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Aug 2025
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Home/Insights/Retailers/zennioptical.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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26.5M
Revenue
Aug 25
8.2M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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ZenniOptical.com sells a wide range of prescription eyeglasses and sunglasses. They offer various styles and designs for men, women, and children. The website provides a convenient platform to order glasses online at affordable prices, allowing customers to customize their lenses, frames, and explore different lens options to meet their needs.

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zennioptical.com Annual Revenue and Growth

zennioptical.com's annual sales on its online store amounted to $351.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$351.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zennioptical.com revenue by year

zennioptical.com's monthly revenueOVER TIME
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Over the past three months, zennioptical.com revenue has experienced growth of 1.4%, compared to the preceding three months.

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zennioptical.com revenue growth for last six months
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OVERVIEW
In August 2025, zennioptical.com in the HEALTH industry had online sales revenue of $26,476,132, with a conversion rate of 4.00-4.50% and an AOV of $50-75. This performance falls below the largest competitor, walgreens.com, which generated $146,197,077 in revenue and 57,014,532 sessions. Despite zennioptical.com's lower revenue and sessions of 8,200,180, they maintain a solid conversion rate and AOV within the HEALTH category. Overall, zennioptical.com's performance metrics show potential for growth and improvement in the highly competitive online health market.
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zennioptical.com competitors

In August 2025, zennioptical.com outperformed its competitors in terms of revenue, with $26,476,132 in comparison to eyebuydirect.com's $26,171,853, warbyparker.com's $24,846,735, payneglasses.com's $1,446,949, glasses.com's $2,434,038, and framesdirect.com's $2,559,248. zennioptical.com also had the highest number of transactions at 353,268, followed by eyebuydirect.com at 210,190, warbyparker.com at 127,675, payneglasses.com at 16,920, glasses.com at 10,126, and framesdirect.com at 16,015. In terms of sessions, zennioptical.com had 8,200,180, while its competitors ranged from 4,647,495 to 719,639. zennioptical.com's Average Order Value (AOV) falls within the range of $50-$75, lower than some competitors but on par with others. The conversion rate of zennioptical.com, at 4.00-4.50%, was consistent with the top performers in the industry.

eyebuydirect.com screenshot
#1 eyebuydirect.com
26.2M
Revenue
5.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
warbyparker.com screenshot
#2 warbyparker.com
24.8M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
payneglasses.com screenshot
#3 payneglasses.com
1.4M
Revenue
618K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
glasses.com screenshot
#4 glasses.com
2.4M
Revenue
662.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
2.6M
Revenue
719.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
zennioptical.com vs top market performers
zennioptical.com
top retailers
conversion rate vs average order value for zennioptical.com and its competitors
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Revenue share by device at zennioptical.com

In August large majority of sales on zennioptical.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on zennioptical.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zennioptical.com channels

Identify top traffic channels that drive growth for zennioptical.comand discover how performance of traffic channels has changed over time.

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zennioptical.com Google Ads spend

Evaluate zennioptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zennioptical.com devices

Review zennioptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zennioptical.com top markets

Explore zennioptical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zennioptical.com country & global rank

Assess the ranking of zennioptical.com among other retailers within its primary country and worldwide.

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