Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for glasses.comglasses.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.4M
Revenue
Sep 25
561.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
Loading...

Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

glasses.com Annual Revenue and Growth

glasses.com's annual sales on its online store amounted to $44.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.6M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
glasses.com revenue by year

glasses.com's monthly revenueOVER TIME
View real-time data

Over the past three months, glasses.com revenue has experienced growth of 1.4%, compared to the preceding three months.

View real-time data
glasses.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, glasses.com reported online sales revenue of $2,408,964, significantly surpassing the health industry median of $86,581, though far below market leader walgreens.com at $147,913,429. The site achieved a conversion rate of 1.50-2.00%, which is above the low end of the industry's range but below the high of 5.22%. With an average order value (AOV) between $225-250, glasses.com remains competitive but still lower than the industry's high AOV of $381. Additionally, the website attracted 561,203 sessions, well above the median of 24,842 but dwarfed by walgreens.com's 57,099,485 sessions.
Read more

glasses.com competitors

When comparing glasses.com to its competitors in September 2025, we see that glasses.com generated a revenue of $2,408,964 from 9,860 transactions and 561,203 sessions. With an Average Order Value (AOV) range of $225-$250 and a conversion rate of 1.50-2.00, glasses.com is performing steadily in the market. In contrast, some of its competitors like zennioptical.com and glassesusa.com are outperforming glasses.com in terms of revenue, transactions, and sessions. zennioptical.com generated $27,483,524 in revenue from 334,695 transactions and 7,226,535 sessions, with an AOV of $75-$100 and a conversion rate of 4.50-5.00. glassesusa.com also had higher revenue and transactions compared to glasses.com. However, glasses.com remains competitive with its niche market, focusing on quality eyewear and personalized customer service.

eyebuydirect.com screenshot
#1 eyebuydirect.com
25.6M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
zennioptical.com screenshot
#2 zennioptical.com
27.5M
Revenue
7.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.5M
Revenue
642.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
24M
Revenue
3.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#5 lenscrafters.com
17.6M
Revenue
2.2M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at glasses.com

In September large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard