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Jul 2026
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Home/Insights/Retailers/feature.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.9M
Revenue
Jul 26
1.1M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Feature.com is a website offering a range of products for sale. Their inventory consists of various items from different categories like clothing, electronics, gadgets, home decor, and more. The websites interface allows users to search, explore, and purchase products conveniently, presenting a diverse selection to cater to different needs.

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feature.com Annual Revenue and Growth

feature.com's annual sales on its online store amounted to $21.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$21.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
feature.com revenue by year

feature.com's monthly revenueOVER TIME
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Over the past three months, feature.com revenue has experienced decline of 28%, compared to the preceding three months.

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feature.com revenue decline for last six months
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OVERVIEW
In July 2026, feature.com, a fashion and apparel category store, generated $1.9 million in online sales, while the average store in the fashion and apparel category makes around $71,300 monthly. With a conversion rate of 0.50-1.00%, feature.com falls within the typical range of 0.66% to 3.1%. Its average order value (AOV) of $200-225 is also within the typical range of $84 to $403. Additionally, feature.com recorded 1.1 million sessions, compared to the average store in the fashion and apparel category's 28,400 sessions.
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feature.com competitors

The competitive set includes feature.com, bdgastore.com, kith.com, doverstreetmarket.com, sneakerpolitics.com, and socialstatuspgh.com. As of July 2026, feature.com generated $1.9 million in revenue from 8,580 transactions and 1.1 million sessions, ranking third in revenue and transactions. It trails doverstreetmarket.com by $5.8 million in revenue and kith.com by 15,100 transactions. In terms of sessions, feature.com ranks second, still behind kith.com by 1.1 million sessions. Although feature.com’s average order value (AOV) of $200-225 is competitive, it shares a conversion rate of 0.50-1.00% with sneakerpolitics.com, both lower than several competitors. Overall, feature.com faces challenges in scaling compared to its more successful rivals.

bdgastore.com screenshot
#1 bdgastore.com
717.5K
Revenue
133.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
kith.com screenshot
#2 kith.com
5.2M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
endclothing.com screenshot
#3 endclothing.com
108.9M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
doverstreetmarket.com screenshot
#4 doverstreetmarket.com
7.7M
Revenue
876K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sneakerpolitics.com screenshot
#5 sneakerpolitics.com
1.1M
Revenue
676.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
feature.com vs top market performers
feature.com
top retailers
conversion rate vs average order value for feature.com and its competitors
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Revenue share by device at feature.com

In July large majority of sales on feature.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on feature.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries feature.com operates in

feature.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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feature.com channels

Identify top traffic channels that drive growth for feature.comand discover how performance of traffic channels has changed over time.

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feature.com Google Ads spend

Evaluate feature.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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feature.com devices

Review feature.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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feature.com top markets

Explore feature.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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feature.com country & global rank

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