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May 2025
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Home/Insights/Retailers/warbyparker.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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26.6M
Revenue
4.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
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warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.

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warbyparker.com's revenueOVER TIME
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Over the past three months, warbyparker.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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warbyparker.com revenue decline for last six months
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OVERVIEW
In May 2025, warbyparker.com in the HEALTH industry had a revenue of $26,646,395 with a median of $93,599. Their conversion rate was 2.50-3.00%, AOV ranged from $200-225, and had 4,124,025 sessions. The highest sessions were at walgreens.com with 54,921,193 while the median in the HEALTH category was 27,872. High conversion rate in HEALTH was 5.31% and AOV was $353, while low conversion rate was 1.38% and low AOV was $55.
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warbyparker.com competitors

In May 2025, warbyparker.com reported a revenue of $26,646,395 with 122,240 transactions and 4,124,025 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 2.50-3.00%. Compared to its competitors, Warby Parker outperformed eyebuydirect.com in revenue and AOV, but had fewer transactions and sessions. Warby Parker also surpassed framesdirect.com, zennioptical.com, lenscrafters.com, and glasses.com in revenue, but had lower conversion rates than both eyebuydirect.com and zennioptical.com. Additionally, Warby Parker's AOV was higher than most competitors, only falling behind glasses.com. Overall, warbyparker.com demonstrated strong performance in revenue and AOV but may benefit from increasing its conversion rate to match top competitors.

eyebuydirect.com screenshot
#1 eyebuydirect.com
20.8M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
zennioptical.com screenshot
#2 zennioptical.com
19.5M
Revenue
7.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
9.2M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glasses.com screenshot
#4 glasses.com
2.4M
Revenue
415.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
framesdirect.com screenshot
#5 framesdirect.com
2.4M
Revenue
608K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
warbyparker.com vs top market performers
warbyparker.com
top retailers
conversion rate vs average order value for warbyparker.com and its competitors
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Revenue share by device at warbyparker.com

In May large majority of sales on warbyparker.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on warbyparker.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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warbyparker.com channels

Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.

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warbyparker.com Google Ads spend

Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warbyparker.com devices

Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warbyparker.com top markets

Explore warbyparker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warbyparker.com country & global rank

Assess the ranking of warbyparker.com among other retailers within its primary country and worldwide.

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