fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $536.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 44%, compared to the preceding three months.
fanatics.com competitors
In July 2026, fanatics.com trails its competitors most significantly in sessions, attracting 17.6 million compared to dickssportinggoods.com’s 64.7 million, leaving a gap of 47.1 million. In terms of revenue, fanatics.com generated $61 million, ranking third, while dickssportinggoods.com leads with $210.6 million, a difference of $149.6 million. fanatics.com also recorded 478,000 transactions, trailing dickssportinggoods.com by 1.1 million. However, fanatics.com matches jcpenney.com and dickssportinggoods.com with a conversion rate of 2.50-3.00%, while soccer.com outperforms at 3.00-3.50%. The average order value for fanatics.com is consistent with its peers, ranging from $125-150. Overall, while fanatics.com performs well in conversion and AOV, it significantly lags behind in key metrics like revenue and transactions.
Revenue share by device at fanatics.com
In July large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fanatics.com operates in
fanatics.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
