warbyparker.com
warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
warbyparker.com Annual Revenue and Growth
warbyparker.com's annual sales on its online store amounted to $331M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
warbyparker.com's monthly revenueOVER TIME
Over the past three months, warbyparker.com revenue has experienced growth of 12%, compared to the preceding three months.
warbyparker.com competitors
As of June 2026, warbyparker.com leads its competitors with a revenue of $33,869,171, significantly outperforming eyebuydirect.com at $24,507,807 and lenscrafters.com at $15,142,504. Warby Parker also enjoys a higher average order value (AOV) ranging between $175-200 compared to eyebuydirect's $125-150 and lenscrafters' $150-175. With a conversion rate of 3.00-3.50%, warbyparker.com surpasses eyebuydirect.com (2.50-3.00%) and lenscrafters.com (2.50-3.00%). Furthermore, while sessions for warbyparker.com are 5,322,836, they trail behind eyebuydirect.com, which has 6,170,635 sessions. However, the number of transactions at warbyparker.com, 180,403, still tops that of lenscrafters.com’s 94,686, demonstrating stronger customer engagement. In contrast, smaller competitors like glasses.com and framesdirect.com generate far lower revenues and transaction counts, underscoring warbyparker.com’s robust market presence.
Revenue share by device at warbyparker.com
In June large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries warbyparker.com operates in
warbyparker.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
warbyparker.com channels
Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.
warbyparker.com Google Ads spend
Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
warbyparker.com devices
Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
