fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com's revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 4%, compared to the preceding three months.
fanatics.com competitors
In July 2025, fanatics.com stands out among its competitors with a revenue of $36,683,258 generated from 279,332 transactions and 11,680,535 sessions. With an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%, Fanatics shows strong performance in the sports merchandise market. Comparatively, lids.com follows with a revenue of $7,810,241 from 54,003 transactions and 3,033,988 sessions, while dickssportinggoods.com leads with $106,073,733 revenue, 920,833 transactions, and 42,358,396 sessions, albeit with a slightly lower AOV of $100-$125. jcpenney.com also competes strongly with $103,138,844 revenue, 824,113 transactions, and 30,787,029 sessions, boasting a higher conversion rate of 2.50-3.00%. worldsoccershop.com and soccer.com round out the comparison with varying revenue, transactions, sessions, AOV, and conversion rates in the sports merchandise sector.
Revenue share by device at fanatics.com
In July large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
