ads spend

Evaluate zennioptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zennioptical.com devices

Review zennioptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zennioptical.com top markets

Explore zennioptical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zennioptical.com country & global rank

Assess the ranking of zennioptical.com among other retailers within its primary country and worldwide.

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