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Aug 2026
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Home/Insights/Retailers/warbyparker.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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37.7M
Revenue
Aug 26
5.4M
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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warbyparker.com is an online platform offering eyeglasses, sunglasses, and prescription eyewear primarily. Their collection includes a variety of frames for both men and women, allowing customers to buy stylish and affordable eyewear from the comfort of their homes. The website also provides virtual try-on features and a home try-on program for added convenience.

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warbyparker.com Annual Revenue and Growth

warbyparker.com's annual sales on its online store amounted to $331M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$331M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
warbyparker.com revenue by year

warbyparker.com's monthly revenueOVER TIME
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Over the past three months, warbyparker.com revenue has experienced growth of 36%, compared to the preceding three months.

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warbyparker.com revenue growth for last six months
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OVERVIEW
warbyparker.com generated $37.7 million in revenue from online sales in August 2026. The site recorded a conversion rate of 3.50-4.00%, which falls within the category's typical range of 1.2% to 5.21%. With an average order value (AOV) of $175-200, warbyparker.com operates within the health category's typical range of $56 to $359. The website attracted 5.4 million sessions, significantly higher than an average health store's 26,500 sessions, yet below walgreens.com's 63.3 million. Overall, warbyparker.com shows strong performance metrics within the health category.
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warbyparker.com competitors

warbyparker.com leads in revenue with $37.7 million, significantly outperforming its competitors. In August 2026, while warbyparker.com had 198,000 transactions and 5.4 million sessions, it ranks second in both categories, trailing eyebuydirect.com, which achieved 208,000 transactions and 6.2 million sessions. The average order value (AOV) for warbyparker.com is in the range of $175-200, which is competitive compared to lenscrafters.com at $150-175, while eyebuydirect.com has a lower AOV of $125-150. warbyparker.com’s conversion rate of 3.50-4.00% falls between those of its competitors, with lenscrafters.com leading at 4.00-4.50% and eyebuydirect.com at 3.00-3.50%. Despite trailing in transactions and sessions, warbyparker.com maintains a robust position in the market with its strong revenue performance.

eyebuydirect.com screenshot
#1 eyebuydirect.com
28.6M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
lenscrafters.com screenshot
#2 lenscrafters.com
23.6M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glasses.com screenshot
#3 glasses.com
3M
Revenue
557.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
framesdirect.com screenshot
#4 framesdirect.com
3.9M
Revenue
725.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
targetoptical.com screenshot
#5 targetoptical.com
6.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
warbyparker.com vs top market performers
warbyparker.com
top retailers
conversion rate vs average order value for warbyparker.com and its competitors
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Revenue share by device at warbyparker.com

In August large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on warbyparker.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries warbyparker.com operates in

warbyparker.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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warbyparker.com channels

Identify top traffic channels that drive growth for warbyparker.comand discover how performance of traffic channels has changed over time.

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warbyparker.com Google Ads spend

Evaluate warbyparker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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warbyparker.com devices

Review warbyparker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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warbyparker.com top markets

Explore warbyparker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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warbyparker.com country & global rank

Assess the ranking of warbyparker.com among other retailers within its primary country and worldwide.

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