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Sep 2026
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Home/Insights/Retailers/glasses.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for glasses.comglasses.com

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2.7M
Revenue
Sep 26
483.7K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.

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glasses.com Annual Revenue and Growth

glasses.com's annual sales on its online store amounted to $32.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
glasses.com revenue by year

glasses.com's monthly revenueOVER TIME
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Over the past three months, glasses.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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glasses.com revenue decline for last six months
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OVERVIEW
Compared to a typical store in the health category, glasses.com has shown impressive performance metrics for the month of September 2026. With online sales revenue of $2.7 million, it significantly outpaces the $70,300 average. Its conversion rate of 2.00-2.50% is within the typical range of 1.25% to 5.13%. Additionally, an average order value of $250-275 falls within the category's typical range of $61 to $378. Finally, glasses.com attracted 484,000 sessions, far exceeding a typical store in the health category's 19,700 sessions.
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glasses.com competitors

In September 2026, glasses.com achieved a respectable revenue of $2.7 million, showcasing strong performance in the competitive eyewear market. However, it trails competitors like glassesusa.com, which reported $33.4 million in revenue, and eyebuydirect.com, with $26.7 million. While glasses.com’s average order value ranges from $250 to $275, it still falls behind framesdirect.com and lenscrafters.com, both with lower AOVs. In terms of conversion rates, glasses.com aligns with framesdirect.com at 2.00-2.50%, yet lags behind eyebuydirect.com (3.50-4.00%) and glassesusa.com (4.50-5.00%). Additionally, glasses.com had 484,000 sessions, which is significantly less than eyebuydirect.com’s 5 million sessions, indicating a need for improved visibility and engagement in the marketplace.

eyebuydirect.com screenshot
#1 eyebuydirect.com
26.7M
Revenue
5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.9M
Revenue
605.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
glassesusa.com screenshot
#3 glassesusa.com
33.4M
Revenue
4.8M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#4 lenscrafters.com
29.6M
Revenue
3.2M
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
warbyparker.com screenshot
#5 warbyparker.com
35.8M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
glasses.com vs top market performers
glasses.com
top retailers
conversion rate vs average order value for glasses.com and its competitors
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Revenue share by device at glasses.com

In September large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries glasses.com operates in

glasses.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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glasses.com channels

Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.

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glasses.com Google Ads spend

Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glasses.com devices

Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glasses.com top markets

Explore glasses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glasses.com country & global rank

Assess the ranking of glasses.com among other retailers within its primary country and worldwide.

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