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Jul 2026
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Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for glasses.comglasses.com

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3M
Revenue
Jul 26
630.2K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

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glasses.com Annual Revenue and Growth

glasses.com's annual sales on its online store amounted to $32.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
glasses.com revenue by year

glasses.com's monthly revenueOVER TIME
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Over the past three months, glasses.com revenue has experienced decline of 19%, compared to the preceding three months.

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glasses.com revenue decline for last six months
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OVERVIEW
glasses.com stands out in the health category with impressive performance metrics for July 2026. Its revenue from online sales reached $3 million, significantly higher than a typical store in the health category, which generates around $78,700 monthly. The conversion rate of 1.50-2.00% is also within the typical range of 1.28% to 5.3%. With an average order value of $225-250 and 630,000 sessions, glasses.com performs robustly compared to a typical store in the health category that sees approximately 21,600 sessions monthly.
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glasses.com competitors

In July 2026, glasses.com showcases a commendable average order value (AOV) ranging between $225 and $250, outperforming its competitors. However, it lags significantly in revenue, generating $3 million and trailing glassesusa.com by $26.4 million. When it comes to transactions, glasses.com recorded 11,900, which is far behind eyebuydirect.com, trailing by 196,000. In terms of sessions, glasses.com had 630,000, significantly lower than eyebuydirect.com, which had 6.2 million sessions, trailing by 5.6 million. Despite its competitive AOV, glasses.com faces challenges in overall performance metrics compared to competitors like framesdirect.com and lenscrafters.com.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#2 framesdirect.com
4M
Revenue
755.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
glassesusa.com screenshot
#3 glassesusa.com
29.4M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#4 lenscrafters.com
24M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
36.4M
Revenue
5.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
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Revenue share by device at glasses.com

In July large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries glasses.com operates in

glasses.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

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glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

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