fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $471.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 47%, compared to the preceding three months.
fanatics.com competitors
In November 2025, when comparing fanatics.com to its competitors, it is evident that fanatics.com stands out in terms of revenue, with a total of $68,776,843. Among its competitors, dickssportinggoods.com comes closest with $141,772,296 in revenue. fanatics.com also leads in the number of transactions, with 543,629 compared to its closest competitor, jcpenney.com, which has 1,453,112 transactions. However, fanatics.com falls behind in sessions compared to jcpenney.com and dickssportinggoods.com. In terms of average order value (AOV), fanatics.com is in line with lids.com and worldsoccershop.com, all ranging between $125-$150. Additionally, fanatics.com maintains a conversion rate of 2.00-2.50%, similar to dickssportinggoods.com and soccer.com. Overall, fanatics.com showcases strong revenue and transaction numbers, despite having slightly fewer sessions compared to some competitors.
Revenue share by device at fanatics.com
In November large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
