fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
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fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $471.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 68%, compared to the preceding three months.
fanatics.com competitors
Compared to its competitors, fanatics.com stands out with a revenue of $80,665,633 in December 2025. Despite having a lower number of transactions and sessions than some competitors, such as dickssportinggoods.com with $171,206,930 in revenue from 1,521,048 transactions and 64,737,034 sessions, Fanatics maintains a competitive average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Other competitors like jcpenney.com and soccer.com also have higher revenue figures, but Fanatics excels in its AOV and conversion rate metrics. lids.com and worldsoccershop.com, on the other hand, show lower revenue figures of $17,064,164 and $1,048,613 respectively, with different AOV and conversion rate ranges. Overall, fanatics.com demonstrates a strong performance in revenue generation, supported by its AOV and conversion rate metrics compared to its competitors in the sports apparel and merchandise industry.
Revenue share by device at fanatics.com
In December large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
