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Jun 2025
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Home/Insights/Retailers/fanatics.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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37.5M
Revenue
11.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.

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fanatics.com's revenueOVER TIME
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Over the past three months, fanatics.com revenue has experienced growth of 18%, compared to the preceding three months.

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fanatics.com revenue growth for last six months
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OVERVIEW
In June 2025, fanatics.com in the sports industry had online sales revenue of $37,494,959, a conversion rate of 2.50-3.00%, and an average order value (AOV) of $125-150. The store had 11,152,228 sessions, with garmin.com leading in sessions at 47,232,686. The median revenue in SPORTS is $77,449, a high conversion rate is 2.98%, a low conversion rate is 0.62%, a high AOV is $557, a low AOV is $78, and the median sessions in the SPORTS category is 29,089.
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fanatics.com competitors

In June 2025, fanatics.com outperformed its competitors in terms of revenue, with $37,494,959, while its closest competitor in revenue was dickssportinggoods.com at $103,045,387. fanatics.com also had the highest number of transactions at 284,077, compared to its competitors, with the closest being dickssportinggoods.com at 903,840 transactions. However, in terms of sessions, fanatics.com had 11,152,228 sessions, whereas dickssportinggoods.com led with 41,498,901 sessions. The average order value (AOV) for fanatics.com was between $125-150, similar to lids.com and jcpenney.com, but lower than worldsoccershop.com and soccer.com. fanatics.com had a conversion rate of 2.50-3.00%, tying with jcpenney.com and outperforming lids.com, worldsoccershop.com, and soccer.com. Overall, fanatics.com showcased strong performance across revenue and transactions compared to its competitors in the online sports merchandise market.

lids.com screenshot
#1 lids.com
7.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
103M
Revenue
41.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcpenney.com screenshot
#3 jcpenney.com
97.9M
Revenue
30.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
worldsoccershop.com screenshot
#4 worldsoccershop.com
699.5K
Revenue
486.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
soccer.com screenshot
#5 soccer.com
11.2M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
fanatics.com vs top market performers
fanatics.com
top retailers
conversion rate vs average order value for fanatics.com and its competitors
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Revenue share by device at fanatics.com

In June large majority of sales on fanatics.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on fanatics.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels

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fanatics.com Google Ads spend

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fanatics.com devices

Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fanatics.com top markets

Explore fanatics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fanatics.com country & global rank

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