glasses.com
Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.
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glasses.com Annual Revenue and Growth
glasses.com's annual sales on its online store amounted to $44.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
glasses.com's monthly revenueOVER TIME
Over the past three months, glasses.com revenue has experienced growth of 26%, compared to the preceding three months.
glasses.com competitors
In November 2025, glasses.com, with a revenue of $3,411,811 and 14,148 transactions from 482,884 sessions, had an average order value (AOV) of $225-250 and a conversion rate of 2.50-3.00%. Comparing glasses.com to its competitors, eyebuydirect.com and glassesusa.com stand out with significantly higher revenues of $32,150,627 and $28,380,216 respectively. However, glasses.com has a higher AOV compared to zennioptical.com, framesdirect.com, and lenscrafters.com, indicating potentially higher quality products or premium pricing. In terms of conversion rates, glasses.com falls behind glassesusa.com but outperforms lenscrafters.com. Overall, glasses.com may have lower revenue and transaction numbers than some competitors, but its higher AOV and competitive conversion rate suggest a focus on quality and customer engagement.
Revenue share by device at glasses.com
In November large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glasses.com channels
Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.
glasses.com Google Ads spend
Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
glasses.com devices
Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
