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May 2025
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Home/Insights/Retailers/feature.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.2M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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Feature.com is a website offering a range of products for sale. Their inventory consists of various items from different categories like clothing, electronics, gadgets, home decor, and more. The websites interface allows users to search, explore, and purchase products conveniently, presenting a diverse selection to cater to different needs.

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feature.com's revenueOVER TIME
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Over the past three months, feature.com revenue has experienced decline of 14%, compared to the preceding three months.

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feature.com revenue decline for last six months
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OVERVIEW
In May 2025, feature.com in the FASHION AND APPAREL industry generated $2,180,012 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $225-250. This performance is above the median revenue of $81,783, while falling short of the highest conversion rate of 3.09% and AOV of $415. With 1,014,648 sessions, feature.com lags behind the top performer shein.com, which recorded 224,142,058 sessions. Despite this, feature.com surpasses the median sessions in the FASHION AND APPAREL category of 33,223, showcasing a strong presence in the market.
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feature.com competitors

In May 2025, feature.com, with a revenue of $2,180,012 and 9,403 transactions, falls behind its competitors in terms of revenue and transactions. Its 1,014,648 sessions show a decent amount of traffic, but its average order value (AOV) of $225-250 and conversion rate of 0.50-1.00% are also lower compared to competitors. For example, kith.com outperforms feature.com with a revenue of $6,310,284 and 24,475 transactions from 2,080,057 sessions, with an AOV of $250-275 and a conversion rate of 1.00-1.50%. Similarly, doverstreetmarket.com boasts $5,582,899 in revenue, 11,773 transactions, and a higher conversion rate of 1.50-2.00%. While feature.com may have a decent amount of sessions, it lags behind its competitors in revenue, transactions, AOV, and conversion rate, indicating room for improvement in its performance metrics.

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946.4K
Revenue
136.1K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
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#2 kith.com
6.3M
Revenue
2.1M
Sessions
1.0-1.5%
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AOV
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28.3M
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4.7M
Sessions
1.0-1.5%
Conv. rate
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AOV
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5.6M
Revenue
742.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
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Sessions
0.5-1.0%
Conv. rate
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AOV
feature.com vs top market performers
feature.com
top retailers
conversion rate vs average order value for feature.com and its competitors
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Revenue share by device at feature.com

In May large majority of sales on feature.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

In May large majority of sales on feature.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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brands overtime comparison

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feature.com channels

Identify top traffic channels that drive growth for feature.comand discover how performance of traffic channels has changed over time.

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feature.com Google Ads spend

Evaluate feature.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feature.com devices

Review feature.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feature.com top markets

Explore feature.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feature.com country & global rank

Assess the ranking of feature.com among other retailers within its primary country and worldwide.

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