fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $536.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 39%, compared to the preceding three months.
fanatics.com competitors
In January 2026, fanatics.com stands out among its competitors in terms of revenue, with a total of $38,514,736. While its conversion rate falls within the average range of 2.00-2.50%, fanatics.com's high number of transactions at 305,412 and sessions at 14,313,163 showcase its strong market presence. In comparison, lids.com has a revenue of $9,568,054 with 66,483 transactions and 2,924,996 sessions, while dickssportinggoods.com leads in revenue at $102,896,993 with 850,250 transactions and 40,123,045 sessions. Despite lower revenue, fanatics.com's competitors like worldofsoccershop.com and soccer.com have higher conversion rates at 1.00-1.50% and 3.00-3.50% respectively. Overall, fanatics.com's balance of revenue, transactions, and conversion rate positions it competitively within the market.
Revenue share by device at fanatics.com
In January large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
