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Sep 2025
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Home/Insights/Retailers/optimumnutrition.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
719.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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optimumnutrition.com Annual Revenue and Growth

optimumnutrition.com's annual sales on its online store amounted to $16.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
optimumnutrition.com revenue by year

optimumnutrition.com's monthly revenueOVER TIME
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Over the past three months, optimumnutrition.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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optimumnutrition.com revenue growth for last six months
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OVERVIEW
In September 2025, optimumnutrition.com generated $1,203,235 in revenue, significantly outperforming the industry median of $55,393 in the HEALTH sector. With a conversion rate between 1.50-2.00%, it sits just below the high mark of 4.51% but above the low of 1.03%. The average order value (AOV) ranged from $75-100, considerably lower than the high AOV of $214. Additionally, the site attracted 719,073 sessions, far exceeding the median of 25,494, though still trailing the leading competitor myprotein.com with 6,526,170 sessions.
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optimumnutrition.com competitors

In September 2025, optimumnutrition.com outperformed its competitors in terms of revenue, with a total of $1,203,235. However, when it comes to the number of transactions, a1supplements.com leads the pack with 719 transactions compared to Optimum Nutrition's 12,947 transactions. In terms of sessions, bodyandfit.com had the highest number at 769,668 sessions, while Optimum Nutrition had 719,073 sessions. When looking at average order value (AOV), dpsnutrition.net and getyokd.com both had a higher range of $100-125 compared to Optimum Nutrition's $75-100 AOV. Conversion rates also varied among competitors, with a1supplements.com and bodyandfit.com leading with rates between 5.50-6.00, while Optimum Nutrition had a conversion rate of 1.50-2.00.

dpsnutrition.net screenshot
#1 dpsnutrition.net
230.5K
Revenue
71.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
a1supplements.com screenshot
#2 a1supplements.com
55.4K
Revenue
13K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
getyokd.com screenshot
#3 getyokd.com
50.8K
Revenue
38.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ascentprotein.com screenshot
#4 ascentprotein.com
88.2K
Revenue
71.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bodyandfit.com screenshot
#5 bodyandfit.com
3.8M
Revenue
769.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
optimumnutrition.com vs top market performers
optimumnutrition.com
top retailers
conversion rate vs average order value for optimumnutrition.com and its competitors
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Revenue share by device at optimumnutrition.com

In September large majority of sales on optimumnutrition.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on optimumnutrition.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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optimumnutrition.com channels

Identify top traffic channels that drive growth for optimumnutrition.comand discover how performance of traffic channels has changed over time.

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optimumnutrition.com Google Ads spend

Evaluate optimumnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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optimumnutrition.com devices

Review optimumnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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optimumnutrition.com top markets

Explore optimumnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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optimumnutrition.com country & global rank

Assess the ranking of optimumnutrition.com among other retailers within its primary country and worldwide.

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