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Nov 2025
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Home/Insights/Retailers/feature.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.7M
Revenue
Nov 25
1M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Feature.com is a website offering a range of products for sale. Their inventory consists of various items from different categories like clothing, electronics, gadgets, home decor, and more. The websites interface allows users to search, explore, and purchase products conveniently, presenting a diverse selection to cater to different needs.

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feature.com Annual Revenue and Growth

feature.com's annual sales on its online store amounted to $29.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$29.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
feature.com revenue by year

feature.com's monthly revenueOVER TIME
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Over the past three months, feature.com revenue has experienced decline of 4%, compared to the preceding three months.

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feature.com revenue decline for last six months
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OVERVIEW
In November 2025, feature.com, a lifestyle and fashion apparel website, generated online sales revenue of $1,734,140, significantly exceeding the median of $93,064 for its industry; however, it falls short of the leading store, shein.com, which amassed $916,157,774. The site’s conversion rate ranges between 0.50% and 1.00%, below the high benchmark of 3.37% and slightly above the low of 0.73%. With an average order value (AOV) between $200 and $225, it lags behind the high AOV of $375. feature.com recorded 1,020,499 sessions, well above the industry median of 36,492 but dwarfed by shein.com’s 342,497,064 sessions.
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feature.com competitors

In November 2025, feature.com generated a revenue of $1,734,140 from 8,051 transactions and 1,020,499 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 0.50-1.00. Comparing feature.com to its competitors, bdgastore.com had a revenue of $991,225 from 4,714 transactions and 164,400 sessions, with a higher conversion rate of 2.50-3.00. kith.com outperformed feature.com with a revenue of $9,668,078 from 47,742 transactions and 2,979,797 sessions, maintaining a conversion rate of 1.50-2.00. doverstreetmarket.com also surpassed feature.com with a revenue of $5,027,180, 13,136 transactions, and 776,521 sessions, with a higher AOV of $375-$400. While feature.com fell behind in revenue compared to some competitors, it maintained a competitive AOV and conversion rate within the market.

bdgastore.com screenshot
#1 bdgastore.com
991.2K
Revenue
164.4K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
kith.com screenshot
#2 kith.com
9.7M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
endclothing.com screenshot
#3 endclothing.com
39.6M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
doverstreetmarket.com screenshot
#4 doverstreetmarket.com
5M
Revenue
776.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
sneakerpolitics.com screenshot
#5 sneakerpolitics.com
877.5K
Revenue
728.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
feature.com vs top market performers
feature.com
top retailers
conversion rate vs average order value for feature.com and its competitors
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Revenue share by device at feature.com

In November large majority of sales on feature.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on feature.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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feature.com channels

Identify top traffic channels that drive growth for feature.comand discover how performance of traffic channels has changed over time.

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feature.com Google Ads spend

Evaluate feature.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feature.com devices

Review feature.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feature.com top markets

Explore feature.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feature.com country & global rank

Assess the ranking of feature.com among other retailers within its primary country and worldwide.

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