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Sep 2024
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Home/Insights/Retailers/warbyparker.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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22.1M
Revenue
3.8M
Sessions
3.0-3.5%
Conversion rate
$175-200
Average order value
Online only revenue for warbyparker.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.

warbyparker.com’s revenueOVER TIME
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Over the past three months, warbyparker.com revenue has experienced decline of 16%, compared to the preceding three months.

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warbyparker.com revenue decline for last six months
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OVERVIEW
In September 2024, warbyparker.com in the HEALTH industry had a revenue of $22,119,977, with a conversion rate of 3.00-3.50% and an AOV of $175-200. The website received 3,806,815 sessions, with the highest sessions from walgreens.com at 58,750,009. The median revenue in the HEALTH industry is $104,190, the highest AOV is $333, and the highest conversion rate is 5.46%. The lowest AOV in the HEALTH industry is $53, and the lowest conversion rate is 1.54%.
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warbyparker.com competitors

When comparing warbyparker.com to its competitors in the eyewear industry, we can see that Warby Parker's revenue of $22,119,977 is lower than eyebuydirect.com at $29,157,039 and zennioptical.com at $26,186,072. However, Warby Parker has a higher average order value (AOV) ranging between $175-$200 compared to its competitors. In terms of transactions, Warby Parker has 117,720 transactions which is less than zennioptical.com with 330,246 transactions and eyebuydirect.com with 237,805 transactions. Additionally, Warby Parker's conversion rate falls within the range of 3.00-3.50%, which is on par with framesdirect.com and glasses.com, but lower than eyebuydirect.com and zennioptical.com. Despite having lower revenue and transaction numbers, Warby Parker maintains a strong AOV and conversion rate relative to its competitors.

#1 eyebuydirect.com
29.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#2 zennioptical.com
26.2M
Revenue
6.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 lenscrafters.com
13.2M
Revenue
2M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#4 glasses.com
3.4M
Revenue
399.3K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
#5 framesdirect.com
2.5M
Revenue
457.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
warbyparker.com vs top market performers
warbyparker.com
top retailers
conversion rate vs average order value for warbyparker.com and its competitors
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warbyparker.com brandsby revenue

1
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2
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warbyparker.com categoriesby revenue

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brands overtime comparison

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warbyparker.com channels

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warbyparker.com Google Ads spend

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warbyparker.com devices

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warbyparker.com top markets

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warbyparker.com country & global rank

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