fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $471.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 20%, compared to the preceding three months.
fanatics.com competitors
In October 2025, fanatics.com reported revenue of $51,780,276 from 426,763 transactions with 20,896,528 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, lids.com generated $14,527,055 in revenue from 110,163 transactions and 4,281,522 sessions, with a higher AOV of $125-150 and a similar conversion rate of 2.50-3.00%. dickssportinggoods.com outperformed both with revenue of $92,260,991 from 825,291 transactions and 38,669,098 sessions, maintaining an AOV of $100-125 and the same conversion rate of 2.00-2.50%. jcpenney.com excelled with revenue of $122,449,926 from 1,022,760 transactions and 33,981,748 sessions, achieving a higher conversion rate of 3.00-3.50% despite a similar AOV of $100-125. worldsoccershop.com and soccer.com trailed behind with lower revenues, transactions, sessions, AOVs, and conversion rates compared to fanatics.com and its competitors.
Revenue share by device at fanatics.com
In October large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
