fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com's revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 18%, compared to the preceding three months.
fanatics.com competitors
In June 2025, fanatics.com outperformed its competitors in terms of revenue, with $37,494,959, while its closest competitor in revenue was dickssportinggoods.com at $103,045,387. fanatics.com also had the highest number of transactions at 284,077, compared to its competitors, with the closest being dickssportinggoods.com at 903,840 transactions. However, in terms of sessions, fanatics.com had 11,152,228 sessions, whereas dickssportinggoods.com led with 41,498,901 sessions. The average order value (AOV) for fanatics.com was between $125-150, similar to lids.com and jcpenney.com, but lower than worldsoccershop.com and soccer.com. fanatics.com had a conversion rate of 2.50-3.00%, tying with jcpenney.com and outperforming lids.com, worldsoccershop.com, and soccer.com. Overall, fanatics.com showcased strong performance across revenue and transactions compared to its competitors in the online sports merchandise market.
Revenue share by device at fanatics.com
In June large majority of sales on fanatics.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
