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Dec 2025
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Home/Insights/Retailers/warbyparker.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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29M
Revenue
Dec 25
5.1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.

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warbyparker.com Annual Revenue and Growth

warbyparker.com's annual sales on its online store amounted to $316.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$316.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
warbyparker.com revenue by year

warbyparker.com's monthly revenueOVER TIME
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Over the past three months, warbyparker.com revenue has experienced growth of 30%, compared to the preceding three months.

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warbyparker.com revenue growth for last six months
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OVERVIEW
In December 2025, warbyparker.com generated $28,975,910 in online sales, significantly below the HEALTH industry's median of $97,286, while its conversion rate of 2.50-3.00% falls short of the industry high of 5.42%. With an average order value (AOV) between $200-225, Warby Parker's AOV is lower than the industry's high of $363. The website attracted 5,148,491 sessions, which is considerably less than the top performer, walgreens.com, with 74,557,289 sessions, yet higher than the HEALTH median of 27,706, highlighting mixed performance within its competitive landscape.
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warbyparker.com competitors

In December 2025, warbyparker.com generated $28,975,910 in revenue from 144,149 transactions and 5,148,491 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. Compared to its competitors, eyebuydirect.com had similar revenue at $28,674,071 but higher transactions at 227,754 and sessions at 4,547,986, with a lower AOV of $125-150 but a higher conversion rate of 5.00-5.50%. zennioptical.com outperformed with revenue of $34,200,140, 404,986 transactions, and 8,228,025 sessions, although it had a lower AOV of $75-100 and a conversion rate of 4.50-5.00%. lenscrafters.com and framesdirect.com had revenue close to warbyparker.com, but higher conversion rates of 5.00-5.50% and 3.00-3.50% respectively, indicating stronger performance in turning sessions into transactions. glasses.com lagged behind with lower revenue and conversion rates than all mentioned competitors.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.7M
Revenue
4.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
zennioptical.com screenshot
#2 zennioptical.com
34.2M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
28.2M
Revenue
3.4M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
4M
Revenue
736.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
3.4M
Revenue
649.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
warbyparker.com vs top market performers
warbyparker.com
top retailers
conversion rate vs average order value for warbyparker.com and its competitors
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Revenue share by device at warbyparker.com

In December large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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warbyparker.com channels

Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.

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warbyparker.com Google Ads spend

Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warbyparker.com devices

Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warbyparker.com top markets

Explore warbyparker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warbyparker.com country & global rank

Assess the ranking of warbyparker.com among other retailers within its primary country and worldwide.

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