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Oct 2025
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Home/Insights/Retailers/warbyparker.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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32.6M
Revenue
Oct 25
4.6M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.

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warbyparker.com Annual Revenue and Growth

warbyparker.com's annual sales on its online store amounted to $316.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$316.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
warbyparker.com revenue by year

warbyparker.com's monthly revenueOVER TIME
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Over the past three months, warbyparker.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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warbyparker.com revenue growth for last six months
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OVERVIEW
In October 2025, warbyparker.com generated $32,596,862 in online sales with a conversion rate of 3.50-4.00%, surpassing the HEALTH industry's median of $87,657 but falling short of industry leader walgreens.com at $159,748,187. The average order value (AOV) ranged from $175-200, compared to a high of $375 in the sector. With 4,640,166 sessions, Warby Parker outperformed the HEALTH median of 24,789 sessions, yet remained significantly behind walgreens.com's 59,683,963 sessions. Despite its robust metrics, there is room for improvement in conversion rates and AOV relative to the industry's best performers.
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warbyparker.com competitors

When comparing warbyparker.com to its competitors in October 2025, it is clear that Warby Parker stands out in terms of revenue and number of transactions. warbyparker.com generated a revenue of $32,596,862 from 166,434 transactions, with a slightly lower conversion rate of 3.50-4.00% compared to its competitors. In comparison, eyebuydirect.com had a revenue of $26,985,669 from 216,027 transactions, zennioptical.com generated $30,154,610 from 371,169 transactions, lenscrafters.com earned $22,118,788 from 143,195 transactions, glasses.com had a revenue of $2,686,640 from 10,883 transactions, and framesdirect.com generated $3,091,338 from 18,977 transactions. Despite not having the highest conversion rate, Warby Parker's revenue and number of transactions demonstrate its strong position in the online eyewear market.

eyebuydirect.com screenshot
#1 eyebuydirect.com
27M
Revenue
4.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
zennioptical.com screenshot
#2 zennioptical.com
30.2M
Revenue
6.8M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
22.1M
Revenue
2.6M
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.7M
Revenue
474.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
3.1M
Revenue
593K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
warbyparker.com vs top market performers
warbyparker.com
top retailers
conversion rate vs average order value for warbyparker.com and its competitors
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Revenue share by device at warbyparker.com

In October large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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warbyparker.com channels

Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.

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warbyparker.com Google Ads spend

Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warbyparker.com devices

Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warbyparker.com top markets

Explore warbyparker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warbyparker.com country & global rank

Assess the ranking of warbyparker.com among other retailers within its primary country and worldwide.

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