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Oct 2025
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Home/Insights/Retailers/zennioptical.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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30.2M
Revenue
Oct 25
6.8M
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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ZenniOptical.com sells a wide range of prescription eyeglasses and sunglasses. They offer various styles and designs for men, women, and children. The website provides a convenient platform to order glasses online at affordable prices, allowing customers to customize their lenses, frames, and explore different lens options to meet their needs.

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zennioptical.com Annual Revenue and Growth

zennioptical.com's annual sales on its online store amounted to $351.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$351.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zennioptical.com revenue by year

zennioptical.com's monthly revenueOVER TIME
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Over the past three months, zennioptical.com revenue has experienced growth of 50%, compared to the preceding three months.

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zennioptical.com revenue growth for last six months
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OVERVIEW
In October 2025, Zenni Optical, operating in the health sector, achieved online sales revenue of $30,154,610, significantly above the health industry's median of $87,657, although well below Walgreens' $159,748,187. Their conversion rate ranged between 5.00-5.50%, surpassing the industry's low of 1.4% and aligning closely with the high of 5.39%. Zenni's average order value (AOV) stood between $75-100, notably lower than the industry's high of $375. The site recorded 6,787,714 sessions, far from Walgreens' peak of 59,683,963 but well above the median of 24,789 sessions in the HEALTH category.
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zennioptical.com competitors

In October 2025, Zenni Optical generated a revenue of $30,154,610 with 371,169 transactions and 6,787,714 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 5.00-5.50%. Comparing Zenni Optical to its competitors, we see that eyebuydirect.com had a revenue of $26,985,669 with 216,027 transactions and 4,605,440 sessions, an AOV of $100-125, and a conversion rate of 4.50-5.00%. warbyparker.com had a revenue of $32,596,862 with 166,434 transactions and 4,640,166 sessions, an AOV of $175-200, and a conversion rate of 3.50-4.00%. Zenni Optical's closest competitor in terms of revenue was framesdirect.com with $3,091,338 in revenue, 18,977 transactions, 593,045 sessions, an AOV of $150-175, and a conversion rate of 3.00-3.50%. Overall, Zenni Optical stands out with a strong revenue, high number of transactions and sessions, and a competitive AOV and conversion rate compared to its competitors in October 2025.

eyebuydirect.com screenshot
#1 eyebuydirect.com
27M
Revenue
4.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
warbyparker.com screenshot
#2 warbyparker.com
32.6M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
payneglasses.com screenshot
#3 payneglasses.com
1.6M
Revenue
550.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
glasses.com screenshot
#4 glasses.com
2.7M
Revenue
474.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
3.1M
Revenue
593K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
zennioptical.com vs top market performers
zennioptical.com
top retailers
conversion rate vs average order value for zennioptical.com and its competitors
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Revenue share by device at zennioptical.com

In October large majority of sales on zennioptical.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zennioptical.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zennioptical.com channels

Identify top traffic channels that drive growth for zennioptical.comand discover how performance of traffic channels has changed over time.

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zennioptical.com Google Ads spend

Evaluate zennioptical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zennioptical.com devices

Review zennioptical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zennioptical.com top markets

Explore zennioptical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zennioptical.com country & global rank

Assess the ranking of zennioptical.com among other retailers within its primary country and worldwide.

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