glasses.com
Glasses.com is an online platform that offers a wide range of eyewear products for men, women, and kids. Their inventory includes prescription glasses, sunglasses, and contact lenses. They provide a virtual try-on tool, various lens options, and frames from popular brands. Additionally, they offer unbiased customer reviews and a price-match guarantee.
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glasses.com Annual Revenue and Growth
glasses.com's annual sales on its online store amounted to $32.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
glasses.com's monthly revenueOVER TIME
Over the past three months, glasses.com revenue has experienced decline of 18%, compared to the preceding three months.
glasses.com competitors
In June 2026, glasses.com generated a revenue of $2,989,374 from 11,729 transactions, with a conversion rate of 1.50-2.00% over 596,671 sessions, yielding an average order value (AOV) between $250-275. In contrast, its competitors showed stronger metrics. For instance, eyebuydirect.com led with $24,507,807 in revenue and a conversion rate of 2.50-3.00%, resulting in significantly higher sales despite a lower AOV of $125-150. Similarly, glassesusa.com excelled with $26,618,317 in revenue, a conversion rate of 3.50-4.00%, and a comparable AOV to others. lenscrafters.com and framesdirect.com also performed well, with revenues of $15,142,504 and $2,471,773 respectively, and both achieving conversion rates of 2.50-3.00%. Ultimately, glasses.com remains competitive, but it lags behind in revenue and conversion efficiency compared to its primary rivals.
Revenue share by device at glasses.com
In June large majority of sales on glasses.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries glasses.com operates in
glasses.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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glasses.com channels
Identify top traffic channels that drive growth for glasses.comand discover how performance of traffic channels has changed over time.
glasses.com Google Ads spend
Evaluate glasses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
glasses.com devices
Review glasses.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
