glasses.com
Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.
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glasses.com Annual Revenue and Growth
glasses.com's annual sales on its online store amounted to $44.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
glasses.com's monthly revenueOVER TIME
Over the past three months, glasses.com revenue has experienced growth of 12%, compared to the preceding three months.
glasses.com competitors
In October 2025, glasses.com reported a revenue of $2,686,640 with 10,883 transactions and 474,297 sessions, boasting an average order value (AOV) range of $225-250 and a conversion rate of 2.00-2.50%. When compared to its competitors, glasses.com falls behind in terms of revenue and transactions. For example, Zenni Optical generated $30,154,610 in revenue from 371,169 transactions and had 6,787,714 sessions, with a lower AOV range of $75-100 but a higher conversion rate of 5.00-5.50%. eyebuydirect.com also outperformed glasses.com with $26,985,669 in revenue, 216,027 transactions, and 4,605,440 sessions, and a conversion rate of 4.50-5.00%. Despite its lower revenue and transaction numbers, glasses.com does have a competitive AOV and conversion rate within the industry.
Revenue share by device at glasses.com
In October large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glasses.com channels
Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.
glasses.com Google Ads spend
Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
glasses.com devices
Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
