fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $536.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced decline of 42%, compared to the preceding three months.
fanatics.com competitors
fanatics.com outperforms its competitors in terms of revenue with $46,949,327 in March 2026. While lids.com lags behind with $6,855,932, dickssportinggoods.com leads with $98,765,894, jcpenney.com follows with $79,529,137, worldsoccershop.com falls significantly with $638,656, and soccer.com records $9,775,871. In transactions, fanatics.com boasts 356,992, outstripping lids.com with 47,170, dickssportinggoods.com with 838,573, jcpenney.com with 656,909, worldsoccershop.com with 4,414, and soccer.com with 55,108. fanatics.com also leads in sessions with 16,808,479, far surpassing lids.com with 2,955,011, dickssportinggoods.com with 42,240,065, jcpenney.com with 26,081,259, worldsoccershop.com with 360,653, and soccer.com with 1,669,844. The average order value (AOV) for fanatics.com falls within the competitive range of $125-150, similar to lids.com, worldsoccershop.com, and dickssportinggoods.com, but lower than soccer.com ($175-200). In terms of conversion rates, fanatics.com falls within the range of 2.00-2.50%, putting it in line with jcpenney.com (2.50-3.00%), and higher than lids.com (1.50-2.00%), Dickss
Revenue share by device at fanatics.com
In March large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
