fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $471.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 2.5%, compared to the preceding three months.
fanatics.com competitors
fanatics.com outperforms some of its competitors in terms of revenue and transactions, with a revenue of $44,724,198 from 361,900 transactions in September 2025. However, when comparing metrics such as sessions, average order value (AOV), and conversion rate, we see variations among the competitors. For example, dickssportinggoods.com leads in revenue with $84,912,195, while lids.com has a higher AOV of $125-150. jcpenney.com has a similar conversion rate range to fanatics.com at 2.50-3.00. On the other hand, worldsoccershop.com and soccer.com have higher AOVs of $150-175, but their conversion rates are lower. Overall, fanatics.com stands out with its high revenue and transaction numbers, positioning itself as a strong player in the market.
Revenue share by device at fanatics.com
In September large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
