glasses.com
Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.
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glasses.com Annual Revenue and Growth
glasses.com's annual sales on its online store amounted to $44.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
glasses.com's monthly revenueOVER TIME
Over the past three months, glasses.com revenue has experienced growth of 44%, compared to the preceding three months.
glasses.com competitors
In December 2025, glasses.com lagged behind its competitors in terms of revenue, with $4,006,433, while glassesusa.com led the pack with $35,333,590. In the number of transactions, glasses.com had 17,054, while Zenni Optical had 404,986. The website also fell short in sessions with 736,602, compared to Eyebuydirect's 4,547,986. However, glasses.com had a higher Average Order Value (AOV) range of $225-250, surpassing Frames Direct's $150-175. The conversion rate of glasses.com was between 2.00-2.50%, trailing behind Glasses USA's 6.00-6.50%. Despite its lower revenue and traffic metrics, glasses.com maintained a competitive AOV and a respectable conversion rate within the industry landscape in December 2025.
Revenue share by device at glasses.com
In December large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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glasses.com channels
Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.
glasses.com Google Ads spend
Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
glasses.com devices
Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
