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Jul 2025
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Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.2M
Revenue
604.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
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Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

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glasses.com's revenueOVER TIME
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Over the past three months, glasses.com revenue has experienced decline of 14%, compared to the preceding three months.

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glasses.com revenue decline for last six months
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OVERVIEW
In July 2025, glasses.com in the HEALTH industry had online sales revenue of $2,157,078, a conversion rate of 1.00-1.50%, an AOV of $225-250, and 604,349 sessions. Compared to the median revenue of $87,025, conversion rate of 5.18%, AOV of $351, and median sessions of 27,953 in the HEALTH category, glasses.com performs moderately well. However, walgreens.com leads with $144,889,389 in revenue, 5.18% conversion rate, $351 AOV, and 56,141,481 sessions. The lowest performing metric for glasses.com in the HEALTH industry is the AOV at $51.
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glasses.com competitors

In July 2025, glasses.com falls behind its competitors in terms of revenue, with $2,157,078 in comparison to eyebuydirect.com at $19,266,178, zennioptical.com at $18,685,432, glassesusa.com at $17,078,989, and lenscrafters.com at $17,161,648. Similarly, glasses.com has the lowest number of transactions at 8,710, and sessions at 604,349 compared to its competitors. However, glasses.com boasts a higher Average Order Value (AOV) range of $225-250, while its competitors range from $75-175. In terms of conversion rate, glasses.com falls at 1.00-1.50%, whereas its competitors range from 2.00-4.50%. Overall, glasses.com lags behind its competitors in revenue and metrics such as transactions, sessions, and conversion rates, but excels in AOV.

eyebuydirect.com screenshot
#1 eyebuydirect.com
19.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
zennioptical.com screenshot
#2 zennioptical.com
18.7M
Revenue
8.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.4M
Revenue
669.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
17.1M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#5 lenscrafters.com
17.2M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
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Revenue share by device at glasses.com

In July large majority of sales on glasses.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on glasses.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

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glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

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