warbyparker.com
warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.
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warbyparker.com Annual Revenue and Growth
warbyparker.com's annual sales on its online store amounted to $331M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
warbyparker.com's monthly revenueOVER TIME
Over the past three months, warbyparker.com revenue has experienced growth of 15%, compared to the preceding three months.
warbyparker.com competitors
In January 2026, warbyparker.com generated a revenue of $29,483,662 from 147,209 transactions with a conversion rate of 2.00-2.50% from 6,076,125 sessions. Comparatively, eyebuydirect.com outperformed Warby Parker with a revenue of $32,318,273 from 258,502 transactions and a conversion rate of 4.50-5.00% from 5,176,865 sessions. zennioptical.com also surpassed Warby Parker with a revenue of $35,366,516 from 419,052 transactions and a conversion rate of 5.00-5.50% from 8,262,054 sessions. In contrast, glasses.com and framesdirect.com had lower revenues compared to Warby Parker, with $4,144,255 and $3,827,622 respectively. Warby Parker excelled in average order value (AOV) compared to its competitors, with a range of $200-225, showcasing its ability to attract higher spending customers despite slightly lower conversion rates than some competitors.
Revenue share by device at warbyparker.com
In January large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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warbyparker.com channels
Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.
warbyparker.com Google Ads spend
Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
warbyparker.com devices
Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
