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Sep 2024
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Home/Insights/Retailers/kohls.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for kohls.comkohls.com

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210.5M
Revenue
50.2M
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for kohls.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Kohls.com is an e-commerce platform that offers a wide range of merchandise for sale. They sell clothing, footwear, accessories, beauty products, home goods, electronics, and more. The website is known for its variety of products and convenient online shopping experience.

kohls.com’s revenueOVER TIME
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Over the past three months, kohls.com revenue has experienced growth of 9.6%, compared to the preceding three months.

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kohls.com revenue growth for last six months
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OVERVIEW
kohls.com, an MARKETPLACE platform, reported online sales revenue of $210,459,162 in September 2024, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. It recorded 50,220,901 sessions during the month. In comparison, amazon.com leads the industry with $13,324,689,296 in revenue, 4.66% conversion rate, and an AOV of $293, attracting 2,653,517,446 sessions. The median revenue in this category is $485,861, with a conversion rate as low as 1.09% and AOV as high as $293.
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kohls.com competitors

In comparison to its competitors, kohls.com falls behind in terms of revenue with $210,459,162, ranking lower than target.com at $866,320,113 and nordstrom.com at $220,790,429. However, kohls.com has a competitive number of transactions with 1,235,250, similar to dickssportinggoods.com with 802,284. The site's sessions reach 50,220,901, outperforming jcpenney.com at 26,759,191 but falling short of target.com at 158,118,756. The average order value (AOV) on kohls.com ranges from $150-$175, putting it in line with jcpenney.com and above target.com and dickssportinggoods.com. The conversion rate for kohls.com is 2.00-2.50%, similar to dickssportinggoods.com, but lower than target.com and macys.com. Overall, while kohls.com may not lead in all metrics, it remains competitive within its industry.

#1 macys.com
389.6M
Revenue
60.3M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#2 jcpenney.com
93.6M
Revenue
26.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#3 nordstrom.com
220.8M
Revenue
42.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#4 target.com
866.3M
Revenue
158.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 dickssportinggoods.com
99.8M
Revenue
36M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for costco.comcostco.com
Favicon for macys.commacys.com
Favicon for nike.comnike.com
Favicon for gap.comgap.com
Favicon for nordstrom.comnordstrom.com
Favicon for kohls.comkohls.com
$210.5M
Favicon for hm.comhm.com
Favicon for bloomingdales.combloomingdales.com
Favicon for qvc.comqvc.com
Favicon for asos.comasos.com
Favicon for dickssportinggoods.comdickssportinggoods.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.comamazon.com
$13.3B
2
Favicon for walmart.comwalmart.com
3
Favicon for ebay.comebay.com
4
Favicon for wayfair.comwayfair.com
5
Favicon for target.comtarget.com
6
Favicon for etsy.cometsy.com
7
Favicon for costco.comcostco.com
8
Favicon for macys.commacys.com
9
Favicon for nike.comnike.com
10
Favicon for gap.comgap.com
kohls.com vs top market performers
kohls.com
top retailers
conversion rate vs average order value for kohls.com and its competitors
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kohls.com brandsby revenue

1
Logo for nikeNike
Top retailers:ebay.comfarfetch.comnike.com
2
Logo for levi'sLevi's
Top retailers:aboutyou.demacys.comwalmart.com
3
Logo for gracoGraco
Top retailers:bedbathandbeyond.comamazon.comwalmart.com
4
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Top retailers:dickssportinggoods.comebay.comscheels.com
5
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Top retailers:kitchenaid.combuild.commacys.com

kohls.com categoriesby revenue

1
Shoes
Top retailers:nike.comdsw.comzappos.com
2
Pants
Top retailers:levi.comgap.comlululemon.com
3
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
4
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Top retailers:macys.comzara.comralphlauren.com
5
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Top retailers:macys.comamazon.comnordstrom.com
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brands overtime comparison

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kohls.com channels

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kohls.com Google Ads spend

Evaluate kohls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kohls.com devices

Review kohls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kohls.com top markets

Explore kohls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kohls.com country & global rank

Assess the ranking of kohls.com among other retailers within its primary country and worldwide.

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