fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fanatics.com's revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced decline of 3.3%, compared to the preceding three months.
fanatics.com competitors
In May 2025, fanatics.com reported a revenue of $38,541,657 with 293,777 transactions and 12,881,452 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. When compared to its competitors, fanatics.com outperformed most in terms of revenue, transactions, and sessions. For example, lids.com generated $7,415,109 in revenue with 54,007 transactions and 3,023,557 sessions, while worldssoccershop.com only had $740,966 in revenue with 4,288 transactions and 435,824 sessions. However, fanatics.com fell short in comparison to dickssportinggoods.com and jcpenney.com in terms of revenue, despite having similar AOV and conversion rates. soccer.com had a higher AOV of $175-200 and a conversion rate of 3.00-3.50%, indicating a niche market presence in comparison to fanatics.com's broader appeal.
Revenue share by device at fanatics.com
In May large majority of sales on fanatics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
Gain even more insights with the Grips app
fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
