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May 2025
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Home/Insights/Retailers/fanatics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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38.5M
Revenue
12.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.

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fanatics.com's revenueOVER TIME
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Over the past three months, fanatics.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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fanatics.com revenue decline for last six months
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OVERVIEW
In May 2025, fanatics.com in the sports industry generated $38,541,657 in online sales revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The website had 12,881,452 sessions, with garmin.com leading in sessions at 47,255,232. In comparison, the median revenue for SPORTS is $84,330, the highest conversion rate is 3.0%, the highest AOV is $565, the lowest conversion rate is 0.65%, the lowest AOV is $79, and the median sessions are 29,719.
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fanatics.com competitors

In May 2025, fanatics.com reported a revenue of $38,541,657 with 293,777 transactions and 12,881,452 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. When compared to its competitors, fanatics.com outperformed most in terms of revenue, transactions, and sessions. For example, lids.com generated $7,415,109 in revenue with 54,007 transactions and 3,023,557 sessions, while worldssoccershop.com only had $740,966 in revenue with 4,288 transactions and 435,824 sessions. However, fanatics.com fell short in comparison to dickssportinggoods.com and jcpenney.com in terms of revenue, despite having similar AOV and conversion rates. soccer.com had a higher AOV of $175-200 and a conversion rate of 3.00-3.50%, indicating a niche market presence in comparison to fanatics.com's broader appeal.

lids.com screenshot
#1 lids.com
7.4M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
101.8M
Revenue
39.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcpenney.com screenshot
#3 jcpenney.com
117.6M
Revenue
32.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
worldsoccershop.com screenshot
#4 worldsoccershop.com
741K
Revenue
435.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
soccer.com screenshot
#5 soccer.com
8.8M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
fanatics.com vs top market performers
fanatics.com
top retailers
conversion rate vs average order value for fanatics.com and its competitors
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Revenue share by device at fanatics.com

In May large majority of sales on fanatics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on fanatics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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fanatics.com channels

Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.

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fanatics.com Google Ads spend

Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fanatics.com devices

Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fanatics.com top markets

Explore fanatics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fanatics.com country & global rank

Assess the ranking of fanatics.com among other retailers within its primary country and worldwide.

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