fanatics.com
Fanatics.com is an online retail platform offering a wide range of officially licensed sports merchandise from professional leagues such as MLB, NFL, NBA, NHL, and MLS. Their inventory includes clothing, jerseys, hats, accessories, and collectibles for passionate fans looking to support their favorite teams and athletes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fanatics.com Annual Revenue and Growth
fanatics.com's annual sales on its online store amounted to $536.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fanatics.com's monthly revenueOVER TIME
Over the past three months, fanatics.com revenue has experienced growth of 4.9%, compared to the preceding three months.
fanatics.com competitors
In May 2026, fanatics.com reported impressive metrics, generating $58,721,041 in revenue from 450,283 transactions over 18,221,771 sessions, with an average order value (AOV) ranging between $125-$150 and a conversion rate of 2.00-2.50%. Comparatively, dickssportinggoods.com led the market with $158,238,388 in revenue and 1,313,612 transactions, albeit with a lower AOV of $100-$125 and a similar conversion rate of 2.00-2.50%. Meanwhile, jcpenney.com achieved $74,954,971 in revenue, showing strong performance with 588,107 transactions, but matched fanatics.com’s AOV and conversion rates. lids.com and soccer.com lagged with revenues of $11,098,510 and $10,617,274, respectively, and slightly lower conversion rates, with soccer.com having the highest AOV at $150-$175. Overall, fanatics.com holds a competitive position, particularly in the realm of sports merchandise.
Revenue share by device at fanatics.com
In May large majority of sales on fanatics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fanatics.com operates in
fanatics.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
fanatics.com channels
Identify top traffic channels that drive growth for fanatics.comand discover how performance of traffic channels has changed over time.
fanatics.com Google Ads spend
Evaluate fanatics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fanatics.com devices
Review fanatics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
