glasses.com
Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.
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glasses.com Annual Revenue and Growth
glasses.com's annual sales on its online store amounted to $32.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
glasses.com's monthly revenueOVER TIME
Over the past three months, glasses.com revenue has experienced growth of 54%, compared to the preceding three months.
glasses.com competitors
In January 2026, glasses.com generated a revenue of $4,144,255 with 17,101 transactions and 667,616 sessions. Their average order value (AOV) ranged between $225-250, with a conversion rate of 2.50-3.00%. Compared to its competitors, glasses.com falls behind in terms of revenue when compared to Zenni Optical at $35,366,516 and Eyebuydirect at $32,318,273. However, glasses.com has a higher AOV range compared to Zenni Optical and Eyebuydirect. In terms of conversion rates, glasses.com lags behind Eyebuydirect but is on par with Zenni Optical. Framesdirect, GlassesUSA, and Lenscrafters all fall within the same revenue range as glasses.com, with similar AOV and conversion rates. Overall, glasses.com may need to focus on increasing revenue and improving their conversion rate to stay competitive in the online glasses market.
Revenue share by device at glasses.com
In January large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glasses.com channels
Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.
glasses.com Google Ads spend
Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
glasses.com devices
Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
