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Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3M
Revenue
Aug 26
557.9K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

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glasses.com Annual Revenue and Growth

glasses.com's annual sales on its online store amounted to $32.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
glasses.com revenue by year

glasses.com's monthly revenueOVER TIME
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Over the past three months, glasses.com revenue has experienced decline of 15%, compared to the preceding three months.

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glasses.com revenue decline for last six months
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OVERVIEW
Compared to a typical store in the health category, glasses.com performs exceptionally well. In August 2026, it achieved $3 million in online sales, far exceeding the typical $89,200 monthly revenue. Its conversion rate of 2.00-2.50% is also within the category's typical range of 1.2% to 5.21%. With an average order value (AOV) of $250-275 and 558,000 sessions, glasses.com significantly outperforms the typical store in the health category, which sees around 26,500 sessions and an AOV of $56 to $359.
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glasses.com competitors

glasses.com excels in average order value (AOV) with a range of $250-275, outperforming competitors like eyebuydirect.com, which has an AOV of $125-150. However, in August 2026, glasses.com trails behind its competitors in revenue, generating $3 million from 11,700 transactions across 558,000 sessions. In contrast, eyebuydirect.com leads with $28.6 million in revenue from 208,000 transactions and 6.2 million sessions. Similarly, glasses.com falls short of framesdirect.com, which reported $3.9 million in revenue and 21,500 transactions. glasses.com also ranks last in session numbers, well behind its competitors, notably lenscrafters.com, which had 3.2 million sessions. Overall, while glasses.com has a strong AOV, it lags in revenue and traffic metrics.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.9M
Revenue
725.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
glassesusa.com screenshot
#3 glassesusa.com
24.6M
Revenue
4.9M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#4 lenscrafters.com
23.6M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
37.7M
Revenue
5.4M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
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Revenue share by device at glasses.com

In August large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries glasses.com operates in

glasses.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

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glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

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